Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-02-22T19:38:36Z No. of bitstreams: 1 CaioVitorianoDeNunesECarvalho_DISSERT.pdf: 26771872 bytes, checksum: 5fcbc5e76d82893d429ec1ded06b8ff8 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-03-07T22:08:59Z (GMT) No. of bitstreams: 1 CaioVitorianoDeNunesECarvalho_DISSERT.pdf: 26771872 bytes, checksum: 5fcbc5e76d82893d429ec1ded06b8ff8 (MD5) / Made available in DSpace on 2017-03-07T22:08:59Z (GMT). No. of bitstreams: 1 CaioVitorianoDeNunesECarvalho_DISSERT.pdf: 26771872 bytes, checksum: 5fcbc5e76d82893d429ec1ded06b8ff8 (MD5) Previous issue date: 2016-08-31 / A proposta do trabalho ? trazer uma solu??o visual, aplicada nos objetos e produtos, que sintetize graficamente um convite ao reuso. Popularizar corretamente o termo reuso ? um dos objetivos e problemas a serem resolvidos tamb?m, que se justificam na contribui??o da discuss?o e reflex?o sobre mudan?a do comportamento de consumo e na perenidade da rela??o dos objetos com as pessoas. Esse prolongamento da rela??o se constr?i adiando o descarte dos artefatos por meio de um novo uso ?til e relevante de prefer?ncia. A metodologia utilizada foi anal?tica e experimental, colhendo ?ndices e testando os n?veis de absor??o e reconhecimento da proposta gr?fica, chagando a resultados positivos sobre a disponibilidade de engajamento em pr?ticas de reuso. Isso leva a conclus?es de que hoje, dentro da amostra entrevistada formada por pessoas de diferentes n?veis de escolaridade e idade, al?m de profissionais de ?reas relacionadas ao conhecimento cognitivo visual, est?o dispostas a participar, quando estimuladas e ao mesmo tempo instru?das corretamente. / The purpose of this study is to bring a visual solution, applied to objects and products that synthesizes graphically an invitation to reuse. correctly popularize the term reuse is one of the objectives and problems to be solved as well, which are justified on the contribution of discussion and reflection on changing consumer behavior and permanence of the relationship of objects with people. Such extension ratio is built delaying the disposal of articles by means of a new and useful material used preferably. The methodology was analytical and experimental, harvesting indices and testing the levels of absorption and recognition of the graphical proposal chagando the positive results on the availability of engagement in reuse practices. This leads to the conclusion that today, within the study sample consists of people from different levels of education and age, and professional areas related to visual cognitive knowledge, they are willing to participate, when stimulated at the same time educated properly.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-03-14T23:38:55Z No. of bitstreams: 1 MarciaKafensztok_DISSERT.pdf: 12673710 bytes, checksum: ba1fc2a93edecd36447d60403e03e2f8 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-03-16T22:33:59Z (GMT) No. of bitstreams: 1 MarciaKafensztok_DISSERT.pdf: 12673710 bytes, checksum: ba1fc2a93edecd36447d60403e03e2f8 (MD5) / Made available in DSpace on 2017-03-16T22:33:59Z (GMT). No. of bitstreams: 1 MarciaKafensztok_DISSERT.pdf: 12673710 bytes, checksum: ba1fc2a93edecd36447d60403e03e2f8 (MD5) Previous issue date: 2016-08-16 / A PRIMAR, uma fazenda de aquicultura org?nica com voca??o para pesquisas e desenvolvimento (P&D) de projetos inovadores em aquicultura estuarina, com amplo reconhecimento de seus projetos a n?vel nacional e internacional perde, com o falecimento de seu idealizador, o bi?logo respons?vel pela P&D na empresa. Colaboradores da PRIMAR, amigos e familiares, assumem a gest?o da empresa e, em retribui??o aos servi?os prestados ? aquicultura brasileira por mais de 20 anos, v?rios profissionais da ?rea oferecem seus conhecimentos em aquicultura para manter o suporte tecnol?gico necess?rio ? continuidade da PRIMAR. Para gerir e dar continuidade ?s atividades da empresa, a nova gestora da PRIMAR, uma profissional do Design, inicia a aplica??o de seus conhecimentos num processo de Design Thinking. Come?a ent?o o trabalho de resgate dos conhecimentos produzidos na PRIMAR sobre os animais cultivados, sua hist?ria, registros, planos de neg?cios, projetos futuros e network. Com a coopera??o dos colaboradores e seus conhecimentos sobre os hist?ricos dos cultivos de aquicultura, come?a uma revis?o nos formatos dos controles e registro dos procedimentos rotineiros de produ??o, enquanto novos processos de comunica??o v?o sendo constru?dos e incorporados. Os projetos de comunica??o visual s?o usados como ferramentas b?sicas de apoio aos procedimentos operacionais. Os tr?s artigos cient?ficos que integram o presente memorial descritivo, descrevem os processos, metodologias e resultados obtidos nas interfer?ncias do Design de Informa??o nas rotinas da PRIMAR. As solu??es geradas foram implantadas e uma pesquisa interna com os colaboradores demonstra a contribui??o do Design de Informa??o na comunica??o entre os colaboradores e no entendimento dos procedimentos das rotinas da PRIMAR. / PRIMAR is an organic aquaculture farm with a vocation for research and development (R & D) of innovative projects in estuarine aquaculture, with wide recognition of its projects at national and international level loses, with the death of its founder, the biologist responsible for R & D in company. PRIMAR employees, friends and family, take the management of the company and in return for services rendered to the Brazilian aquaculture for more than 20 years, several professionals offer their expertise in aquaculture to maintain the technological support necessary to continue the PRIMAR. To manage and continue the activities of the company, the new manager of PRIMAR, a professional designer, starts the application of her knowledge in the process of Design Thinking. Then starts a rescue of the knowledge produced in PRIMAR on aquaculture farming, its history, records, business plans, future projects and networking. With the cooperation of the employees and their knowledge of the historical of aquaculture farming, started a review of the control and recording formats, to the routine production procedures, while new communication processes were being built and incorporated. The visual communication projects are used as basic tools to support operational procedures. The three scientific manuscript that integrate the present descriptive memorandum, describe the processes, methodologies and results with the interference of the design. The generated solutions have been deployed and an internal survey of employees shows the contribution of design in communication between employees and understanding of the procedures of routines PRIMAR.