The purpose of this study is to describe and thereby bring knowledge about how companies’ environmental practices can be expected to be affected by the corona crisis. The results of this study have shown that the corona crisis probably can not be expected to have a major impact on companies' implemented and planned environmental practices, at least not in a Swedish context. The results has also shown indications that companies’ planned environmental practices possibly can be expected to be negatively affected and that companies’ implemented and planned environmental practices possibly can be expected to be positively affected by the corona crisis in a Swedish context. That companies’ environmental practices can be positively affected seems to be further strengthened if we broaden our views and allow us to look beyond the corona crisis.

När det pandemiska coronaviruset covid-19 spred sig över jordklotet i början av 2020 konstaterade forskarvärlden relativt tidigt att äldre personer kan klassas som en riskgrupp. Om de skulle bli smittade av viruset riskerar de att drabbas av allvarliga medicinska komplikationer som till och med skulle kunna leda till en för tidig död. Under den tidiga våren hade viruset fått fäste även i Sverige. Folkhälsomyndigheten valde då att publicera en informationstext riktad mot de svenskar som är 70 år eller äldre, som bland annat handlar om de rekommendationer som myndigheten vill att riskgruppen ska efterfölja. Syftet med denna studie är att ta reda på hur Folkhälsomyndigheten uttryckte sig rent textuellt i en krissituation för att informera, övertyga och övertala sin målgrupp, samt hur de balanserar mellan att tydliggöra faran med ett okänt hot och detta utan att bli alarmistiska och därmed framkalla hysteri. Efter retoriska och komparativa textanalyser samt intervjuer med personer ur målgruppen visade det sig att texten till stora delar anspelar och förlitar sig på målgruppens solidaritet gentemot övriga samhället, genom att uppmana dem att begränsa sina nära kontakter. Dock så förekommer det inte någonstans i texten en beskrivning om hur pass farligt viruset är för målgruppen. Som ett resultat av de teorier, tidigare forskning och metoder jag nyttjat utmynnade min gestaltning i en fyrsidig broschyr.

Title: From fish flu to corona crisis – a quantitative content analysis of front pages from Dagens Nyheter and Aftonbladet during the coronavirus outbreak. The aim of this essay was to examine the reporting and framing of the coronavirus on DN.se and Aftonbladet.se's front pages, between January 7, 2020 and April 30, 2020. In order to do so, we chose to examine front page teasers on both newspapers front pages online. We define front page teasers as the package of text and pictures on the front page, which then takes the reader to the actual article. We formulated three questions to concretize the aim: ​How much space is given to the front page teasers about the coronavirus on Dagens Nyheter and Aftonbladet's front pages, in terms of number, size and location? ​How do the front page teasers frame the coronavirus on Dagens Nyheter and Aftonbladet's front pages, regarding to framing and perspectives as well as calming or alarming signals? And, ​what differences and similarities can be found between Dagens Nyheter and Aftonbladet’s front page teasers about the coronavirus, regarding to space and shape? ​The method chosen for this study was a quantitative content analysis, which was supported by theories about news values, media logic and narration, as well as the agenda setting theory and the framing theory. The results of the analysis stated that front page teasers about the coronavirus was given more space on both newspapers’ front pages during the majority of the selected time period, than front page teasers about other events. This could be explained by multiple theories about how threats, risks and crises, as well as sensational news, stand a better chance of making it to the front page, than other news. The analysis also showed that Dagens Nyheter chose to frame the coronavirus based on themes such as healthcare and economical consequences, while Aftonbladet chose a more human perspective. We speculated on how these results could affect the readers and their picture of reality – in this case the coronavirus – and came to the conclusion that Aftonbladet’s readers might feel more of a closeness to the coronavirus, than the readers of Dagens Nyheter. So, regarding to space – both in number and size – as well as theme, actor and signal, but also the newspapers’ own choice of words, our study made it possible for us to see how the “fish flu” gradually turned into a corona crisis.