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Made available in DSpace on 2016-08-03T12:30:45Z (GMT). No. of bitstreams: 1 Renato Alonso Mian.pdf: 2832720 bytes, checksum: 1d340e3d131cca0bceef5fe04b04238d (MD5) Previous issue date: 2008-04-16 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / The Mercedes-Benz brand is a brand legendary and is present in the imagination of the consumer when the subject is cars. A history major This Industry automobile exceeds 100 (1902- 2008) and A each day even more impressive with new models, synonym of Technology, Quality, Safety and luxury. This work visa analyse and understand the process of communication of the brand Mercedes-Benz, which emerged in 1902 (as Mercedes), Then as Mercedes-Benz (1926), DaimlerChyrsler (1998), currently as Daimler AG (matrix - Germany) and Mercedes-Benz do Brasil Ltda., And that Remains strengthened and prestigious in its segment, according to the figures and information submitted, ratified by professionals in the Industry Automotive experts in luxury. It is part of this study raise a form and meaning of the brand, represented by its imprint in Your but a Trajectory: initial sketch, design changes and current (Part graphics) as well as messages transmitted and communication with the market. A Methodology is to hold a bibliographic survey by: publications, journals, internal documents, dissertations and theses, which Contain information about a brand Mercedes-Benz since its initial time until the present, seeking to draw a comparison between periods, Especially in the national scenario. The work will treat the matter as a case study, that it is an organizational analysis and management, which They inserted contemporary phenomena in real life. The study is to reference a Communication Integrated Marketing, as a line of Search and A Specialized Communication as an area of concentration.(AU) / A marca Mercedes-Benz é uma marca legendária e está presente no imaginário do consumidor quando o assunto é automóvel. A história dessa importante indústria automobilística ultrapassa os 100 anos (1902-2008) e a cada dia impressiona ainda mais com novos modelos, sinônimo de tecnologia, qualidade, segurança e luxo. Este trabalho visa analisar e compreender o processo de comunicação da marca Mercedes-Benz, que surgiu em 1902 (como Mercedes), depois como Mercedes-Benz (1926), DaimlerChyrsler (1998), atualmente como Daimler AG (matriz Alemanha) e Mercedes-Benz do Brasil Ltda., e que permanece fortalecida e prestigiada no seu segmento, de acordo com os números e informações apresentadas, ratificadas por profissionais do setor automotivo e especialistas em luxo. Faz parte deste estudo abordar a forma e o significado da marca, representada por sua logomarca em toda a sua trajetória: esboço inicial, mudanças e desenho atual (parte gráfica) bem como as mensagens transmitidas e comunicação com o mercado. A metodologia consiste em realizar um levantamento bibliográfico por meio de: publicações, periódicos, documentos internos, dissertações e teses, que contenham informações sobre a marca Mercedes-Benz desde o seu momento inicial até o atual, visando estabelecer uma comparação entre os períodos, sobretudo no cenário nacional. O trabalho irá tratar o assunto como um estudo de caso, por se tratar de uma análise organizacional e gerencial, que compreendem fenômenos contemporâneos inseridos na vida real. O estudo tem como referência a Comunicação Integrada de Marketing, como linha de pesquisa e a Comunicação Especializada, como área de concentração.(AU)

Thesis (MBA)--Stellenbosch Unversity, 2006. / ENGLISH ABSTRACT: In project environments where periodical. standardised data exports from large relational databases serve as the source data for further repetitive manipulation, relational principles can be applied to automate or facilitate this process. The subsequent data model is only valid in environments where the recipient of these data exports has no influence on the data content or structure, and where it can be relied upon these standardised exports not to change significantly over time. This paper discusses the development of a data application within the Development department of DaimlerChrysler AG that utilises standardised data objects as data sources, along with various aspects of the Relational and Entity models that enabled additional user generated data to be related to the data structure. It further provides a brief introduction into Agile development strategies and iterative problem solving techniques as it pertains to database development. A working build of the application containing all the source code along with a representative data set is supplied on a CD. / AFRIKAANSE OPSOMMING: In projek omgewings waar standaard, periodiese data stelle dien as die bron vir verdere repeterende data manupulasie kan data verhoudings modelle gebruik word om die proses te outomatiseer. Die werkende data model wat hierdeur gegenereer word is slegs geldig indien die klient geen beheer kan uitoefen oor die data struktuur of inhouds vorm wat as bron gebruik word nie. Dit moet ook geredelik aanvaar kan word dat die gestandardiseerde data struktuur nie wesenlik sal verander met tyd nie. Die studie stel ondersoek in na die ontwikkeling van 'n data program binne die ontwikkelingsdepartement van DaimlerChrysler AG asook verskye beginsels aangaande die verhoudings en entiteits modelle soos van toepassing op die ontwikkelde program. Gestandardiseerde data stelle dien as 'n periodiese data bron vir hierdie program en word deur verhoudings beginsels gekoppel aan data wat deur gebruikers gegenereer word. 'n Werkende kopie van die program gepaartgaande met 'n verteenwoordigende data stel asook alle oorspronklike programerings kode word op 'n CD voorsien.

Submitted to the Fletcher School of Law and Diplomacy. Thesis (Ph.D.)--Tufts University, 2003. / Chair: William R. Moomaw. Includes bibliographical references (leaves 197-207). Access restricted to members of the Tufts University community. Also available via the World Wide Web;

Thesis (M.Com. (Management))--Rhodes University, 2004.