In the last thirty years, a large number of studies have researched the destination image that visitors, travel industry representatives, students, and general consumers have of tourist destinations. However, few studies have analyzed the perceptions that local residents have of their own countries as tourist destinations. Local residents can provide valuable information about their countries as tourism destinations and can help tourism marketers determine how to represent local culture in more authentic and sustainable ways. Local residents can also provide valuable information about how to improve tourism development based on their experiences living in the area. Residents can further provide information and services to visitors and are themselves an integral part of tourism at a destination. This study focused on understanding how destination marketing portrays the people and places of a destination and how residents perceive the visuals used in destination marketing and promotion. Using a visual qualitative approach, the study analyzed the images of recent promotional campaigns employed by the Puerto Rico Tourism Company. The study then interviewed Puerto Rican residents regarding their attitudes toward tourism development in general and toward the specific imagery used in the campaigns. Overall, residents had rather positive opinions of tourism in Puerto Rico. They also had largely positive attitudes toward the visual imagery used to market the destination. However, they felt the portrayal was incomplete and did not reflect the modern way of Puerto Rican daily life.

Consider a common social interaction: Two people must each attend to and remember the other person’s behaviour while also keeping track of their own responses. Knowledge of what one said to whom is important for subsequent interactions so that information is not repeated to the same person. Remembering what one said to others is also important in the workplace where supervisors need to remember to whom they have told specific information so that they can later assess assignment progress from the relevant employee. The processes involved in remembering the destination of information will be referred to as “destination memory” in this dissertation. Although there has been extensive research regarding the processes involved in remembering the source of information, or “source memory,” there has been little to no research on destination memory. In a series of four experiments, this dissertation delineates the core features of destination memory. In Experiment 1, a paradigm was developed to assess destination memory in the laboratory. This experiment also corroborated complaints of destination memory failures: Adults have very poor destination memory when compared to memory for the information they tell or the person to whom they tell the information. Destination memory fundamentally differs from source memory in terms of how information is transferred—“input” in the case of source memory and “output” in the case of destination memory. Attention is directed at the processes involved in transmitting information in the case of destination memory which leaves fewer attention resources for associating the information with the person one is telling it to. Therefore, it would be anticipated that destination memory would be worse than source memory. Experiment 2 directly contrasted destination memory and source memory and confirmed that destination memory accuracy was indeed substantially lower than source memory accuracy. Because in the case of a destination event information is self-produced, attention is focused on oneself. Experiment 3 assessed whether self-focus reduces the association between the outputted information and the person that one is telling it to. When self-focus increased, so too did destination memory errors because fewer attentional resources were available to integrate the person-information pairing. This led to the prediction that, in the reverse situation where attentional resources are directed to the person-information pairing at encoding, then destination memory should improve. Experiment 4 confirmed this prediction: Destination memory was enhanced when people’s attention was shifted from themselves to the person-information pairing. This thesis has undertaken to examine a surprisingly neglected component of normal remembering—remembering who one told something to. To study this “destination memory,” a new paradigm is introduced. Across four experiments, destination memory is seen to be quite fallible, more so than source memory. An account is offered in terms of destination memory being undermined by the self-focus that it generates. This view is reinforced by two experiments that show that increasing self-focus reduces destination memory whereas increasing environment-focus improves destination memory. Like source memory, destination memory is a key component of episodic memory, the record of our personal past.

Consider a common social interaction: Two people must each attend to and remember the other person’s behaviour while also keeping track of their own responses. Knowledge of what one said to whom is important for subsequent interactions so that information is not repeated to the same person. Remembering what one said to others is also important in the workplace where supervisors need to remember to whom they have told specific information so that they can later assess assignment progress from the relevant employee. The processes involved in remembering the destination of information will be referred to as “destination memory” in this dissertation. Although there has been extensive research regarding the processes involved in remembering the source of information, or “source memory,” there has been little to no research on destination memory. In a series of four experiments, this dissertation delineates the core features of destination memory. In Experiment 1, a paradigm was developed to assess destination memory in the laboratory. This experiment also corroborated complaints of destination memory failures: Adults have very poor destination memory when compared to memory for the information they tell or the person to whom they tell the information. Destination memory fundamentally differs from source memory in terms of how information is transferred—“input” in the case of source memory and “output” in the case of destination memory. Attention is directed at the processes involved in transmitting information in the case of destination memory which leaves fewer attention resources for associating the information with the person one is telling it to. Therefore, it would be anticipated that destination memory would be worse than source memory. Experiment 2 directly contrasted destination memory and source memory and confirmed that destination memory accuracy was indeed substantially lower than source memory accuracy. Because in the case of a destination event information is self-produced, attention is focused on oneself. Experiment 3 assessed whether self-focus reduces the association between the outputted information and the person that one is telling it to. When self-focus increased, so too did destination memory errors because fewer attentional resources were available to integrate the person-information pairing. This led to the prediction that, in the reverse situation where attentional resources are directed to the person-information pairing at encoding, then destination memory should improve. Experiment 4 confirmed this prediction: Destination memory was enhanced when people’s attention was shifted from themselves to the person-information pairing. This thesis has undertaken to examine a surprisingly neglected component of normal remembering—remembering who one told something to. To study this “destination memory,” a new paradigm is introduced. Across four experiments, destination memory is seen to be quite fallible, more so than source memory. An account is offered in terms of destination memory being undermined by the self-focus that it generates. This view is reinforced by two experiments that show that increasing self-focus reduces destination memory whereas increasing environment-focus improves destination memory. Like source memory, destination memory is a key component of episodic memory, the record of our personal past.

During the last decades, the tourism industry has become one of the fastest growing economic sectors in the world. The growth has in turn led to traditional marketing techniques such as branding being applied to places and destinations. The concept of destination branding is concerned with creating an image which positively can influence consumer’s choice of destinations. Conditions surrounding organizations working with destination branding, so called destination marketing organizations is very complex. This highlights a need for effective management, leading to managerial activities such as stakeholder management, partnership creation and brand architecture being key factors in destination branding success. The purpose of this study is consequently to investigate the antecedents of successful destination marketing focusing on stakeholder management, partnerships and brand architecture. Based on a literature review, three research questions were created. A case study has been carried out in the form of semi-structured interviews with destination marketing organization from three Swedish regions. This study reveals that stakeholders are vital for the destination marketing organizations (DMOs) and their businesses. Therefore they have a clear understanding of which groups and individuals are stakeholders to their brand. The focus lies on the primary stakeholders and the DMOs are taking a motivating and caring role of the stakeholders, treating them with respect and appreciation. Collaborating within partnerships constitutes a large part of the daily work of the regional DMO's activities, and is often based on a need or possibility of creating an activity or product to improve the destination brand. Important factors to consider when creating partnerships have been identified, as well as ingredients for a successful partnership and what DMOs are expecting from their partnerships in terms of outcomes. Finally this study concludes that the regional destination marketing organizations are not fully applying any classic brand architecture strategies. Instead they are adopting a mix of umbrella brand and endorsed brand with selective communication of the brands in the region where they choose which brand should be communicated depending on which customer group is being targeted.

Uppsatsen är benämnd en upplysande uppsats. Det är precis vad den är. Uppsatsen bygger på en undran om vad ljusfestivalen Lysande Kalmar är. För att få svaret använder sig uppsatsen av grundad teori som metod och kvalitativa intervjuer med aktörer bakom evenemanget för att finna svar på den undran den bygger på. Därefter har aktörernas svar satts samman med relevant teori för att finna upplysning. Lysande Kalmar är ett initiativ skapat tillsammans av aktörer från näringslivet och det offentliga. Ett initiativ som fokuserar på Kalmar som stad och lyfta fram ett attraktivare Kalmar genom att lysa upp byggnader i stadens centrum. Att lysa upp skapar även en bättre stämning och atmosfär i staden där staden ses som en teaterscen och byggnaderna är dess kulisser. Att bara lysa upp byggnader stämmer inte in med konceptet av festival. Evenemanget bör istället ses som ett första steg till en hållbar, holistisk utvecklingsstrategi för Kalmar.

With the development of globalization, countries with positive and good ¡§country images¡¨ take more advantages when competing for tourists, products and investments in the world. Country images are attitudes that people have towards country¡¦s people, organizations and institutions. Country images normally derive from history and environment events and will affect the evaluation of country¡¦s products. This research holds that ¡§Country branding¡¨ can build up positive country images, improve negative images and increase consumers¡¦ desire to cousume country¡¦s products. Three cases are discussed in this research: product images and destination images of Taiwan and destination images of New Zealand. Literature review and interviews are the main research methods. This research concludes that setting up a responsible organization, maintaining sufficient and stable fund and assigning a suitable leader are essential for the country branding strateies. Besides, when forming the country branding strategies, this research suggests that: 1) Differentiation is one of the most important concept. 2) Country branding should be based on country¡¦s reality and features. 3) Country branding should deliver ¡§integrated, consistent and sustainable¡¨ images to customers.

With the cross-strait interactions become more and more prevalent, Chinese visitors¡¦ traveling to Taiwan has become a important subject. Governments, industries and scholars in Taiwan are all estimating how much this will contribute to the Taiwan economy development. To explore the immense potential tourism market, this research adopts quantitative technical analysis, include the following issues into discussion: (1) the generation of destination images from the perspectives of potential Mainland China travelers to Taiwan; (2) the factors that effect tourists¡¦ impression owing to the history issues and cross-strait relations; (3) the influence of China¡¦s political and social conditions on Taiwan¡¦s tourism image and their cause-effect relations; (4) the destination image effect of Taiwan¡¦s present direct/indirect limitation policy on China tourists.Based on the destination image model by Baloglu & McCleary (1990), the research adopts a student questionnaire survey targeting at potential visitors from Mainland China who have never been to Taiwan. A total number of 671 valid samples are geographically divided into two groups: internal region of China and coastal areas. The two variables are then analyzed with SEM to construct the destination image path model. The result shows that cause-effect relations exist on the mediators of ¡§perception/cognition of destination¡¨, ¡§affective evaluation¡¨ and ¡§overall destination image¡¨. Independent variables of ¡§the significance of information types¡¨ and ¡§tourist motivation¡¨ support the result of the past studies. However, ¡§the amount of information¡¨ on Taiwan¡¦s tourism image presents different result from the past studies, which also modifies the hypothesis of information amount variable in the model developed by Baloglu & McCleary (1990).The result reveals that independent variable of ¡§destination limitation/control¡¨ has obvious cause-effect relation with mediator of ¡§perception/cognition of destination¡¨, which indirectly affects the formation of destination image. The comparison of three construction models formed by the destination image all indicates that the insufficiency of tourist information may lead to the unsupportable obvious cause-effect relation on image development. The independent variable of ¡§internal region of China¡¨ presents better cause-effect relation with ¡§affective evaluation¡¨ mediator while ¡§coastal areas¡¨ shows better relation with ¡§perception/cognition of destination¡¨.

Reproduction de : Thèse de doctorat : Droit : Lyon 3 : 2005. / Bibliogr. Index.

Reproduction de : Thèse de doctorat : Droit : Lyon 3 : 2005. / Titre provenant de l'écran-titre. Bibliogr.

Thesis (M.S.)--University of Hawaii at Manoa, 2004. / Includes bibliographical references (leaves 121-125). Also available via World Wide Web.