Shopping cart abandonment, eller digitalt avbrutna köp, beskrivs som problematiskt inom e-handelssektorn. I denna undersökning kartläggs svenska e-handelskonsumenters betalningspreferenser för att författaren ska kunna slutleda varför digitala köp avbryts. En informationsasymmetri råder mellan konsumenter och e-butiker som bidrar till negativa konsekvenser. Då ingen inhemsk, objektiv forskning finns att tillgå och den internationella forskning som existerar är svår att generalisera samt vid flertalet tillfällen är tidsinaktuell bör författarens forskningstillskott ses som relevant. Författaren kartlägger via en kvantitativ studie svenska konsumenters preferenser vid betalningsfasen. Resultatet leder till att konsumenternas krav vad gäller betalningsfasens utformning synliggörs. Svenska e-handelskonsumenter önskar snabba, smidiga och säkra betalningsfaser. En väl utformad betalningsfas väntas även minska den informationsasymmetri som råder mellan konsumenter och e-handlare. Tack vare en högre grad informationssymmetri väntas e-handlarnas respektive konverteringsgrader öka. / Shopping cart abandonment, i.e. discontinued digital purchases, is described as problematic in the e-commerce sector. In this report, digital consumers residing in Sweden will have their payment preferences mapped to allow the author to conclude why digital purchases are interrupted. Information asymmetry exists between consumers and e-retailers which in turn contributes to negative consequences. Since no domestic, objective research is available, and the existing international research is difficult to generalize and often dated, the author's research grant should be considered relevant. The author maps Swedish consumers preferences during the payment phase through a quantitative study. The study makes sure that the domestic consumer's preferences and demands regarding the payment phase are being made visible. Swedish consumers tend to want their payment phases to be fast, easily managed and secure. A well-designed payment phase is also expected to reduce the information asymmetry residing between consumers and e-retailers. Thanks to a more symmetric information flow, the conversion rates regarding e-retailers are expected to increase.

Yes / This paper studies the Critical Success Factors’ (CSFs) for the adoption of Digital Payment System in India. There are few studies about the literature on CSFs for the adoption of the digital payment system in the Indian context. This study is an attempt to cover this gap. In this study, we reviewed the theories for adoption model at the individual level used in Information System (IS) and discussed four technology model including “Technology Acceptance Model” (TAM). Ten factors have been identified with extensive literature review and review of selected models namely; Perceived Ease of Use, Perceived functional benefits, Awareness, Availability of Resources, Government as a policy maker, Performance Expectancy, Social Influence, Price Value, Experience & Habit, and Risk-taking ability. An expert from academic industry has been taken as a reviewer or consultant of the selected variables. The CSFs may ensure that they are the predictors and the important factors for adoption of digital payments system in India. The study mainly uses the deductive approach to consider the primary and secondary sources of data. The analyses of these models take into account through Interpretive Structural Modeling (ISM) methodology and develop a model for effective adoption of Digital Payment System in India. The paper also makes future recommendations for further research studies.

Consumer behaviour when shopping online differs from their behavior when shopping in a physical store. One contributory reason is the increasing level of consumption and range of goods online. When online shopping increases it demands the payment methods to work as expected. This paper aims to evaluate and analyse the payment methods when shopping online. The paper aims to increase the knowledge of how consumers are affected by these method when shopping online. This has lead us in to our issue: In what way will consumers be affected when it comes to payment methods within shopping online. The study is based on a qualitative and quantitative research design. The empirical data is collected through focus group interviews with subsequent surveys from Swedish consumers. The study combines the theories, Technology Acceptance Model, TAM, with Task Technology Fit, TTF. TAM is based on the theory of individuals' actual reception and acceptance of a technical solution. With the help of TTF you can describe and measure how technology helps users to perform. The conclusion indicates that the payment method is crucial for the consumer, if the payment method does not meet the requirements set by the consumer, the purchase will thus be canceled. There is strong competition between different players and it is easy for the consumer to choose the online store that offers the exact payment method that is best adapted to their needs. The conclusion further shows that there is a payment method that is preferred over others, this method is Klarnas. The study also shows that safety and simplicity are issues that the consumer sees as decisive based on how they make their purchases online. Loyalty is also a factor being dealt with, a customer is not always loyal to a website if it proves to be difficult to complete the purchase. Customers prefer to make a purchase on a website that offers a payment method that another operator does not. / Konsumenters beteende vid näthandel är fluktuerande och skiljer sig från beteenden i fysiska butiker. En av de bidragande orsakerna är expanderingen av nätshopping. I samband med den ökande konsumtionen online ställs det krav på att betalningsmetoder i samband med näthandel fungerar som dom ska. Denna studie berör digitalisering inom näthandel med fokus på betalningsmetoder. Studien syftar till att öka förståelsen för hur konsumenters köpintention påverkas av betalningsmetoder när de näthandlar. Syftet har lett oss in på frågeställningen: På vilket sätt påverkas konsumenter av betalningsmetoden inom näthandeln? Studien baseras på en flermetodsforskning, en blandning av kvalitativ samt kvantitativ forskningsdesign. Empirin är insamlad via fokusgruppsintervjuer med efterföljande enkätundersökning från svenska konsumenter. Studien kombinerar teorierna, Technology Acceptance Model, TAM med Task Technology Fit, TTF. Där TAM som bygger på teorin om individers faktiska mottagande och acceptans av teknisk lösning. Med hjälp av TTF kan man beskriva och mäta hur teknik hjälper användare att prestera. Slutsatsen tyder på att betalningsmetoden är avgörande för konsumenten, uppfyller inte betalningsmetoden de krav som ställs av konsumenten kommer köpet således att avbryts. Det råder stark konkurrens mellan olika aktörer och det är lätt för konsumenten välja den onlinebutik som erbjuder just den betalningsmetod som är bäst anpassat för hens behov. Slutsatsen visar vidare att det finns en betalningsmetod som föredras framför andra, denna metod är Klarnas. Det framgår även av studiens resultat att säkerhet och enkelhet är frågor som konsumenten ser som avgörande utifrån hur de genomför sina köp online. Lojalitet är även en faktor som behandlas, en kund är inte alltid lojal till en webbplats om det visar sig vara krångligt att genomföra köpet. Kunder väljer hellre att genomföra ett köp på en webbplats som erbjuder en betalningsmetod som en annan aktör inte gör.

Digitalization includes a technical and digital development that plays a central role in today's banking sector. In step with digitalization, FinTech has developed and resulted in a collaboration between banks and FinTech companies, which leads to the development of new digital payment options within the banks. Digital payment options have grown in the banking sector and are widely used against customers in various ways. Along with the introduction of digital payment options, and a collaboration between banks and FinTech companies, challenges and risks have also developed. With this as a basis, the study intends to analyze how the Swedish banks handle digital payment alternatives, in relation to the challenges and risks that arise as a result of the banks' collaboration with FinTech companies. The study uses an abductive approach and the empirical answers are based on in-depth interviews, which results in a qualitative study. The study has focused on both large banks and other newly developed banks, with the aim of reaching large parts of the banking sector. The study has identified that the development of FinTech, digital payment options, risks and challenges do not differ broadly between the different banks. All respondents highlight how they experienced cyber attacks, data leakage and human errors. Furthermore, different management strategies have been highlighted for the challenges and risks that arise, many of the responses being mutually reinforcing while others are more unique. The study shows how the banks' management strategies are based on technical and organizational improvements. Different management strategies that the study can highlight are training, authorization levels, monitoring systems and the employment of hackers. The study has contributed with several aspects that explain the management strategies in more detail and contributes with new research on the cooperation between banks and FinTech companies.

This study investigates challenges that emerge for Swedish incumbent banks when pursuing compliance with IT security regulations, while simultaneously striving towards innovation in order to maintain market competitiveness in terms of digital payment service offerings. As competition increases within the payment service industry, developing innovative services becomes increasingly important. At the same time, it is essential that these solutions maintain a high level of IT security, both in terms of the preservation of customer trust as well as in terms of compliance with financial regulations. Consequently, the aim of this study was to contribute to research from an incumbent banking perspective, where theory together with a qualitative case study has revolved around the topics of technology, compliance, and innovation in the pursuit of identifying key challenges. The study included a series of interviews with respondents within banking, IT security, and compliance management. This resulted in three principal challenges regarding compliance and innovation within payment services at incumbent banks, along with proposed actions to be taken. Firstly, the necessity of incrementally transitioning from legacy infrastructure towards modernized platforms was established. Secondly, banks are encouraged to make trade-offs between regulations and deploying new products and services. Finally, for banks to engage in communication and collaboration within the organization as well as with regulators can facilitate compliance as well as promoting harmonization of regulations. / Denna studie undersöker de utmaningar som svenska storbanker står inför i en digitaliserad miljö där både IT-säkerhet och innovation behöver tillgodoses för att upprätthålla konkurrenskraft gällande betaltjänster. Då konkurrensen ökar inom betaltjänstsektorn blir utvecklingen av innovativa tjänster allt mer betydelsefull. Samtidigt är det viktigt att dessa lösningar håller en hög nivå av IT-säkerhet, dels för att bibehålla kundförtroende, men också för att banker lyder under finansiella regelverk. Följaktligen var syftet med denna studie att bidra till kunskap om utvecklingen av framtidens betaltjänster. Teori och empiri kretsade kring områdena teknik, regelverk och innovation, med en strävan att identifiera huvudutmaningar på området. I en kvalitativ fallstudie inkluderandes en serie intervjuer med experter inom banksektorn och ITsäkerhet. Resultaten visade att de viktigaste utmaningarna kopplat till regelefterlevnad och innovation inom betaltjänster för storbanker är nyttjandet av föråldrad teknik, behovet av en avvägning mellan att uppfylla regelverk och utveckling av nya produkter och tjänster, och slutligen kommunikation och samarbete inom både organisationen och med lagstiftare.

The digital payment industry has become one of the fastest evolving markets in the world, but in the wake of its rapid advancement, an ever increasing gap between academic theory and the actual reality of this market widens - and especially so when it comes to entry theory. It is widely acknowledged that the world is moving towards an ever more homogeneous economy, but despite the fact that payment preferences differ greatly from country to country - research on this subject continues to revolve mainly around localized efforts. But as historical inequalities between poor and rich societies continue to dissipate - learning from nations at the forefront of technological advancement increases the likelihood that the developed strategy becomes applicable to an increased number of countries. By selecting a nation most conducive to technological growth, the purpose of this report is to map the present dynamics in its digital payment industry using both recent and traditional market entry theory. However, studies geared towards globalized strategy formulation cannot be assumed as having guaranteed access to internal company-data at all times. So in order to facilitate such studies, the level of dependency on primary data required for conducting such research needs to be understood first, which is why the work in this report is constrained strictly to data of secondary nature. This, not only to further map the characteristics of this market, but also to see how open the market is to public inspection. Ultimately, the academic contribution becomes that of providing a road-map towards adapting currently available market entry theory to suit the rapidly evolving conditions of the digital payment industry from a global perspective and, when failing to do so, the aim is to also explore avenues for further research towards this end goal.