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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
11

A consumer perspective on mass customization

Hunt, David M., January 2006 (has links)
Thesis (Ph.D.)--University of Missouri-Columbia, 2006. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (February 27, 2007) Vita. Includes bibliographical references.
12

Understanding the ethical consumer : employing a frame of bounded rationality.

Newholm, Terry. January 1999 (has links)
Thesis (Ph. D.)--Open University. BLDSC no. DX225576.
13

The unity of form and function: making sense of product design from a consumer's point of view / Making sense of product design from a consumer's point of view

Luchs, Michael Gerhard, 1968- 29 August 2008 (has links)
This research demonstrates that the perceived unity of product form and function has a significant effect on consumers’ product evaluations, where unity refers to the perception that the form and function share common associations, or meanings. Findings from three experiments suggest that beyond the independent effects of product form and function, consumers like unified products more than they like disunified products. This effect is demonstrated in an abstract context as well as in the product contexts of consumer packaged goods and durables. In addition to demonstrating the positive effect of form-function unity on product evaluations, this research shows that this effect is mediated by the perception that unified products make more sense than disunified products. This research further shows that this effect is moderated by consumers’ involvement and product knowledge. While consumers like unified (vs. disunified) products more in general, consumers high in the combination of involvement and product knowledge like disunified products equally due to their perceived greater attribute value. These results are of significance both to academicians and practitioners concerned with understanding consumers’ responses to products. / text
14

Product directed ego-involvement: its relationship to the theory of cognitive dissonance

Shipka, Beverly Dee, 1941- January 1968 (has links)
No description available.
15

Estimating the NBD-Dirichlet market statistics from a single shot survey /

Wright, Malcolm January 1999 (has links)
Thesis (PhD) -- University of South Australia, 1999
16

Hedonic prices and country of origin bias in the U. S. brewing industry /

Ruttanajarounsub, Ruttana. January 1900 (has links)
Thesis (M.S.)--Oregon State University, 2008. / Printout. Includes bibliographical references (leaves 18-20). Also available on the World Wide Web.
17

Shopper's attitude to green consumerism /

Meiklejohn, David. January 1992 (has links) (PDF)
Thesis (M. Environmental Studies)--University of Adelaide, 1992. / Includes bibliographical references (leaves 93-97).
18

The predictive and descriptive efficacy of five evaluation models in diverse consumer decisional environments /

Walton, John Reed, January 1976 (has links)
Thesis (Ph. D.)--Ohio State University, 1976. / Includes vita. Includes bibliographical references (leaves 154-162). Available online via OhioLINK's ETD Center.
19

Investigating the simultaneous influence of intrinsic and extrinsic cues an examination of the interaction between country of origin, price and selected sensory variables /

Veale, Roberta. January 2007 (has links)
Thesis (Ph.D.)--University of Adelaide, School of Commerce, 2007. / "July 2007" Bibliography: leaves 225-241. Also available in print form.
20

Consumer complaint behavior of new car owners : development and test of a theoretical model /

Robinson, Larry M. January 1977 (has links)
Thesis (Ph. D.)--Ohio State University, 1977. / Includes bibliographical references (leaves 197-208). Available online via OhioLINK's ETD Center.

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