This business plan is about a system that integrates the process of diet from planning, execution, and result tracking. The author has noticed the wide penetration of smart phone in Taiwan, and the unique benefit of health care mobile device application software (“Apps”) in preventing diseases and managing individual health that traditional medical service fall short to offer. She also has witnessed the growing trend of ecommerce in Taiwan that the items being traded online have further expended to food and grocery. Her idea is to link the diet plan, grocery shopping, and body measurement tracking all together on the same platform to provide household a simple, efficient, and effective way to lead a health life. The system of this business plan doesn’t involve with any new technology, either is it the first diet related software on the market. But it is the first one that links the process with online food and grocery shopping, which is able to help consumers save a lot of time. Another competitive advantage is, unlike competitors offering single objective/method of diet, the nutrition knowledge on this system is designed to be open-sourced, which means it can be applied on diet of all purposes. Consumers are able to choose the diet method that is most effective on them. The business plan is meaningful to carry out. First of all, the usage of Apps is proved to have the positive effect on users’ health. It helps them to understand the linkage of their behavior and health level. It also increases users’ self-accountability on their own health. Second, this system is expected to boots behavior of cooking at home by mitigating the pain in shopping and providing incentive by it with diet. Cooking at home is foundation of healthy eating. The two together is able to enhance the health consciousness and health management implementation at both individual and household level. If wildly adapted, it will be able enhance overall health level of the nation. It will save medical expense, and burden on national health insurance. People of Taiwan will live in a high quality life with better health status. This business is also profitable to carry out, if executed properly. Unlike other items, food and grocery are things that customers have to purchase periodically. Thus, it brings in most stable and sustainable sales. The reason online food and grocery grows slower than other items is because it required substantial trust from customers, which is possible to achieve with sufficient quality control and promotion. Once it is built, such revenue is more resilient than other items which can stand economy downturn. The online shopping of this system is also designed to be an open platform which linked with multiple sellers. The revenue is transaction fee. By investing in this attractive and value added system to customers, investors will be able to enjoy the benefit from growing online food and grocery market. However, since this system doesn’t involve with new technology, it might be mimicked by competitors quickly. The key to success is to attract as many users as possible in a short period of time, leaving no room of survival for late comers. Therefore, this business is more suitable for blue-chip internet/software companies, like Yahoo, or eBay, or Amazon in US, books.com in Taiwan(博客來) …etc. With their existing experience in system development, customer service, and abundant capital, they are able to make this move fast and accurate. To them, developing this business is like opening another revenue stream with the least effort.

Made available in DSpace on 2017-07-10T17:48:14Z (GMT). No. of bitstreams: 1 Arcangelo_Augusto_Signor.pdf: 555552 bytes, checksum: 422a0e899a4717a358a13053763223ea (MD5) Previous issue date: 2008-08-28 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Two trials were conducted to evaluate the effects of diets processing and a enzymatic (Cenzime®) inclusion on performance, body composition and water quality of juveniles Nile tilapia (Oreochromis niloticus). The first experiment was conducted to evaluate the performance and body composition of Nile tilapia fed mealed, pelletized and extruded diets. Three hundred and sixty fish were utilized, reversed (1.47±0.05g). The fish were distributed in 18 tanks (500 L each) in a completely randomized design, with 20 fish per experimental unity. The fish were fed with diet containing 30% of the digestible protein and 3145 kcal/kg of digestible energy/kg, mealed, pelletized and extruded. In the experiment 2 a enzymatic (Cenzime ®) complex inclusion effects on productive performance, water quality and carcass composition of the Nile juvenile tilapia (Oreochromis niloticus) was evaluated. In this experiment, 200 fingerlings (14.57±1.24g) were distributed in a completely randomized design, with four treatments and five replicates in 20 tanks (500 L each). The fish were fed diets containing different inclusion levels (0; 0.033; 0.066 and 0.099%) of enzymatic (Cenzime®) complex, compound by amylase, protease, cellulase, lipase, pectinase, xilanase, β-glucanase and phytase. The diet were formulated with 30% of digestible protein and 3100kcal of digestible energy/kg. Fish were fed four times a day to apparent satisfy. In the experiment 1, weight gain (P<0.05), were higher in fish fed extruded and pelletized diets, and the best feed conversion and feed efficiency were observed in fish fed extruded diet. No differences on body composition was observed. Fish fed pelletized and extruded diets showed higher body fat. In the experiment 2, the inclusion of enzimatic complex did not influenced in total phosphorus, ammonia and water nitrate concentrations. No differences were observed on weight gain, survival and specific growth. The feed intake, feed conversion ratio and feed efficiency were higher in fish fed enzimatic (Cenzime®) complex. No differences on body composition were observed (P<0.05), except the body fat, that decreased according to enzimatic complex inclusion. It was concluded that pelletized and extruded diets improves performance and feed conversion ratio. Dietary inclusion of 0.066% of enzimátic (Cenzime®) complex in the Nile juvenile tilapia diet improves the performance of Nile tilapia fingerlings. / Foram conduzidos dois experimento objetivando avaliar o processamento de dietas e a inclusão de um complexo enzimático (Cenzime®) sobre o desempenho produtivo, composição bromatológica da carcaça e qualidade da água de exemplares juvenis de tilápia do Nilo (Oreochromis niloticus). O primeiro experimento foi conduzido visando avaliar o desempenho e a composição de carcaça de juvenis de tilápia do Nilo, alimentados com dietas fareladas, peletizadas e extrusadas. Foram utilizados 360 peixes revertidos (1,47±0,05g). Os peixes foram distribuídos em 18 tanques (500L cada) em um delineamento inteiramente casualizado, com 20 peixes por unidade experimental. Os peixes foram alimentados com dietas farelada, peletizada e extrusada, contendo 30% de proteína digestível e 3145kcal/kg de energia digestível. No segundo experimento foi avaliada a inclusão de um complexo enzimático (Cenzime®) em dietas sobre o desempenho produtivo, qualidade da água e composição da carcaça dos juvenis de tilápia do Nilo (Oreochromis niloticus). Neste experimento foram utilizados 200 alevinos revertidos (14,57±1,24g), distribuídos em um delineamento inteiramente casualizado com quatro tratamentos e cinco repetições, distribuídos em 20 tanques (500L cada). Os peixes foram alimentados com rações contendo diferentes níveis de inclusão (0; 0,033; 0,066 e 0,099%) de complexo enzimático (Cenzyme®) composto por amilase, protease, celulase, lipase, pectinase, xilanase, β-glucanase e fitase. As dietas foram formuladas com 30% de proteína digestível e 3100 kcal de energia digestível/kg. Os peixes foram arraçoados quatro vezes ao dia até a saciedade. No experimento 1, foram observadas médias superiores (P<0,05) de ganho de peso para os peixes que receberam rações extrusadas e peletizadas e a conversão alimentar aparente e eficiência alimentar foram melhores para a dieta extrusada. Não foi observada diferença para a composição corporal. Os peixes alimentados com rações peletizadas e extrusadas apresentaram maior teor de extrato etéreo na carcaça. No experimento 2, a inclusão de complexo enzimático não influenciou no fósforo total, amônia e nitrato da água de cultivo. Não foram observadas diferenças (P<0,05) ganho de peso, sobrevivência e crescimento específico. O consumo da dieta, a conversão alimentar e eficiência alimentar apresentaram diferenças (P<0,05) entre os níveis de inclusão do complexo enzimático (Cenzyme®). A composição bromatológica da carcaça não apresentou diferença (P>0,05) com exceção do extrato etéreo, que reduziu com o aumento de inclusão do complexo enzimático. Portanto, as dietas peletizada ou extrusada proporcionam melhor desempenho e conversão alimentar. A inclusão de 0,066% do complexo enzimático (Cenzyme®) na dieta de juvenis de tilápia do Nilo melhora o desempenho produtivo.