Submitted by CARLA MARIA GOULART DE MORAES (carlagm) on 2015-05-07T20:03:40Z No. of bitstreams: 1 MarceloGostinski.pdf: 879729 bytes, checksum: c44b232c2f08b016fcb34b7f51913cf0 (MD5) / Made available in DSpace on 2015-05-07T20:03:40Z (GMT). No. of bitstreams: 1 MarceloGostinski.pdf: 879729 bytes, checksum: c44b232c2f08b016fcb34b7f51913cf0 (MD5) Previous issue date: 2011 / Nenhuma / O objetivo do presente estudo é avaliar a capacidade das empresas do setor de moldes de adaptar seus recursos produtivos às especificidades do ambiente concorrencial e tecnológico no qual estão inseridas. A linha teórica seguida baseia-se na teoria econômica neo-schumpeteriana, tendo como ponto central o conceito de capacidade dinâmica da firma. Para isso, se adotou como método três estudos de caso de empresas consideradas representativas no segmento de mercado em que atuam. Fora dada ênfase aos procedimentos de busca de informações que proporcionam os fundamentos à tomada de decisão das empresas no desenvolvimento de novos produtos. Existem rotinas de monitoramento da evolução do mercado nacional e internacional, de seus concorrentes e dos clientes no Brasil e no exterior. A qualidade das informações obtidas está vinculada às habilidades dos diretores dessas firmas, que em sua maioria possuem um perfil centralizador. As decisões são baseadas na análise das informações obtidas no mercado; a microempresa e a pequena empresa analisadas se restringem a um planejamento informal de curto prazo, e, a empresa de médio porte investigada, adota planejamentos de curto, médio e longo prazo, através da elaboração de cenários prováveis ou desejáveis pela firma, com revisões periódicas para ajustes. Quanto às capacidades dinâmicas da firma, as empresas analisadas nesse estudo apresentam capacidades de busca de acordo com o esperado para seus portes e desenvolvem rotinas que propiciam o desenvolvimento de um conhecimento interno que as diferencia dos seus pares. Também fica evidente a capacidade de adaptabilidade de cada firma, pois apesar de apresentarem características semelhantes ao iniciarem suas atividades, o modo e a capacidade de analisar o ambiente e de reorganizar os recursos tangíveis e intangíveis, fez com que, atualmente apresentem competências diferentes, que resultaram em posições diferentes dentro do ambiente competitivo em que se encontram. / The objective of the present study is to evaluate the capacity of firms from the sector of models to adapt their productive resources to the specificities of the competitive and technological environment that they are inserted. The theoretical line is based upon the neo-Schumpeterian economic theory, having as central point the concept of dynamic capacity of the firm. Then, it was adopted as method three case studies of firms considered representatives in the market that they act. It was emphasized the proceedings of search of information that proportionate the fundaments to the decision process on enterprises in a development of a new products. There are routines of monitoring of the international and national markets, of its competitors and the clients in Brazil and worldwide. The quality of obtained information is linked to the abilities of these firms? directors, which in its majority have a centralizing profile. The decisions are based in the analysis of market obtained information; the analysed microenterprise and small company are restricted to an informal planning of small, medium and long term, throughout the elaboration of probable or derisible sceneries by the firm, with periodical revisions to adjust. As for the dynamic capabilities of the firm, the analysed companies in this study present capacities of search according to the waited to their size and develop routines that propitiate the development of an intern knowledge that differentiate them to their pairs. Also it is evident the capacity of adaptability of each firm, because although presenting similar characteristics when initializing their activities, the way and capability of analyse the environment and reorganize the tangible and intangible resources, made to, nowadays they present different competences, that resulted in distinct positions inside the competitive environment that they are.

[pt] A Pandemia de Covid-19 acelerou a transformação digital que já estava em curso, e não só mudou a forma de trabalho, como também a forma das empresas verem a computação em nuvem como solução para o trabalho remoto, redução de custos, ter flexibilidade e mobilidade. A indústria de serviços de TI, principalmente de implementação de infraestrutura em nuvem, teve que se adaptar a essa nova realidade, bem como lidar com a falta de mão de obra especializada, não só no mercado brasileiro, mas também no mercado mundial. Esse novo contexto trouxe oportunidades e desafios às empresas. A inovação se tornou cada vez mais importante para que as empresas consigam se reorganizar e se adaptar a esse cenário, a fim de atender às novas demandas que o mercado impõe e gerar uma vantagem competitiva. Este trabalho tem como objetivo realizar um estudo de caso, aplicando um modelo teórico integrativo, em uma empresa de pequeno a médio porte (até 20 milhões de reais de faturamento anual), que atua no mercado de serviços de TI, mais especificamente em serviços de implementação de infraestrutura em nuvem. Foram analisados os fatores externos - ambiente onde a empresa se situa e a estrutura da indústria - e os fatores internos - recursos, alianças estratégicas e capacidades - se combinam e interferem na inovação e no desempenho, para se alcançar vantagem competitiva sustentável. Uma importante implicação prática é que esse modelo teórico integrativo pode ser aplicado em outras empresas de serviços de TI, de tamanhos diferentes da empresa estudada. / [en] The Covid-19 Pandemic accelerated the digital transformation that was already underway, and not only changed the way of working, but also the way companies see cloud computing as a solution for remote work, reducing costs, having flexibility and mobility. The IT services industry, mainly in the implementation of cloud infrastructure, had to adapt to this new reality, as well as deal with the lack of skilled labor, not only in the Brazilian market, but also in the world market. This new context has brought opportunities and challenges to companies. Innovation has become increasingly important for companies to be able to reorganize and adapt to this scenario, in order to meet the new demands that the market imposes and generate a competitive advantage. This work aims to carry out a case study, applying an integrative theoretical model, in a small to medium-sized company (up to 20 million annual revenue), which operates in the IT services market, more specifically in implementation services. of cloud infrastructure. External factors were analyzed - environment where the company is located and the structure of the industry - and internal factors - resources, strategic alliances and capabilities - combine and interfere in innovation and performance, to achieve sustainable competitive advantage. An important practical implication is that this integrative theoretical model can be applied in other IT service companies, of different sizes from the company studied.

L’affaire tend à remplacer aujourd’hui, l’organisation en tant qu’unité d’activité. Elle devient le centre du pilotage de la performance et des coûts. Dans les organisations industrielles gérées par affaire, pouvoir utiliser un système de pilotage de la performance du processus d’ingénierie d’affaires, en termes de création de valeur, est un besoin prégnant exprimé par un grand nombre d’ingénieurs d’affaires. L’apparition du terme « Pilotage » est liée à la montée en puissance du courant constructiviste qui a mis en évidence le rôle des acteurs de l’organisation dans les interprétations et les représentations qu’ils font des indicateurs de mesure. En passant du contrôle au pilotage, on bascule de paradigme, celui de la mesure à celui de l’interprétation de manière connexe et simultanée, ainsi que de la décision à l’action. Face aux limites conceptuelles, méthodologiques et temporelles des méthodes de coût actuelles, généralement rencontrées dans les organisations, pour piloter le processus de création de valeur, en suggérant de basculer d’une logique de coût à une logique de valeur, ce travail de recherche propose de substituer les méthodes de pilotage par les coûts, par un système de pilotage par la valeur. Il mobilise les approches théoriques par les ressources et les compétences, les capacités dynamiques et l’approche cognitive de la valeur dans le processus de création de valeur. La thèse que nous défendons est la suivante : la performance globale d’une affaire se pilote grâce à un indicateur unique, et comme source de création de valeur, un méta indicateur clé de performance (MKPI) qui par l’appropriation par les acteurs des éléments structurels (pilotage réflexif), transcende l’organisation et l’architecture du système de contrôle de gestion. Notre démarche empirique est constituée d’une étude de cas exploratoire suivie d’une recherche ingénierique au sein d’une entreprise industrielle du secteur aéronautique. / Today, the business affair tends to replace the organization as a unity of activity. It becomes the center of performance and costs management. In the industrial organizations managed by business affair, using a management system of the performance of engineering of business affairs, in terms of creation of value, is a pregnant need expressed by a great number of business engineers. The new term of “piloting” is linked to the rising of constructivist thinking which brings to the fore the function of the actors of the organization in the interpretation and the representation they have of the indicators measurement. To move from control to piloting, we are changing simultaneously of paradigm from measurement to interpretation, and in the meantime from decision to action. In front of conceptual, methodological and temporal limits of the actual cost methods, generally set up in the organizations to manage the process of creation of value, to balance from a cost logic to a value logic, our research suggests substituting the cost management control for the value management control. Our works are based on resources and competences theory, the dynamic capacities approach and the cognitive of value based view in the process of creation of value. The thesis defended is: the global performance of a business affair has to be managed with a single indicator and as a source of creation of value, a Meta Key Performance Indicator (MKPI), which, with the appropriation by the actors of the structural elements (reflexive piloting), transcends the organization and the architecture of the management control system. Our empirical research approach is based on an exploratory case study followed with an engineering research in an industrial firm of the aeronautical sector.