The diploma thesis is focused on developing the competitiveness of the company using proposals within the marketing mix. The business of the company is the production of photo calendars. The first part of the thesis is focused on theoretical background, which is followed by an analytical part, containing analysis of general and field environment and other analyzes that lead to the evaluation of the company. The last part includes suggestions for changes in the marketing mix, which will lead to the fulfillment of the goal of the work.

Subject of this master´s thesis is the analysis of the chosen company RALU. Using the financial analysis and the analyses of external and internal environment of the company, the actual company condition is determined and on the basis of these results, some suggestions that lead to improvement of company’s status on the labour are proposed.

The diploma thesis is divided into two basic parts. The first part focuses on the theoretical overview and explanation of basic concepts related to the issue of regional development, regional politics and development strategies. The second practical part focuses on the characteristics of the South – Moravian Region and focuses on competitiveness issues, calculates on the basic of statistical variables and is supplemented by SWOT analysis and identification of impacts that have an impact on the proposed regional development.

The diploma thesis is focused on the proposal of strategic development of the transport company DZS. M.K- Trans, s.r.o. operating in Slovakia. The theoretical part defines the basis necessary for understanding the issues of planning the development and growth of the company, including a description of selected analytical methods. The aim of the analytical part, is to identify the key factors affecting the current situation of the company and will serve as a basis for deciding on strategic directions. In the third part is chosen the most suitable development strategy, which will lead to strengthening of the selected company on the market.

The diploma thesis deals with the issue of increasing the competitiveness of the company with a focus on product and production. It compares theoretical knowledge, analyzes the current situation of the selected company, identifies the possibility of introducing innovation within the product portfolio and production system and proposes changes.

The diploma thesis deals with the challenge in the field of digitalization of the recruitment process of the branch of the personnel agency situated in Brno. The theoretical part contains literature searches in the field of digitalization of the recruitment process of personnel agencies through strategic management and a description of selected analytical-research and evaluation methods used in this area and type of research. The analytical part contains the application of selected analytical-research methods in order to identify key factors for assessing the possibility of digitalizing the local strategy of the Brno branch, whose conclusions enter the COP method for subsequent evaluation. Based on the results obtained, in the design part, a suitable variant of the further direction of the company is chosen and its elaboration into more specific interventions.

This thesis deals with the evaluation of the performance of Ziehl-Abegg, s.r.o (Ltd.) The first part looks into the issues of evaluating the company's performance from the theoretical point of view. The analytical part takes a closer look at the company in question using it to carry out a strategic analysis and subsequently a comparison of various indicators is made against the company's competitors. Based on the escertained facts and analysis made, various measures are proposed aimed at improving the company's situation.

This diploma thesis is focused on developement of the small firm. It includes detailed analyses of the firm and proposals which needs to be implemented in order to improve its position on the market. Implementation of the proposals will also leeds to competitivness increase.

This master´s thesis deals with problems competitiveness in the framework business of company ABC CYKLOSPORT s.r.o. and evaluates her contemporary position in the marketplace with sports goods. Results evaluation are important point by which unspools draft of measures largely focus on generation of competition advantage for company and increase number her customers.

The theoretical part of the thesis is focused on explaining the concepts related to the issue of competitiveness and marketing. Analytical part is using the selected methods to analyze internal and external business environment. There are formulated recommendations based on analysis in the final part of thesis. The company could used them after to increase competitiveness.