NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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How Influencer-product Gender Congruency Impacts Influencer's Endorsement Effectiveness: A Cross-national Comparison between Douyin and TikTok Users in China and the USA

Yang, Yang January 2022 (has links)
No description available.
Communication
Gender
Comparative
Mass Communications
Social Media Influencer
Intercultural Communication
TikTok
Douyin
Gender Congruity
Endorsement Effectiveness

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