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No. of bitstreams: 1 Irresponsabilidade Social Empresarial - O caso Mariana - Tese - Mirian - Final.pdf: 2700004 bytes, checksum: 478a9b4de7ac44c898648f186318d969 (MD5) Previous issue date: 2018-06-27 / Esse trabalho investigou o tema Irresponsabilidade Social Empresarial, a partir de um estudo de caso relativo ao desastre ambiental causado pela Samarco Mineração S.A. ao município de Mariana-MG, que impactou todas as cidades localizadas na região dos rios Gualaxo do Norte, do Carmo e Doce. Diante dessas considerações, apresentou como objetivo geral o propósito de constatar se a identificação social com a Samarco Mineração S.A., que surge em função dos benefícios econômicos proporcionados por ela a alguns municípios, reduz a atribuição de culpa dessa empresa e a intenção punitiva de um evento de irresponsabilidade social, além de gerar impacto para demais atribuições e sentimentos que possam surgir nos indivíduos-alvo da investigação. Alguns modelos teóricos forneceram subsídios para a testagem de dois modelos empíricos que foram testados e possibilitaram alcançar esse objetivo. Em termos metodológicos, trata-se de um estudo quantitativo, adotando a técnica do estudo de caso, aplicando um questionário com 1616 moradores de cinco cidades afetadas pelo desastre, coletado presencialmente na sua maior parte. Os dados de cada cidade foram analisados com o uso da modelagem de equações estruturais, com auxílio do software Stata versão 14, e posteriormente os resultados de cada cidade foram comparados entre si. Com relação a esses resultados, o modelo relacionando os benefícios econômicos e a Irresponsabilidade Social Empresarial, ajustado com base nas sugestões do modification indices, gerou resultados estatísticos com um bom ajuste considerando os indicadores apresentados. Como conclusão desse modelo, foi possível constatar que os benefícios para a economia local afetaram negativamente a intenção punitiva dos moradores das cidades de Anchieta-ES, Guarapari-ES e Mariana-MG, cidades essas que eram beneficiadas economicamente pela Samarco Mineração S.A. Além disso, foi identificado por intermédio desse modelo que, para as cidades de Anchieta-ES, Colatina-ES, Guarapari-ES, Linhares-ES e Mariana-MG, a severidade/gravidade do evento afetou positivamente a atribuição de culpa à empresa; e a intenção punitiva afetou positivamente a intenção de fazer comentários negativos à mineradora. Quanto ao modelo dos sentimentos negativos relacionados à Irresponsabilidade Social Empresarial, que também foi ajustado com base nas sugestões do modification indices, os resultados estatísticos evidenciaram um bom ajuste de acordo com os indicadores apurados. Como conclusão desse segundo modelo, foi verificado que a ganância afetou positivamente a percepção de falta de integridade da empresa, que, por sua vez afetou de forma positiva a sensação de ultraje moral, que, na sequência, gerou efeito positivo sobre os comentários negativos dos indivíduos pesquisados. Houve uma contribuição no sentido de evidenciar os processos da sociedade que contribuem para a existência e manutenção da Irresponsabilidade Social Empresarial. Foram apresentadas as discussões para esses resultados, bem como as contribuições teóricas, metodológicas e práticas do estudo, além da proposição de uma agenda futura de pesquisas relacionadas ao tema irresponsabilidade social empresarial. / This study explores the issue of Corporate Social Irresponsibility, using a case study on the environmental disaster caused by Samarco Mineração SA in the municipality of Mariana-MG, which impacted all cities located in the region of the rivers Gualaxo do Norte, Carmo and Doce. The main objective was to determine whether the social identification of the affected population with Samarco Mineração SA – built based on the economic benefits of the company for the municipalities in the region – reduces the blame attribution and the punitive intention towards the company because of the event of social irresponsibility. And to see whether this social identification impacts on other attributions and feelings that may be observed in the population targeted in the study. Some theoretical models supported the testing of two empirical models that were applied and contributed to achieve the study’s objective. As for the methodology, it is a quantitative study using a case study and applying a questionnaire with 1,616 inhabitants of five cities affected by the disaster, collected mostly in person. The data in each city were analyzed using structured equation modeling processed through the software Stata 14. The results for each of the cities were then compared. Regarding the results, the model relating the economic benefits and the Corporate Social Irresponsibility (adjusted based on the suggestions of the modification indices), generated statistical results with a good adjustment considering the indicators presented. The conclusion, considering this first model, is that the benefits to the local economy negatively affected the punitive intention of the residents of the municipalities of Anchieta-ES, Guarapari-ES and Mariana-MG, benefited economically by Samarco Mineração SA. In addition, it was possible to observe that, for the cities Anchieta-ES, Colatina-ES, Guarapari-ES, Linhares-ES and Mariana-MG, the severity of the event positively affected the blame attribution towards the company; and the punitive intention positively affected the intention of making negative comments to the mining company. As for the model of negative feelings related to Corporate Social Irresponsibility, which was also adjusted based on the suggestions of the modification indices, the statistical results showed a good adjustment according to the indicators presented. The conclusion, considering this second model, is that the perception of greed on the part of the company positively affected the perception around its lack of integrity, which in turn positively affected the feeling of moral outrage, and had a positive effect on the negative comments of the participants. It was possible to highlight the processes of society that contribute to the existence and maintenance of Corporate Social Irresponsibility. The results are discussed considering theoretical, methodological and practical contributions of the study and an agenda for future research is proposed in order to explore the issue of corporate social irresponsibility.

In the context of complying with the Corporate Sustainability Reporting Directive (CSRD), this study looks at how stakeholder relationships and brand image are affected by sustainability communication from energy companies. Key people from Swedish energy companies have been interviewed and the results show that businesses place a high priority on incorporating social and environmental concerns into their daily operations. Clear CSR communication strengthens brand reputation by improving interaction with internal and external stakeholders, even in the face of economic difficulties. More restrictive laws, like the Green Claim directive, force businesses to enhance their environmental performance and communicate differently, which boosts their credibility. But there are still issues, such as resource limitations and administrative responsibilities. It is believed that these changes are essential to building customer confidence and achieving environmental objectives. The research highlights the intricate relationship that shapes the strategies of energy companies between CSR, stakeholder involvement, and regulatory compliance. In a market that is changing quickly, it highlights how crucial it is to maintain long-term sustainability and stakeholder trust through open communication and proactive regulatory change adaption.

Cette thèse examine la responsabilité sociale des entreprises (RSE) par les entreprises de secteurs controverses. Dans le premier chapitre, on évalue les stratégies en RSE pour 565 entreprises de secteurs controverses de 1991 à 2013 en estimant la relation compensatoire entre Irresponsabilité Sociale des Entreprises (ISE) et RSE. On montre que ces entreprises tendent à compenser pour leur ISE en s'engageant dans des domaines stratégiques de RSE tels que la protection de l'environnement et le respect des communautés locales avec un manque d'engagement dans d'autres activités telles la gouvernance d'entreprise. Dans le deuxième chapitre, on examine si l'engagement RSE de 499 entreprises de secteurs controverses est susceptible de diminuer leur risque financier. Nos résultats montrent qu'un engagement RSE stratégique réduit le risque idiosyncratique et total pour certaines industries controversées et que le manque d'engagement dans les activités de gouvernance augmente leur risque. Le troisième chapitre examine la divulgation sociétale en tant que mécanisme de reddition de comptes dans le contexte d'un incident environnemental majeur. L'étude de cas des stratégies RSE utilisées par l'entreprise Canadienne En bridge, durant sa réponse a l'incident de déversement de parole en 2010 révèle que ses rapports RSE sont souvent optimistes et ne réussissent pas a décrire son incapacité à faire face aux problèmes de sécurité ayant entrainé l'incident; et ont aussi sous-estime le volume du déversement et la difficulté du nettoyage, ainsi mettant en question l'effet des activités RSE compare à l'effet de facteurs contextuels dans la protection de l'entreprise durant la crise. / This thesis is composed of three chapters that examine corporate social responsibility (CSR) within firms in controversial sectors. In the first chapter, we evaluate patterns of investment in CSR for 565 US publicly traded companies in eight controversial sectors between 1991 and 2013 by assessing the relationship between CSR and Corporate Social Irresponsibility (CSI). We show that firms in controversial sectors compensate for their CSI by engaging in strategic CSR areas such as environmental protection and community development with a lack of engagement towards other areas, such as corporate governance. In the second chapter, we determine whether engagement in specific CSR activities for 499 US companies in controversial sectors decreases their financial risk. We show that engaging in specific CSR activities considered as strategic reduces idiosyncratic and total risk for some controversial industries; and that poor engagement in corporate governance activities increases firm risk. In the third chapter, we investigate CSR reporting as an important mechanism for stakeholder accountability in the context of an environmental crisis. We perform a case study analysis of the CSR strategies used by the Canadian oil company Enbridge in its response to the July 2010 Kalamazoo spill and revealed that Enbridge's CSR reports were frequently optimistic and failed to describe the company's inability to deal with known safety problems that led to spill; and underestimated both the volume of the spill and the difficulty of the cleanup, thus making it difficult to distinguish the effects of the CSR efforts from the effects of other contextual and external factors.

Cette thèse a pour ambition d’analyser si la performance environnementale, sociale et de gouvernance (ESG) est intégrée par les marchés de la dette d'entreprise et souveraine. Le premier chapitre se concentre sur les informations ESG publiés à contenu négatif et leur impact négatif sur le coût de la dette. Plus exactement, dans les secteurs industriels et utilitaires les événements négatifs sociaux et de gouvernance font augmenter le coût de la dette. Également, un bon niveau général de performance ESG agit comme un mécanisme d'assurance contre ces événements négatifs. Dans un deuxième chapitre seront présentés les résultats d’une simulation de portefeuille intégrant la performance ESG d'entreprise. Un gérant de portefeuille peut améliorer le niveau agrégé de la performance ESG du portefeuille de 1,5 écart-type sans faire baisser la performance financière. Ainsi, le gérant peut combiner cette intégration avec des stratégies d'allocation d'actif financiers ou des stratégies de rendement absolu. Dans un troisième chapitre les résultats sur la réduction du coût de la dette dû à une bonne performance environnementale et sociale de souverains émergents seront analysés. Enfin dans le quatrième chapitre je décris comment la performance de gouvernance des souverains influence la différence entre le yield émis en devise étrangère et celui émis en devise locale. Dans les pays développés cette différence augmente avec le risque politique, i.e. le yield étranger augmente plus rapidement que le yield domestique. Dans les pays émergents, c'est l’effet inverse qui est observé. Cette différence entre les deux yields varie plus fortement avec un taux croissant de la dette domestique détenue par des investisseurs étrangers. / This thesis analyzes if and to what extent debt markets value the environmental, social and governance (ESG) performance of firms and sovereigns. The first chapter shows that negative ESG news has a negative impact on the cost of debt of firms. The news relates to environmental and social events within the industrial/utilities sector. In this sector, a sound corporate social performance acts as an insurance against the adverse impact of negative environmental events on bond prices. The second chapter reveals that ESG scores integrated into portfolios do not change the financial performance ex post. A portfolio manager can increase the average ESG rating of her portfolio by 1.5 standard deviations without incurring cost. This leaves substantial room and opportunity for ESG ratings to be combined with asset allocation or absolute return strategies. The third chapter shows how ESG performance is linked to a lower cost of debt of emerging sovereigns. Research indicates that an emerging country’s average cost of capital decreases with its positive environmental and social performance. The fourth chapter discusses how governance performance may influence the spread of debt denominated in local and foreign currency. In developed countries, the spread between a foreign currency yield and a hedged local currency yield increases with our political risk indicator, i.e. the foreign yield increases faster than the domestic one. For emerging countries, the reverse trend is true. Interestingly, the foreign currency and local currency yield spreads move significantly stronger in absolute terms with increasing foreign investment participation in both emerging countries and developed countries’ debt markets.