The 2014 Ebola outbreak, mostly affecting Liberia, Sierra Leone, and Guinea, is the largest ever recorded. The Ebola response encountered resistance in some affected communities, where some residents accused relief agencies from the Global North of denigrating local cultures. This thesis examines mainstream Western media and health experts’ representation of culture in the Ebola-affected region and employed Foucauldian analysis of discursive power to discuss the impact of such a representation on the concerned communities. Through a content analysis of selected journal and news articles by Western scholars and media and official reports by some relief agencies involved with the Ebola response, the study discovers evidence of culture bias. There was a use of significantly negative words in describing aspects of culture in the Ebola-affected region. Western media and health experts also largely associated the epidemic with African “backwardness.”

This content analysis examined the 60 most popular teen movies from the 1980s, 1990s, and 2000s to determine how older people (those over 55) are portrayed. This study found that some portrayals of older people in teen movies were favorable. For example, the most positive finding of the current study was the physical portrayal of older characters. The overwhelming majority of older characters were portrayed as active and healthy and rarely portrayed as sick or ugly. The negative physical stereotypes associated with children's media, such as “toothless/missing teeth" and older characters' reliance on physical aids were mostly absent from teen movies. The marginalization of older characters, their lack of significance to the plot, and the use of negative personality traits and stereotypes, however, were notable in the teen movie sample. Older characters were extremely under represented in teen movies; only 7% of characters in teen movies were old despite those over 55 comprising at least 21% of the total U.S. population. Similarly, older characters were marginalized in terms of plot and were likely to be featured only as background characters. Older characters were often portrayed with negative personality traits and in an overall negative manner. Fewer than 50% of older characters were portrayed positively. About a third of older characters were portrayed negatively overall, while 35% of older characters were portrayed as angry. Older characters were often portrayed in a stereotypical manner and a full 20% of older characters only exhibited negative stereotypes. The stereotypes that adolescents today hold toward older people were reflected in older character portrayals in these popular teen films. Given the negative representations of older people that adolescents are exposed to in their teen years, it is no wonder that they express negative attitudes toward older people. After years of exposure to media that negatively depict older adults, adolescents may have been cultivated to stereotype older people. This has the potential to influence the quality of their interactions with older people, and also influence the way they come to view the prospect of getting old.

Many ethical studies have focused on advertising; however, they have yet to focus specifically on Super Bowl advertisements. This thesis examines the ethical issue of portraying deceptive acts within the storylines of Super Bowl advertisements from 1988-2008. Results indicate that 196 of the 2,172 advertisements studied, contain deceptive storylines. Most often the advertisements depicted white males, ages 30-64, using deception. Also, deception was usually done out of self interest at the expense of others. The deception often led to negative social, material, and emotional consequences for the person being deceived, with mostly positive outcomes being shown for the person doing the deceiving. These, and other actions, provide a model of behavior that may have a negative impact on society, which warrants future research on this subject.

The Internet has changed the way society communicates with one another. One of the organizations that utilize the Internet in order to communicate with their audience is universities. The imagery and information that is featured in the homepages of university websites can portray a certain perception of that university. Universities were found to be diverse in the ethnic background of the persons used for their homepage imagery. The way minority characters were found to be portrayed in gave a general idea of what exist within academia as to how they view and portray minority groups.

Corporate social responsibility has become an accepted part of business for organizations of any size. Organizations are not only expected to be profitable and successful, but they are also expected to be responsible global citizens. However, though this has become an accepted part of business, there remain many areas of CSR research that are under researched. This study examined the top 16 CSR programs of organizations headquartered in the United States to better understand what they communicate about their programs, their relationship with both the news media and government entities, which issues they address the most, and where they implement their programs throughout the world. This study found that the organizations examined concerned themselves the most with stakeholder involvement and engagement. It also found that nearly half of the initiatives analyzed centered around environmental issues. These organizations implemented programs that had a strong fit both with what they as an organization do well and also with issues that align with their corporate values.

This study provides a content analysis of television families portrayed in family-focused programs aired between 2004 and 2013. The analysis focuses on family configuration type, parent type and marital status, and the frequency and gender of children characters, as well as each program's genre, channel type, and target audience. The study uses cultivation theory as the basis of understanding and aims to anticipate television's potential effects and raise important questions that should be addressed in future studies. Results indicate that the traditional nuclear family configuration held the largest portion of the television family landscape. The study found an increase in single-parent families and a decrease in reconstituted families portrayed on television. Significantly, the content analysis revealed a new family configuration type that had not been identified in previous studies: nuclear with same-sex parents. The study found more single mothers than single fathers and discovered that single mothers had significantly fewer male children, pointing out a potential issue in terms of single-parent gender. The content analysis found more male children than female children; however, four years of data included more females than males, indicating possible movement toward equal representation of both genders. This study calls out the importance of educating young television audiences regarding the increasing complexity of the modern-day television family. The potential cultivation effect of family-related television programming could affect society's views of the importance of family—an issue that should be explored in future research. Other areas for future studies include trends related to television families with same-sex parents and extended family member dynamics as portrayed on television.

The lyrical content of pop music has rarely been studied, particularly for country music. The lyrics of the top 50 country songs for each year between 1994 and 2013 were coded for violent, sexual and substance use-related content. Violence had increased, as had sexual references, substance use, and substance use associated with sexual activity. Of particular note is the frequency of references to alcohol; 21% of the 1,000-song sampling frame contained alcoholic references, and the average for the final five-year period (2009-2013) was 1.01 references per song. This research should serve as a springboard into further studies about the lyrical content of pop songs as well as longitudinal changes.

This study is about the mythological figure Lilith, a female demon from Sumerian mythology who later became thename of Adam's first wife in some parts of Judaic faith. According to medieval folklore, she also appeared as aseductive demon who killed her lovers, a danger to women giving birth and eater of children. As a political symbol, shehas become known in some circles as the first feminist and a strong female character who has been demonized due toher independence and strong will. In popular culture, she has numerous incarnations in various media. The purpose ofthis study is to examine her portrayal in the lyrics of the metal band Cradle of Filth. The main material is the band'salbum Darkly, Darkly, Venus Aversa, its narrative follows the bands version of Lilith. To fulfill the purpose, a contentanalysis is used, with a gendered theory as perspective. This paper also examines the relationship between the theory ofocculture and contemporary music.The results show how Cradle of Filth takes inspiration from many myths about Lilith, but mainly conveys the image ofLilith as a succubus, the demonic temptress that kills her partners. She is described as the perfect woman, and thisincludes being violent, hypersexual and ambitious.

Previous research suggested Election 2004 involved many issue regimes and wedge issues (Kaplan, 2004; Drum, 2004; Fagan & Dinan, 2004). Preceding research proposed that the American perception of presidential candidates has been somewhat based on the mass media's increasing priming and agenda setting techniques (Scheufele, 2000; Kiousis & McCombs, 2004). Hence the research addressed two questions: Is there a bias for or against either candidate in the headlines of the Los Angeles Times and the Washington Times? If there is bias, which issues tended to produce the most positive, negative and neutral results? All election headlines, from February to November 2004, pertaining to a specific candidate were recorded and analyzed. The researcher chose to study headlines because they convey the newsworthiness of the story and former research confirms that reader perceptions of a news account can depend on the headline (Pfau, 1995; Tannenbaum, 1953). This study utilized content analysis to assess the word choices and biases of the headlines of the two newspapers. The researcher created definitions for coding, trained two coders, and analyzed and discussed the results. The main findings were the Washington Times contained more headlines that were pro-Bush, while the Los Angeles Times contained more headlines that were pro-Kerry. The key issues that reflected bias included that candidate's campaign, homeland security, and values.

No description available.