Text in Afrikaans, abstract in Afrikaans and English / In the case of an economical activity such as a distribution system, the distribution depot normally forms the nucleus of the network. The market place that is being served is not static and with the passing of time, due to the change in demand together with the change in the product range which is being offered, a tendency develops for the distribution point to move away from the nucleus of the network, thereby not representing the optimal location anymore. There is therefore a constant need for companies to determine whether their distribution system is suitable for their present, as well as their future trading circumstances. This factor together with the normal endeavour to minimise physical distribution costs, results in the need for a sophisticated approach to the whole problem of relocating distribution networks. The aim of this study is therefore to develop a basic model which will set out guidelines for the relocation of distribution centres. With the above mentioned in mind, the first step is a study of the theory to highlight and analyse applicable techniques and methods that could possibly be used in this model. The accent throughout this section is placed on well known and proven theories and techniques. The second part of this research focuses on the empirical study that forms the basis for the building of a relocation model. With the help of practical examples it is shown how to apply the model and each step is being highlighted and illustrated. The model that has been designed in this study clearly outlines the steps that enable the user to undertake and optimally apply a relocation study. Its application does not necessarily require highly trained personnel or complicated programming. It is therefore recommended that this model be applied in the case of the relocation of distribution centres. / In die geval van ekonomiese aktiwiteite soos 'n distribusiesisteem, vorm die verspreidingsdepot gewoonlik die kernpunt van die netwerk. Die markplek wat bedien word is egter nie staties nie en met die verloop van tyd, as gevolg van die verandering in die aanvraag tesame met die verandering in die produkreeks wat aangebied word, ontstaan daar 'n neiging dat die oorsponklike verspreidingspunt weg beweeg vanaf die kernpunt van die netwerk en dus nie meer die optimale liggging verteenwoordig nie. Daar is dus 'n konstante behoefte by maatskappye om te bepaal of hulle distribusiesisteme geskik is vir hulle huidige, sowel as toekomstige handelsomstandighede. Hierdie faktor, tesame met die normale strewe na minimalisering van fisiese distribusiekoste, het tot gevolg dat daar 'n behoefte bestaan aan 'n gesofistikeerde benadering tot die hele problematiek van vestiging van verspreidingsnetwerke. Die studie het dus ten doel die ontwikkeling van 'n basiese model wat riglyne daarstel vir die hervestiging van verspreidingsentra. Met bogenoemde in gedagte, is daar in die eerste plek 'n teoretiese studie onderneem wat toepaslike tegnieke en metodes wat moonlik in hierdie model opgeneem kon word, uitgelig en geanaliseer het. In hierdie gedeelte word die aksent deurentyd op bekende en bewese teoriee geplaas. Die tweede gedeelte van die navorsing fokus op die empiriese studie wat met die bou van 'n hervestigingsmodel gepaard gaan. Daar word aangetoon hoe om die model toe te pas en elke stap word met behulp van praktiese voorbeelde toegelig en verduidelik. Die model wat hier ontwikkel is le duidelike riglyne neer wat die verbruiker in staat stel om 'n hervestigingstudie aan te pak en optimaal toe te pas. Die toepassing daarvan vereis nie noodwendig hoogsopgeleide personeel of ingewikkelde programering nie en word daar gevolglik aanbeveel dat hierdie model toegepas word in die geval van die hervestiging van verspreidingsentra. / Business Management / D. Comm.

Thesis (MPhil)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: The implementation of the Marketing of Agricultural Products Act of 1996 resulted in the deregulation of the South African fruit industry in October 1997. This led to independent decision-making regarding the marketing of export products by a host of deciduous fruit producers and exporters. No longer were the producers controlled by a monopoly. The deregulation challenged the inflexible single-channel fruit pooling marketing structure of the past and exposed domestic producers and exporters to the competitive global fruit market. By implication this translated into a need to become globally competitive in the interest of growing market share. The focus of this new marketing system is to give the producer the opportunity to export high quality fruit and earn an associated premium for his products, and to strengthen his brand and reputation through these efforts. The deregulation also provided the opportunity for independent fruit growers to influence the optimisation of the value chain, in the interest of lower costs and improved customer service. The market has since changed from supply (stock "push") to demand driven (stock "pull"). It is now imperative that the various producers and exporters provide an efficient supply chain in order to satisfy the end user demands. A consequence of this would be the increase in deciduous fruit quality as a determinant of decidU<;ms fruit demand. Market research was conducted to determine the impact that deregulation has had on South Africa's deciduous fruit industry and to establish the degree to which Portnet should transform to accommodate this changing and deregulated environment. In summary, deregulation has created many opportunities for South African fruit producers and exporters in the domestic and international markets. The only impediment is whether the new logistical structures will be able to reduce costs and improve profit margins, particularly now that economies of scale have been dissipated. Customer service may improve, but at what cost? / AFRIKAANSE OPSOMMING: Die implementering van die Bemarkingswet van Landbouprodukte in 1996 het gelei tot die deregulering van die Suid-Afrikaanse vrugtebedryf in Oktober 1997. Die gevolg hiervan was die onafhanklike besluitneming ten opsigte van die bemarking van uitvoerprodukte deur 'n groep sagtevrugteprodusente en -uitvoerders. Die produsente is nie langer deur 'n monopolie beheer nie. Die deregulering het die onbuigbare een-kanaal vrugtebemarkingstruktuur van die verlede opsy geskuif en binnelandse produsente en uitvoerders die geleentheid gebied om deel te word van die kompeterende intemasionale vrugtemark. Dit het by implikasie aanleiding gegee tot 'n behoefte om intemasionaal mededingend te wees in die belang van 'n groeiende markaandeel. Die fokus van hierdie nuwe bemarkingstelsel is om die produsent die geleentheid te gee om hoe kwaliteit vrugte uit te voer en die meegaande hoe premie vir sy produkte te verdien, asook om sy handelsmerk en reputasie sodoende te vestig. Die deregulasie het ook die onafhanklike vrugteprodusente die geleentheid gegee om seggenskap in die optimisering van die waardeketting te kry wat tot laer koste en verbeterde klientediens gelei het. Sedertdien het die mark verander vanaf 'n aanbodmark na 'n vraaggedrewe mark. Dit is nou uiters belangrik dat die verskillende produsente en uitvoerders 'n effektiewe voorsieningsnetwerk skep om in die eindverbruikers se behoeftes te voorsien. Die gevolg sou 'n toename in die gehalte van sagtevrugte wees, wat weer belangrike determinant van die sagtevrugte vraag is. Marknavorsing is gedoen om die impak van die deregulasie op die Suid-Afrikaanse sagtevrugtebedryfvas te stel. Wat ook vasgestel moes word, was die mate waartoe Portnet moet transformeer om in die veranderde en gedereguleerde omgewing te funksioneer. Om op te som, deregulering het verskeie geleenthede vir Suid-Afrika se vrugteprodusente en uitvoerders in die binnelandse en intemasionale markte geskep. Die enigste vraag is of die nuwe logistieke strukture wel koste sal verminder en winsmarges sal verhoog, veral noudat skaalvoordele nie meer van toepassing is nie. Klientediens sal verbeter, maar teen watter koste?

Text in Afrikaans, abstract in Afrikaans and English / In the case of an economical activity such as a distribution system, the distribution depot normally forms the nucleus of the network. The market place that is being served is not static and with the passing of time, due to the change in demand together with the change in the product range which is being offered, a tendency develops for the distribution point to move away from the nucleus of the network, thereby not representing the optimal location anymore. There is therefore a constant need for companies to determine whether their distribution system is suitable for their present, as well as their future trading circumstances. This factor together with the normal endeavour to minimise physical distribution costs, results in the need for a sophisticated approach to the whole problem of relocating distribution networks. The aim of this study is therefore to develop a basic model which will set out guidelines for the relocation of distribution centres. With the above mentioned in mind, the first step is a study of the theory to highlight and analyse applicable techniques and methods that could possibly be used in this model. The accent throughout this section is placed on well known and proven theories and techniques. The second part of this research focuses on the empirical study that forms the basis for the building of a relocation model. With the help of practical examples it is shown how to apply the model and each step is being highlighted and illustrated. The model that has been designed in this study clearly outlines the steps that enable the user to undertake and optimally apply a relocation study. Its application does not necessarily require highly trained personnel or complicated programming. It is therefore recommended that this model be applied in the case of the relocation of distribution centres. / In die geval van ekonomiese aktiwiteite soos 'n distribusiesisteem, vorm die verspreidingsdepot gewoonlik die kernpunt van die netwerk. Die markplek wat bedien word is egter nie staties nie en met die verloop van tyd, as gevolg van die verandering in die aanvraag tesame met die verandering in die produkreeks wat aangebied word, ontstaan daar 'n neiging dat die oorsponklike verspreidingspunt weg beweeg vanaf die kernpunt van die netwerk en dus nie meer die optimale liggging verteenwoordig nie. Daar is dus 'n konstante behoefte by maatskappye om te bepaal of hulle distribusiesisteme geskik is vir hulle huidige, sowel as toekomstige handelsomstandighede. Hierdie faktor, tesame met die normale strewe na minimalisering van fisiese distribusiekoste, het tot gevolg dat daar 'n behoefte bestaan aan 'n gesofistikeerde benadering tot die hele problematiek van vestiging van verspreidingsnetwerke. Die studie het dus ten doel die ontwikkeling van 'n basiese model wat riglyne daarstel vir die hervestiging van verspreidingsentra. Met bogenoemde in gedagte, is daar in die eerste plek 'n teoretiese studie onderneem wat toepaslike tegnieke en metodes wat moonlik in hierdie model opgeneem kon word, uitgelig en geanaliseer het. In hierdie gedeelte word die aksent deurentyd op bekende en bewese teoriee geplaas. Die tweede gedeelte van die navorsing fokus op die empiriese studie wat met die bou van 'n hervestigingsmodel gepaard gaan. Daar word aangetoon hoe om die model toe te pas en elke stap word met behulp van praktiese voorbeelde toegelig en verduidelik. Die model wat hier ontwikkel is le duidelike riglyne neer wat die verbruiker in staat stel om 'n hervestigingstudie aan te pak en optimaal toe te pas. Die toepassing daarvan vereis nie noodwendig hoogsopgeleide personeel of ingewikkelde programering nie en word daar gevolglik aanbeveel dat hierdie model toegepas word in die geval van die hervestiging van verspreidingsentra. / Business Management / D. Comm.

Thesis (MScAgric)--Stellenbosch University, 2000. / ENGLISH ABSTARCT: The Law on the Marketing of Agricultural Produce (no 47 of 1996) introduced a new era in the marketing of deciduous fruit. Previously the producer was obliged by statute to deliver his deciduous fruit to Unifruco, the sole agent of the Deciduous Fruit Board, for exports to the overseas markets. In this era of statutory marketing control the producer could only take decisions about his product up to the point where it left the farm gate. In the deregulated marketing environment, the producer can now, however, control the marketing of his products until it reaches the end consumer abroad. The purpose of this thesis is to identify the factors, processes, opportunities and possible pitfalls with which the individual producer now has to contend, and to describe them qualitatively in order to enable him to decide how he will market his products in the environment of a deregulated market. In order to make a decision, the producer must have a vision and goals to achieve. The different facets in formulating these are discussed. The different decisionmaking phases that are employed interactively, to facilitate the making of a marketing decision, are investigated and clearly stated. These phases include the preparatory phase, the investigation of the distribution channel, as well as that of agents, the different marketing alternatives and eventually the actual taking of interactive marketing decisions. It has become quite clear, through the research done, that in future, the sustainability of every producer of deciduous fruit will be determined by his ability to make informed marketing decisions, and to adapt to the new marketing environment. / AFRIKAANSE OPSOMMMING: Die Wet op die Bemarking van Landbouprodukte (No 4 7 van 1996) het 'n nuwe era in die bemarking van sagtevrugte ingelei. In die verlede was die produsent statuter verplig om sy sagtevrugte aan Unifruco, alleenagent van die Sagtevrugteraad, te !ewer vir uitvoer na die buiteland. Die produsent het in die era van statutere bemarkingsbeheer dus slegs besluite ten opsigte van sy produk geneem tot waar dit die plaashek verlaat. In die gedereguleerde bemarkingsomgewing kan die produsent egter nou self besluite neem oor die bemarking van sy produk tot waar dit in die buiteland die hande van die eindverbruiker bereik. Die doel van die tesis is om die faktore, prosesse, geleenthede en moontlike slaggate waarmee die individuele produsent nou te kampe het, te identifiseer en kwalitatief te beskryften einde horn in staat te stel om te besluit hoe hy sy vrugte in die gedereguleerde bemarkingsomgewing kan bemark. Vir di.e neem van besluite is dit noodsaaklik dat 'n produsent 'n missie en doelstellings het. Die verskillende fasette by die opstel daarvan word bespreek. Die verskillende besluitnemingsfases wat interaktief aangewend word om die bemarkingsbesluit te neem, word ondersoek en uitgespel. Dit sluit in die voorbereidingsfase, die ondersoek van die distribusiekanaal, die ondersoek na agente, die verskillende bemarkingsalternatiewe en dan die neem van die interaktiewe bemarkingsbesluite. Uit die ondersoek is dit duidelik dat elke sagtevrugteprodusent se volhoubaarheid in die toekoms bepaal sal word deur sy vermoe om ingeligte bemarkingsbesluite te kan neem en dus by die nuwe sagtevrugtebemarkingsomgewing aan te pas.

The privatisation and liberalisation of telecommunications throughout the world has resulted in the growing involvement of competition authorities in telecommunications regulation, alongside telecommunications sector-specific regulators. The existence of both sector specific rules and competition rules has brought about a critical institutional challenge. The increased role of competition authorities in the telecommunications sector raises the issue of inconsistent jurisdiction in the sector. Conflicts are therefore inevitable in the absence of clear delineation of jurisdiction. The South African model for regulation in the telecommunications sector entails a sharing of jurisdiction between the sector-specific regulator, the Independent Communications Authority of South Africa (ICASA), and the competition-wide regulator, the Competition Commission. The study thus determines the interplay between the Competition Commission and ICASA as well as the competitiveness of South African telecommunications. / Communication Science / M.A. (International Communication))

This study attempted to establish the travel behaviours and choice criteria of the South African domestic air passenger and how they differed between low-cost carriers (LCCs) and full-service carriers (FSCs). The study was quantitative and used structured questionnaires to collect data via personal interviews. Descriptive and inferential techniques were used to analyse the data, including a binomial logistic regression to identify predictors of model choice. Analysis This study attempted to establish the travel behaviours and choice criteria of the South African domestic air passenger and how they differed between low-cost carriers (LCCs) and full-service carriers (FSCs). The study was quantitative and used structured questionnaires to collect data via personal interviews. Descriptive and inferential techniques were used to analyse the data, including a binomial logistic regression to identify predictors of model choice. Analysis showed that passengers had a limited understanding of the functioning of the models. This results in consumer perceptions and expectations being discordant with the true differences. In distinguishing between models, LCC passengers rate LCCs more favourably than FSC passengers, but both rate FSCs higher than LCCs. This shows the need of consumers to have the features and services of the FSCs. Amongst the key findings was the absolute importance of price to the passengers on both models when purchasing the ticket. The analysis showed that LCC passengers are highly price sensitive and show loyalty to the lowest price (not airline model). It was apparent that frequent flyer programmes (FFP), or linkages to 3rd party loyalty programmes, for LCCs need to be reconsidered. Younger LCC passengers especially, indicated a need for a simple FFP to receive some form of ‘reward’, as well as benefits traditionally only offered by FSCs. FSC passengers show a greater degree of loyalty and less fare sensitivity. This provides the FSCs with a degree of fare flexibility and the opportunity to move their loyal, less price-sensitive consumers up the price curve to maximise revenue. It was shown that, in distinguishing themselves from FSCs, it is important that LCCs are perceived as being more affordable than FSCs and are offering a value-for-money service. In essence, LCCs have to defend their positioning by (i) ensuring that their fares are not perceived to be as high as a FSCs and (ii) watching that the FSC fares are not declining to a level where FSCs are perceived as being as cheap as a LCC. For LCCs, brand building strategies around issues other than fare need to be devised, with attention paid to identifying determinant factors. / Business Management / D. Com (Business Management)

The privatisation and liberalisation of telecommunications throughout the world has resulted in the growing involvement of competition authorities in telecommunications regulation, alongside telecommunications sector-specific regulators. The existence of both sector specific rules and competition rules has brought about a critical institutional challenge. The increased role of competition authorities in the telecommunications sector raises the issue of inconsistent jurisdiction in the sector. Conflicts are therefore inevitable in the absence of clear delineation of jurisdiction. The South African model for regulation in the telecommunications sector entails a sharing of jurisdiction between the sector-specific regulator, the Independent Communications Authority of South Africa (ICASA), and the competition-wide regulator, the Competition Commission. The study thus determines the interplay between the Competition Commission and ICASA as well as the competitiveness of South African telecommunications. / Communication Science / M.A. (International Communication))