Thesis (M.A.)--University of Wyoming, 2007. / Title from PDF title page (viewed on Nov. 26, 2008). Includes bibliographical references (p. 167-172).

The goal of this study is to develop a sustainable tourism strategy for the Soshanguve Township. The motivation for this study arose out of the acute developmental challenges facing many township communities in South Africa, mainly due to the absence of economic opportunities. This results in a high unemployment rate, poverty and an elevated number of crime incidences. A sustainable community tourism strategy could alleviate this situation by availing itself of the opportunities presented by the booming tourism industry to the Soshanguve township, and other communities with similar characteristics. To this end, a firm conceptual framework was laid through the review of literature on the tourism system and indicators of sustainability, tourism development planning, tourism development in South Africa, and community tourism. Literature on the tourism system was instrumental in conceptualising the components required for tourism development to take root in Soshanguve township, namely the potential demand for Soshanguve tourism (including tourists’ region of origin), the infrastructure and services required for visitors en route to the destination, and the readiness of the local community and tourism industry in Soshanguve for tourism development (products, facilities and services). The concept of sustainability and indicators thereof are explored in order to provide a benchmark for monitoring tourism development in Soshanguve, and to ensure that the gains from tourism are preserved for the future. Literature on tourism development planning provided the necessary organisational dimension needed to avoid chaotic development and any potential negative impacts. Furthermore, an analysis of tourism development in South Africa was instrumental in positioning the Soshanguve tourism development strategy within the national, regional and local government context. Finally, the community tourism development component provided vital input from existing research on community tourism initiatives. The research paradigm was both quantitative and qualitative. Following the exploratory research approach, three surveys were conducted by means of self-administered questionnaires. The aim was to explore the demand side of the Soshanguve tourism product through a survey of potential visitors to the Soshanguve township, as well as the supply side through a survey of residents of Soshanguve (ascertaining perceptions of tourism impacts on their community) and another survey of tourism business managers (to assessing product availability and quality). This process was complemented by a qualitative study by means of interviews with three community leaders to explore in greater detail the unique selling points in Soshanguve, tourism planning issues, and the objectives of tourism development in the community. The following literature sources constituted the pillars of the questionnaires, World Economic Forum, 2008:38; Keyser, 2008:37; Simpson, 2008:1 and Oyola et al., 2012:662-665. The interview questions were largely drawn from tourism planning literature (Commonwealth of Australia, 2004:7; Lee, 2012:2; Chi & Dyer,2010; Nunkoo & Ramkissoo, 2011). The demand side questionnaire was administered to 401 (N) visitors to City of Tshwane between the 23rd and 27th of September 2013. These were considered to be potential tourists to Soshanguve because these visitors were in the Pretoria Central Business District which is just about 45 kilometres away from Soshanguve. The second survey (supply side) was administered to 429 (N) residents of the Soshanguve community between 5th October 2013 and 9th October 2013. The product managers’ questionnaire was administered to all 29 (N) managers of tourism businesses identified in Soshanguve from 11th October 2013 to 16th of October 2013. Finally, interviews with the three community leaders were held between the 28th of September 2013 and the 10th of October 2013. The data collected was processed by the Statistical Consultation Services of the North-West University (Potchefstroom campus) using the Statistical Package for Social Sciences (SPSS) software programme. The results were analysed using descriptive statistics, exploratory factor analysis, factor correlation analysis, Spearman’s rank correlations, ANOVA tests and t-tests. The results of the descriptive analysis revealed the travel behaviour of the visitors as highly favourable to day visits with most holidays lasting between two and three days. The majority of respondents used hotel accommodation and arrived at the destination by car. The greatest motivation for taking a holiday was to relax, with the most preferred holiday activity being to visit historical places, followed closely by appreciating nature. The most important determinant of the holiday destination choice was finances, with security featuring next. It was also evident that most of the visitors were not familiar with townships around the City of Tshwane as just about half of them had visited a township in the past. The greatest motivation for visiting a township was to experience traditional dance, drama and music. The study further conducted three factor analyses on visitor motivations for taking a holiday, visitor holiday activities, and holiday destination choice determinants. The exploratory factor analysis identified five factors in the travel motivations (socio-cultural motivators, interpersonal motivators, physical motivators, status motivators, and recovery motivators), four factors among the preferred activities (adventure activities, cultural activities, social activities, and outdoor activities), and five factors among the holiday destination choice determinants (familiarity, physical well-being, economic factors, safety and recommendations/references). The factor correlation matrix revealed no significant correlations between them, although there were visible correlations between the socio-cultural motivators for taking a holiday and recovery motivators. The same could be said of adventure activities and cultural activities. The t-test indicated no significant differences between visitors who had previously been to the township and those who had not. Regarding the results of the supply side analysis, the focus was on the residents of Soshanguve, the tourism product managers in the community, and interviews with the community leaders. The descriptive statistics revealed that many residents had a strong attachment to their community as they would not consider living elsewhere. Generally, they have a positive perception of tourism impacts on their community, as most of them agree that tourism development would be beneficial to both the community and themselves. The product managers think business has been good, but the quality of the products is questionable considering that most of the tourism businesses neither belong to an industry association for peer evaluation nor have received any grading. Results of the qualitative study indicated that even though there is a tourism product development plan for Soshanguve at the City of Tshwane tourism office, none of the community leaders interviewed was aware of this. This seems to suggest that the public consultation process was either not followed or was flawed. The interviews also unearthed the rich history, natural environment and cultural heritage of the Soshanguve people. Finally, a factor matrix analysis was performed on the perceptions of the residents on the impacts of tourism development on their community and the general tourism business success factors in Soshanguve. Five impact factors (economic, social, infrastructure, environmental, and recreational) were identified with the factor correlation analysis revealing visible correlations between infrastructure and recreation/entertainment. An ANOVA test was conducted to determine if there are any correlations between the community attachment of respondents and their perceptions of tourism impacts. No significant correlations were found. The exploratory factor matrix analysis on the general tourism industry success factors yielded six factors, namely facilities and services, communication tools, access, visibility, human resources, and safety. The factor correlation analysis indicated no significant correlations between the factors. The key contributions of this study can be noted as follows: * The development of a pioneer sustainable community tourism strategy for Soshanguve, in particular and townships in general; * The proposed inclusive stakeholder consultative approach in the development of sustainable township tourism; * The holistic approach to tourism destination planning that takes into consideration the tourists origin region, conditions in the transit route region and the host destiantion; * Finally, the application of methodological triangulation in township tourism research. / PhD (Tourism Management), North-West University, Potchefstroom Campus, 2014

The goal of this study is to develop a sustainable tourism strategy for the Soshanguve Township. The motivation for this study arose out of the acute developmental challenges facing many township communities in South Africa, mainly due to the absence of economic opportunities. This results in a high unemployment rate, poverty and an elevated number of crime incidences. A sustainable community tourism strategy could alleviate this situation by availing itself of the opportunities presented by the booming tourism industry to the Soshanguve township, and other communities with similar characteristics. To this end, a firm conceptual framework was laid through the review of literature on the tourism system and indicators of sustainability, tourism development planning, tourism development in South Africa, and community tourism. Literature on the tourism system was instrumental in conceptualising the components required for tourism development to take root in Soshanguve township, namely the potential demand for Soshanguve tourism (including tourists’ region of origin), the infrastructure and services required for visitors en route to the destination, and the readiness of the local community and tourism industry in Soshanguve for tourism development (products, facilities and services). The concept of sustainability and indicators thereof are explored in order to provide a benchmark for monitoring tourism development in Soshanguve, and to ensure that the gains from tourism are preserved for the future. Literature on tourism development planning provided the necessary organisational dimension needed to avoid chaotic development and any potential negative impacts. Furthermore, an analysis of tourism development in South Africa was instrumental in positioning the Soshanguve tourism development strategy within the national, regional and local government context. Finally, the community tourism development component provided vital input from existing research on community tourism initiatives. The research paradigm was both quantitative and qualitative. Following the exploratory research approach, three surveys were conducted by means of self-administered questionnaires. The aim was to explore the demand side of the Soshanguve tourism product through a survey of potential visitors to the Soshanguve township, as well as the supply side through a survey of residents of Soshanguve (ascertaining perceptions of tourism impacts on their community) and another survey of tourism business managers (to assessing product availability and quality). This process was complemented by a qualitative study by means of interviews with three community leaders to explore in greater detail the unique selling points in Soshanguve, tourism planning issues, and the objectives of tourism development in the community. The following literature sources constituted the pillars of the questionnaires, World Economic Forum, 2008:38; Keyser, 2008:37; Simpson, 2008:1 and Oyola et al., 2012:662-665. The interview questions were largely drawn from tourism planning literature (Commonwealth of Australia, 2004:7; Lee, 2012:2; Chi & Dyer,2010; Nunkoo & Ramkissoo, 2011). The demand side questionnaire was administered to 401 (N) visitors to City of Tshwane between the 23rd and 27th of September 2013. These were considered to be potential tourists to Soshanguve because these visitors were in the Pretoria Central Business District which is just about 45 kilometres away from Soshanguve. The second survey (supply side) was administered to 429 (N) residents of the Soshanguve community between 5th October 2013 and 9th October 2013. The product managers’ questionnaire was administered to all 29 (N) managers of tourism businesses identified in Soshanguve from 11th October 2013 to 16th of October 2013. Finally, interviews with the three community leaders were held between the 28th of September 2013 and the 10th of October 2013. The data collected was processed by the Statistical Consultation Services of the North-West University (Potchefstroom campus) using the Statistical Package for Social Sciences (SPSS) software programme. The results were analysed using descriptive statistics, exploratory factor analysis, factor correlation analysis, Spearman’s rank correlations, ANOVA tests and t-tests. The results of the descriptive analysis revealed the travel behaviour of the visitors as highly favourable to day visits with most holidays lasting between two and three days. The majority of respondents used hotel accommodation and arrived at the destination by car. The greatest motivation for taking a holiday was to relax, with the most preferred holiday activity being to visit historical places, followed closely by appreciating nature. The most important determinant of the holiday destination choice was finances, with security featuring next. It was also evident that most of the visitors were not familiar with townships around the City of Tshwane as just about half of them had visited a township in the past. The greatest motivation for visiting a township was to experience traditional dance, drama and music. The study further conducted three factor analyses on visitor motivations for taking a holiday, visitor holiday activities, and holiday destination choice determinants. The exploratory factor analysis identified five factors in the travel motivations (socio-cultural motivators, interpersonal motivators, physical motivators, status motivators, and recovery motivators), four factors among the preferred activities (adventure activities, cultural activities, social activities, and outdoor activities), and five factors among the holiday destination choice determinants (familiarity, physical well-being, economic factors, safety and recommendations/references). The factor correlation matrix revealed no significant correlations between them, although there were visible correlations between the socio-cultural motivators for taking a holiday and recovery motivators. The same could be said of adventure activities and cultural activities. The t-test indicated no significant differences between visitors who had previously been to the township and those who had not. Regarding the results of the supply side analysis, the focus was on the residents of Soshanguve, the tourism product managers in the community, and interviews with the community leaders. The descriptive statistics revealed that many residents had a strong attachment to their community as they would not consider living elsewhere. Generally, they have a positive perception of tourism impacts on their community, as most of them agree that tourism development would be beneficial to both the community and themselves. The product managers think business has been good, but the quality of the products is questionable considering that most of the tourism businesses neither belong to an industry association for peer evaluation nor have received any grading. Results of the qualitative study indicated that even though there is a tourism product development plan for Soshanguve at the City of Tshwane tourism office, none of the community leaders interviewed was aware of this. This seems to suggest that the public consultation process was either not followed or was flawed. The interviews also unearthed the rich history, natural environment and cultural heritage of the Soshanguve people. Finally, a factor matrix analysis was performed on the perceptions of the residents on the impacts of tourism development on their community and the general tourism business success factors in Soshanguve. Five impact factors (economic, social, infrastructure, environmental, and recreational) were identified with the factor correlation analysis revealing visible correlations between infrastructure and recreation/entertainment. An ANOVA test was conducted to determine if there are any correlations between the community attachment of respondents and their perceptions of tourism impacts. No significant correlations were found. The exploratory factor matrix analysis on the general tourism industry success factors yielded six factors, namely facilities and services, communication tools, access, visibility, human resources, and safety. The factor correlation analysis indicated no significant correlations between the factors. The key contributions of this study can be noted as follows: * The development of a pioneer sustainable community tourism strategy for Soshanguve, in particular and townships in general; * The proposed inclusive stakeholder consultative approach in the development of sustainable township tourism; * The holistic approach to tourism destination planning that takes into consideration the tourists origin region, conditions in the transit route region and the host destiantion; * Finally, the application of methodological triangulation in township tourism research. / PhD (Tourism Management), North-West University, Potchefstroom Campus, 2014

Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2008.

Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2008.

Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2008.

This study explores how Bakoni Malapa Northern Sotho Open Air Museum situated outside Polokwane, Limpopo province is surviving in post apartheid South Africa. The specific areas investigated are: employment conditions, marketing of the museum, description of the museum products, and stakeholders’ perceptions of problems limiting success of the institution. An analysis of the nature of problems faced by the museum and recommendations for improving its success are also offered. Face to face interviews guided by interview schedules with semi structured questions were used to collect data. Personal observation was another method used to supplement interviews during data collection. Some of participants’ interview responses were audio taped while others were recorded as field notes. Audio taped responses were transcribed and together with field notes all were analysed by applying Colaizzi’s (1978) seven steps of data analysis. Data credibility was acquired through relatively prolonged engagement, detailed observation, triangulation, and taking the research findings back to participants to confirm whether their statements were interpreted correctly. Research findings indicated a number of problems limiting the success of the museum. The most important of these are: bad management-employee relationships, insufficient funds, lack of appropriate marketing strategies, lack of land, insufficient cultural and tourism knowledge among management, lack of staff, semi illiteracy and lack of skills training among staff, and lack of a defined vision. The analysis of the research findings suggest that Bakoni Malapa is not successful, however, success is defined.

Many view tourism as a tool for community development. Especially in the rural areas experiencing economic hardships, tourism often is considered an instrument for revitalization of a local economy helping to improve quality of life and protect natural and cultural resources. However, many researchers have raised concerns about an overly optimistic view by asserting that tourism development inevitably affects the corresponding community. Empirical studies suggest that development of tourism brings environmental, sociocultural, and economic changes to the community where it is developed. Thus, it is important that planners look at the attitudes of local people towards tourism development in their community before an actual development takes place. The conceptual basis of this study is development and change theory and empirical findings of tourism impact research. This study provides information to assist in understanding questions related to the rural communities’ tourism planning process in a development context, and residents’ perceptions of the impact of tourism and its further development. A self-administered mail-back survey was administered to see how the residents of Brewster County, Texas perceive tourism development in the region. Considering the 43% of the Hispanic population in the area, both English and Spanish versions of the questionnaires were sent to the possible respondents. The overall response rate was 37% after two rounds of survey administered during January and February of 2006. The structural model confirmed that people’s value orientation regarding nature was an important variable that explained residents’ community attachment, which influenced their attitudes toward tourism through attitudes toward local participation. The results indicated that residents’ values were oriented toward nature and that they were highly attached to their communities. In addition, their tourism attitudes were varied based on the types of tourism impacts they were expecting. Although they were supportive of tourism related development, they felt that certain types of tourism development were more appropriate for their community. Specifically, “medium impact” tourism development were perceived to be desirable for the northern part of the region, whereas low impact development options were perceived to be more acceptable for the southern part of the region by their residents.

Many view tourism as a tool for community development. Especially in the rural areas experiencing economic hardships, tourism often is considered an instrument for revitalization of a local economy helping to improve quality of life and protect natural and cultural resources. However, many researchers have raised concerns about an overly optimistic view by asserting that tourism development inevitably affects the corresponding community. Empirical studies suggest that development of tourism brings environmental, sociocultural, and economic changes to the community where it is developed. Thus, it is important that planners look at the attitudes of local people towards tourism development in their community before an actual development takes place. The conceptual basis of this study is development and change theory and empirical findings of tourism impact research. This study provides information to assist in understanding questions related to the rural communities’ tourism planning process in a development context, and residents’ perceptions of the impact of tourism and its further development. A self-administered mail-back survey was administered to see how the residents of Brewster County, Texas perceive tourism development in the region. Considering the 43% of the Hispanic population in the area, both English and Spanish versions of the questionnaires were sent to the possible respondents. The overall response rate was 37% after two rounds of survey administered during January and February of 2006. The structural model confirmed that people’s value orientation regarding nature was an important variable that explained residents’ community attachment, which influenced their attitudes toward tourism through attitudes toward local participation. The results indicated that residents’ values were oriented toward nature and that they were highly attached to their communities. In addition, their tourism attitudes were varied based on the types of tourism impacts they were expecting. Although they were supportive of tourism related development, they felt that certain types of tourism development were more appropriate for their community. Specifically, “medium impact” tourism development were perceived to be desirable for the northern part of the region, whereas low impact development options were perceived to be more acceptable for the southern part of the region by their residents.

CoordenaÃÃo de AperfeÃoamento de Pessoal de NÃvel Superior / The study was developed in the Area of Relevant Ecological Interest (ARIE) of EstevÃo Village, located in the municipality of Aracati, State of CearÃ, northeastern part of Brazil. The state represent an important tourist potential and intensive tourism, mainly because of the beautiful beaches with both on the national and international scale. The EstevÃo Village is located next to Canoa Quebrada, known as one of the most famous tourism destinations in the coastline of municipality of Aracati, located 13 km from the district headquarters and 179 km from Fortaleza, the capital state. The Village where the focus of this research has a characteristic similar to community based tourism. Both Canoa Quebrada and the the Village of EstevÃo develops different forms of tourism, highlighting the awareness and consciousness of the conservation of natural and cultural heritage of the community in the EstevÃo Village. The overall objective of this research was to develop the strategic planning of community based tourism, with the participation of local community in the ARIE of EstevÃo Village. Thus, this study aimed to contribute significantly to the development of a community based tourism in the ARIE of EstevÃo Village, using the precepts of Geoecology of landscapes, in order to promote a form of tourism that value the local cultures and the preservation and permanence of the natural resources of the environment. The main result of the study was the community's potential and limitations identified to develop the community tourism proposal, for the effective tourism based on the exist activities in the Village grounding inadequate environmental characteristics, social, cultural and economic through the research. / O presente estudo foi desenvolvido na Ãrea de Relevante Interesse EcolÃgico (ARIE) da Vila do EstevÃo, localizado no MunicÃpio de Aracati, no Estado do CearÃ, regiÃo Nordeste do Brasil. O referido Estado possui um relevante potencial turÃstico e intensiva efetivaÃÃo atividade turÃstica, principalmente em virtude das belas praias que ganham destaque tanto no cenÃrio nacional, quanto no cenÃrio internacional. A Vila do EstevÃo encontra-se situada ao lado de Canoa Quebrada, como um dos destinos turÃsticos mais visitados no litoral do MunicÃpio de Aracati, localizam-se à 13 km da sede municipal e à 179 Km de Fortaleza, capital do estado. Na ARIE da Vila do EstevÃo encontra-se uma estrutura de turismo que pode se assemelhar à uma forma de turismo comunitÃrio. Ambas desenvolvem formas de turismo diferenciadas, tendo a Vila do EstevÃo uma consciÃncia mais voltada à conservaÃÃo dos patrimÃnios naturais e culturais da comunidade. O objetivo geral desta pesquisa foi desenvolver o planejamento estratÃgico de turismo de base comunitÃria, com a participaÃÃo da comunidade local, na ARIE da Vila do EstevÃo, Aracati, CearÃ. Sendo assim, este trabalho foi subsidio teÃrico para o desenvolvimento de um turismo de base comunitÃria na ARIE da Vila do EstevÃo, utilizando os preceitos da Geoecologia das Paisagens, com a finalidade de fomentar uma forma de turismo que prime pela valorizaÃÃo das culturas locais e a conservaÃÃo e permanÃncia dos recursos naturais do meio ambiente. O principal resultado da pesquisa foi da identificaÃÃo das potencialidades e limitaÃÃes da comunidade para elaborar a proposta de turismo comunitÃrio, efetivando as atividades turÃsticas que existem na Vila do EstevÃo fundamentando-se na inadequada a caracterÃstica ambiental, social, cultural e econÃmica do local pesquisado.