With the big and fast changes in both information technology and knowledge in today‟s society, companies turn to e-learning and computer-based courses to educate their employees and customers, while saving time and money. The question is whether the quality of the education stays the same and to what extent can the educations be digitalized. The purpose of this project has been to increase the understanding of opportunities and obstacles in the transformation from a physical to a digital learning environment, and to find out to what extent an education can be digitalized while maintaining the education quality. To be able to do this an education in process modeling was created at a company called aRway. aRway is business modeling company that is interested in computer-based educations. The creation is based on a literature study that focuses on how adults learn and learning at the workplace, but also theories about how to create educations and what is important to think about. aRway‟s employees tested the education and the result was evaluated and analyzed. The result of thisstudy shows that in computer-based educations the quality can be preserved or even improved when getting surface knowledge, factual knowledge, like an introduction and for a know-how learning like examples, but when it comes to know-why and deeper knowledge you might need face-to-face education with a teacher present as a complement so that the quality of the education is not affected in a negative manner. / Med de stora och snabba förändringar i både informationsteknik och kunskap i dagens samhälle, vänder sig företag till e-lärande och datorbaserade kurser för att utbilda sina anställda och kunder, samtidigt som du sparar tid och pengar. Frågan är om kvaliteten på utbildningen förblir densamma och i vilken utsträckning kan utbildningarna kan digitaliseras. Syftet med detta projekt har varit att öka förståelsen för möjligheter och hinder i omvandlingen från en fysisk till en digital lärmiljö, och ta reda på i vilken utsträckning en utbildning kan digitaliseras med bibehållen hög kvalitet på utbildningen. För att kunna göra detta, skapade en utbildning i processmodellering vid ett företag som heter aRway. aRway är ett verksamhetsmodellering företag som är intresserade av datorbaserade utbildningar. Skapandet av utbildningen är baserad på en litteraturstudie som fokuserar på hur vuxna lär sig och lärande på arbetsplatsen, men även teorier om hur man skapar utbildningar och vad som är viktigt att tänka på. aRwaysanställda testade utbildning och resultatet utvärderades och analyserades. Resultatet av denna studievisar att i datorbaserade utbildningar kan kvalitet bevaras eller till och med förbättras när man det gäller ytlig kunskap, faktakunskaper, som en introduktion och en djupare kunskapså som exempel, men när det gäller att veta varför och fördjupade kunskaper du behöver en lärarledd utbildning som ett komplement, så att kvaliteten på utbildningen inte påverkas på ett negativt sätt.

Rapid changes in the economic and world order have made it imperative for university libraries to make a paradigm shift from prestige collection building to a marketing philosophy as their strategic directive. This philosophy would direct university libraries towards decision making around customers' real needs and preferences, aligning organisational competencies and processes with these needs, resulting in more effective service delivery. Changes in the world order, economics and marketing as a philosophy are presented on a time line, revealing the influence developments in technology and the Internet have brought about. Various views on the influence of these changes in the world order are presented. Marketing in service organisations is encapsulated in a service marketing triangle. Competitive advantage for the university library should be achieved if the internal processes of the library are analysed in the context of a value chain. A proposed marketing model has been presented to direct strategic thinking in the university library. / Information Science / M. Inf.

Rapid changes in the economic and world order have made it imperative for university libraries to make a paradigm shift from prestige collection building to a marketing philosophy as their strategic directive. This philosophy would direct university libraries towards decision making around customers' real needs and preferences, aligning organisational competencies and processes with these needs, resulting in more effective service delivery. Changes in the world order, economics and marketing as a philosophy are presented on a time line, revealing the influence developments in technology and the Internet have brought about. Various views on the influence of these changes in the world order are presented. Marketing in service organisations is encapsulated in a service marketing triangle. Competitive advantage for the university library should be achieved if the internal processes of the library are analysed in the context of a value chain. A proposed marketing model has been presented to direct strategic thinking in the university library. / Information Science / M. Inf.