published_or_final_version / Business Administration / Master / Master of Business Administration

Submitted in fulfilment of the requirements for the Degree of Master of Technology: Marketing, Durban University of Technology, 2008. / The purpose of this study was to evaluate Chinese parents' buying behaviour towards baby milk powder in the context of China's One-Child policy. The study examined the Chinese culture, social trends, the influence of product attributes among urban Chinese parents and parents' product knowledge of baby milk powder. This study is an exploratory study. A questionnaire was used to collect the data from 400 respondents at Shangdong University, China. There are 312 respondents' questionnaires used to analyse the results. The results were discovered through the use of four research objectives. Firstly, the results reflect that family and friends do have an influence on buying decisions on baby milk powder. There parents rely more on word-of-mouth communication and shop assistants play a negative role in parents' buying decision. Secondly, mothers need to opt for baby milk powder for their babies due to the flood of women into the job market and incomes from dual earners. Thirdly, parents perceive high price with good quality; the preferred brand by the parents have a significant impact on their brand loyalty and parents generally hold positive views of foreign-made baby milk powder. Fourthly, parents have a high level of subjective and objective knowledge of baby milk powder. This study was limited to the sample size and the geographic area. Consequently, results of this study can not be regarded as representative of the entire Chinese population. The results may help marketers develop more effective marketing programmes to affect consumers' buying decision. In addition, this study is one of a few studies that apply the theory of buying behaviour in the context of China's One-Child policy in the marketing field. / M

by Cissy C.S. Chan. / Questionnaires in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references. / Chapter CHAPTER 1 --- BACKGROUND --- p.1 / Chapter 1. --- The Oral Health Care Delivery System in Hong Kong / Chapter 2. --- The Hong Kong Oral Care Aids Market / Chapter 3. --- Oral Health Education in Hong Kong / Chapter CHAPTER 2 --- LITERATURE REVIEW --- p.11 / Chapter 1. --- Hong Kong Survey of Adult Oral Health1984 / Chapter 2. --- "Satellite Surveys by Students of the Faculty of Dentistry, University of Hong Kong" / Chapter 3. --- Tracking Study for HKDA Advertising Campaign1991 / Chapter 4. --- An Analytical Study on the Factors Affecting the Demand for Dental Care Hong Kong / Chapter 5. --- J & J Tracking Study 1991 on Toothbrushes / Chapter 6. --- J & J Tracking Study 1992 on Mouthwash / Chapter 7. --- J & J In-house Survey on Plaque Understanding and Mouthwash Usage1992 / Chapter 8. --- Psychology of Dentistry / Chapter CHAPTER 3 --- STATEMENT OF OVERALL OBJECTIVES --- p.25 / Chapter CHAPTER 4 --- METHODOLOGY --- p.28 / Chapter CHAPTER 5 --- RESEARCH FINDINGS --- p.30 / Chapter 1. --- Findings from Qualitative Research / Chapter 2. --- Finding from Quantitative Research / Chapter CHAPTER 6 --- RECOMMENDATIONS --- p.58

by Yip Kowk Keung. / Questionnaire in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 82-83). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF EXHIBITS --- p.vii / ACKNOWLEDGMENT --- p.viii / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.2 / Background --- p.2 / The Definitions of Impulse Buying --- p.4 / Explanations of The Occurrence of Impulse Buying --- p.8 / Reasons for The Growing Trend of Impulse Buying --- p.9 / Previous Research Review --- p.10 / Difficulties of Using Previous Results --- p.17 / Factors for Impulse Buying --- p.18 / Characteristics of Impulse Buyer --- p.20 / Chapter III. --- RESEARCH METHODOLOGY --- p.22 / Research Design --- p.22 / Method of Administration --- p.25 / Measurement Scale --- p.26 / "Population, Sampling, Sample Size and Time" --- p.26 / Data Analysis --- p.28 / Tabulation --- p.28 / Extent of Various Buying Behaviour among Shoppers --- p.29 / Incidence of Various Groups of Purchasers by Product Categories --- p.31 / Histograms --- p.31 / Cross Tabulation of The Results --- p.32 / Chapter IV. --- RESULTS --- p.35 / Tabulation --- p.35 / Extent of Various Buying Behaviour among Shoppers --- p.35 / Incidence of Various Groups of Purchasers by Product Categories --- p.37 / The Effect of Decision Task and Product-related Factors among Different Types of Buyers --- p.39 / The Effect of Visiting Time and Frequency on Different Buying Behaviour --- p.46 / Demographic Profiles of Various Types of Buyers --- p.49 / Chapter V. --- CONCLUSION --- p.52 / Chapter VI. --- LIMITATIONS --- p.54 / Chapter VII. --- RECOMMENDATION --- p.56 / APPENDIX --- p.58 / BIBLIOGRAPHY --- p.82

by Chan Mei-yao Wendy, Yu Yim-sheung Jammy. / Questionnaire in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 132-133). / abstract --- p.i / table of contents --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / Chapter I. --- INTRODUCTION --- p.1 / Research Objective --- p.1 / Problem Definition --- p.3 / Information Required --- p.4 / Industrial Analysis --- p.8 / Target Customers of Canned Fruits --- p.8 / Role of Hong Kong Fruit Companies in the Canned Fruits Market --- p.10 / Distribution Outlets for Canned Fruits --- p.11 / Advertising and Promotion --- p.11 / Chapter II. --- RESEARCH METHODOLOGY --- p.13 / Data Collection --- p.13 / Sampling Plan --- p.14 / Sample Characteristics --- p.16 / Research Limitations --- p.17 / Questionnaire Settings --- p.17 / Personal Interview --- p.19 / Sampling Method --- p.19 / Chapter III . --- RESEARCH ANALYSIS --- p.21 / Respondents' Attitudes towards Canned Fruits --- p.21 / Taste of the People --- p.21 / Product --- p.22 / Price --- p.25 / Distribution --- p.26 / Consumption Pattern --- p.26 / Ways of Consumption --- p.26 / "Type, Frequency and Brand of Canned Fruits Consumption" --- p.26 / The Favorite Shape of Pineapple and Peach --- p.27 / The Major Reason to Choose Particular Brands --- p.28 / Amount Spent on Canned Fruits per month --- p.29 / Brand Awareness --- p.30 / Brand Loyalty --- p.31 / Purchasing Behaviour --- p.33 / Test for Improvement in Canned Fruits --- p.37 / Chapter IV. --- RECOMMENDATIONS --- p.41 / Recommendations to Del Monte --- p.41 / Price --- p.42 / Variety of Canned Fruits --- p.42 / Recommendations to Other Brands --- p.44 / Distribution Outlets of Canned Fruits --- p.44 / Advertising and Promotion Activities --- p.45 / Recommendations to New Comers --- p.49 / Sourcing of Canned Fruits --- p.49 / Niche Strategy --- p.49 / Direct Competition with Market Leader --- p.50 / Targeting at Other Ways of Consumption of Canned Fruits --- p.52 / Distribution Outlets --- p.54 / Conclusion --- p.54 / Chapter V. --- CONCLUSION --- p.56 / APPENDIX --- p.63 / BIBLIOGRAPHY --- p.132

by Matthew Hung Kee Chan. / Title also in Chinese characters. / Includes questionnaire in Chinese. / Thesis (M.A.Ed.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 54-70). / ABSTRACT --- p.i / ACKNOWLEDGEMENTS --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF APPENDICES --- p.vii / Chapter CHAPTER I： --- Introduction --- p.1 / Socialization Agents --- p.2 / TV Advertising as Socialization Agent --- p.7 / Peer as Socialization Agent --- p.11 / TV Advertising Viewing and Peer Interaction --- p.12 / Chapter CHAPTER II: --- Consumer Learning --- p.14 / TV Advertising and Consumer Learning --- p.17 / Peer Interaction and Consumer Learning --- p.20 / "TV Advertising, Peer Interaction and Consumer Learning" --- p.22 / Chapter CHAPTER III: --- Method --- p.27 / Subjects and Procedure --- p.27 / Variables Assessed in the Study --- p.29 / Chapter CHAPTER IV: --- Results --- p.31 / Description of Sample Characteristics / Sex --- p.34 / TV Viewing Time --- p.37 / Exposure to TV Advertising --- p.38 / Peer Interaction about TV Advertising --- p.40 / Consumer Learning Score --- p.42 / Analysis of Variance on Consumer Learning --- p.43 / "by Age, Sex, TV AdvertsingViewing Time, and Peer Interaction about TV Advertising" / Chapter CHAPTER V: --- Discussion --- p.48 / Summary --- p.52 / REFERENCES --- p.54 / APPENDICES --- p.71

Chan, Kin Cheung Kelvin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 90-108). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.iii / ACKNOWLEDGEMENTS --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / LIST OF FIGURE --- p.ix / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.4 / Chapter 1.3 --- Significance of This Study --- p.5 / Chapter 1.4 --- Outline of This Study --- p.7 / Chapter CHPATER TWO --- REVIEW OF LITERATURE --- p.8 / Chapter 2.1 --- Definitions of Outshopping and Cross-border Shopping --- p.8 / Chapter 2.2 --- Outshopping.Measures --- p.8 / Chapter 2.2.1 --- Frequency of Outshopping Trips --- p.9 / Chapter 2.2.2 --- Proportion of Total Dollar Purchases --- p.9 / Chapter 2.2.3 --- Types of Product Purchased --- p.10 / Chapter 2.3 --- Factors Affecting Outshopping Behavior --- p.11 / Chapter 2.3.1 --- Macro-analytical Approach --- p.21 / Chapter 2.3.2 --- Micro-analytical Approach --- p.22 / Chapter 2.3.2.1 --- Characteristics of Outshopper --- p.22 / Socio-economic Variables --- p.23 / Psychographic Variables --- p.25 / Chapter 2.3.2.2 --- Reasons for Shopping Out-of-town --- p.26 / Chapter 2.3.2.3 --- Types of Product that Outshoppers Purchase --- p.27 / Chapter 2.3.2.4 --- Retail Leakage --- p.28 / Chapter CHAPTER THREE --- HYPOTHESES FORMULATION --- p.30 / Chapter 3.1 --- In-depth Interviews --- p.32 / Chapter 3.2 --- Socio-economic Characteristics --- p.36 / Chapter 3.2.1 --- Tenure in Shenzhen and in Guangdong Province --- p.36 / Chapter 3.2.2 --- Living location --- p.37 / Chapter 3.2.3 --- Income level --- p.38 / Chapter 3.2.4 --- Length of Residence --- p.39 / Chapter 3.2.5 --- Age --- p.39 / Chapter 3.2.6 --- Other Socio-economic Variables --- p.40 / Chapter 3.3 --- Attitudinal Characteristics --- p.40 / Chapter 3.4 --- Motivational Characteristics --- p.42 / Chapter 3.4.1 --- Status and Authority Seeking Motive --- p.43 / Chapter 3.4.2 --- Pleasure of Bargaining Seeking Motive --- p.44 / Chapter 3.4.3 --- Social Experiences Seeking Motive --- p.45 / Chapter 3.4.4 --- Economic Motive --- p.46 / Chapter 3.4.5 --- Recreational Motive --- p.47 / Chapter 3.4.6 --- Entertainment Seeking Motive --- p.48 / Chapter CHAPTER FOUR --- METHODOLOGY --- p.49 / Chapter 4.1 --- Population --- p.49 / Chapter 4.2 --- Sampling and Data Collection --- p.49 / Chapter 4.2.1 --- Pretest of the Questionnaire --- p.49 / Chapter 4.2.2 --- Personal Interviews --- p.52 / Chapter 4.3 --- Measurement --- p.54 / Chapter 4.3.1 --- Cross-border Shopping Behavior --- p.54 / Chapter 4.3.2 --- Socio-economic Characteristics --- p.54 / Chapter 4.3.3 --- Attitude towards Shopping in Shenzhen --- p.58 / Chapter 4.3.4 --- Motivational Characteristics --- p.58 / Chapter CHAPTER FIVE --- RESULTS --- p.63 / Chapter 5.1 --- Preliminary Results --- p.63 / Chapter 5.2 --- Hypotheses Testing --- p.65 / Chapter 5.3 --- Further Analyses --- p.71 / Chapter 5.3.1 --- Discriminant Analysis --- p.71 / Chapter 5.3.2 --- Cluster Analysis --- p.74 / Chapter 5.3.2.1 --- Characteristic of Clusters --- p.76 / Chapter CHAPTER SIX --- SUMMARY AND CONCLUSION --- p.80 / Chapter 6.1 --- Summary --- p.80 / Chapter 6.2 --- Implications of the Study --- p.84 / Chapter 6.2.1 --- Academic Implications --- p.84 / Chapter 6.2.2 --- Managerial Implications --- p.87 / Chapter 6.2.2.1 --- General Managerial Implications --- p.87 / Chapter 6.2.2.2 --- Specific Managerial Implications to Hong Kong Retailers --- p.89 / Chapter 6.2.2.3 --- Specific Managerial Implications to Shenzhen Retailers --- p.90 / Chapter 6.2.3 --- Implications for Government --- p.91 / Chapter 6.3 --- Limitations and Directions for Future Research --- p.92 / Chapter 6.4 --- Conclusion --- p.95 / ENDNOTE --- p.96 / APPENDIX I --- p.97 / QUESTIONNAIRE --- p.97 / BIBLIOGRAPHY --- p.101

Wong Wing See, Michelle. / Thesis submitted in: June 2003. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 135-139). / Abstracts in English and Chinese. / Preface --- p.1 / Chapter Chapter 1: --- Simulation Rules --- p.12 / Chapter 1.1: --- Case Study: The Production of Reality in TV --- p.41 / Chapter Chapter 2: --- The Nature of Sign --- p.54 / Chapter 2.1: --- Saussure: Language is the system of signs --- p.55 / Chapter 2.2: --- Barthes and his idea of Mythology --- p.57 / Chapter 2.3: --- Baudrillard's model of signification: All Signs must Burn --- p.62 / Chapter 2.3.1: --- Postmodern Hyperreality --- p.70 / Chapter 2.4: --- Image of Desert --- p.75 / Chapter 2.5: --- Desert Screen - Hong Kong advertisement in the age of hypersignification --- p.84 / Case Study 1: Sunday --- p.85 / Case Study 2: KMB: local discourse --- p.93 / Case Study 3: Vitasoy --- p.98 / Chapter 2.6: --- Consuming Hong Kong --- p.101 / Chapter 2.6.1: --- Features of Postmodern Consumption --- p.103 / Chapter 2.6.2: --- "Consumption within a ""Cultural Desert""" --- p.105 / Chapter 2.7: --- Te inadequacy of Baudrillard --- p.110 / Chapter Chapter 3: --- The Question of Agency: The Inventiveness our Everyday Practice --- p.114 / Chapter 3.1: --- Tactic 1 - mutating the established rules --- p.123 / Chapter 3.2: --- Tactic 2 - Silence as Weapon --- p.126 / Chapter 3.3: --- Tactic 3 - re-establishing of distance --- p.128 / Conclusion: --- p.131 / Works Cited --- p.135

by Fong Sze Nga, Natalie. / Questionnaire in Chinese. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 78-84). / Acknowledgments --- p.i / Abstract --- p.ii / Chapter I. --- Introduction --- p.1 / Chapter A. --- Overview / Chapter B. --- Purposes / Chapter C. --- Reasons for selecting television commercials / Chapter D. --- Objectives of the study / Chapter E. --- Outline of this research report / Chapter II. --- Theoretical Framework --- p.8 / Chapter A. --- Shared themes on involvement / Chapter B. --- Statement of problems / Chapter C. --- Individual-centered involvement level / Chapter D. --- Stimuli-centered involvement level --- High/low involvement product commercials / Chapter E. --- Dependent variables / Chapter F. --- Other concepts pertaining to involvement / Chapter III. --- Methodology --- p.20 / Chapter A. --- Sample / Chapter B. --- Overview of the experimental study / Chapter C. --- Modifications of pilot study / Chapter D. --- Index construction of independent variables / Chapter E. --- Index construction of dependent variables / Chapter IV. --- Hypotheses & Analysis --- p.42 / Chapter A. --- Main findings / Chapter B. --- Summary of main findings / Chapter C. --- Further Analysis on Relationships Between People Involvement Level and Information Seeking & Interest Stimulation / Chapter D. --- Other concepts pertaining to the concept of involvement / Chapter V. --- Discussions & Implications --- p.66 / Chapter A. --- What is high involvement? / Chapter B. --- Variations of personal values and product advertisements / Chapter C. --- Importance of individual-centered involvement level / Chapter D. --- Involvement is consumer-determined and situation-specific / Chapter E. --- Measurement of involvement level / Chapter F. --- Differentiation of product and commercials / Chapter G. --- Equivalence of product commercials / Chapter VI. --- Suggestions for Future Research --- p.76 / Chapter VII. --- Limitations of the Study --- p.77 / References --- p.78 / Appendices

published_or_final_version / Housing Management / Master / Master of Housing Management