The aim of this work is to create a proposal for a new European cultural route in accordance with the rules adopted by the Council of Europe. The route has to pass regions outside the traditional tourist centers, and through the promotion of their cultural heritage to contribute to their economic development. To meet this objective, methodology developed under the CERTESS has been used. The first step is theme selection and justification. Subsequently, elements of cultural heritage that correspond to the theme are identified. Range of services linked to tourism - transport, accommodation and catering - is analyzed in the regions. Then the destination management organizations with the potential to be members of the umbrella organization are identified. In conclusion, itinerary for selected customer segment is created.

This dissertation strives to analyze the role of the cultural route as an approach and evaluates its validity to foster regional cultural sustainability. The author has investigated the relationship between cultural route, cultural sustainability, and regional development through studying Swedish explorer Sven Hedin’s expedition heritage along the Silk Road. A qualitative approach was taken to study how practitioners in particular tourism subdivisions attempt to implanting Sven Hedin’s legacy into different practices in Northwest China. With the help of the Actor-Network Theory as a material-semiotic method, a significant finding is that evolutionary networks centered on Sven Hedin, as an internal drive to promote the development of cultural routes, are taking shape. Cultural route as an approach to foster regional development cannot be achieved independently by individuals and SMEs; an institutional dimension needs to be considered for integrated management. This approach offers a new participation model in regional construction to their recipients and provides a sustainable strength for inhabitants to understand their cultural identity and embrace their future.

Submitted by Ronaldo Vicente Pereira (rvicentepereira@yahoo.com.br) on 2018-07-13T00:23:00Z No. of bitstreams: 1 Dissertação Ronaldo FGV definitiva.pdf: 3342222 bytes, checksum: adadd0f07cf773590bba6bb28bbf6a79 (MD5) / Approved for entry into archive by Diego Andrade (diego.andrade@fgv.br) on 2018-07-24T19:32:24Z (GMT) No. of bitstreams: 1 Dissertação Ronaldo FGV definitiva.pdf: 3342222 bytes, checksum: adadd0f07cf773590bba6bb28bbf6a79 (MD5) / Made available in DSpace on 2018-07-25T13:31:03Z (GMT). No. of bitstreams: 1 Dissertação Ronaldo FGV definitiva.pdf: 3342222 bytes, checksum: adadd0f07cf773590bba6bb28bbf6a79 (MD5) Previous issue date: 2018-05-28 / O objetivo desta dissertação é investigar, dentro do mundo do turismo cultural, a possibilidade de elaboração de um roteiro cultural na cidade de Paracambi no Estado do Rio de Janeiro. O referido município se desenvolveu a partir do surgimento de três fábricas têxteis, com destaque para maior delas, a Companhia Têxtil Brasil Industrial, e todo um patrimônio constituído nos seus mais de cem anos de atividades na região. A pesquisa se justifica pelo fato de Paracambi já desenvolver o turismo ecológico, em função da diversidade natural da região. Some-se a isso sua proximidade com o Vale do Café Fluminense, uma rota turística consagrada no Estado. Desta forma, a elaboração de um roteiro cultural poderia ser um importante incremento das atividades de turismo desenvolvidas na cidade. As reflexões desenvolvidas nesta pesquisa se valeram de uma perspectiva teórica multidisciplinar envolvendo Sociologia (Keller. 1997), Antropologia (Leite Lopes, 1988), Educação e Trabalho (Ciavatta, 2007), Historiografia (Furtado, 2003; Silva, 2009), Geografia (Simões, 2006) e Turismo Cultural (Molleta, 1998; Cordeiro, 2006). A proposta metodológica se baseou em revisão de literatura, visitas de campo e em entrevistas realizadas junto a moradores de Paracambi que trabalharam na Companhia Têxtil Brasil Industrial. Ao final do trabalho, apresenta-se uma proposta de roteiro cultural capaz de relacionar a história da referida Fábrica e da cidade de Paracambi, as quais se (con)fundem; paralelamente, a pesquisa produz, para além de um roteiro, subsídios suficientes para se afirmar uma estreita correspondência entre patrimônio industrial e memória operária. / The objective of this dissertation is to investigate, within the world of cultural tourism, the possibility of elaborating a cultural itinerary in the city of Paracambi in the State of Rio de Janeiro. The mentioned municipality was developed from the appearance of three textile factories, especially the Textile Company Brazil Industrial, and an entire asset constituted in its more than one hundred years of activities in the region. The research is justified by the fact that Paracambi already develops ecological tourism, due to the natural diversity of the region. Add to that its proximity to the Fluminense Coffee Valley, a tourist route consecrated in the state. In this way, the elaboration of a cultural itinerary could be an important increase of the activities of tourism developed in the city. The reflections developed in this research were based on a multidisciplinary theoretical perspective involving Sociology (Keller 1997), Anthropology (Leite Lopes, 1988), Education and Work (Ciavatta, 2007), Historiography (Furtado, 2003; Silva 2009), Geography) and Cultural Tourism (Molleta 1998; Cordeiro 2006). The methodological proposal was based on literature review, field visits and interviews with residents of Paracambi who worked at Companhia Têxtil Brasil Industrial. At the end of the work, a proposal is presented for a cultural itinerary capable of relating the history of the said Factory and the city of Paracambi, which are merged; At the same time, research produces, besides a script, enough subsidies to establish a close correspondence between industrial patrimony and working memory. / The objective of this dissertation is to investigate, within the world of cultural tourism, the possibility of elaborating a cultural itinerary in the city of Paracambi in the State of Rio de Janeiro. The mentioned municipality was developed from the appearance of three textile factories, especially the Textile Company Brazil Industrial, and an entire asset constituted in its more than one hundred years of activities in the region. The research is justified by the fact that Paracambi already develops ecological tourism, due to the natural diversity of the region. Add to that its proximity to the Fluminense Coffee Valley, a tourist route consecrated in the state. In this way, the elaboration of a cultural itinerary could be an important increase of the activities of tourism developed in the city. The reflections developed in this research were based on a multidisciplinary theoretical perspective involving Sociology (Keller 1997), Anthropology (Leite Lopes, 1988), Education and Work (Ciavatta, 2007), Historiography (Furtado, 2003; Silva 2009), Geography) and Cultural Tourism (Molleta 1998; Cordeiro 2006). The methodological proposal was based on literature review, field visits and interviews with residents of Paracambi who worked at Companhia Têxtil Brasil Industrial. At the end of the work, a proposal is presented for a cultural itinerary capable of relating the history of the said Factory and the city of Paracambi, which are merged; At the same time, research produces, besides a script, enough subsidies to establish a close correspondence between industrial patrimony and working memory