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1	Gender Images and Power in Magazine Advertisements: The Consciousness Scale Revisited Bonham, Lorie N. 16 May 2005 (has links) This study re-evaluates the Consciousness Scale originally formulated by Pingree et al. in 1976. The element of assumed power was added to the Consciousness Scale, which was then used to evaluate 516 magazine advertisements from 1999 to determine if the Consciousness Scale still accurately evaluates sexism in media. A set of advertisements was culled which had contradictory Consciousness Scale and power ratings. The set was evaluated, revealing common themes, which created difficulty in coding these modern images. The study revealed that while the Consciousness Scale can still provide a valuable tool in evaluating media images, the change in the social dynamic of women as well as minorities and how advertisers portray them must be taken into account. The element of power as well as a more nuanced reading of each level of the Consciousness Scale creates a more modern and complex evaluation of gender images in the media. Magazine Advertisements Sexuality Race Gender Images Consciousness Scale Power Sexism Media Communication
2	Social Attitudes Towards Sexism, Self-Objectification, Fear of Crime, and Trustworthiness-Based Face Ratings Hughes, Tiana K. 03 August 2023 (has links) No description available. Womens Studies Gender Studies Social Psychology Psychological Tests Psychology Physiological Psychology sexism benevolent sexism hostile sexism ambivalent sexism sexual objectification self-objectification crime fear fear of crime facial width-to-height ratio fWHr trust dominance Ambivalent Sexism Inventory (ASI) Fear of Crime Scale college students

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Gender Images and Power in Magazine Advertisements: The Consciousness Scale Revisited

Social Attitudes Towards Sexism, Self-Objectification, Fear of Crime, and Trustworthiness-Based Face Ratings