The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.

This study concerned the impact lifestyles of the elderly have on purchases from different product categories. The main purpose was to determine, evaluate, and analyze the effects of lifestyles on elderly shoppers' choice of retail outlets.

This study investigated factors influencing the selection of apparel worn to work by women who attended fashion and wardrobe seminars in the Dallas-Fort Worth metroplex. Clothing selection factors were analyzed by computer according to age, marital status, work status and education. The majority most frequently wore suits and separates to work. Single participants preferred separates. Most wore sizes considered average. Respondents most frequently purchased apparel from department stores. Brand name and designer apparel were occasionally purchased. Though interested, few respondents had taken advantage of personal consultant services. It was recommended that retailers make wardrobe services known to the public.

The purpose of the study was to explore specific buying practices of teenage girls and to determine the influence of age and employment on shopping patterns. The buying practices investigated included use of credit, apparel purchase price, purchasing of reduced merchandise, brand name preferences, utilization of store personnel and stores patronized. The data were collected by questionnaires administered to 205 high school girls in grades 9 through 12 enrolled in the two public high schools in Carrollton, Texas. Chi square tests of independence were computed along with descriptive statistics. Buying patterns of Carrollton teenagers were found to be similar to girls in other areas of the United States. A positive correlation was found between shopping patterns and student age and employment.

"The purpose of the present study is to observe how the consumers select ready-to-wear dresses in a small oil town, which had a population of 3,336 in June, 1940...A brief summary of the entire study follows. (1) Of the 215 customers, 60 percent were sales customers and 60 percent stated the price they wished to pay. (2) The 135 dresses purchased were about equally distributed among $7.95, $10.95,$16.95 and $29.95 values. (3) The color desired was specified by 83 percent of the customers. Navy and tan were the two leading colors. (4) While 97 percent of the women designated the size they needed, only 83 percent purchased the size requested. Size 16 was bought by more women than any other size. (5) Customers had little knowledge regarding trade names and materials. Of the dresses sold, 64 percent were rayon. (6) About 90 percent of the women designated in some manner the type of dress they desired. Almost 50 percent of the purchasers selected tailored garments. (7) Slightly less than half of the customers check on the quality of workmanship or the material in the dress. Only 15 percent of the women asked for a guarantee of any type. (8) Ten percent of the women objected to the alteration of the garments which they contemplated buying and did not make a purchase because of this."--Leaves 35-36.

Dining out has become an important part of the American lifestyle, greater frequencies as well as increased portion sizes have led to concern. The number of Americans that are classified as overweight or obese has also increased considerably, and the foodservice industry has become a target. Mandatory labeling of menu items has been avoided to this point, but the subject has moved to the forefront and continues to be debated. This study surveyed 502 patrons at a student-run restaurant in Texas. Respondents provided information concerning their health and dining habits as well as their attitudes toward and intended usage of nutritional information (NI) on menus in full-service restaurants. Gender, education levels, age, and household income affect the attitudes toward and intended usage of NI. Exercise frequency, the current use of nutritional information on packaged foods, and the practice of healthy eating habits are all related to the intended use of NI while dining out.