Chatelaine, Canada’s longest running women’s magazine (1928-present), has seen various changes in relation to women’s presence in society, specifically women’s health and bodies. The purpose of this study is to investigate the framing methods employed in the presentation of health content in relation to the evolution of feminism throughout this publication’s existence. Drawing upon Michel Foucault’s (1979; 1980) investigation of power, the body, and sexuality; Susan Bordo’s (1993b) feminist theorizing on the cultural meanings of the female body; Erving Goffman’s (1974) Frame Analysis; and further theoretical foundations of frame analysis by scholars in media and communication studies, this thesis examines the ways which health knowledge in Chatelaine aids in the empowerment and modernization of women. The research design of this thesis employs a quantitative media content analysis and qualitative semi-structured in-depth interviews to explore the presence and production of health content in this publication between 1928 and 2010. Findings demonstrate Chatelaine’s interaction with the feminist movement in Canada—as feminist initiatives and activism in Canada flourish, Chatelaine covers an increasingly broad and diverse body of health topics. The analyses reveal the sophistication in Chatelaine’s health content, which is evidenced in the employment of various journalistic techniques that aid in the development of an increasingly pervasive media text. In doing so, Chatelaine demonstrates its ability to empower women through current, clear, and concise health knowledge.

This paper considers the pastoral challenge of a diminished experience of liturgy and worship during the Covid-19 pandemic. It explores the ubiquity of the digital realm and a pervasive culture of consumerism as factors in addition to the pandemic contributing to the challenge. We then reflect on the challenge through the theological perspective of Scripture, sacramental theology, Vatican II teaching and liturgical theology before proposing a pastoral plan.

The purpose of this study is to scrutinize consumers attachment in fashion and clothing in relation to impulse buying behaviour. The study further investigates how attachment and detachment correspondent in late modern consumerism. Design/ Methodology/ Approach – This study adopted a mixed-method approach. Initially previous research on the chosen field has been reviewed to know what research has been done. Following that, an online quantitative survey has been conducted to distinguish whether any relationship endures between consumers attachment to existing clothing and their compulsive buying tendencies. Based on the results of the quantitative study a qualitative investigation has also been conducted with the intention of gaining in-depth knowledge of the chosen area of research. Findings – The data reveals that survey and interview respondents show different conception regarding attachment requiring different motivational stimuli. Moreover, this study identifies the triangle of fashion attachment, detachment and impulse consumerism that emerges as relevant to existing consumer behaviour spectrum. Implications – The study delivers explorative understanding on the clothing attachment, which was an underdeveloped area of research. Further, this establishment provide progression to combine two self-contradictory area in same study which is paradoxical and therefore, provides a novel approach to continue father research. Originality/ Value – The study provides narrative insights into the field of clothing attachment In combination with impulsive buying behaviour in a fashion and clothing context. Further, through the combination of a mix methodological approach which is also a new angle to study this phenomenon

Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. Non-probability sampling was conducted through volunteer, snowball, and convenient sampling. A number of 431 valid responses were analyzed utilizing descriptive statistics, reliability analyses, correlation analysis, hierarchical regression analyses, and multiple linear regression analyses.Findings – Two of the three factors, namely environmental concern and green purchase behavior, are significant predictors. In contrast, attitude towards green products is no significant predictor for skepticism towards green advertisement of Generation Y in Europe. Additionally, environmental concern shows a mediation effect via attitude towards green products on skepticism towards green advertisement, yet, environmental concern is no mediator via green purchase behavior on skepticism towards green advertisement. Attitude towards green products acts as a statistically significant mediator via green purchase behavior on skepticism towards green advertisement.Practical Implications – Generation Y is an important target market. Both marketers and advertisers are recommended to evaluate their marketing strategies by considering the factors of green consumerism to decrease skepticism towards green advertising. A better understanding of environmental claims in advertising should be provided whereby consumers could identify misleading claims. Furthermore, vague and false claims should be avoided.Originality/value – This study contributes to closing the research gap by testing to which extent the three factors of green consumerism are related to skepticism towards green advertisement for Generation Y in Europe.

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Coffee's worldwide popularity, and especially among Americans, has grown significantly over recent decades. This is credited to the rise of corporate coffee shops like Starbucks and Dunkin' Donuts, as well as the inescapable presence of coffee marketing on the internet and social media in our everyday lives. This thesis traces coffee's popularity from its early days as a facilitator in increased production rate in factories during the Industrial Revolution up to the popularity it has gained on TikTok and other social media platforms in the 21st century. My research examines the growth of coffee culture in America through participant observation and a synthesis of texts, considering how coffee influences daily life through marketing and addiction, and how it has managed to stay relevant through that time.

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The growth rate and percent of GDP spend on health care has brought necessary attention to discussions on cost and quality within the health industry. This research posits that in order to tackle issues within these cost and quality-conscious discussions, consumers require increased literacy in the health insurance shopping and utilization processes. Health insurance literacy is relatively new terminology. In regard to consumer literacy measures in purchasing, the findings in Chapter 1 demonstrate that studies on health insurance literacy are inconsistent, with no consensus on which metrics are most appropriate to measure health insurance literacy. While there is a generally agreed upon definition of health insurance literacy, there is currently no standard scale to determine one’s literacy level. Additionally, literacy, in a broader construct, can assist consumers in making better informed choices about how to engage with and manage their health insurance. One particular example of a poor utilization habit is the use of the Emergency Room (ER) for non-emergent conditions. The findings in Chapter 2 demonstrate that educated consumers can be influenced to choose alternative sites for ER care. This research suggests that taking measures to advance health insurance literacy can improve both shopping and utilization behavior and, in turn, positively impact health care costs and efficiencies. The conclusion of this research theorizes on the best approach to influence literacy in health insurance; ultimately furthering the body of research that moves toward a more efficient, effective, and literate health insurance industry. / Business Administration/Interdisciplinary

As an advanced society of industrialized capitalism has an ever-tighter grip on our everyday lives, I ask if rebellion is possible in the current context. To this end, I formulate a model of rebellion based on my readings of Marcuse and Camus; from Marcuse, the idea that a person can formulate a rebellious subjectivity through the consumption of art in the creation of the aesthetic dimension, and from Camus, an individual placing limits on what oppression he will take from an existing order and at what point she will say "no" to that order and giving a concurrent "yes" by acting in such a way that fosters Camus' human community. I argue after the Cold War especially, the bureaucratic society of controlled consumption closes down spaces for meaningful rebellion. As we have moved from hip consumerism to market populism, the goal of the existing order is for the citizens thereof to legitimate the order. I analyze various groups to see if they are engaging in rebellion, such as Al Qaeda, Hamas, the Earth and Animal Liberation Fronts, and analyze their methods. I find that instead of labeling as terrorist or rebel, we should let the rebellious subjectivity guide our judgment of their actions. Ultimately, I conclude that rebellion is still a possibility even in the encroaching totality of the bureaucratic society of controlled consumption, and that a preservation of the rebellious subjectivity can provide a basis for formulating a rebellious praxis not yet called into being. / Master of Arts

In recent cinematic history, films have often expressed through the experiences of characters an 'existential moment' in which fundamental assumptions about life are questioned and potentially rendered meaningless. The purpose of this project is to follow two accounts of this expressed moment in the 1999 films American Beauty and Fight Club, understanding them as such through particular readings of the philosophical articulations of Albert Camus. I analyze the social climates of liberalism and consumerism that might account for these expressions of discontent and anxiety at the same time I evaluate the validity of existential thought in the contemporary social world. Ultimately, I question what kinds of political qualms absurdity might render, using film experience as a venue to understand and evaluate these questions. / Master of Arts