The three essays of this thesis consider a firm’s choice of advertising campaign when advertising may be conditioned on the preferences of individual consumers. In essay one, I show that a monopolist will use such advertising to turn sub-marginal consumers, who are not quite willing to pay for the good, into marginal consumers who are indifferent to paying for the good or going without it. The second essay considers the use of targeted advertising in duopoly, when one of the firms does not have access to advertising. I find that advertising will target those consumers most likely to switch to the non-advertising firm. Each firm sets a price just high enough to capture the consumers on either side of the advertising 'barrier’. The third essay looks at targeted advertising in the context of Canadian public health. When the goals of government and industry are aligned, advertising by the firm may be an alternative superior to government advertising in the form of a public health education campaign.

Design and Synthesis of New Polyaromatic Scaffolds for Nano-Scale ApplicationsResumen: En la última década, el diseño y la síntesis de nuevos sistemas poliaromáticos han resultado de gran interés gracias a sus propiedades únicas y sus aplicaciones potenciales para la obtención de dispositivos electrónicos, y como precursores de fullerenos. Hemos estudiado el mecanismo que procede a través de la activación del enlace C-H en la reacción intramolecular de arilación directa catalizada por paladio, para la formación de sistemas biarílicos, demostrando que la reacción procede a través de la abstracción del protón asistido por la base. Aplicando condiciones optimizadas hemos preparado la molécula C60H24 que al ser irradiada da lugar a la formación del fullereno C60, mediante la reacción de arilación directa formando seis nuevos enlaces C-C en una única etapa. Además, en una colaboración interdisciplinar con físicos teóricos y experimentales, en el proyecto PicoInside, hemos participado en el diseño y la síntesis de moléculas poliaromáticas para su posterior aplicación como dispositivos electrónicos moleculares.Abstract:In the last decade, the design and synthesis of new polyaromatic scaffolds have attracted a broad interest due to their exceptional properties and their potential applications in material science like molecular electronic devices and as precursors of fullerene.Based in the intramolecular palladium-catalyzed direct arylation reaction we developed new procedures as reliable tools for the biaryl coupling through C-H activation. Insight mechanistic studies showed a proton abstraction mechanism assisted by the base rather than activation of aromatic systems towards electrophilic attack. Applying optimized reaction conditions, formation up to six C-C bonds, and in situ dehydrogenation, allows for the synthesis of C60H24, crushed fullerene in one single step that upon laser irradiation leads to C60 fullerene. Moreover, in an interdisciplinary collaboration with theoretical and experimental physicist, PicoInside project, we have participated in the design and synthesis of Y-shaped polyaromatic molecules required for single molecule electronic devices.

In this thesis, novel direct-digital Quadrature Phase Shift Keying (QPSK) modulators are proposed in low-cost Complimentary Metal Oxide Semiconductor (CMOS) technology for radio frequency (RF) wireless applications. Direct-digital architectures have attracted much attention recently as they potentially offer significant cost savings and performance benefits. A new direct-digital QPSK modulator concept is introduced where the carrier is modulated directly by digital data using Pass-Transistor Logic (PTL) circuits for a small size and low power consumption. The concept is demonstrated through the design of an L-band modulator followed by an enhanced tunable S-band version. The proposed L-band modulator first generates all four quadrature phases of the carrier by using a 90° resistor-capacitor, capacitor-resistor (RC-CR) phase shifter followed by two 180° active baluns. One signal from the in-phase components and another from the quadrature-phase components are later selected by two PTL circuits according to the in-phase (I) and quadrature-phase (Q) digital data respectively. Finally the chosen signals are subtracted by a differential amplifier. The circuit has been experimentally demonstrated in a standard 0.18μm CMOS process, showing good performance at 1.7GHz with the data transmission rate and carrier rejection exceeding 20Mbps and 40dB respectively. The integrated circuit (IC) measures only 425μm by 850μm and consumes less than 43mW of power. A new S-band direct-digital QPSK modulator is introduced that offers even better performance and requires fewer components. An active balun first splits the carrier into a pair of balanced signals, which are then fed to a 90° RC polyphase network generating all four differential quadrature signals. Voltage-controlled NMOS resistors are used in the RC polyphase network to fine-tune it after fabrication for the lowest possible phase error. Finally, only one of the four differential quadrature signals is selected by a PTL circuit consisting of six NMOS switches, according to both I and Q digital data values. The circuit has been experimentally demonstrated in a standard 0.18μm CMOS process showing very good performance at 2.4GHz, with the data transmission rate exceeding 56Mbps. The IC measures 720μm by 888μm with an active area of only 505μm by 610μm, and consumes less than 33mW of power. / Thesis (Master, Electrical & Computer Engineering) -- Queen's University, 2007-09-26 15:42:15.243

The PICASSO project is a direct dark matter search experiment located 2070 metres underground in SNOLAB. Superheated droplets of Freon (C4F10) are used as the active mass, providing a target for the incoming neutralinos. Recoiling nuclei deposit energy in the superheated Freon droplets, triggering a phase transition, the pressure waves of which can be detected using piezo-electric sensors. Previously published limits using an exposure of 1.98 +/- 0.19 kg day obtained a peak spin-dependent cross section exclusion limit for neutralino-proton interactions of 1.31 pb at a neutralino mass of 29 GeV/c^2 at a 90% confidence level. Improvements in the detectors installed in the underground experiment have provided 20.99 +/- 0.25 kg day for analysis and improvements in the analysis method have produced an exclusion limit of 2.9 X 10^(-2) pb at a neutralino mass of 16.7 GeV/c^2. In addition, a thorough study of the backgrounds, corrections and systematic uncertainties has been included, indicating that this limit does not exceed 3.5 X 10^(-2) pb when considering the one sigma error on the uncertainty band. / Thesis (Ph.D, Physics, Engineering Physics and Astronomy) -- Queen's University, 2008-08-29 11:42:31.428

In this work, the lattice Boltzmann method (LBM) was validated for direct numerical simulation (DNS) of wall-bounded turbulent flows. The LBM is a discrete-particle-based method that numerically solves the Boltzmann equation as opposed to conventional DNS methods that are based on the Navier-Stokes (NS) equations. The advantages of the LBM are its simple implementation, its ability to handle complex geometries, and its scalability on modern high-performance computers. An LBM code was developed and used to simulate fully-developed turbulent channel flow. In order to validate the results, the turbulence statistics were compared to those calculated from a conventional NS-based finite difference (FD) simulation. In the present study, special care was taken to make sure the computational domains for LBM and FD simulations were the same. Similar validation studies in the literature have used LBM simulations with smaller computational domains in order to reduce the computational cost. However, reducing the size of the computational domain affects the turbulence statistics and confounds the results of the validation. The turbulence statistics calculated from the LBM and FD simulations were found to agree qualitatively; however, there were several significant deviations, particularly in the variance profiles. The largest discrepancy was in the variance of the pressure fluctuations, which differed by approximately 7%. Given that both the LBM and FD simulations resolved the full range of turbulent scales and no models were used, this error was deemed to be significant. The cause of the discrepancy in the pressure variance was found to be the compressibility of the LBM. The LBM allows the density to vary, while the FD method does not since it solves the incompressible form of the NS equations. The effect of the compressibility could be reduced by lowering the Mach number, but this would come at the cost of significantly increasing the computational cost. Therefore, the conclusion of this work is that, while the LBM is capable of producing accurate solutions for incompressible turbulent flows, it is significantly more expensive than conventional methods for simple wall-bounded turbulent flows. / Thesis (Ph.D, Mechanical and Materials Engineering) -- Queen's University, 2011-09-15 23:24:09.968

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Despite the long-term economic and environmental benefits of cellulosic biofuel production, low rates of cellulose utilization and products syntheses are major techno-economical barriers to the commercialization. Optimized medium composition and low-cost nutrient source could greatly enhance the feasibility of large-scale biofuels synthesis by direct cellulose fermentation using a consolidated bioprocessing (CBP) approach. This study developed an improved growth medium for Clostridium thermocellum, an excellent cadidate for CBP that utilizes cellulose to produce ethanol, hydrogen, and other value-added biochemicals. An experimental design to determine the importance of nutrient components and concentrations on H2 and ethanol production from cellulose by C. thermocellum initially considered seven growth nutrients. Three most significant components - α-cellulose, yeast extract, and magnesium chloride were investigated in detail for their influence on rates and yields of H2 and ethanol production during cellulose fermentation by C. thermocellum. To explore individual and interactive effects of these nutrients on ethanol and hydrogen (H2) production, a central composite face-centered design and the response surface methodology was applied to predict optimum nutrient compositions for H2 and ethanol production. Experimental verification of predicted optima produced about 3-fold and 4-fold more H2 and ethanol respectively compared with the reference medium. These small-scale results were successfully verified in large-volume (7L), atmospheric cultures. Irrespective of culture conditions, relative improvement in rates and productivities of H2 and ethanol in optimized medium compared with reference medium were consistent with small-volume cultures. Various ethanol distillery co-products were tested for their potentials to replace expensive medium ingredients. Medium prepared with these co-products show excellent ability to suppport cell-growth and production of ethanol and H2 at concentrations equivalent to those generated from the reagent grade medium. Utilization of these low-cost nutrient sources to replace expensive reagent ingredients may potentially contribute to the viability of both grain-based ethanol and cellulosic biofuels. With medium optimization, scale-up and use of low-cost nutrient sources, this study represents one of the very few systematic research approaches to improve direct bioconversion of cellulosic biomass into biofuels.

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