This study aims to investigate young adults' attitudes towards consumption of second hand clothing, and examine what motivates young adults to increase their consumption of second hand clothing. Furthermore, we want to investigate consumption behaviour of young adults, in order to highlight the behaviour changes that are required to achieve sustainable consumption behaviour. This study is based on a qualitative method in which focus groups interviews were applied. The empirical data has been processed by a thematically analysis based on the themes that constitutes the framework for the study. The result shows that the respondents claim that range of clothing, location, related role models and financial incentives motivates consumption of second hand clothing. However, words and action do not correspond, when the result clearly shows that habits and behaviour patterns are the main barriers to change consumption behaviour. Our study aims to deepen the science affecting young adults' attitudes towards consumption of second hand clothing. / Denna studie syftar till att undersöka unga vuxnas inställning till konsumtion av secondhand-kläder samt undersöka vad som motiverar dem att öka sin konsumtion av secondhand-kläder. Vidare vill vi undersöka konsumtionsbeteendet hos unga vuxna för att synliggöra de beteendeförändringar som krävs för att uppnå ett hållbart konsumtionsbeteende. Denna studie är baserad på en kvalitativ metod där fokusgruppsintervjuer tillämpats. Empirin har sedan bearbetats genom tillämpning av tematisk analys, utifrån de teman som utgör ramverket för studien. Resultatet visar att respondenterna hävdar att utbud av kläder i secondhand-butiker, lokalisering, närstående förebilder samt ekonomiska incitament motiverar till konsumtion av secondhand-kläder. Dock överensstämmer inte ord med handling då resultatet tydligt visar att vanor och invanda beteendemönster är de främsta barriärerna för att förändra ett konsumtionsbeteende. Vår studie ämnar fördjupa kunskapen i området som berör unga vuxnas inställning samt motivation till konsumtion av secondhand-kläder.

Thesis (DTech(Marketing Management)-- Cape Peninsula University of Technology, 2011 / The fall of apartheid in South Africa has attracted a large number of immigrants from different parts of the world, predominantly from sub-Saharan Africa. Sub-Saharan Africans immigrate to South Africa mainly in search of greener pastures and for educational enhancement. However, in pursuit of their objectives, sub-Saharan African immigrants encounter numerous challenges. One of the main challenges encountered by sub-Saharan African immigrants in South Africa is the absence of indigenous foods in South Africa’s leading supermarkets. As a result, the majority of these immigrants are compelled to modify their taste and food needs to comply with available local products. Sub-Saharan African immigrants in South Africa also consume indigenous foods obtained from friends and relatives visiting South Africa and from ethnic entrepreneurs. However, ethnic entrepreneurs are perceived to be expensive, have poor quality products and a limited variety of stocks. As a result, the majority of sub-Saharan African immigrants in South Africa prefer to buy their indigenous foodstuffs from South Africa’s major supermarkets, in the case where they are stocked by these supermarkets. It is noteworthy that, South Africa’s leading supermarket chains acknowledge the potential of the emerging sub-Saharan African immigrant market and are interested in stocking indigenous food products from other sub-Saharan African countries. However, these supermarkets lack the knowledge and understanding of the market in order to establish marketing strategies to cater for their immigrant customers’ indigenous food needs. This study has established a food consumption behaviour model of the sub-Saharan African immigrants in South Africa.

In today’s globalised world, everyday life becomes increasingly “liquid” - changing and fragile - as individuals continuously adapt their lifestyle and behaviour to global influences (Bauman 2000). To provide a general framework for understanding this world, Appadurai (1996) introduces five “dimensions” of global flows in his seminal work Modernity At Large: ethnoscapes, financescapes, mediascapes, ideoscapes, and technoscapes. One of them, the ethnoscapes, refers to the increased mobility of individuals and peoples, impacting their cultural affiliations and social networks. <p>The focus of this thesis lies on international, cross-border migrants, the primary representatives of these uprooted individuals. Studying migrants’ consumption behaviour provides a better understanding of the issues faced by all members of liquid life in terms of consumption behaviour, whether they are migrants or not, by referring to its most extreme cases.<p>The present dissertation addresses migrant consumer research through an original angle. It suggests that international migrants position themselves in the global mediascapes of cosmopolitanism and transmigrant communities by activating different consumption discourses. This approach offers a solution to previous ambiguous categorisations of international migrants by relying on self-categorisation across national and cultural boundaries instead of outside-defined sociodemographic or geopolitical criteria. In addition to providing a typology based on the migrants’ strategies of positioning that explains global consumer acculturation, the results allow for a disambiguation of the notions of immigrants, globals and cosmopolitans.<p>The contribution of the dissertation lies in its contrast to existing research, and is therefore more adapted to the liquidity of our modern world. Indeed, the field of consumer research as much as political discourse or companies tend to categorise international migrants according to socioeconomic or geopolitical criteria, such as education, duration of stay or ethnic origin. While consumer research often views low-skilled immigrants in light of specific ethnic groups (Peñaloza 1994, Oswald 1999, Üçok 2007), cross-cultural samples represent the preferred approach to highly-skilled expatriates (Thompson and Tambyah 1999). Consumer research addresses and considers these categories of migrants differently, a questionable postulation in light of global flows which render movement across nations more complex and lead to mixed and multiple cultural affiliations. <p>The main research question to answer in the present thesis is: How do international migrants use consumption behaviour to make sense of their experience? Its broad character allows for new insights and approaches to emerge, both on the side of existing literature and on the empirical side. <p>The dissertation initiates the answer by a first review of the literature. The review highlights gaps and contradictions which can be found in the literature centred on international migrants and their consumption behaviour. The explanation of the context of this research encompasses the definition of consumer culture as well as of globalisation. Indeed, consumption as a discourse plays a role especially in terms of the subscription to a particular group; individuals use consumption to communicate, to express their affiliation with a family, or a place, to situate their identity in their universe (Douglas and Isherwood 1979). These issues change in the global context, and therefore need review. Migration research constitutes the second chapter of the literature review. It presents on the one hand the people endeavouring migration, and on the other, illustrates the various models explaining migration as a process. <p>Based on this review, the research question transforms, splitting it into three elements, each focusing on one element: cultural affiliations, migrant networks and consumer acculturation. The consequent empirical part aims at answering these three questions through three separate, though complementary, research phases, which rely on in-depth interviews, focus groups and observations. Each phase predominantly addressed one research question, though all three elements remain present in all phases. <p>Different types of consumption discourses emerge; in the case of a focus on products of home and/or host culture, three locality discourses develop. Seven globality discourses integrate global and other foreign products in the equation. International migrants seem to use these locality and globality discourses to position themselves in today’s liquid world. They can consequently be compared to the twelve worlds that are presented by Rosenau (2004) as positioning strategies resulting from global “fragmegration”, that is, the difficulty of integrating fragmented and contradictory elements of global societies. <p>The contribution of this dissertation lies in the integration of more diversity in the concepts of cultural affiliations, migrant networks and consumer acculturation. Consequently, the locality and globality discourses provide indications as to the acculturation strategies possible for its members.<p>Doing so, this thesis integrates debates of the local and the global, immigrants versus expatriates, integration versus acculturation, a comparison of interest to both researchers and marketers. On a theoretical level, the thesis provides thus a more generalised view on international migrants, incorporating previous categories. It provides practical solutions, both on a political and on a managerial level. The provided typology enables policy-makers and managers to better understand the new tendencies and problematics inherent to international migration and to address migrants in a way taking into account their actual affiliations and networks. <p> / Doctorat en Sciences économiques et de gestion / info:eu-repo/semantics/nonPublished

The urgency for a drastic reduction in greenhouse gas emission is emphasised in the new Special Report on Global Warming of 1.5 °C by Intergovernmental Panel on Climate Change, in order to maintain the security and sustainable development of humanity. As proposed in the report, changing individual consumption behaviour can considerably alleviate the environmental impact of consumption and emissions. However, transforming individual to sustainable consumption behaviour has proven over time to be a challenging task involving all aspects of the society and industry. Sharing practice is a form of collaborative consumption proven to be applicable in fulfilling user needs with minimised environmental impact and material consumption as well as creating a sustainable consumption behaviour. A case study is conducted on the online peer-to-peer stuff sharing platform to discover what challenges users to perform sharing practice, what influences the participation in sharing practice, and what strategy a platform can have to stimulate the participation in sharing practice. The method of this thesis is a qualitative content analysis of the user reviews from the online stuff sharing platform, and the approach is inspired by grounded theory. The findings of the thesis present the difficulties of platform users in sharing practice, i.e. information transparency, arrangement, quality, security, and user knowledge. Also, the findings state the factors underlying identified difficulties, namely social presence, competence in sharing practice, and platform responsibility. The study concludes with strategies that can be applied for optimising sharing practice and platform. Besides, the initiative of the platform is highlighted to create transformation toward sustainable consumption behaviour. Otherwise, the development of sharing practice can be jeopardised. Besides, further research is necessary to establish a holistic outlook of sharing practice and facilitating the transformation toward sustainable consumption.

This qualitative study aims to identify challenges experienced amongst consumers in Stockholm when transitioning to a vegan diet. Five consumers between the ages of 24-27 have during a period of one month assumed the task of transitioning to a vegan diet. The results were analyzed through the lens of The Multidisciplinary Model of the main factors affecting consumer behaviour in the food domain and as well as the Cognitive dissonance theory to enable a deeper analysis. The study shows that information, supply and psychological influences are three main areas in which barriers are present. Lack of marketing in store and online, lack of clear labeling on products and lack of supply in both stores and restaurants were the most apparent challenges experienced amongst consumers which can be barriers when transitioning to a vegan diet. Furthermore, psychological influences that were perceived as barriers by the consumers was the presence of dissonance and the feeling of lack of support and inspiration.

Syftet med studien är att undersöka hur kunskap och/eller självuppfattning påverkar individers kreditkonsumtion. För att besvara syftet genomfördes en kvalitativ innehållsanalys där 29 fall av det svenska TV-programmet Lyxfällan studerades. Studiens teoretiska utgångspunkt grundar sig i IMB-modellen, där utgångspunkten är att självuppfattning och kunskap har en inverkan på individers kreditkonsumtion. Studiens huvudsakliga resultat visar på att kunskap och självuppfattning är något som i hög grad har en påverkan på individers kreditkonsumtion. Resultaten visar även att individer som skuldsatt sig på grund av onödig konsumtion hade en genomgående låg kunskapsnivå. Vidare kan vi se ett mönster där lyxkonsumtion i alla observerade fall motiverades av ett idealt- eller oönskat själv. Vi kan även se en förändring i beteendet hos de individer som slutade jaga en ideal självbild genom konsumtion. / This study aims to investigate how knowledge and / or self-perception affects credit consumption. Through a qualitative content analysis we have studied 29 cases of the Swedish TV show Lyxfällan. Our theoretical approach is based on the IMB model and that selfperception and knowledge have an impact on credit consumption. We came to the conclusion that knowledge and self-perception is something that to a large extent has an impact on credit consumption. Furthermore, we could see that individuals who lend money due to unnecessary consumption had a consistently low level of knowledge. Finally, we saw a pattern where luxury consumption in all observed cases was motivated by an ideal or dreaded self. We could also see a change in the behavior of the individuals who stopped chasing an ideal self-image through consumption. (This paper is written in Swedish).

This audience study explores the changes of news consumption and avoidance behaviour by young millennial immigrants from various backgrounds, living in Stockholm, Sweden. Considering various theoretical frameworks, such as the intentional vs. unintentional model (Skovsgaard &amp; Andersen, 2020), the migration change model (Tabor &amp; Milfont, 2011), as well as a combination of a phenomenology of news model (Bengtsson &amp; Johansson, 2021) and media repertoires established by Swart et al. (2017), a qualitative research has been conducted consisting of eight semi-structured interviews. Through a thematic analysis possible patterns have been established and findings show that individuals tend to change their behaviour in news consumption for various reasons. (1) Participants want to be able to establish their own news-routines and use their migration as an opportunity for a new start, (2) there is a certain influence by people closest to them and with their social circle changing, their (news) interests change as well, and (3) motivation and interest play an important role in shaping new consumption behaviours in a new country: the more one is interested in learning more about the new country, its culture and its language, the more likely they are to check that country’s traditional news media sources.

South Africans carry high debt levels and many deal with the threat of over-indebtedness. In particular, the debt situation of the youth is of utmost concern. This study was undertaken to gain an understanding of how the liability usage of households fluctuates over the life course. The main objective was to identify and describe how debt is accumulated by young South Africans and how household characteristics and events may be related to the uptake of household liabilities. This study conducted a comprehensive literature review culminating with the development of a heuristic model that identified variables that may affect household debt uptake. Quantitative statistical analysis techniques were employed on secondary data acquired from the South African Audience Research Foundation’s All Media and Products Survey for the years 1999 until 2013. The findings identified that household debt follows a familiar life cycle pattern. A number of independent variables were shown to affect household debt uptake. Furthermore, certain of these variables are related to the trajectories of the life course. / Taxation / M. Acc. Sci.