Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku podporu cez chat alebo telefón. Táto diplomová práca ukazuje všetky tieto aspekty a zároveň demonštruje praktické možnosti použitia internetového marketingu ako aj vylepšenú zákaznícku podporu.

This masters´s thesis deals with the marketing research and customer satisfaction analysis, which have been focused specifically Albert supermarket, located in Masarykově Square in Jihlava. The first part of this work summarizes the theoretical knowledge, such as the processes of marketing research, purchasing behavior and how to measure customer satisfaction. The second part is the practical part of the study, which examines the assessment of information obtained through the research, as well as recommendations. These should enhance the satisfaction levels of the existing and future customers and further improve the competitiveness of this business operation in its market sector.

A dissertation submitted in partial fulfilment of the Degree of Master of Library and Information Science (MLIS), in the Faculty of Arts at the University of Zululand, 2004. / The study defined customer care as an activity that allows customers to make direct contact with an organization to pass comments on products and their use. It also observed customer care as a customer service that seeks to acquire new customers, provide superior customer satisfaction, and build customer loyalty. The aim of the study was to investigate customer care strategies and services in academic libraries in tertiary institutions in KwaZulu-Natal. Two research assumptions were made. Firstly, it is assumed that academic libraries in South Africa do not have operational customer care strategies and services in place. Secondly, there is a relationship between poor information use and customer service and lack of customer care strategies and services in academic libraries in tertiary institutions. The study targeted 401 respondents, 307 students and 79 academic staff as well as 15 library staff. The study applied both quantitative and qualitative approaches and the population targeted was sampled by the use of stratified random sampling techniques. Three hundred and eighty six (386) questionnaires were distributed to both academics and students while interviews were conducted with the library management or unit and committee responsible for customer care. Statistical Package for Social Sciences (SPSS) was used to analyze data from academic staff and students. This software was selected because it is a user friendly data management and analysis package that can perform a variety of data analysis tests and presentation functions. Additionally, Microsoft Excel was used to analyze data collected from the library staff respondents. The study focused mainly on the problem areas, which depicts customer care policy and structures, customer care products and services, conducting of customer care, satisfaction of customers and strategies of customer care. It was discovered that some academic libraries do not have a formal policy on customer care in place. However, respondents were aware of and familiar with customer care policies in their libraries. Additionally, awareness and familiarity with information products and services was found to be known among library users. Furthermore, it was found that academic libraries do not have proper methods and strategies of customer care. Even those strategies that exist, are unknown among library users. It was further drawn out that library users are satisfied with information resources offered by their libraries. The study therefore, recommends that academic libraries should have a unit/person and committee responsible for customer care in place. In addition to that, library staff should attend workshops on customer care, to get formal training on how to deal with customers. It was observed that proper strategies and methods of conducting customer care must be implemented.

In contemporary society, work and home represent the two most significant domains in the life of working individuals. South Africa’s socioeconomic, political, and societal circumstances will influence employees’ experiences of work-life balance differently, compared to that of employees in other countries, suggesting that the construction of work-life balance amongst different race and cultural groups may differ. The present study used in-depth qualitative interviews with ten black women and men employed in a customer care environment, to explore their construction of work-life balance. A grounded theory approach was used to analyse the data and identify themes. This study suggests that work-life balance is a unique experience for individuals, which varies over time and in different situations. The study confirmed that attaining work-life balance is a process of balancing ever-changing experiences over time, and in different life stages. The results of this study are also discussed in relation to the relevant literature. / Industrial and Organisational Psychology / M. Com. (Industrial and Organisational Psychology)

This study identified and empirically investigated individual employee, organisational and information and communication technology (ICT) systems factors to determine the extent to which these factors support employees’ learning of the adopted retail banking ICT systems before undergoing training. Quantitative research approach was followed. A realised stratified random sample of 237 respondents consisting of tellers and customer care consultants (one group) and line managers (second group), working at branches of various retail banks in the western region of Kenya, participated in this study. Descriptive, exploratory factor and inferential statistical analyses were conducted. The results showed: a high level of agreement with the identified factors; significant positive linear relationships between the factors; statistical significant differences (p<0.05) between the respondent groups and between the categories for each demographic variable with regard to the respondents’ level of agreement with each factor. Supportive and directive learning strategies were recommended for retail banking employees before training. / Business Management / M. Com. (Business Management)

In contemporary society, work and home represent the two most significant domains in the life of working individuals. South Africa’s socioeconomic, political, and societal circumstances will influence employees’ experiences of work-life balance differently, compared to that of employees in other countries, suggesting that the construction of work-life balance amongst different race and cultural groups may differ. The present study used in-depth qualitative interviews with ten black women and men employed in a customer care environment, to explore their construction of work-life balance. A grounded theory approach was used to analyse the data and identify themes. This study suggests that work-life balance is a unique experience for individuals, which varies over time and in different situations. The study confirmed that attaining work-life balance is a process of balancing ever-changing experiences over time, and in different life stages. The results of this study are also discussed in relation to the relevant literature. / Industrial and Organisational Psychology / M. Com. (Industrial and Organisational Psychology)

Customer Relationship Management blir ett allt vanligare verktyg för att hantera kundvård för företag, det används främst för att hantera kundrelationer och lagra kundinformation. Customer Relationship Management, eller CRM, bygger på en affärsfilosofi som bör genomsyra hela organisationen. Denna filosofi blir en strategi för att hjälpa företag hantera sina nuvarande och kommande kunder. CRM uppkom först på 90-talet då förståelsen för kundvård startade i kombination med automatisering av försäljningsprocesser och analysering av kunddata. Idag är CRM också ett informationssystem som stödjer organisationens kundvårdsstrategi och som möjliggör dagens arbete med CRM. Det blir en knutpunkt i många organisationer och får en central roll för det dagliga arbetet. Men, precis som med alla informationssystem så kan även CRM bli felande. Studien kommer därför att presenter vilka delar av införandeprocessen som är kritiska och även presentera vilka misstag som bör undvikas vid införandet och det kontinuerliga arbetet med CRM. Studien är av kvalitativ karaktär och bygger på intervjuer från företag som arbetar med CRM, studien är fallstudie inspirerad. / Customer Relationship Management is an increasingly common tool to manage customer care for companies, it is mainly used to manage customer relationships and store customer information. Customer Relationship Management or CRM is based on a business philosophy that should permeate the entire organization. This philosophy is a strategy to help companies manage their current and future customers. CRM came in the 90s, when the understanding of the customer- care started in combination with the automation of sales processes and analyzing customer data. Today, CRM is also an information system that supports the organization's customer care strategy which enables them to work with CRM. It becomes a hub for many organizations and has a central role in the daily work. But, just like any information system it may also fail. The study will therefore present which parts of the implementation that is critical. The study will also present which mistakes to avoid during the implementation and the continuous work with CRM. This study is qualitative in nature and based on interviews of companies that work with CRM, the study is case study inspired.

The topic of the Master's thesis is focusing on the quality management systems in connection with the competition ability of the company or with the impact to increasing ability to compete. Currently one of the main targets of almost every company is a competition fight. One of the ways to be able to compete is a quality of the provided services eventually quality of sold goods. Existence of the quality management system, which is implemented and maintained, is practically a big necessity for the nowadays companies that want to win this fight.

The study aimed to investigate the implementation of customer care at the Casualty Department of Edenvale Regional Hospital in Gauteng Province. The research was conducted using a qualitative case study approach, which sought to gain deeper understanding of the impact of customer care in the hospital’s Casualty Department from the employees’ point of view. Data was collected from 16 purposively selected respondents using semi-structured interviews and document analyses were interpreted by the researcher to give voice and meaning to the assessment topic. Data was analysed using the Content Analysis framework and six themes emerged from the data analysis: (1) High expectation levels from the community; (2) Quality of patient care; (3) Lack of resources; (4) Malfunctioning equipment; (5) Compromised safety and security; (5) Strategies to improve customer care; and (6) The effect of policies and guidelines on the quality of services rendered. The study revealed that the surrounding community that is served by the Edenvale Hospital’s Casualty Department had high expectations which the hospital was unable to meet because of the many limitations, especially resource constraints. The issues and difficulties associated with overcrowding in the emergency section were raised by respondents, who reported several challenges experienced in the hospital. These included patients sleeping on floor mattresses and even on stretchers, inadequate beds, shortage of staff, malfunctioning equipment and lack of sufficient infrastructure. These challenges resulted in long waiting periods for patients to be given open beds in the wards, bad attitudes from both patients and employees alike, poor communication among staff and patients and their families, and an unsafe environment for the staff and customers (patients). There is hence a need for the Gauteng Health Department together with the hospital management to review resources allocated to the Edenvale Regional Hospital and to increase awareness among the community about the operations of the level 2 hospitals such as this. / Public Administration / M. P. A.

Diplomová práce "Jedličkova základní škola - integrace versus inkluze" pojednává o Jedličkově základní škole, jejích klientech, zaměstnancích a situaci ve škole jako takové, a principech, které se aplikují či neaplikují v rámci integrace a inkluze. Tato práce je hlavně zaměřena na fungování školy a vzdělávání v ní. Dále se věnuje problematice integrace a inkluze jakkoliv handicapovaných osob, a to především počátku jejich integrace do většinové společnosti v ČR, čímž je myšleno vzdělávání a výchova nejen handicapovaných, ale také většinové společnosti. Odrazovým můstkem této práce je průzkum v těchto osmi okruzích: - Zaměstnání v Jedličkově základní škole - Spolupráce zaměstnanců v Jedličkově základní škole - Práce s klienty - Péče o klienty - Hodnocení, známkování a profilování klienta - Sponzorování a rozvoj Jedličkovy základní školy - Integrace - Inkluze Tento průzkum, ve kterém se snažím především sama přicházet na nedostatky a pozitiva takto v průběhu několika let fungující instituce ukazuje, že prvotní cíl průzkumu zjistit, jak probíhá vzdělávání a výchova dítěte v Jedličkově základní škole v průběhu několika ročníků, je takřka nemožné z důvodu personálních změn v pedagogickém sboru v posledních letech. Z těchto důvodů došlo v roce 2014 ke změně původního průzkumného cíle s názvem "Vývoj a postup...