A Dissertation of limited scope submitted to the Faculty of Arts in partial fulfillment of the requirements for the course-work degree of Masters of Recreation and Tourism in the Department for Recreation and Tourism at the University of Zululand, South Africa, 2012. / Cultural heritage tourism refers to travelling to experience the places and activities that authentically represent the stories and people of the past and present, such activities are found in living communities, these are signs that the past and present spoken of is authentic and rooted in the experience of the people. The importance of this study was to help create cultural heritage awareness among the people of the Zululand District Municipality. This was to be achieved by focusing on establishing the potential of cultural heritage tourism and finding out if cultural heritage tourism can be a driver of rural development. Cultural heritage tourism can be used to generate financial and social benefits using resources within the communities. The intention was to find out if the study area does have such cultural heritage resources, if so, how these resources could contribute to the development of the study area. The key objectives of this research study were achieved as reflected in Chapter 4. The objectives of this study are as follows:  To identify cultural heritage resources available in the study area.  To view local communities perception towards cultural heritage tourism development.  To assess the level of participation by the local community in cultural heritage development.  To discover strategies used by the Zululand District Municipality to transform cultural heritage assets into tourism products.  To establish the contribution of cultural heritage tourism resources towards the economic upliftment of the community in the study area. The findings of the research study revealed that, the study area has cultural heritage resources which are available but are not utilised to the benefit of the community as yet. The level of the community participation in the development of cultural heritage tourism is therefore limited. The major problem with participation is caused by the lack of involvement in decision making of the respondents; the findings indicate that they are willing to learn more about cultural heritage tourism which will enhance their capacity to participate in tourism development.

Master of Science / Department of Landscape Architecture/Regional and Community Planning / LaBarbara J. Wigfall / Community Capital Framework often provides a foundation for analyzing community development in cities and neighborhoods (Flora & Flora, 2008). However, the relationship between cultural heritage tourism and individual community capitals has been little studied in southern, Arizona. Therefore the primary objective of this study is to determine the most influential capitals at a renowned cultural heritage site in Arizona, Saguaro National Park. For this case study an assessment system will be established to assess the most influential capitals. Robert Stake’s The Art of Case Study Research was used as the research model to examine the relationships between cultural heritage tourism and the individual community capitals at Saguaro National Park. Results from this case study indicated that natural and cultural capitals appear to be the most influential because much of the monument’s development and community outreach revolve around the protection of the site’s Saguaros and their importance as a cultural heritage resource to the indigenous people of the Sonoran desert.

abstract: This study develops a Creative MICE (Meetings, Incentives, Conventions/conferences and Exhibitions) Tourism Destination Branding Model (CMDBM), and argues for co-creation and synergies between MICE and heritage resources in a popular business destination. MICE tourism can be enhanced through co-created offerings by adding innovative value to MICE tourism experiences. The proposed CMDBM framework aims to help determine how a destination can develop a co-created MICE brand through collaboration with key stakeholders to better meet potential MICE travelers’ other touristic interests and cultural values. The research project was undertaken in collaboration with the National Recreation and Park Association (NRPA), New Orleans Ernest N. Morial Convention Center, and several heritage institutions in New Orleans. The study adopts both qualitative and quantitative research designs to explore the destination brand strategy. The qualitative data were acquired through interviews with relevant stakeholders to analyze the use of destination branding strategies and understand existing and potential synergies with heritage institutions. The quantitative portion measures MICE attendees’ perceptions of the co-created value of enhancing MICE destinations with cultural heritage appeal. NRPA Conference attendees’ responses provide a practical understanding for stakeholders. This research provides both practical and theoretical insights for the tourism industry for destination communities, and has salient conceptual and theoretical implications for the academy. The study confirms that MICE tourism, collaborating with cultural heritage assets, can enrich MICE travelers’ travel experiences. The destination brand strategy was identified with supportive cultural heritage resources and an appropriate destination brand framework of MICE tourism was proposed. As confirmed by MICE attendees’ evaluations from the case study, it extends the literature on destination brand, destination brand awareness, destination brand experience, destination brand personality, and destination brand equity. The empirical exploration of MICE destination branding has been handicapped in existing literature by a lack of conceptual marketing perspectives. This work will lend credence to the important aspect of business destination marketing and stresses building synergy and adding value to MICE tourism experiences. As destination marketing programs become competitive, especially in the context of equitable distribution of monetary benefits across different stakeholders, creating synergies become crucial in the destination. A co-created brand strategy can help make destinations more competitive. / Dissertation/Thesis / Doctoral Dissertation Community Resources and Development 2019

Cultural heritage tourism is still the growing segment of tourism industry. Moreover, many tourists prefer exploring something new, cultural heritage tourism (CHT) has become one of the major "new" segments of tourism demand. Therefore, it is true that cultural heritage tourism has been one of the major sources of both quantitative and qualitative growth of tourism industry in many countries. In regard to the context of cultural heritage tourism industry, by identifying the relationship and impacts between tourist motivations, tourist satisfaction, and overall sense of tourist well-being, tourism marketers and administrators who are engaged in cultural heritage tourism can improve strategies for creating tourist's distinctive experiences, allowing tourists to become more physically and emotionally engaged in cultural heritage tourism destinations. However, there is, if any, very limited work that explores the link between cultural heritage tourism experiences and overall sense of tourist well-being induced by these experiences. Therefore, this study examines what attributes on tourist motivation contribute to the overall sense of well-being of tourists who visit cultural heritage tourism destinations. Therefore, this study examines what attributes on tourist motivations contribute to the satisfaction and the overall sense of well-being of tourists who visit cultural heritage tourism sites. An online survey using panel data from a marketing research company was used to collect 350 completed questionnaires. Tourist motivations (HONs and LONs), tourist satisfaction, and overall sense of tourist well-being were measured using different scales from previous researches discussed in the literature review. This study conducted various analyses including a profile of 350 respondents based on descriptive statistics, exploratory factor analysis of tourist motivations, correlation analysis of all constructs, and path analysis for the conceptual study model to understand the relationships between tourist motivations and tourist satisfaction, tourist motivations and overall sense of tourist well-being, and tourist satisfaction and overall sense of tourist well-being and identify impacts of each construct on the study model. This study contributes to the growing body of knowledge in understanding the link between cultural heritage tourism and overall sense of tourist well-being and identifying the perceived value and critical role of tourist motivations and tourist satisfaction connecting to overall sense of tourist well-being by establishing a theory based on empirical link between tourist motivations and overall sense of tourist well-being via tourist satisfaction in the context of cultural heritage tourism business. / Master of Science

Cultural/heritage tourism is the fastest growing segment of the tourism industry because there is a trend toward an increased specialization among tourists. This trend is evident in the rise in the volume of tourists who seek adventure, culture, history, archaeology and interaction with local people (Hollinshead, 1993). Especially, Americans' interest in traveling to cultural/ heritage destinations has increased recently and is expected to continue. For example, cultural/heritage sites are among the most preferred tourism experiences in America. (Virginia Department of Historic Resources, 1998) The recent studies about cultural/heritage tourism focused on the characteristics of tourists who visited cultural/heritage destinations. The study attempts to investigate the relationship between cultural/heritage destination attributes and tourist satisfaction, and to identify the relationship between cultural/heritage destination attributes and tourist satisfaction in terms of selected tourists' demographic characteristics and travel behavior characteristics. The expectancy-disconfirmation theory provided a conceptual framework for this study. The expectancy-disconfirmation theory holds that consumers first form expectations of products or service performance prior to purchasing or use. Subsequently, purchasing and use convey to the consumer beliefs about the actual or perceived performance of the product(s) or service(s). The consumer then compares the perceived performance to prior expectations. Consumer satisfaction is seen as the outcome of this comparison (Clemons & Woodruff, 1992). The study area for this study was Virginia Historic Triangle (Williamsburg, Jamestown, and Yorktown). Virginia Historic Triangle has been called the largest living museum in the world. Furthermore, it is one of America's popular vacation destinations, attracting more than 4 million tourists each year. The data of this study were collected from the on-site survey method. The sample population for this study was composed of tourists who visited Virginia Historic Triangle between June and August in 2001. The survey was conducted at five different sites in the Virginia Historic Triangle. Out of 300 questionnaires, 251 were usable. Therefore, the data from 251 respondents were analyzed in this study. Appropriate statistical analyses such as frequencies, descriptive, factor analysis, correlation analysis, multiple regressions, Multivariate Analysis of Variance (MANOVA), Analysis of Variance (ANOVA), and Multivariate Analysis of Covariance (MANCOVA) were used according to respective objectives and descriptors. The factor analysis was conducted to create correlated variable composites from the original 25 attributes. Using factor analysis, 25 destination attributes resulted to four dimensions: General Tour Attraction, Heritage Attraction, Maintenance Factors, and Culture Attraction. These four factors then were related with overall satisfaction. Correlation analysis revealed that four factors were correlated with tourists' overall satisfaction. The multiple regression analysis revealed that there was relationship between cultural/heritage destination attributes and tourists' overall satisfaction. MANOVA revealed that there was significant difference between derived factors in relation to only total household income and the length of stay among 10 demographic and travel behavior characteristics. ANOVA revealed that there is a significant difference in the overall satisfaction of tourists by gender, past experience, and decision time to travel. Finally, MANCOVA revealed that only one of the control variables (past experience) controlled the relationship between the overall satisfaction of tourists and derived factors. Based upon the results of this study, several recommendations can be made to increase tourists' satisfaction with the Virginia Historic Triangle. First, comprehending what tourists seek at cultural/heritage attractions will help tourism marketers better understand their customers. Second, identifying which attributes satisfy the tourist who visit cultural/heritage destinations will help tourism planners develop appropriate strategies to attract their customers and serve them effectively. Third, knowing who the satisfied tourists are may help reduce marketing costs and maintain cultural/heritage destinations' sustainability. / Master of Science

京都大学 / 新制・課程博士 / 博士(経済学) / 甲第24867号 / 経博第674号 / 新制||経||304(附属図書館) / 京都大学大学院経済学研究科経済学専攻 / (主査)教授 原 良憲, 教授 山田 仁一郎, 准教授 WANG Tao / 学位規則第4条第1項該当 / Doctor of Economics / Kyoto University / DGAM

Cultural heritage tourism is the fasted growing segment of the tourism industry, because there is a trend toward an increased specialization among tourists. This is evident in the rise in the volume of tourists who seek adventure, culture, history, archaeology and interaction with local people. Specially, tourists who come to visit Malacca State are interesting in cultural heritage sites have increased recently and are expected to continue. This study attempts to investigate the relationship between cultural heritage destination attributes and tourist satisfaction, and to identify the relationship between cultural heritage destination attributes and tourist satisfaction in terms of selected tourists¡¦ demographic characteristics and travel behavior characteristics. In this study, expectancy-disconfirmation theory was used to provide a conceptual framework. The theory holds that consumers first form expectations of products or service performance prior to purchasing or use. Subsequently, purchasing and use convey to the consumer beliefs about the actual or perceived performance of the product(s) or service(s). Then the consumer will compare the perceived performance to prior expectation. Consumer satisfaction is seen as the outcome of this comparison. The study area for this study was Malacca State, Malaysia. Malacca State is a historical city centre which has been listed as UNESCO World Heritage Site since 7 July 2008. Malacca has adopted as its slogan, ¡§Visiting Malacca Means Visiting Malaysia¡¨, because Malacca have developed over 500 years of trading and cultural exchanged between east and west in the straits of Malacca. Besides that, Malacca also demonstrates the early stages of history originating in the 15th century Malay Sultanate, Portuguese, and Dutch periods beginning in the represents the British era from the end of the 18th century. Furthermore, in year 2009, total of 8.9 million tourists has visited Malacca. It increased about 1.7 million tourists flowing in compared year 2008. The data of this study were collected from the on-site survey method. The sample population for this study was composed of tourists, who visited Malacca State in May, 2010. The survey was conducted at two sites in the cultural heritage sites of Malacca State. Out of 150 questionnaires, 115 were usable. Therefore, the data from 115 respondents were analyzed in this study. A few of appropriate statistical analyses such as frequencies, descriptive, factor analysis, linear regressions analysis, Analysis of Variance (ANOVA), and Analysis of Covariance (ANCOVA) were used according to respective objectives and descriptors. The factor analysis was conducted to create correlated variable composited from the original 23 attributes. Using factor analysis, 23 analysis attributes resulted to three dimensions: General Tour Attraction, Culture and Heritage Attraction, and Differentiate and Amenity Attraction. These three factors then were related with overall satisfaction. The linear regression analysis revealed that was relationship between cultural heritage destination attributes and tourists¡¦ overall satisfaction. ANOVA showed that there was significant difference between derived factor in relation to gender, age, education, country of origin, household income, past experience to cultural heritage sites, length of stay, and information selected, such as internet, newspaper, holiday exhibition, brochure or travel magazine or guidebook, and local or town trail among the demographic and behavior characteristics. The lastly, ANCOVA showed that origin of country, household income per year, and decision time of the control variables controlled the relationship between the overall satisfaction of tourists and derived factors. According to the results of this study, origin of country and household income controlled the relationship between the overall satisfaction of tourists and derived Factor 3 (Differentiate and Amenity Attraction) and time planning showed significant in relationship between the overall satisfaction of tourist of tourists and derived Factor 2 (Cultural and Heritage Attraction). Based on the results several recommendations can be made to improve and increase tourists¡¦ satisfaction of the cultural heritage tourism in Malacca State, such as comprehending what tourists seek at cultural heritage attractions will help tourism marketers better understand their customers. Through this study, planners or marketers can identify which attributes satisfy the tourist who visit cultural heritage destinations will help tourism planners develop appropriate strategies to attract their customers and serve them effectively. Besides that, it allow planners or marketers knowing who the satisfied tourists are may help reduce marketing costs and maintain cultural heritage destinations¡¦ sustainability.

This study revolves around cultural heritage as a resource for tourism and within a placemaking. The chosen purpose is to study how an individual municipality relates to its specific cultural heritage and to investigate how cultural heritage can be used as a tourism resource and within a place-making. Hässleholm municipality is the subject of the study and the cultural heritage is the history about the guerrilla fighters and outlaws called snapphanar. The questions at issue are: How is the history of snapphanarna in Hässleholm municipality valued as a cultural heritage and as a tourism resource? How can Hässleholm municipality use its cultural heritage as a tourism resource and in a place-making? The theoretical understanding is mainly based on Jonas Grundberg's material on cultural heritage tourism and Lotta Braunerhielm's study on cultural heritage in place-making. A case study has been conducted using semi-structured interviews, unstructured interviews and observations. Interviews have been conducted with the responsible destination developer from the municipality, the castle manager at Hovdala Slott, the responsible at “Tourism in Skåne”, and ten locals. The results show that there is a discrepancy in how local residents value the cultural heritage of snapphanar versus how municipal responsible value them. Among other things, locals want the Snapphane heritage to bring more to life in the municipality and be used in tourism, something that is now not present. Furthermore, it is clear that the municipality does not see Hovdala Castle for all its values. The study provides tools for how Hässleholm municipality can use the cultural heritage of the history about Snappahanarna, together with Hovdala Slott, to create a more locally based tourism and as a way for a place making. / Denna studie kretsar kring kulturarv som en resurs för turism och inom ett platsskapande. Det valda syftet är att studera hur en enskild kommun förhåller sig till sitt specifika kulturarv samt att undersöka hur kulturarvet kan användas som en turismresurs och inom ett platsskapande. Hässleholms kommun är föremålet för studien och kulturarvet är snapphanehistorien. Frågeställningarna är: Hur värderas snapphanehistorien i Hässleholms kommun som ett kulturarv och som en turismresurs? Hur kan Hässleholms kommun använda sitt kulturarv som en turismresurs och inom ett platsskapande? Den teoretiska förståelsen utgår främst från Jonas Grundbergs material om kulturarvsturism och Lotta Braunerhielms studie om kulturarv inom platsskapande. En fallstudie har utförts med hjälp av semistrukturerade intervjuer, ostrukturerade intervjuer samt observationer. Intervjuer har gjorts med ansvarig destinationsutvecklare från kommunen, slottschefen på Hovdala Slott, ansvarig på Tourism in Skåne samt tio lokalinvånare. Resultaten visar att det finns en diskrepans i hur kommuninvånarna värderar kulturarvet snapphanar kontra kommunansvariga. Lokalinvånarna vill bland annat att snapphanearvet ska levandegöras mer i kommunen och användas inom turism, något som nu inte är gällande. Vidare framgår att kommunen inte ser Hovdala Slott för alla dess värden. Studien ger verktyg till hur Hässleholms kommun kan använda sig av kulturarvet snapphanehistorien tillsammans med Hovdala Slott för att skapa en mer lokalt förankrad turism och som en väg för ett nytt platsskapande.

Målet och syftet med denna studie är att observera, tolka, och vidareutveckla förståelsen för den samtida turistens interagerande med, och omförhandlande av, det historiska rummet genom individualistisk påverkan från fiktiva narrativ – i detta fallet, Outlanders transmediala berättelsevärld. Genom ett teoretiskt ramverk uppbyggt på materialism, påverkan, tidsresande och proteser har jag analyserat och kartlagt både kulturarvsplatserna samt Outlander-fansens interaktion med dessa genom att ha deltagit själv i två guidade endagarsturer, samt genom en djupgående, om än liten, enkät. I en nutid som beskådar hur förhållandet till det förflutna och de platser som kopplas till de temporala och spatiala dimensionerna av historien förändras snabbt och omgående, är detta projekt avgörande för att vidare förstå denna minneskultur och vidareutvecklandet av ett kollektivt minne. Resultatet av mina observationer och min enkät påvisar och demonstrerar hur omfattande individuell den sensoriska upplevelsen har blivit inom Outlander-turismen i Skottland. Genom metoder såsom påverkan och lekfullhet är besökaren inbjuden till att tolka platserna i syfte att tillfredsställa deras personliga behov för autencitet i både fiktionen, historien, och sensationen. Ändock är inte vikten av, och värdet på, historien helt och hållet förlorad; majoriteten av respondenterna demonstrerar ett ökat intresse till den faktiska historien, den ’riktiga’ och autentiska, samtidigt som de återinvesterar i det ’virtuella’ och artificiella. Att bära historiens fysiska kropp som en protes, fullständigt beroende av narrativets påverkan, manifesterar den sensoriska upplevelsen och det fysiska mötet med rummet som en anpassad sammangjutning mellan historien och kroppen; besittningen av den historiska protesen stör fördelaktigt ej den egna kroppens integritet

This thesis uses qualitative ethnographic research methods to present a case study that explores the multiplicity of meanings and representations that are attached to the Old Deery Inn & Museum in Blountville, Tennessee. Within the community, the Inn functions as a center for cultural memory, with the physical structure itself acting as an artifact that holds community identity. This community narrative contrasts with the official narrative used by tourism entities that markets the Inn as a part of the Appalachian region, situating the Inn within a complex and intricately constructed identity of place that is shaped by lived experiences as well as perceived cultural markers. By unraveling the narratives, this study unpacks the ways that the Inn’s various identities figure into the development of current interpretation and management efforts, and the way that this locally important historical site fits into the larger narrative of tourism marketing in East Tennessee.