No description available.

<p>Political consumers, by using their consumerism to make political statements, constitute a potential force in changing global consumption patterns towards more sustainable ones. Thus new insights concerning this specific group and its ways of searching for information prior to a purchase decision might help understand the mechanisms behind sustainable consumption choices. This study is based on a series of twelve personal qualitative interviews conducted with Swedish consumers of sustainable goods. These interviews confirmed certain characteristics known to political consumers, such as a high level of commitment, high standards regarding information and the frequent use of labelling schemes. Furthermore this study has shown the complexity experienced by this group of consumers regarding sustainability claims and the role of a chosen “sustainability champion” in helping make sense of this complex information. Finally this study reminds of the significance of respecting the consumer and his trust for a message as well as the need for simple and clear information tools to distinguish proper sustainable goods from others.</p>

<p>The political development in the Western world is transforming. Political party participation decreases as well as other non-profit associations. This individualistic development is described as a threat to democracy. Nevertheless, some scholars argue that the political participation is a transformation into a new type of participation that instead could strengthen the democracy.</p><p>The political parties are the foundation of the democratic system and they receive their power by representing the citizens in the decision making process. Yet, the parties transform from organisations with a close linkage to their core groups, to catch-all organisations that aim to maximise votes. Since the goal for parties is to attain as much power as possible, new parties and other political actors have effectively been kept out of political system.</p><p>The individualistic development is observed through the political consumerism in this thesis. The political consumption is described as a political activity where consuming is used as the mean to impact. To actively select products that represent certain values influence companies to work for those values. It is a free individualistic movement without rules. If asked to describe the typical political consumer it would be a young female with a higher education and thus, an income above average. The political consumer prefers to be involved in issues of personal interest rather than broad party politics. Companies are believed to contain a great deal of power in society and must therefore also obtain responsibility.</p><p>The problems associated to political consumerism are connected to poor information. Citizens may make wrong political decisions since the information presented to them is poor or faulty. Another problem is the lack of tools to measure political consumption; we do not know how important it is in comparison to other political activities.</p><p>It is difficult to compare traditional politics with political consumerism since they target different issues and work in different ways. However, political consumerism is not a threat to traditional politics and should instead be recognised as a compliment.</p> / <p>Den politiska utvecklingen i västvärlden håller på att förändras. Deltagandet i politiska partier och ideella organisationer minskar och denna individualistiska trend anses vara ett hot mot demokratin. Dock finns det forskare som hävdar att det politiska deltagandet påvisar en förändring till en ny typ av deltagande som kan stärka det demokratiska systemet.</p><p>De politiska partierna utgör basen för det demokratiska systemet. Partiets makt grundas i att representera medborgarna i beslutsprocessen. Trots det utvecklas partierna från organisationer med en klar koppling till sina kärnväljare till röstmaximerande organisationer som vill attrahera den breda massan. Eftersom partiernas mål är att få så många röster som möjligt har nya partier och andra politiska aktörer effektivt kvarhållits utanför systemet.</p><p>I den här uppsatsen observeras den individualistiska trenden genom politisk konsumtion. Den politiska konsumtionen beskrivs som en politisk aktivitet där konsumtion används som påverkningsmetod. Att aktivt välja produkter som representerar vissa värden påverkar företag att jobba mot dessa värden. Det är en fri och individualistisk rörelse utan klara regler. Den typiska polisiska konsumenten är en ung kvinna med högre utbildning och en inkomst över genomsnittet. De politiska konsumenterna föredrar att involvera sig i frågor av personligt intresse istället för bred partipolitik. Företag anses ha mycket i samhället och måste därför också ta ett ansvar.</p><p>Problemen med politisk konsumtion är kopplade till dålig information. Medborgare kan ta felaktiga politiska beslut när den disponibla informationen är dålig eller oriktig. Ett annat problem är att det saknas verktyg att mäta politisk konsumtion. Vi vet inte hur viktigt fenomenet är i förhållande till andra politiska aktiviteter.</p><p>Det är svårt att jämföra politisk konsumtion med traditionell politik eftersom de jobbar på olika sätt mot olika frågor. Hursomhelst, politisk konsumtion är inte ett hot mot traditionell politik utan bör snarare ses som ett komplement.</p>

Political consumers, by using their consumerism to make political statements, constitute a potential force in changing global consumption patterns towards more sustainable ones. Thus new insights concerning this specific group and its ways of searching for information prior to a purchase decision might help understand the mechanisms behind sustainable consumption choices. This study is based on a series of twelve personal qualitative interviews conducted with Swedish consumers of sustainable goods. These interviews confirmed certain characteristics known to political consumers, such as a high level of commitment, high standards regarding information and the frequent use of labelling schemes. Furthermore this study has shown the complexity experienced by this group of consumers regarding sustainability claims and the role of a chosen “sustainability champion” in helping make sense of this complex information. Finally this study reminds of the significance of respecting the consumer and his trust for a message as well as the need for simple and clear information tools to distinguish proper sustainable goods from others.

No description available.

Although the United States is the world's leading consumer nation, limited empirical research exists on the relationship between consumer choices and political participation. This study provides the first quantitative analysis of the demographic characteristics, motivations, and political activities of political and ethical consumers in the United States. Ethical consumers are broadly defined as socially responsible consumers including the subset of political consumers. Political consumers, while also socially responsible, are primarily concerned with achievement of political or social change through purchasing decisions. While political and ethical consumers engage in similar behaviors, the distinguishing factor between the two is motivation. Participation in both political and ethical consumerism is measured through buycotting (intentionally purchasing) or boycotting (intentionally abstaining from purchasing) of particular products or companies. Based on data from the 2002 National Civic Engagement Survey II, this study finds income and education significantly predict participation in political and ethical consumerism, while race and gender do not. Across political parties, the stronger a respondents' political affiliation, the less likely they are to boycott or buycott. This study also finds the primary motivation of participation for 80 percent of boycotters and buycotters is altruistic (ethical consumerism) rather than the achievement of political objectives (political consumerism). Additionally, political and ethical consumers indicate little belief in the ability for their purchases to alter business practices and do not consider their actions a part of organized campaigns. Political and ethical consumers are politically active and individuals who contact public officials, protest, and sign email or written petitions are significantly more likely to boycott or buycott than those who do not. In lieu of these findings, suggestions are offered to consumer-activist groups and social change organizations concerning rationales of consumer motivation and political engagement in the hopes this information will be utilized to mobilize a broader base of citizen-consumers. / Ph. D.

Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. People engage in political consumerism to express their opinions regarding political, social, or ethical concerns, which could for example include boycotting (refusing to shop at) a specific company. Previous literature within the political consumerism and corporate brand reputation stream pays little attention to understanding the relationship between the two, which includes the impact of corporate brand reputation on political consumerism. Purpose: The purpose of this research is to investigate the relationship between political consumerism and corporate reputation, where corporate reputation is impacted by CSR, employer branding, corporate image, and crisis exposure. Method: This research has adopted a deductive structure and a quantitative approach where the Na-kd case was used as a stimulus/prompt. A non-probability sampling approach was used, and primary data was collected through an online questionnaire where results were exported and analyzed in SPSS software. The methods of analysis were correlations and the sample consisted of 114 female respondents in the ages of 18-35. Findings: To test the hypotheses Pearson’s Chi-Square test and Spearman’s rho was conducted and calculated to test the relationship and its strength between the chosen variables. The results proved to be significant, and all five hypotheses were supported, which concludes that corporate reputation is influenced by poor CSR activities, poor employer branding, negative corporate image, and crisis exposure which in terms affects consumer purchase decisions to boycott, buycott or doing nothing. Originality/Value: This research proves that there is a positive correlation between negative corporate reputation and political consumerism, which contributes to the political consumerism stream within the consumer research domain as well as literature about corporate brand reputation within the field of brand marketing.

MA / Thesis (MA (Political Science))--University of Stellenbosch, 2010. / ENGLISH ABSTRACT: Consumers are gradually becoming influential actors in the international arena. The 21st century consumer has taken on a new identity, namely that of a citizen-consumer. A rising awareness of the importance of ethical purchasing behaviour has made political citizen-consumers a vehicle through which change in normative behaviour in the capitalist world economy could be attained. Activists have realised the support that political consumers could give to campaigns that strive to achieve norm change. Consumers have the power to hold multinational corporations (MNCs) accountable for unjust practices, and through their purchasing decisions, pressure MNCs to change the manner in which they operate. In order to determine to what extent political consumerism could contribute to international norm change, one has to understand how norms emerge, when norms are accepted and at which point norms become internalised. The theoretical framework of the life-cycle of norms is ideal to test the possibilities that political consumerism holds in the quest for norm change. The application of norm life-cycle framework to case studies provides evidence that political consumerism has already announced itself as a vehicle for change. Campaigns such as the conflict diamonds campaign and the Fair Trade movement have already successfully co-opted consumers to support the goals of these campaigns and have achieved some results in changing the behaviour and policies of MNCs. Political consumers have therefore already embarked on the journey towards norm change, but have not yet been able to bring the norm to internalisation. The study determines which stage in the norm life-cycle political consumerism has managed to reach. Related to this, it asks whether it is in fact possible for activists and political consumers to complete the norm life-cycle and thereby effect norm change to enhance capacity for social justice in capitalism. The study also concerns itself with the persuasion strategies that have been used and could still be used by activists to pursue change in the normative behaviour of consumers and MNCs. Persuasion is central to convincing actors to accept and internalise a new norm. The study situates these persuasion strategies within the norm life-cycle, in order to identify the challenges facing the consumer movement and possible solutions to assist political consumerism to reach its full potential. / AFRIKAANSE OPSOMMING: In die internasionale arena het verbruikers gaandeweg die rol van invloedryke akteurs begin aanneem, naamlik dié van burgerlike-verbruikers. ‘n Toenemende bewustheid van die belangrikheid van etiese aankope het gedurende die 21ste eeu die politieke burgerlike-verbruiker in ‘n akteur omskep, wat normatiewe verandering in die kapitalistiese globale ekonomie te weeg kan bring. Aktiviste het besef dat politieke verbruikers steun aan veldtogte kan verleen wat na norm verandering streef. Omdat verbruikers oor die vermoë beskik om multi-nasionale korporasies (MNKs) vir onregverdige gebruike aanspreeklik te hou deur aankoop besluite, kan hul sodoende MNKs dwing on hul gebruike te verander. ‘n Begrip van die ontstaan en aanvaarding van norme, kan ook help om vas te stel tot watter mate politieke verbruiking tot internasionale norm verandering bydra. Die teoretiese raamwerk van die lewens-siklus van norme is ideaal om die potensiaal van politieke verbruiking te toets. Die toepassing van die norm lewens-siklus op gevallestudies bewys dat politieke verbruiking alreeds as ‘n middel vir verandering uitgekristaliseer het. Veldtogte, soos die konflik diamante veldtog en die “Fair Trade” beweging, het alreeds daarin geslaag om verbruikers te werf om die doelwitte van hierdie veldtogte te steun. Hierdie veldtogte het sodoende daarin geslaag om die verandering van MNKs se gedrag en beleid te bewerkstellig. Politieke verbruikers het hul reeds met die veldtog geassosieer om norm-verandering te laat plaasvind. Die studie het bepaal watter stadium in die norm lewens-siklus politieke verbruiking reeds bereik het, asook of dit moontlik vir aktiviste en verbruikers is om die siklus te voltooi en norm-verandering te laat plaasvind. Hierdie norm-verandering sal ook die vermoë vir die sosiale regverdiging van die kapitalistiese stelsel verbeter. Die studie het ook die aktiviste se oorredingstrategië uiteengesit, asook watter strategië in die toekoms kan gebruik word om die normatiewe gedrag van verbruikers en MNKs te verander. In die aanvaarding van nuwe norme speel oorreding ‘n belangrike rol. Die studie plaas daarom hierdie oorredingstrategië binne die norm lewens-siklus, sodat dit die uitdagings kan identifiseer wat die verbruikers-beweging in die gesig staar. Dit sal daarom vir die studie moontlik maak om werkbare opplossings voor te stel, wat politieke verbruiking tot sy volle potensiaal kan voer.

The political development in the Western world is transforming. Political party participation decreases as well as other non-profit associations. This individualistic development is described as a threat to democracy. Nevertheless, some scholars argue that the political participation is a transformation into a new type of participation that instead could strengthen the democracy. The political parties are the foundation of the democratic system and they receive their power by representing the citizens in the decision making process. Yet, the parties transform from organisations with a close linkage to their core groups, to catch-all organisations that aim to maximise votes. Since the goal for parties is to attain as much power as possible, new parties and other political actors have effectively been kept out of political system. The individualistic development is observed through the political consumerism in this thesis. The political consumption is described as a political activity where consuming is used as the mean to impact. To actively select products that represent certain values influence companies to work for those values. It is a free individualistic movement without rules. If asked to describe the typical political consumer it would be a young female with a higher education and thus, an income above average. The political consumer prefers to be involved in issues of personal interest rather than broad party politics. Companies are believed to contain a great deal of power in society and must therefore also obtain responsibility. The problems associated to political consumerism are connected to poor information. Citizens may make wrong political decisions since the information presented to them is poor or faulty. Another problem is the lack of tools to measure political consumption; we do not know how important it is in comparison to other political activities. It is difficult to compare traditional politics with political consumerism since they target different issues and work in different ways. However, political consumerism is not a threat to traditional politics and should instead be recognised as a compliment. / Den politiska utvecklingen i västvärlden håller på att förändras. Deltagandet i politiska partier och ideella organisationer minskar och denna individualistiska trend anses vara ett hot mot demokratin. Dock finns det forskare som hävdar att det politiska deltagandet påvisar en förändring till en ny typ av deltagande som kan stärka det demokratiska systemet. De politiska partierna utgör basen för det demokratiska systemet. Partiets makt grundas i att representera medborgarna i beslutsprocessen. Trots det utvecklas partierna från organisationer med en klar koppling till sina kärnväljare till röstmaximerande organisationer som vill attrahera den breda massan. Eftersom partiernas mål är att få så många röster som möjligt har nya partier och andra politiska aktörer effektivt kvarhållits utanför systemet. I den här uppsatsen observeras den individualistiska trenden genom politisk konsumtion. Den politiska konsumtionen beskrivs som en politisk aktivitet där konsumtion används som påverkningsmetod. Att aktivt välja produkter som representerar vissa värden påverkar företag att jobba mot dessa värden. Det är en fri och individualistisk rörelse utan klara regler. Den typiska polisiska konsumenten är en ung kvinna med högre utbildning och en inkomst över genomsnittet. De politiska konsumenterna föredrar att involvera sig i frågor av personligt intresse istället för bred partipolitik. Företag anses ha mycket i samhället och måste därför också ta ett ansvar. Problemen med politisk konsumtion är kopplade till dålig information. Medborgare kan ta felaktiga politiska beslut när den disponibla informationen är dålig eller oriktig. Ett annat problem är att det saknas verktyg att mäta politisk konsumtion. Vi vet inte hur viktigt fenomenet är i förhållande till andra politiska aktiviteter. Det är svårt att jämföra politisk konsumtion med traditionell politik eftersom de jobbar på olika sätt mot olika frågor. Hursomhelst, politisk konsumtion är inte ett hot mot traditionell politik utan bör snarare ses som ett komplement.

La notion de « marque politique » s’inscrit dans une dédifférenciation généralisée du champ de la consommation. L’enjeu de cette thèse est d’appréhender les propriétés socio-sémiotiques et communicationnelles de cette marque, nouveau vecteur d’engagement citoyen. La recherche s’intéressera dans un premier temps à la marque Ségolène Royal. Or, le glissement vers le domaine des marques se traduirait également par l’avènement d’un « consumérisme politique » selon lequel la souveraineté du consommateur s’impose comme modèle de souveraineté politique. Un consumérisme politique consistant également en une dynamique de jugement des marques politiques en continu, favorisée par l’émergence des réseaux socionumériques. En résulte l’avènement de communautés de marques politiques, intervenant dans le processus de co-construction de l’offre politique. Les exemples du Tea Party, Parti Pirate et MoVimento Cinque Stelle illustreront ces nouvelles formes de mobilisations issues de l’agrégation de consomm-acteurs politiquement engagés. / The concept of « political brand » is part of a widespread dedifferentiation of the consumption field. The aim of this thesis is to understand the socio-semiotic and communicational properties of theses brands that potentially foster citizen engagement. The research will at first focus on the “Segolène Royal Brand”. Nevertheless, the shift to the branding field also results in the emergence of a “political consumerism” which takes consumer sovereignty as model of political sovereignty. Boosted by online networks, Political consumerism is also promoting to the permanent judgement of political brands. It may also result in the surfacing of brand communities co-constructing their autonomous political offer. Examples such as the Tea Party, the Pirate party or the MoVimento Cinque Stelle illustrate these news forms of mobilisation, based on aggregation of political engaged prosumers.