As pressures of a growing population take their toll on our environment, efforts must be made to facilitate sustainable behaviours at the neighbourhood scale. Science is demonstrating that the abundance and diversity of native bees is declining in many locales around the world. One of the major drivers of this decline is the loss and fragmentation of habitat, caused in part by suburban expansion. This emerging landscape is dominated by a garden typology not beneficial to bee populations. Using the principles and theories of Community-Based Social Marketing (CBSM) and a survey of Guelph gardeners and homeowners, effective program strategies are outlined for implementation by Pollination Guelph, and target the behaviours and barriers associated with activities that negatively impact native bees. A CBSM based program will encourage bee-friendly gardening, promote the aggregate changes needed to alter the individuals gardening behaviours, and potentially increase native bee populations in the suburban neighbourhoods of Guelph.

Master of Science / Department of Landscape Architecture and Regional & Community Planning / Huston Gibson / Communities are currently faced with the issue of integrating sustainable practices into citizen lifestyles, a problem that can be addressed through behavior changes strategies. Higher education institutions can provide a testing ground for different behavior change strategies, specifically the Fogg Behavior Model (FBM) and its application to the social structures that are important in community-based social marketing (CBSM). This research proposes to examine FBM among Kansas State University faculty and staff as a viable CBSM approach for sustainable behavior change. A targeted behavior and trigger for the targeted behavior were selected. The trigger was implemented among select university departments with both pre- and post-experiment surveys distributed to assess trigger effectiveness and limiting factors to ability and motivation. The research showed an increase to the targeted behavior due to trigger implementation and described ability and motivation limiting factors within those select departments. With further investigation into these limiting factors and a widespread trigger effectiveness study, FBM could serve as an effective model that addresses social behavior change within a CBSM framework. FBM’s potential success in a university setting bodes well for its success in communities and a community-based social marketing approach to create sustainable behavior change.

Master of Science - Agricultural Education and Communication / Department of Communications and Agricultural Education / Lauri M. Baker / Kansas and Oklahoma were in the top five cattle producing states in the United States. Beef cattle producers across Kansas and Oklahoma had access to best management practices (BMPs) for proper grazing land management, but were still underutilizing these practices. This study sought to understand why producers did not adopt grazing BMPs suggested by Extension professionals and to identify opportunities to improve communication and adoption. Under the postulates of elaboration likelihood model (ELM), if BMPs were communicated to producers in a way that persuaded them to adopt BMPs, the resiliency of the entire beef cattle grazing system, would increase. This study was guided by community-based social marketing (CBSM) and elaboration likelihood model (ELM). Semi-structured qualitative interviews were conducted with 43 producers in north central Oklahoma and south central Kansas during the summer of 2015. Initial participants were recruited using a purposive sampling method through Extension contacts with a snowball sample after initial participants were identified. Interviews were transcribed by a professional transcription service and analyzed using Glaser’s constant comparative method. Producers in the study were aware of BMPs like rotational grazing, prescribed burning, and the usage of alternative forages. The major themes discovered in this study include Producers had varying definitions of both rotational grazing and cover crops; Producers used each other, Extension and university materials and personnel as information sources; Practices producers used were determined by visual observations and past experiences. Barriers and social constrains to the adoption of BMPs that were discovered included: water availability and quality, land leases, time and labor, land lords, generational gaps, and a lack of skilled employees. Producers saw the benefits of burning practices and rotational grazing. Another major theme was drought tested the resiliency of producer’s operations. This study offers several recommendations for Extension professionals and research. The way that Extension agents were communicating BMPs should be researched and analyzed. The implementation of CBSM and ELM by Extension professionals could increase the adoption of BMPs in grazing systems. A major implication of this study was the need for Extension to more openly communicate with producers rather than just exchange information.

Det svenska jord- och skogsbruket domineras idag av ett fåtal arter, ängarna har nästan försvunnit och våtmarker dikas ut. Förutsättningarna för en mångfald av djur och växter utarmas i vårt land. Varför låter vi detta ske? En viktig anledning är att fler och fler människor bor i städer, spenderar mindre och mindre tid i naturen och därmed förlorar känslan och förståelsen för värdet av natur, odling och biologisk mångfald. Så vad kan göras? Ungefär 6.6 miljoner människor i Sverige har idag tillgång till trädgård och tillsammans täcker de en yta som är lika stor som Blekinge. Därför kan privata trädgårdar, om de har rätt förutsättningar, utgöra en oas för artrikedom som samtidigt erbjuder en möjlighet för utvecklande av ett personligt förhållande till naturen. En trend där fler bjuder in till mångfald runt knuten är en unik möjlighet, inte minst när det gäller att säkerställa viktiga framtida miljöpolitiska beslut. Denna studie undersöker förutsättningar och möjligheter att gynna biologisk mångfald i svenska trädgårdar. I detta syfte genomfördes litteraturstudier och intervjuer med besökande trädgårdsägare på den Nordiska Trädgårdsmässan 2012. Resultatet av intervjuerna visar att svenska trädgårdar redan idag har många förutsättningar (såsom död ved, täta buskage etc.) där många djur och växter trivs. Men det finns stor potential, både utrymmesmässigt och med hänsyn till trädgårdsägarnas attityder, att ytterligare förbättra förutsättningarna för biologisk mångfald i svenska trädgårdar. Resultatet av denna studie kan ligga till grund för utvecklandet av kampanjer där trädgårdarnas kortklippta gräsmattor omvandlas till artrika biotoper. En viktning av olika förutsättningar för biologisk mångfald visar att dammar, ängsväxter, kryddträdgårdar och bibatterier kan vara strategiskt att fokusera på i en sådan kampanj.

Addressing building energy use is a pressing issue for building sector decisionmakers across Europe. In Sweden, some regions have adopted a target of reducingenergy use in buildings by 50% until 2050. However, building codes currently donot support as ambitious objectives as these, and novel approaches to addressingenergy use in buildings from a regional perspective are called for. The purpose ofthis licentiate thesis was to provide a deeper understanding of most relevant issueswith regard to energy use in buildings from a broad perspective and to suggestpathways towards reaching the long-term savings objective. Current trends inbuilding sector structure and energy use point to detached houses constructed before1981 playing a key role in the energy transition, especially in the rural areas ofSweden. In the Swedish county of Dalarna, which was used as a study area in thisthesis, these houses account for almost 70% of the residential heating demand.Building energy simulations of eight sample houses from county show that there isconsiderable techno-economic potential for energy savings in these houses, but notquite enough to reach the 50% savings objective. Two case studies from ruralSweden show that savings well beyond 50% are achievable, both when access tocapital and use of high technology are granted and when they are not. However, on abroader scale both direct and indirect rebound effects will have to be expected,which calls for more refined approaches to energy savings. Furthermore, researchhas shown that the techno-economic potential is in fact never realised, not even inthe most well-designed intervention programmes, due to the inherent complexity ofhuman behaviour with respect to energy use. This is not taken account of in neithercurrent nor previous Swedish energy use legislation. Therefore an approach thatconsiders the technical prerequisites, economic aspects and the perspective of themany home owners, based on Community-Based Social Marketing methodology, issuggested as a way forward towards reaching the energy savings target.

Abstract Nature-based tourism and wildlife tourism are becoming increasingly popular worldwide and are often promoted as a means of protecting and preserving environmental resources. These forms of tourism are usually accompanied by interpretation such as signs, presentations and activities specifically designed to raise visitors‟ awareness of, and concern for, environmental issues. The rationale behind this approach is that enhancing visitors‟ environmental knowledge, understanding and attitudes prompts the adoption of environmentally responsible behaviours. This is supported by a growing body of research that suggests that environmental interpretation has considerable potential to impact upon visitors‟ conservation knowledge and attitudes, and that well-designed interpretive experiences and messages are an effective means of reducing a range of negative „on-site‟ behaviours such as littering, straying from walkways and feeding wildlife. However, there has been little exploration of whether environmental interpretation influences the uptake of conservation practices „off-site‟ or how the positive impacts of nature-based tourism can be maintained over time. Until recently, tourism research exploring post-visit behaviour has used visitors‟ immediate post-visit intentions as a measure of behaviour change. There is increasing evidence, however, that stated intentions to engage in conservation behaviours rarely manifest as actual behaviour, and that visitors‟ on-site enthusiasm and commitment tends to wane following their visit. The current research aimed to investigate whether providing visitors with post-visit support in the form of learning materials and reminders would prevent this decline and enhance long-term conservation learning (hereby defined as knowledge, attitudes and behaviour). This research explores short and long-term changes in families‟ conservation knowledge, attitudes and behaviour following their visit to Mon Repos Conservation Park, a world renowned turtle rookery in Queensland, Australia. Stage one of the study involved surveying 100 Australian families to identify barriers and benefits associated with six conservation practices (re-using containers, buying minimal packaging, reducing use of plastic bags, picking up litter, recycling and composting). Using Community-based Social Marketing theory, responses informed the development of printed and online post-visit action resources specifically designed to reinforce the wildlife tourism experience and support families‟ conservation learning. Resources focused on the six conservation behaviours outlined above but also included other environmental activities and conservation information of relevance. v In stage two, two hundred Australian families visiting Mon Repos in December 2007 and January 2008 were sampled and assigned to either a treatment group (provided with post-visit action resources and regular contact) or the control group (no post-visit support). All families were asked to complete pre-visit, post-visit and follow-up questionnaires to enable the researcher to ascertain short-term and long-term changes in their conservation knowledge, attitudes and behaviour and to identify factors contributing to the uptake of off-site conservation practices. The final sample comprised the one hundred families who completed all three questionnaires. Comparisons between responses of the control and treatment groups revealed that post-visit action resources reinforced respondents‟ knowledge of threats to turtles and enhanced their attitudes towards protecting wildlife and the natural environment. Families who received post-visit support were also significantly more likely to pick up litter and introduced more conservation actions than those who did not receive this support. Aspects of the post-visit action resources that were particular effective were updates of turtle activity at Mon Repos, emails, fact sheets and the newsletter. Other factors that prompted the adoption of conservation practices included Mon Repos‟ interpretation and the opportunity to view wildlife in its natural surroundings. The influence of other family members and pre-visit knowledge and interest were also found to be associated with subsequent uptake of conservation behaviours. Implications for wildlife interpretive practice and the design and delivery of post-visit support are discussed and recommendations for future research presented.

Abstract Nature-based tourism and wildlife tourism are becoming increasingly popular worldwide and are often promoted as a means of protecting and preserving environmental resources. These forms of tourism are usually accompanied by interpretation such as signs, presentations and activities specifically designed to raise visitors‟ awareness of, and concern for, environmental issues. The rationale behind this approach is that enhancing visitors‟ environmental knowledge, understanding and attitudes prompts the adoption of environmentally responsible behaviours. This is supported by a growing body of research that suggests that environmental interpretation has considerable potential to impact upon visitors‟ conservation knowledge and attitudes, and that well-designed interpretive experiences and messages are an effective means of reducing a range of negative „on-site‟ behaviours such as littering, straying from walkways and feeding wildlife. However, there has been little exploration of whether environmental interpretation influences the uptake of conservation practices „off-site‟ or how the positive impacts of nature-based tourism can be maintained over time. Until recently, tourism research exploring post-visit behaviour has used visitors‟ immediate post-visit intentions as a measure of behaviour change. There is increasing evidence, however, that stated intentions to engage in conservation behaviours rarely manifest as actual behaviour, and that visitors‟ on-site enthusiasm and commitment tends to wane following their visit. The current research aimed to investigate whether providing visitors with post-visit support in the form of learning materials and reminders would prevent this decline and enhance long-term conservation learning (hereby defined as knowledge, attitudes and behaviour). This research explores short and long-term changes in families‟ conservation knowledge, attitudes and behaviour following their visit to Mon Repos Conservation Park, a world renowned turtle rookery in Queensland, Australia. Stage one of the study involved surveying 100 Australian families to identify barriers and benefits associated with six conservation practices (re-using containers, buying minimal packaging, reducing use of plastic bags, picking up litter, recycling and composting). Using Community-based Social Marketing theory, responses informed the development of printed and online post-visit action resources specifically designed to reinforce the wildlife tourism experience and support families‟ conservation learning. Resources focused on the six conservation behaviours outlined above but also included other environmental activities and conservation information of relevance. v In stage two, two hundred Australian families visiting Mon Repos in December 2007 and January 2008 were sampled and assigned to either a treatment group (provided with post-visit action resources and regular contact) or the control group (no post-visit support). All families were asked to complete pre-visit, post-visit and follow-up questionnaires to enable the researcher to ascertain short-term and long-term changes in their conservation knowledge, attitudes and behaviour and to identify factors contributing to the uptake of off-site conservation practices. The final sample comprised the one hundred families who completed all three questionnaires. Comparisons between responses of the control and treatment groups revealed that post-visit action resources reinforced respondents‟ knowledge of threats to turtles and enhanced their attitudes towards protecting wildlife and the natural environment. Families who received post-visit support were also significantly more likely to pick up litter and introduced more conservation actions than those who did not receive this support. Aspects of the post-visit action resources that were particular effective were updates of turtle activity at Mon Repos, emails, fact sheets and the newsletter. Other factors that prompted the adoption of conservation practices included Mon Repos‟ interpretation and the opportunity to view wildlife in its natural surroundings. The influence of other family members and pre-visit knowledge and interest were also found to be associated with subsequent uptake of conservation behaviours. Implications for wildlife interpretive practice and the design and delivery of post-visit support are discussed and recommendations for future research presented.

Abstract Nature-based tourism and wildlife tourism are becoming increasingly popular worldwide and are often promoted as a means of protecting and preserving environmental resources. These forms of tourism are usually accompanied by interpretation such as signs, presentations and activities specifically designed to raise visitors‟ awareness of, and concern for, environmental issues. The rationale behind this approach is that enhancing visitors‟ environmental knowledge, understanding and attitudes prompts the adoption of environmentally responsible behaviours. This is supported by a growing body of research that suggests that environmental interpretation has considerable potential to impact upon visitors‟ conservation knowledge and attitudes, and that well-designed interpretive experiences and messages are an effective means of reducing a range of negative „on-site‟ behaviours such as littering, straying from walkways and feeding wildlife. However, there has been little exploration of whether environmental interpretation influences the uptake of conservation practices „off-site‟ or how the positive impacts of nature-based tourism can be maintained over time. Until recently, tourism research exploring post-visit behaviour has used visitors‟ immediate post-visit intentions as a measure of behaviour change. There is increasing evidence, however, that stated intentions to engage in conservation behaviours rarely manifest as actual behaviour, and that visitors‟ on-site enthusiasm and commitment tends to wane following their visit. The current research aimed to investigate whether providing visitors with post-visit support in the form of learning materials and reminders would prevent this decline and enhance long-term conservation learning (hereby defined as knowledge, attitudes and behaviour). This research explores short and long-term changes in families‟ conservation knowledge, attitudes and behaviour following their visit to Mon Repos Conservation Park, a world renowned turtle rookery in Queensland, Australia. Stage one of the study involved surveying 100 Australian families to identify barriers and benefits associated with six conservation practices (re-using containers, buying minimal packaging, reducing use of plastic bags, picking up litter, recycling and composting). Using Community-based Social Marketing theory, responses informed the development of printed and online post-visit action resources specifically designed to reinforce the wildlife tourism experience and support families‟ conservation learning. Resources focused on the six conservation behaviours outlined above but also included other environmental activities and conservation information of relevance. v In stage two, two hundred Australian families visiting Mon Repos in December 2007 and January 2008 were sampled and assigned to either a treatment group (provided with post-visit action resources and regular contact) or the control group (no post-visit support). All families were asked to complete pre-visit, post-visit and follow-up questionnaires to enable the researcher to ascertain short-term and long-term changes in their conservation knowledge, attitudes and behaviour and to identify factors contributing to the uptake of off-site conservation practices. The final sample comprised the one hundred families who completed all three questionnaires. Comparisons between responses of the control and treatment groups revealed that post-visit action resources reinforced respondents‟ knowledge of threats to turtles and enhanced their attitudes towards protecting wildlife and the natural environment. Families who received post-visit support were also significantly more likely to pick up litter and introduced more conservation actions than those who did not receive this support. Aspects of the post-visit action resources that were particular effective were updates of turtle activity at Mon Repos, emails, fact sheets and the newsletter. Other factors that prompted the adoption of conservation practices included Mon Repos‟ interpretation and the opportunity to view wildlife in its natural surroundings. The influence of other family members and pre-visit knowledge and interest were also found to be associated with subsequent uptake of conservation behaviours. Implications for wildlife interpretive practice and the design and delivery of post-visit support are discussed and recommendations for future research presented.

Abstract Nature-based tourism and wildlife tourism are becoming increasingly popular worldwide and are often promoted as a means of protecting and preserving environmental resources. These forms of tourism are usually accompanied by interpretation such as signs, presentations and activities specifically designed to raise visitors‟ awareness of, and concern for, environmental issues. The rationale behind this approach is that enhancing visitors‟ environmental knowledge, understanding and attitudes prompts the adoption of environmentally responsible behaviours. This is supported by a growing body of research that suggests that environmental interpretation has considerable potential to impact upon visitors‟ conservation knowledge and attitudes, and that well-designed interpretive experiences and messages are an effective means of reducing a range of negative „on-site‟ behaviours such as littering, straying from walkways and feeding wildlife. However, there has been little exploration of whether environmental interpretation influences the uptake of conservation practices „off-site‟ or how the positive impacts of nature-based tourism can be maintained over time. Until recently, tourism research exploring post-visit behaviour has used visitors‟ immediate post-visit intentions as a measure of behaviour change. There is increasing evidence, however, that stated intentions to engage in conservation behaviours rarely manifest as actual behaviour, and that visitors‟ on-site enthusiasm and commitment tends to wane following their visit. The current research aimed to investigate whether providing visitors with post-visit support in the form of learning materials and reminders would prevent this decline and enhance long-term conservation learning (hereby defined as knowledge, attitudes and behaviour). This research explores short and long-term changes in families‟ conservation knowledge, attitudes and behaviour following their visit to Mon Repos Conservation Park, a world renowned turtle rookery in Queensland, Australia. Stage one of the study involved surveying 100 Australian families to identify barriers and benefits associated with six conservation practices (re-using containers, buying minimal packaging, reducing use of plastic bags, picking up litter, recycling and composting). Using Community-based Social Marketing theory, responses informed the development of printed and online post-visit action resources specifically designed to reinforce the wildlife tourism experience and support families‟ conservation learning. Resources focused on the six conservation behaviours outlined above but also included other environmental activities and conservation information of relevance. v In stage two, two hundred Australian families visiting Mon Repos in December 2007 and January 2008 were sampled and assigned to either a treatment group (provided with post-visit action resources and regular contact) or the control group (no post-visit support). All families were asked to complete pre-visit, post-visit and follow-up questionnaires to enable the researcher to ascertain short-term and long-term changes in their conservation knowledge, attitudes and behaviour and to identify factors contributing to the uptake of off-site conservation practices. The final sample comprised the one hundred families who completed all three questionnaires. Comparisons between responses of the control and treatment groups revealed that post-visit action resources reinforced respondents‟ knowledge of threats to turtles and enhanced their attitudes towards protecting wildlife and the natural environment. Families who received post-visit support were also significantly more likely to pick up litter and introduced more conservation actions than those who did not receive this support. Aspects of the post-visit action resources that were particular effective were updates of turtle activity at Mon Repos, emails, fact sheets and the newsletter. Other factors that prompted the adoption of conservation practices included Mon Repos‟ interpretation and the opportunity to view wildlife in its natural surroundings. The influence of other family members and pre-visit knowledge and interest were also found to be associated with subsequent uptake of conservation behaviours. Implications for wildlife interpretive practice and the design and delivery of post-visit support are discussed and recommendations for future research presented.

Addressing building energy use is a pressing issue for building sector decision makers across Europe. In Sweden, some regions have adopted a target of reducing energy use in buildings by 50% until 2050. However, building codes currently do not support as ambitious objectives as these, and novel approaches to addressing energy use in buildings from a regional perspective are called for. The purpose of this licentiate thesis was to provide a deeper understanding of most relevant issues with regard to energy use in buildings from a broad perspective and to suggest pathways towards reaching the long-term savings objective. Current trends in building sector structure and energy use point to detached houses constructed before 1981 playing a key role in the energy transition, especially in the rural areas of Sweden. In the Swedish county of Dalarna, which was used as a study area in this thesis, these houses account for almost 70% of the residential heating demand. Building energy simulations of eight sample houses from county show that there is considerable techno-economic potential for energy savings in these houses, but not quite enough to reach the 50% savings objective. Two case studies from rural Sweden show that savings well beyond 50% are achievable, both when access to capital and use of high technology are granted and when they are not. However, on a broader scale both direct and indirect rebound effects will have to be expected, which calls for more refined approaches to energy savings. Furthermore, research has shown that the techno-economic potential is in fact never realised, not even in the most well-designed intervention programmes, due to the inherent complexity of human behaviour with respect to energy use. This is not taken account of in neither current nor previous Swedish energy use legislation. Therefore an approach that considers the technical prerequisites, economic aspects and the perspective of the many home owners, based on Community-Based Social Marketing methodology, is suggested as a way forward towards reaching the energy savings target.