This thesis introduces the three types of culture. The goal of this thesis is to determine the main dimensions of project culture and show how to improve organizational or project culture through a questionnaire survey. Last but not least, the next goal is to describe all the steps that follow after the evaluation of questionnaire. The first part discusses the sense of culture and the kinds of culture. The beginning is about the national culture. The following chapter deals with corporate culture and its main characteristics. In terms of the main goals of this thesis, the end of this part focuses on the list of methods of improving organizational culture and specifics of project culture, including its characteristics and dimensions. The second part concerns about the introduction of the company and project, where the survey took place, including identifying the main features of corporate culture and core values of that company. Next chapters deal with the structure and evaluation of the questionnaire and activities that follow after the evaluation.

Submitted by Maicon Juliano Schmidt (maicons) on 2015-03-24T12:18:05Z No. of bitstreams: 1 Keila Marina Nicchelle.pdf: 1402786 bytes, checksum: 83dbd0f9e0c83cd70419fc6b48b3ff36 (MD5) / Made available in DSpace on 2015-03-24T12:18:05Z (GMT). No. of bitstreams: 1 Keila Marina Nicchelle.pdf: 1402786 bytes, checksum: 83dbd0f9e0c83cd70419fc6b48b3ff36 (MD5) Previous issue date: 2011-04-01 / Nenhuma / A presente pesquisa considera que a moda passa a ser pensada, no contexto contemporâneo, de forma sistêmica e complexa, segundo os princípios teórico-metodológicos do design. Para atingir essa dimensão, a moda e o design se aproximam cada vez mais, quer pela prática, quer pela teoria, constituindo-se num universo de cultura de projeto. Logo, o design de moda, como cultura de projeto, pode ser questionado segundo os pressupostos do design estratégico. Dessa forma, esta pesquisa tem como objetivo discutir o design de moda como cultura de projeto com base nos conceitos que definem o design estratégico para a configuração de uma metodologia de projeto estratégico aplicada ao design de moda no contexto industrial. Justifica-se a abordagem proposta tendo em vista que a configuração de uma metodologia de projeto estratégico aplicada ao design de moda torna-se fundamental como plataforma de conhecimento para a prática projetual na indústria da moda como estratégia de inovação. Nesse sentido, a metodologia adotada para a realização da pesquisa consiste num estudo de caso, desenvolvido por meio de entrevistas com gestores e designers de três indústrias no segmento da moda localizadas na sede do município de Erechim/RS. A análise dos dados obtidos no estudo de caso e o cruzamento dessas informações com a fundamentação teórica possibilitaram o entendimento do processo de design de moda no contexto industrial. Da mesma maneira, a relação estabelecida entre os métodos de projeto desenvolvidos no design de moda e no design estratégico possibilitou a identificação de princípios teórico-metodológicos complementares ao processo de design de moda, sobretudo considerando os limites e contribuições do design estratégico para o design de moda. Por sua vez, o estudo realizado permitiu responder à problematização desta pesquisa, ou seja, o que define o design de moda no contexto industrial e qual é a contribuição do design estratégico para o design de moda. Ao final, sugere-se uma metodologia de projeto estratégico aplicado ao design de moda, atingindo, assim, os objetivos propostos nesta pesquisa. / This investigation shows that fashion is becoming to be thought, in the contemporaneous context, in a complex and systemic way, according to the theoretical-methodological principles of design. To reach this dimension, fashion and design more and more approach to each other, both in practice and in theory, constituting a universe of culture of project. Thus, fashion design, as culture of project, may be questioned according to the conjecture of strategic design. This investigation aims at discussing fashion design as a culture of project, based on the concepts which define strategic design for the configuration of a methodology of strategic project applied to fashion design in an industrial context. This approach is justified due to the fact that the construction of a methodology of strategic project applied to fashion design is fundamental as a knowledge platform for project practice in fashion as innovation strategy. In this sense, the adopted methodology for the performance of this investigation consists of a case study, developed by means of interviews with managers and designers of three factories in the field of fashion located in the city of Erechim/RS. The analysis of data obtained through the case study and the crossing of this information with theoretical basis made possible the understanding of the process of fashion design in an industrial context. In the same manner, the relation established among the methods of the project developed in fashion design and in strategic design made possible the identification of theoretical-methodological principles complementary to fashion design process, mainly when considering the limits and contributions of strategic design for fashion design. On its turn, the study allowed to answer the problem of the investigation, that is, what defines fashion design in an industrial context and what the contribution of strategic design for fashion design is. Finally, a methodology of strategic project applied to fashion design is suggested, this way, fulfilling the objectives here proposed.