Crowdfunding is a method for financing a product, investment or project. It means that all people, individuals or companies that have an idea and Internet connection can outsource the idea on a crowdfunding platform. The purpose with this crowdfunding is that the creator turn to many people with small amounts of money. This paper focus on the users of crowdfunding platforms though. There are a lot of articles on the Internet about Crowdfunding but not so much information about the users. In a try to identify the people who uses this kind of financial method I have made a survey with 200 respondents. In the empirical chapter, every single question and the answer is displayed in a respective figure.

This paper is based on another paper I have written, what can we say about the users of crowdfunding platforms? This paper focuses on advantages and disadvantages with crowdfunding and the users of crowdfunding platforms. Previously researchers mean that there are both positive and negative things about crowdfunding and these will be analyzed and raised in this paper. There is not much information about the users of crowdfunding platforms. In a previous paper I did a survey to try to identify who the users of crowdfunding are. In this paper the result from that survey will be analyzed and hopefully succeed in identifying the characteristics of users of crowdfunding platforms.

No description available.

With the emergence of the concept of crowdfunding, a new alternative has arisen for non-profit organizations to procure funding for their cause. But several of the issues plaguing non-profits still remain. Attracting people to give in the first place is one major challenge, but retaining the relationship and keeping the donors giving is an even bigger one. This thesis delves into the issue of getting donors to sustain their giving, more commonly known as donor retention. More specifically, this thesis aims to identify what factors are important when aiming to improve donor retention in both charity and crowdfunding contexts. Additionally, the thesis explores what is important in the general structure and content of a non-profit crowdfunding platform, and what possible measures can be taken in order to improve donor retention through the platform. This was achieved by conducting a literature study in the field of donor retention in both a charity as well as crowdfunding context to find important factors as well as measures to be considered. In parallel, 15 interviews were conducted to gather insights on the attitudes, donation habits and motivations of people who had previous experience of giving to charity. In sequence with the interviews, 15 user tests on the crowdfunding platform of the non-profit organization Help to Help were performed. The user tests aimed to evaluate and collect donors' opinions and conceptions of the contents and layout of an existing non-profit crowdfunding platform. From the literature study several factors found to improve donor retention were identified. These were: satisfaction, trust, commitment and involvement. The literature study, interviews and user tests resulted in finding a large number of possible actions to take when constructing a non-profit crowdfunding platform. The measures were summarized and condensed into a collection of recommendations and considerations to take when designing such a platform to increase donor retention. The thesis also identified that crowdfunding components can make a charity website appear more transparent and innovative. Additionally, the thesis found that many donors continue to donate based on their initial conviction. Where the ability to provide proof of where the donations end up and ability to appear transparent were the most cited reasons for deciding to support an organization.

在網際網路普及率日益升高的現今，各式各樣以網路作為媒介的商業模式快速興起，而平台的概念更顛覆了過往的使用習慣，藉由將使用者群聚在同一虛擬環境中，使他們之間產生互動與交流，許多商業價值便從中應運而生。透過同邊與跨邊網路效應的發酵，不斷累積用戶數、建構使用平台的慣性，久而久之便加深了用戶的黏著度，也增加了移轉成本。 本研究便著重於近年來平台商業模式的新概念：群眾募資，探討其如何跨越過往繁複的籌資手續，創造出一個可供擁有創意專案的提案者及擁有資金的贊助者媒合的場域。先分別對全球群眾募資產業和台灣群眾募資產業概況做出簡單的分析，知曉目前的大環境趨勢及台灣的市場發展潛力，並以美國的Kickstarter和台灣的flyingV兩間群眾募資平台作為個案研究對象。在了解兩個案的發展現況、營運模式後，再以策略行銷4C架構剖析兩者建立出平台機制以處理用戶的四項交易成本。 而研究結果發現，雖然兩者在政經環境及市場規模上的差異造成經營成效上的落差，但除去外在的先天因素後，Kickstarter相較於flyingV，建構出的4C循環更加完善，也使其自創立以來一直穩居全球群眾募資界的龍頭地位。而flyingV雖然在台灣擁有最高的市佔率，但在平台本身的4C架構上仍有許多成長空間，因此本研究最終以Kickstarter為範本，對flyingV在現行環境下的營運模式以4C架構做出建議，期許flyingV未來能持續發展，成為亞洲群眾募資平台的領導品牌。