Ce travail étudie les composants de l’évolution territoriale et socio-économique de la région du Jari, située au nord de l’Amazonie brésilienne, en identifiant les différents processus de transformation ainsi que les structures spatiales actuelles. Longtemps à l’écart des dynamiques nationales du peuplement et du développement, celle-ci connait, au XXe siècle, un développement socioéconomique en deux étapes : Le premier, au début du siècle, à partir d’une occupation conditionnée par l’extractivisme (exploitation de ressources naturelles de la forêt, comme le caoutchouc ou la noix du Brésil), et organisée autour d’un latifundiaire sur environ 2 millions d’hectares. Le deuxième, plus important, à la fin des années 1960, à partir de l’installation, sur ce même territoire, d’une grande entreprise agro-industrielle, le "projet Jari", par l’entrepreneur et multimillionnaire Américain D.K. Ludwig, qui visait à la production de la cellulose à grande échelle, et entraînait la construction d’une première infrastructure urbaine et industrielle dans une région de forêt primaire jusque-là intacte. Désormais indissociablement liées, les transformations socioéconomiques et territoriales de la région du Jari se sont depuis produites en tant qu’influence ou interaction directe avec l’évolution du projet Jari. Celui-ci, toujours en fonction dans la région aujourd’hui, a lui-même connu des transformations significatives depuis son installation en 1967: fortement polémiquée pour la non rentabilité économique, l’impact environnemental, et le gaspillage en ressources humaines de ses activités d’agrobusiness, le projet Jari du XXIe siècle émerge aujourd’hui, sous une nouvelle gestion (Orsa), comme une entreprise viable, certifiée, et pionnière en matière de responsabilité sociale et environnementale des entreprises en contexte amazonien. Les nouvelles stratégies territoriales développées par celle-ci et basées dans un discours de responsabilité sociale et environnementale des entreprises, ont permis à la Jari non seulement de conquérir une place stable sur le marché national et international de la cellulose, mais aussi à atténuer une conflit foncier de long date dans la région du Jari, qui a durablement marqué les relations entre l’entreprise, le gouvernement et les populations locales, dont plusieurs ont été déplacées de leurs terres lors de la transformation de larges parties de forêt primaire en plantations d’eucalyptus. La création, par la "nouvelle" entreprise, d’une Fondation sociale, censée de mettre en œuvre des petits projets socio-économiques dans la région, a en outre permis d’avancer le processus d’intégration territoriale visant à inclure enfin les communautés locales et les acteurs politiques à la gestion régionale et à l’utilisation des ressources, jusque-là monopolisée par l’entreprise. Sans être achevé, ce processus forme aujourd’hui la base solide pour une transformation "durable" du Jari, d’une vieille "enclave" économique de l’Américain à une région intégrée dont le potentiel est partagé parmi ses habitants. / This thesis studies the components and phases of the socioeconomic and territorial evolution of the Jari river region, located at the north of the Brazilian Amazon, by identifying its different transformation processes and contemporary spatial structures. Longtime left aloof from national population and development dynamics, the region experiences a two-step economic and social evolution in the XX century: A first occupation, at the beginning of the century, that was conditioned by the exploitation of natural resources (rubber, Brazil nut) and led to the establishment of a "latifundium" covering about 2 million ha; and a second, more important occupation at the end of 1960ies by the an American businessman and multimillionaire D.K. Ludwig. The initiation, by the latter, of a huge agro-industrial enterprise, the "Jari project", aiming at a large-scale production of cellulose, lead to the construction of first urban infrastructures and industrial facilities in a region until then covered with intact primary forest. The socio-cultural, economical and political development of the Jari River region has since been intrinsically linked to the evolution of the Jari project. The project itself, which is still active in the region, has itself known significant change since its building up in 1967: strongly criticized during the 1970ies and 1980ies due to the lack of economic viability of its agro-industrial activities, as well as its ecological impact and its waste of human resources, the project of the XXI century, revived by a new management (Orsa), presents itself as an innovative, lucrative and certified firm, henceforth conscious of its social and environmental responsibility and thus of its pioneer role for the socioeconomic development of the Jari River region where it operates. The territorial strategies developed in this context by the company, which are embedded in a discourse of social and environmental corporate responsibility, have indeed permitted the company not only to establish itself on the national and international pulp market, but also to mitigate the long-standing land conflict between the Jari firm, the government and the local populations, who had been partly displaced from their lands by the transformation of huge parts of the rainforest into eucalyptus plantations. The creation of a firm-interne social Foundation in 2000, commissioned to carry into action small socioeconomic projects in the region, has also allowed to accelerate a process of territorial integration, aiming at including the local communities and political actors into the management of the region and its use of its natural resources, until then monopolized by the company. Not yet fully achieved, this process of territorial integration constitutes today a solid basis for a sustainable transformation of the region in the future, from the old "enclave" of the American into an integrated region whose potential is commonly shared by its habitants.

Corporate social responsibility (CSR) and multinational companies (MNCs) landed in Chinaalmost at the same time. However, the Chinese market where the governmental role is alwaysinfluential provides a specific setting for the CSR development in China. The purpose of thisthesis is to analyze the governmental role in the CSR engagement of SvenskaKullagerfabriken (SKF) in China based on a literature review, qualitative case study, semistructuredinterview and three mini-cases study. By adopting these methods, it is found thatthe Chinese government is trying to provide a more CSR-friendly policy and stricterlegislation in order to guide the Chinese business towards a sustainable direction. Besides, inrecent years, the Chinese government is also re-orienting the social values that are claimingthe return of the traditional business ethics and promoting the level of CSR in the Chinesesociety. A triangulated model is developed in this thesis to analyze the case company. Theexperience of SKF indicates that the company’s CSR strategy is universal, whereas its CSRengagement has changed along with the Chinese development. It is found that there are fourphases of SKF’s CSR development in China, and each phase is associated with andstimulated by the specific scheme during the Chinese social and economic development.Among the variables in Chinese changing society, the macro-policy is deemed by SKF as thekey factor that has the largest impact on the CSR engagement of the company. After thisresearch, the research gap will be filled in with an empirical case. Yet, the future efforts inempirically investigating more companies are suggested to enrich the research on thecorrelation between the Chinese government, CSR development and MNCs in China.

La réflexion développée dans cette thèse s’inspire conjointement de travaux de recherche en management stratégique et en systèmes d’information (SI). Elle tend à analyser la relation entre le développement durable (DD), la responsabilité sociale d’entreprise (RSE) et les systèmes d’information (SI) en s’intéressant à un nouvel objet dans ce champ : le Green IT. Comme peu de recherches y ont encore été consacrées, elle vise simultanément à décrire ce phénomène émergent, à comprendre les raisons de son adoption et de sa diffusion au sein des organisations et à en concevoir une instrumentation. La théorie néo-institutionnelle et l’approche socio-rationnelle de la diffusion d’une innovation ont été mobilisées pour élaborer un cadre d’analyse de l’adoption. Une réflexion sur la valeur du Green IT a été menée et associée à une revue de modèles de pilotage dans la perspective de créer un instrument de mesure du Green IT. À l’issue d’une recherche ingénierique, un outil d’évaluation de la maturité éco-responsable du SI, inspiré des tableaux de bord prospectifs, a été co-construit. Il a ensuite été testé dans deux contextes organisationnels distincts fournissant une première lecture du phénomène. Afin de compléter cette vision et d’examiner les facteurs susceptibles d’affecter l’adoption du Green IT, une enquête par questionnaire a ensuite été réalisée. Les résultats mettent en exergue l’importance des pressions institutionnelles, des bénéfices escomptés, des obstacles perçus, des attitudes environnementales et de la politique RSE dans la décision d’adoption. / The reflection developed in this thesis is jointly inspired by research in strategic management and information systems (IS). It tends to analyze the relationship between the sustainable development (SD), the corporate social responsibility (CSR) and the information systems (IS) in addressing a new object in this field: Green IT. As not much research have yet been dedicated to this subject, it simultaneously aims to describe this emerging phenomenon, to understand the reasons for its adoption and its diffusion within organizations and to design instrumentation. The neo-institutional theory and the socio-rational approach to the diffusion of innovation have been mobilized to develop a framework for analysis of the adoption. A reflection on the value of Green IT was led and associated with a review of governance models to create a measuring instrument of Green IT. At the end of an engineering search, an evaluation tool of the eco-responsible maturity of IS, inspired by Balanced Scorecards, was co-built. It was then tested in two distinct organizational contexts providing a first interpretation of the phenomenon. To complete this vision and examine the factors that may affect the adoption of Green IT, a survey was then realized. The results highlight the importance of institutional pressures, expected benefits, perceived obstacles, environmental attitudes and the CSR policy in the decision to adopt.

Building an attractive workplace image, companies can attract and retain qualified employees. According to several research papers, some workers, especially young generation, prefer organizations with a prestigious employer brand and a positive social impact. The master thesis is focused on corporate social responsibility (CSR) as part of employer branding and its application within a human resource management system. The thesis is based on the assumption that the rising generation of workers considers socially responsible behaviour of companies as one of the factors of employer's attractiveness. The aim of the thesis is to analyze attitudes and preferences of selected representatives of generation Y regarding corporate social responsibility. The quantitative analysis is focused on the view on CSR by Charles University students of Faculty of Arts and employs an online questionnaire for data collection. Key words: employer branding, corporate social responsibility, CSR, stakeholder theory, employer's attractiveness, generation Y, HR marketing, HR activities

The purpose of this study was to investigate Corporate Social Responsibility (CSR) as a contribution tool to the future practices of corporate marketing communications. Another aim was to discover the current practices of CSR within corporate marketing communications with a specific focus on corporate and stakeholder value creation gained through this merging of two disciplines. Finally, the possibility of creating future competitive advantages through the use of CSR in marketing communications was also examined. The author applied a qualitative interview questionnaire as well as a quantitative survey study as primary research methods conducted for the purpose of this thesis. The interview questionnaires focused on the internal stakeholders' point of view on CSR as a marketing tool, while the survey study examined customer and external stakeholders' interest in current practices and value of CSR. The primary research was complemented by a broad literature review on the subjects of corporate marketing communications and corporate social responsibility. The main results revealed by the literature reviews and empirical research showed that corporate social responsibility has gained increasing value amongst business practitioners and external stakeholders. It was found that CSR can be executed most efficiently though public relations, and thus it helps sustain a sound corporate identity, brand, image and reputation, resulting in stakeholder loyalty and corporate value. The key findings of the research proposed that the proper use of CSR within marketing communications, by developed mid- and large-size organizations, could result in future competitive advantages in the market place. The principal concluding remark of the author was to highlight the importance of corporate social responsibility practices in marketing communications, with respect to value creation. This thesis aims to create motivation for further empirical research and development.

This thesis is dedicated to modern management approaches to Public Sector organizations with a special focus on projects of Public Private Partnership. This topic is one of the latest issues not only in the Czech Republic but also in numerous European countries. The public sector and its organizations are going through total modernization in these countries. This results in higher quality and more effective Public Services for citizens. I view this problem from 2 perspectives and ask the following questions which reflect the main hypothesis of this thesis: which modern approaches (tools, methods) are the most often used (intended to be used) including their contributions to higher quality and more effective management of organizations of municipalities in the Czech Republic, how is the principle of Public Private Partnership perceived and used in organizations of municipalities in the Czech Republic (Water sector) including barriers which hinder its use. It has been proven that for achieving higher quality and more effective results in the Public Sector, it is not only suitable but even systematically necessary to use modern tools of organization and management. These tools are nowadays commonly applied in the Public Sector. At the same time it has also been proven that Public Private Partnership can significantly support management in the Public Sector through its own implementation of modern tools. Further widening the use of modern tools of management and cooperation between the Public and the Private Sector is sustained through the spreading of knowledge. This is based on sharing ?good praxis?, transparent legislation and appropriate (procedural) methodology for implementation.

This thesis is focused on application of business ethics in business organizations. Theoretical part is concentrate on basic concepts related to business ethics and also to social responsibility of companies. In the empirical part I used questionnaire to determine how examined companies implement this business ethics and in the end of my thesis I suggested recommendation how they could improve it.

This master´s thesis is focused on an evaluation of a real estate market in light of „ethics in real estate activities.“ I mention ways of ethical principles and rules implementing especially in estate agencies and professional associations. Furthermore I mention ways of correction pretending in case of an irregularity. It happens quite often in reality that there are events whose solutions are still not regulatedby law so there is no statutory dutyto adhere to them. That´s why ethics codes are not mandatory for estate agencies, because they have no legal dependence in a contractual agreement between a client and a real estate agency or in a legal framework – a law of the Czech republic. I outline basic test cases – problems which can arise in this area, write up main advantages and disadvantages of the existing regulations within the frame of the Czech republic.

Sustainable business has become highly sought after today by stakeholders, which explains the importance of CSR for companies. Companies are required to work sustainably in order to legitimize themselves both in the market and society. This can be done by fulfilling and satisfying the economic, environmental and sustainable, as well as the social frameworks that exist in business society. Despite CSR's central role in companies, researchers have differentiated meanings on whether CSR initiatives really improve corporate profitability in terms of financial performance, and whether it has a positive relationship with corporate value. Regarding this, the report examines CSR's relationship to CFP and company value, through the profitability measures ROA and ROE, as well as the valuation measures market value and P/E ratio. A quantitative method has been applied to examine the companies published on Dagens Industri's sustainability index for the year 2021. Dagens Industri's list includes the largest listed companies in the GICS categories on the Swedish stock market exchange. The study uses regression analysis as a choice of statistical analysis method to examine the variables relationships. From the regressions, a small part of the result showed a weak negative relationship between CSR and ROA. The regressions otherwise mainly showed a non-significant relationship between CSR and a company's profitability and value. The variables do not have a significant relationship with each other, and a neutral relationship between them can thus be demonstrated. The existing research gap is therefore still ambiguous, hence the room for further future studies in the field.

Although stakeholder theory is widely accepted in environmental disclosure research, empirical evidence about the role of stakeholders in firms’ disclosure is still scarce. The authors address this issue for a setting of carbon disclosure. Our international sample comprises the Carbon Disclosure Project (CDP) Global 500, S&P 500, and FTSE 350 reports from 2008 to 2011, resulting in a total of 1,120 firms with 3,631 firm-year observations. The authors apply Tobit regressions to analyze the relationship between carbon disclosure and the relevance of the following stakeholder groups: government, general public, media, employees, and customers. Our results confirm that in addition to carbon performance, all stakeholders are associated with carbon disclosure. Only one stakeholder group (government) acts as a moderator for the relationship between carbon performance and carbon disclosure. Furthermore, the authors find that carbon performance but not the affiliation to a carbon-intensive industry acts as a moderator between stakeholder relevance and carbon disclosure.