[pt] Este trabalho estuda o interesse dos consumidores mais velhos no Brasil por descontos e ofertas específicos para eles e a sua probabilidade de utilização, bem como avalia a diferença entre aceitar um desconto ou solicitá-lo e, em quais situações e locais estes descontos seriam mais aceitos ou solicitados. Investiga,também, a existência de outras variáveis que influenciam na sua utilização. Por meio de um questionário, aplicado a consumidores com mais de 55 anos, obteve-se dados para testar várias hipóteses. Os resultados indicam diferenças no comportamento entre Aceitar um desconto e Solicitar um desconto. Mostram, também, que variáveis como idade, renda proveniente de trabalho, estado de saúde, receio de demonstrar a idade e outras mais podem orientar a discriminação na prática dos descontos. / [en] The objective of this work is to understand the senior consumers` interest in discounts and offers specially made to them, their probability to use them, as well as to evaluate if there is significant difference between accept a discount and request it and in which situations and locals these discounts would be most used. It also investigates if there are other variables that may influence in the senior discounts usage. Through a sample 55+ consumers several hypothesis were tested. Results show that there is a significant difference between accept a discount and request it. They also reveal that variables such as age, work income, health status, fear of revealing age and others may discriminate the use of discount.

Finally, this thesis also identifies the antecedents, moderators and mediators that affect the role of anticipated regret on purchase intention. The results of the experimental study indicate the gender effect that female consumers generate more anticipated regret than males when confronting with price discount promotions. The results of comparison analysis demonstrate the sequence effect that, the effect of anticipated regret on purchase intention is larger if consumers are asked to anticipate regret of not purchasing the promotional item before their final purchase decision rather than if they are asked in the reverse sequence. The analysis results on the relationship between perceived value and anticipated regret indicate that anticipated regret is the mediator in the effect of perceived value on purchase intention. / Fourth, this thesis then studies the effect of price discount frequency on consumers' behavioral response with focusing on the affective stage of consumers' response and proposes a model that simultaneously considers consumers' attitude and anticipated regret. The results of an experimental study demonstrate that price promotion frequency negatively affects consumers' anticipated regret and purchase intention, and that the effect of promotion frequency on consumers' purchase intention is fully mediated by consumers' attitude towards the purchasing behavior together with consumers' anticipated regret. / Second, this thesis examines the effect of price discount framing on consumers' response, and proposes a price-value model to account for the effect of price discount framing on consumers' purchase intention. Results of two experiments indicate that price discount framing affects consumers' purchase intention through the full mediation of perceived value. The framing of dollar-based discount leads to higher perceived value and higher purchase intention than the framing of percentage-based discount; however, these effects are moderated by the degree of discount calculation difficulty and the price level of the promotional products. / The findings of this thesis have both potentially important theoretical significance for a better understanding of price discount promotion and practical implications for directing marketers to more effectively design their price discount promotion schemes. The research limitations of this thesis and future research directions are also discussed. / Third, the thesis investigates the effect of price discount depths on consumers' behavioral response. Under the means-end framework, this thesis extends the price-value model by including anticipated regret and proposes an integrated model to account for the mechanism that underlies consumers' behavioral response towards price discount promotion. The results of a survey study indicate that the proposed integrated model fits the data well, and that consumers' purchase intention is better explained and predicted by including consumers' anticipated regret in the model. / This thesis investigates how price discount promotion affects consumers' purchase decision making process with emphasis on the role of consumers' anticipated regret. Specifically, this thesis examines how the three important characteristics of price discount promotion (i.e., discount framing, promotion depth, and promotion frequency) affect consumers' behavioral response. First, this thesis provides a comprehensive review for the research literature regarding how price promotion affects consumers' response, making an in-depth discussion of the concept of anticipated regret, and then empirically identifying the effects of promotion framing, promotion depth, and promotion frequency on consumers' behavioral response. / Hao, Liaogang. / Advisers: Jianmin Jia; Samart Powpaka. / Source: Dissertation Abstracts International, Volume: 73-06, Section: A, page: . / Thesis (Ph.D.)--Chinese University of Hong Kong, 2011. / Includes bibliographical references (leaves 146-159). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [201-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. Ann Arbor, MI : ProQuest dissertations and theses, [201-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. Ann Arbor, MI : ProQuest Information and Learning Company, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.

This paper studies via experimental setting whether diversification discount exists and what factors affect the magnitude of the discount. The results suggest that experience before decision increases the likelihood of exercising the real option of conglomerates. People are also more likely to convert if it is less risky to do so.

More and more events and anomalies that have happened in recent years cannot be explained by traditional models, which leads to a pervasive doubt of the effectiveness of the efficient market hypothesis. In particular, over ninety percent of Taiwan¡¦s stock market investors are individuals, and the noise trading phenomenon is very common and has a great effect upon the return of stock. Hence, the measure of investor sentiment formed by noise traders becomes a task for the researcher studying the factors which effect the stock return in Taiwan. The objective of this paper is to find the investor sentiment proxy variables which can be a significant factor in explaining stock return. This analysis adopts the arbitrage pricing model of the macroeconomic factors. The sample contains data for most listed stocks on the Taiwan Stock Exchange from 1984 to 2002. By combining the stock or company characteristic related to the noise traders¡¦ perception, including market value, stock and etc., and phenomenons effect by investor sentiment, including closed-end fund discount, initial returns on IPOs, and number of IPOs to the arbitrage pricing model , we found that closed-end fund discount and initial returns on IPOs are significant and appropriate to investor sentiment proxy variables. However, the number of IPOs is not significant enough

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Inaug.-diss.--Freiburg i. Br. / Lebenslauf. "Literatur": p. [3-5].

No description available.

<p>I examine the long-term valuation consequence of over-investment in mergers and acquisitions (M&As) on acquiring firms through the "anticipation effect," in which forward-looking prices embed investors' expectations about the profitability of firms' potential future acquisitions. Using a sample of 1,451 firms with past acquisition activities, I find that their market valuations depend on both the profitability of their past acquisitions and their current free cash flow. Specifically, among firms with positive free cash flow, those with the worse history of value-destroying acquisitions experience lower market valuations. Among firms with negative free cash flow, the history of value-destroying acquisitions is not systematically associated with firm value. In addition, a significant portion of the discount is from lowered valuation of firms' cash holdings. These findings are consistent with investors forming expectations about the profitability of future possible acquisitions based on the realized performance outcomes of firms' past acquisitions and value these firms accordingly based on the likelihood of engaging in future acquisitions. They also provide empirical support for using observed market prices to proxy for investors' expectations about firms' future investment opportunities.</p> / Dissertation

Inaug.-diss.--Freiburg i. Br. / Lebenslauf. "Literatur": p. [3-5].

Thesis (Ph. D.)--Columbia University, 1924. / Published also without thesis note. Bibliography: p. 539-577.