Environmental impact is a growing concern of many and work to decrease the influence on the environment are becoming more common and is in some cases even illegal for companies to disregard from. For the average person many things can be done to decrease their personal impact on to the environment such as consuming less, buying environmentally friendly goods, recycling ones garbage or buying goods that are already recycled. This study emphasizes on the subject of recycled goods since a trend of new stores has started to arise. These stores uses the basics from yard sales and flea markets but capitalize them using big scale economy.  They collect recycled goods from junkyards and through donations from companies and individuals aim to resell them. In this study a case of one of these stores called Returbutiken, located in Umeå Sweden, were acknowledged as it took the idea one step further by collecting furniture and other goods and restored them in their own carpentry. Returbutiken is an initiative made by the municipality of Umeå to recycle the goods the municipality does not need, donations from people and companies and also to collect items from the local junkyard. This also creates very cheap goods which have a much higher quality than those found at different flea markets. Thus this study was performed to investigate what motivation and what behavior the customers of this store had. Why were they shopping? Was it because of the price or was it because of their willingness to be more environmentally friendly? The behavior was researched through a comparative study through a questionnaire that was handed out at Returbutiken and compared with the answers of the same questionnaire which was answered by general people at the city of Umeå. The results show that there was a difference of behavior and attitudes between the average respondent in the city of Umeå compared to Returbutiken. People at Returbutiken were generally more committed and optimistic towards the environment than the average respondent in Umeå. The result shows that the age group of 30-45 prioritized the environment less than other age groups. This study also conducts that the general respondents in Umeå prioritized the environment less when they had a higher income.

This dissertation deals with the Corporate Social Responsibily and highlights the importace of evaluation of CSR activities. I have chosen T-Mobile Czech Republic a.s. as an example of a socially responsible company. I evaluate one of its CSR activities by LBG methodology. Based on the analysis contained in this dissertation TMCZ can be considered as a socially responsible company. Its CSR activities are not only beneficial for the community, but also for the company itself. The purpose of this disertation is to stimulate creation CSR annual report in TMCZ and point out the importace of close monitoring of supported projects, so that it would be possible to find out the efficiency of invested resources.

The values and ethical aspects of CSR has received a large number of researcher attentionover the last decade and this study is focused on value of CSR in the context of bothSweden and Egypt. Results of this Quantitative research indicated that customers attentionand purchase decisions are motivated by CSR activities by corporations if people aware ofthe importance of CSR value.Customers are frequently mentioned as the key stakeholder group, that appears to beconcerned about a company's corporate social responsibility (CSR) efforts. Also, thesubject frequently requires a balancing act between multiple stakeholder interests. Themain goal of this thesis research is to gain a better knowledge of the importance of CSRand customer perceptions in two countries: Sweden and Egypt. Furthermore, this researchsatisfies the need to understand the value of CSR in retailing supermarkets. The study wasconducted with the Swedish customers as the main country of the study and Egyptiancustomers as one of the largest eastern countries in the Middle East, the home country forone of the thesis authors too. The current literature on CSR in retailing supermarkets isstill in its infancy, allowing us to identify a research gap. Similar studies did not pay muchattention to the concept of CSR in the supermarket sector, or even the value of CSR in adeveloping country like Egypt. This study used a quantitative method to discover howcustomers in Sweden and Egypt value corporate social responsibility (CSR) in thesupermarket sector.We questioned customers in both countries (Sweden and Egypt) for the quantitativeportion of our study. We received 238 responses through our survey questions tounderstand what inspires them and what might influence their opinions about CSRinitiatives in supermarkets. Furthermore, we used the SPSS method tool to analyzewhether CSR efforts in supermarkets have a beneficial impact on customer perceptions ofCSR activities or not. Our findings suggest that CSR activities in supermarkets might be abeneficial strategy for enhancing customers' incentive to engage in green environmentalactions, such as Eco-friendliness, and hence can lead to better practices from customersthemselves in the future.