We live in a world that is constantly evolving and changing due to technological advances. With tools that utilize generative artificial intelligence, creation has never been more accessible to everyone, regardless of previous experience. Combined with a new variety of user platforms and streaming services, a whole new landscape content exchange is shaping. But how does this affect the industry and, above all, people who make a living from creating moving images? This study focuses on figuring out different creators' general attitude regarding implementing tools based on GenAI and how this would change their creative process. We also explore the consequences that widespread use can lead to. From the creator’s perspective, threats and opportunities are identified because of technological development, as well as how ethical aspects are affected. By utilizing a qualitative approach, the study conducts in-depth interviews with industry professionals to capture their perceptions and experiences with GenAI. The findings reveal a cautious optimism among participants, acknowledging GenAI’s potential to streamline production processes while also recognizing the necessity for careful management regarding regulations. Finally, the research contributes to a better understanding of how GenAI is reshaping video production and suggests pathways for its responsible integration into the industry.

Orientador: Heloisa Vieira da Rocha / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Computação / Made available in DSpace on 2018-08-08T19:26:22Z (GMT). No. of bitstreams: 1 Vargas_Ariel_M.pdf: 14292812 bytes, checksum: 5e95a71dec0ab3e727e297596c906b70 (MD5) Previous issue date: 2007 / Resumo: Nos dias de hoje, a produção de vídeos é uma atividade bastante comum, que desperta curiosidade, fascínio e identificação, principalmente entre as crianças e os jovens, como se pode observar pela crescente popularidade de sites onde se assiste e disponibiliza vídeos pela Internet. A produção de vídeos, além de uma atividade de lazer e entretenimento, pode ser utilizada como ferramenta de ensino e aprendizagem, com grande potencial educacional. Desse modo, esta dissertação apresenta um trabalho de pesquisa realizado com objetivo de desenvolver um software educacional voltado a dar suporte à produção de vídeos, por crianças e adolescentes. O protótipo do software desenvolvido, denominado Promídia, visa contemplar as principais etapas da produção de vídeo em um único ambiente, dando ao usuário uma visão geral de todo o processo. Dessa forma, pretende-se facilitar o desenvolvimento da atividade e contribuir para a compreensão do processo, por alunos. Com o protótipo implementado, realizou-se alguns experimentos com o objetivo verificar o potencial que a produção de vídeos tem como atividade educacional e testar a interação dos usuários com a interface desenvolvida para a ferramenta. Os resultados iniciais permitiram observar, na prática, os benefícios educacionais da atividade, descritos na literatura. Além disso, permitiram validar a interface da ferramenta que tem o propósito de auxiliar o desenvolvimento das etapas da produção de vídeos / Abstract: Nowadays, video production is a common activity, which arouses curiosity, fascination, and identification, mainly between children and young people. This can be noticed in the growing popularity of WEB sites, where is possible to watch and to share videos on the Internet. Video production, in addition to be an entertaining activity, can be used as teaching and learning tool, having great educational power. In this way, this work presents a research carried out whith goals towards the development of an educational software to assist video production by children and young people. The developed software prototype, called Promídia, intends to gather the main steps of video production activity in one computational tool, giving to the user the whole view of process. Therefore, it intends to ease the activity development and help the process realization by users. Also, we realized some experiments using the prototype aiming to validate our design decisions and to verify the acceptance of this kind of software in educational settings. Early results had enabled the observation of educational benefits of the activity, such as described in literature. Moreover, the experiments have validated the interface tool, as an assistant in the development of video production stages / Mestrado / Mestre em Ciência da Computação

Denna rapport beskriver processen av skapandet av en webbaserad säljpresentation av en av företaget PROSK8’s planerade produkter. Målet med presentationen är att skapa nyfikenhet och förtroende genom visuell design och ska fungera som ett verktyg och stöd för företagets presentatörer vid möten med investerare. Centralt för denna process är upplevelsedesign, varför utgångspunkten för arbetsflödet bygger på Jesse James Garretts modell av ”The elements of user experience”. Modellen har under processen anpassats och ifrågasatts utifrån gällande designprinciper och målgrupps- och kontextanpassats. Viktiga designbeslut har motiverats och beskrivits kronologiskt. Projektet har vid avslut resulterat i en skarp leverans av en design som blivit godkänd av beställaren och överförts till en extern webbutvecklare, tillsammans med en webbprototyp. / This report describes the process of the production of a web based sales pitch presentation of one of the PROSK8 companys forthcoming products. The goal of the presentation is to generate curiousness and trust through visual design and will work as a support tool for the companys representativs in meetings with potential investors. The process is based around Jesse James Garretts model of ”The elements of user experience”. The model has through out the process been modified and questioned using contemporary design principles and the perspectives of the target group and context. Major decisions has been described and motivated chronologically. The completion of the project has resulted in a sharp delivery of a design that’s been approved by the client and transfered to an external web developer, along with a web page prototype.