Sustainable tourism development is widely accepted as an alternative approach to tourism development in many countries. However, the sustainable tourism development concept remains problematic, in both definitional and operational terms, attributable in part to a lack of effective channels for diffusion and communication of the concept to destination stakeholders. As such, this thesis aims to identify, understand, and describe effective communication mechanisms for the dissemination of the sustainable tourism development concept, with the aim of facilitating a more effective implementation of it. To achieve this, three important issues are addressed. Firstly, identification of destination stakeholders’ understanding of the sustainable tourism development concept; secondly, determination of the communication channels for diffusing the sustainable tourism development concept; and thirdly, identification of the key actors of the social system for transferring information about sustainable tourism development. In exploring these issues, the thesis is underpinned by diffusion of innovations theory, which constitutes an explanatory framework for considering the findings of 55 in-depth interviews with key tourism stakeholders on Kret Island, Thailand. The findings reveal that sustainable tourism development is considered important for tourism development in the destination; however, the implementation of such principles remains problematic as the term is complex and there is no common understanding of its implementation. In terms of the dimensions of sustainable tourism development, while economic, environmental and socio-cultural as the triple-bottom line aspects are still embedded in the concept, there are four additional dimensions of sustainable tourism development found in Kret Island, Thailand; these are the community integration, education, tourist satisfaction, and regulations dimensions. The findings further reveal that diffusion of the sustainable tourism development concept occurs through interpersonal as well as media communication, and that while these two types of communication have differing roles to play in disseminating information, there is synergy between them. Key actors in relevant social systems which facilitate dissemination of the sustainable tourism development concept to destination stakeholders are change agents; members of social networks and opinion leaders. Each actor has both differing roles and attributes when it comes to transferring information. The findings of this research provide a contribution to knowledge by highlighting that diffusion of the sustainable tourism development concept is related to aspects and qualities of the concept itself, the communication channels employed in its diffusion, both interpersonal and media, and the relative time of diffusion and adoption within the social system. It also offer some guidelines according to the characteristics of the people involved, the social systems involved and communications channels used for the key stakeholders on the island to develop appropriate communication channels in order to diffuse tourism information regarding sustainable tourism development to other destination stakeholders. Both the contributions and implications of this research have the potential to contribute to better dissemination of information regarding sustainable tourism development to destination stakeholders as a whole.

This study examined the uses of computer-mediated communication (CMC) by educators in selected public schools. It used Rogers' Diffusion of Innovation Theory as the underpinnings of the study. CMC refers to any exchange of information that involves the use of computers for communication between individuals or individuals and a machine. This study was an exploration of difficulties users confront, what services they access, and the tasks they accomplish when using CMC. It investigated the factors that affect the use of CMC. The sample population was drawn from registered users on TENET, the Texas Education Network as of December 1997. The educators were described with frequency and percentages analyzing the demographic data. For the research, eight indices were selected to test how strongly these user and environmental attributes were associated with the use of CMC. These variables were (1) education, (2) position, (3) place of employment, (4) geographic location, (5) district size, (6) organization vitality, (7) adopter resources, and (8) instrumentality Two dependent variables were used to test for usage: (1) depth or frequency of CMC usage and amount of time spent online and (2) breadth or variety of Internet utilities used. Additionally, the users' perception of network benefits was measured. Network benefits were correlated with social interaction and perception of CMC to investigate what tasks educators were accomplishing with CMC. Correlations, SEQ CHAPTER h r 1 crosstabulations, and ANOVAs were used to analysis the data for testing the four hypotheses. The major findings of the study, based on the hypotheses tested, were that the socioeconomic variables of education and position influenced the use of CMC. A significant finding is that teachers used e-mail and for Internet resources less frequently than those in other positions. An interesting finding was that frequency of use was more significant for usage than amount of time spent online. This implied that an accessible computer and network connection was more important than the amount of time available to use it. There was little evidence that place of employment, geographic location, or school district size influenced differences in use or nonuse of CMC features. Significant findings for Organization Vitality suggest that a school could contribute to usage by educators when computers and network connections that were close, convenient, and accessible. The Individual Resources of importance for usage were years of experience and confidence with computers and Internet usage. The heavy uses of CMC for communication attested to the importance of CMC in reducing practitioner isolation for many educators. Communication, professional development, work productivity, and professional information seeking showed significant relationships with network benefits and perceived CMC attributes. CMC is a pervasive communication technology that continues to expand in all areas of society. For educators and education it is a venue promising great rewards.

Federal legislation, the Office of Technology Assessment of the U. S. Congress, and national and state technological standards strongly encourage faculty to use computer technology in their lessons as a teaching tool. Technological standards have existed for several years that strongly encourage the use of computer technology in colleges and universities as a teaching tool. Yet it is difficult for faculty to infuse technology into their teaching. The purpose of this study was to assess and identify the factors that influence business teacher educators to adopt computer technology methods and utilize them in their instruction and to determine the extent to which business teacher educators are adopting computer technology in their teaching. The population consisted of 95 members of the National Association of Teacher Educators for Business Education. Findings from the descriptive statistics revealed that the largest percentage of the business teacher educators were early adopters. They indicated that they always used word processing and almost always integrated computers, projectors, and email in their instruction during the past semester. The study also found certain social, organizational, and personal motivational factors that the business teacher educators considered as very important in influencing them to adopt emerging computer technology for use in their instruction. The means revealed differences within the respondents' personal and employment characteristics and the extent to which they adopt current computer technology as a teaching tool; however, an analysis of variance (ANOVA) indicated no significant difference between these variables. Also, multiple regression analysis revealed that the importance of students, a specific adoption category, and the importance of physical resources (hardware) significantly predicted computer technology adoption. The study also revealed that the business teacher educators in this study have the potential to serve as change agents and role models for their student clientele and peers since the findings suggest that these faculty members are among the first individuals to adopt computer technology for use in their instruction. The findings from the study have the potential to contribute to the development of an adopter profile that could be used to identify potential adopters of emerging computer technology. / Ph. D.

Integrated STEM education and Universal Design for Learning (UDL) have been often theorized as compatible. However, there has been little research done to understand how UDL is used in real-world integrated STEM classrooms. Our study aimed to understand how current practicing educators in integrated STEM classrooms combine these teaching methodologies. This was done through a combination of interviews and document analysis of lesson plans, and supplementary information. To evaluate what elements of UDL were used in the documents, researchers developed a UDL codebook based off of the 31 checkpoints in the Center for Applied Special Technology (CAST) UDL guidelines. The goal of the study was to understand how the adoption of UDL could spread across all integrated STEM educators. Therefore, our study viewed the use of UDL in an integrated STEM classroom as an 'innovation' and analyzed our results through Diffusion of Innovation theory. Specifically looking to providing understanding to the 'innovation' through Rogers 5 Attributes of innovations. The study found that all except two UDL checkpoints were proved to be compatible within integrated STEM classrooms, and were categories developed to explain how the participant achieved these checkpoints. The findings also show that not all UDL checkpoints occur at the same frequency. Through Diffusion of Innovation theory, our study showed that Integrated STEM educators believe that UDL is automatically adopted by educators using Integrated STEM teaching methodologies. They expressed problems associated with implementing some UDL checkpoints, and providing overall themes of complexity when implement UDL in an Integrated STEM classroom. / Master of Science in Life Sciences / Integrated STEM education and Universal Design for Learning (UDL) are two teaching methodologies that have been often theorized to be compatible. However, there has been little research done to understand how UDL is used in real-world integrated STEM classrooms. The study aimed to understand how current practicing educators in integrated STEM classrooms combine these teaching methodologies. This was done through a combination of interviews and document analysis of lesson plans, and supplementary information. To evaluate what elements of UDL were used in the documents, researchers developed a UDL codebook based off of the 31 checkpoints in the Center for Applied Special Technology (CAST) UDL guidelines. The goal of the study was to understand how the adoption of UDL could spread across all integrated STEM educators. Therefore, our study viewed the use of UDL in an integrated STEM classroom as an ‘innovation' and analyzed our results through Diffusion of Innovation theory, which conceptualizes an innovation spread through a population. The study found that all except two UDL checkpoints were proved to be compatible within integrated STEM classrooms, and were categories developed to explain how the participant achieved these checkpoints. The findings also show that not all UDL checkpoints occur at the same frequency. Through Diffusion of Innovation theory, our study showed that Integrated STEM educators believe that UDL is automatically adopted by educators using Integrated STEM teaching methodologies, but when discussing the implementation of specific UDL checkpoints themes about the complexity of the innovation emerged.

During the last years, many governments have set targets for increasing the share of biofuels in the transportation sector. Understanding consumer behavior is essential in designing policies that efficiently increase the uptake of cleaner technologies. In this paper we analyze adopters and non-adopters of alternative fuel vehicles (AFVs). We use diffusion of innovation theory and the established notion that the social system and interpersonal influence play important roles in adoption. Based on a nationwide database of car owners we analyze interpersonal influence on adoption from three social domains: neighbors, family and coworkers. The results point primarily at a neighbor effect in that AFV adoption is more likely if neighbors also have adopted. The results also point at significant effects of interpersonal influence from coworkers and family members but these effects weaken or disappear when income, education level, marriage, age, gender and green party votes are controlled for. The results extend the diffusion of innovation and AFV literature with empirical support for interpersonal influence based on objective data where response bias is not a factor. Implications for further research, environmental and transport policy, and practitioners are discussed.

Manufacturers have been hesitant to adopt Internet of things (IoT) due to a lack of understanding about the innovate characteristics, technology, organizational and environmental factors related to IoT adoption and how their organizations can apply IoT correctly. This quantitative, correlational study used a combination of diffusion of innovation theory and technology–organization–environment framework as the foundation to examine if a relationship exists between relative advantage, complexity, compatibility, technology readiness, top management support, firm size, competitive pressure, and regulatory support and IT leaders' intent to adopt IoT in U.S. manufacturing organizations. A sample of 168 information technology (IT) leaders from the U.S. manufacturing sectors was used. Multiple regression analysis indicated significant relationships between the intent to adopt IoT by IT leaders of manufacturing organizations and only 3 of the 8 independent variables: technology readiness, top management support, and competitive pressure. The model was able to predict approximately 44% of the variation of IT leaders' intent to adopt IoT. The results of this study might help IT leaders in the U.S. manufacturing sectors understand the factors that influence IoT adoption. The findings from this study might contribute to positive social change by contributing to economic growth that results from increased efficiency gained from the adoption of IoT in key business areas.

Our world today is facing unprecedented challenges in relation to creating a sustainable way of life. Urban areas have a significant potential to positively contribute to addressing these pressing challenges in sustainable development. The public sector plays a central role in ensuring a sustainable development of its municipality.This thesis presents a case study conducted on the example of Helsingborg municipality in Sweden, which is renowned for its approach to sustainable development as well as innovation.The authors have attempted understanding, why and how this Swedish municipality is so effective in its sustainable development by analyzing its use of the Concept Innovation of Quality of Life as a central component in its strategy.The Diffusion of Innovation Theory is used to analyze the adoption and potential of the Quality of Life Concept Innovation. Previous research is summarized and the findings from semi-structured interviews are presented and synthesized to develop a model that explains the diffusion and outcome of the Concept Innovation of Quality of Life. An interview guide for further use is also presented.

The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. The more AI is becoming applied in marketing, the more important it is to understand the consumers attitude towards its usage and effect of it on consumer purchase intention. The purpose of this study is to explore the effect of consumer attitudes towards AI- generated content within email marketing on purchasing intention. Theory of planned behavior and diffusion of innovations theory are applied to formulate the hypotheses. The research was conducted using a quantitative method in an experimental context. An online survey divided into two parts was developed and distributed to participants in Sweden in ages from 18 and above. A total of 114 respondents were recorded in the first survey and of those, 71 respondents were recorded in the second survey. The data was then analyzed in SPSS. The results from the survey showed the element of compatibility within the theory of diffusion of innovation having a significant and positive effect on consumers attitude towards AI-usage in marketing. The relationship between the observability element and attitude was found to be non-significant. Additionally, no significant difference was found when comparing the experimental group and the control group. Lastly, attitude towards AI was found to have a significant and positive effect on purchasing intention in the experimental group.

The complex nature of healthcare requires nurse leaders to be skilled in professional practice, communication, teamwork, and problem solving to improve staff satisfaction and patient outcomes. The American Association of Colleges of Nursing and Institute of Medicine promotes graduate education for nurse leaders to enhance the delivery of quality care to the nation's diverse patient populations. Guided by the diffusion of innovation theory, this project explored the differences in nursing care hours, staff turnover, nurse quality indicators, as well as leadership characteristics on units lead by masters-prepared and non-masters-prepared nurses. Forty-eight nurse leaders completed the impact of graduate education among nurse leaders (IGENL) survey addressing perceptions of their ability to change practice, teamwork, communication, and problem-solving skills. Staffing reports, Nurse Quality Indicators (NQI), and Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) data were collected from 34 hospital units. Data were summarized and t tests were conducted to examine the differences in NQI and HCAHPS data from units lead by nurses with and without a graduate degree. No significant differences were noted in these measures. In the IGENL survey data, the nurse leaders with a graduate degree had significantly higher scores on the leadership characteristic subscales of professional practice, communication and teamwork, and problem solving than did those without. The outcome of this project can contribute to positive social change within healthcare organizations by supporting the pursuit of graduate education for nurse leaders, which could enhance leadership attributes and subsequently improve staff satisfaction and patient outcomes.

<p><p><strong>Purpose:</strong><p>The purpose of this paper is to investigate and clarify some of the factors that influence organizations to adopt or reject the social media, and if the emergence of social media influenced the organization's communication.</p><p><strong><p>Metohodology:</p></strong></p><p>A qualitative methodology has been used to execute the study. The source has been semi structured interviews with chosen representatives from several organizations.</p><p><strong><p>Theoretical perspective:</p></strong></p><p>The theoretical basis for the execution of the methodology is based on the provisional theoretical demarcation uses and gratifications theory. For analysis diffusion of innovations theory is applied.</p><p><strong><p>Emperical findings:</p></strong></p><p>The empirical material includes interviews with representatives from twelve selected organizations, defined as companies in the industry and authorities, in seven different industries.</p><p><strong><p>Conclusion:</p><p> </p></strong>The main factors affecting an adoption of social media is the organization’s open structure, the ability to see opportunities with social media and that they are seen as a natural part of development in the communications field. The main factors affecting a rejection of social media is ignorance, the organization's governance and that there must be a need that social media can fill. Neither users nor non-users believe that social media can replace traditional media. They are a complement to existing media, where the oral personal communication is superior to other forms.</p></p></p>