Este trabajo busca conocer —a partir de una exhaustiva revisión de artículos de alto impacto— cuáles son las principales aplicaciones de la inteligencia artificial (IA) que han potenciado las estrategias empresariales. Se abordan los siguientes temas para responder la pregunta de investigación. En primer lugar, se define inteligencia artificial y se estudia su evolución; se alude también a las distintas posturas respecto a ella. En segundo lugar, se explica en qué consiste la inteligencia de negocios, ya que en los últimos años las empresas han demostrado interés por mejorar sus procesos con base en el manejo de grandes volúmenes de datos. En tercer lugar, se analiza el aporte de la IA a la inteligencia de negocios, su aplicación en las distintas unidades organizativas y el apoyo a la generación de estrategias empresariales. Finalmente, se incide en cómo la IA permite mejorar las estrategias de las organizaciones. Se concluye que la IA transforma la interacción de los humanos con las máquinas, ayudando a aumentar sus capacidades para la toma de decisiones, lo que es especialmente relevante para los negocios contemporáneos y, en particular, para la estrategia empresarial. / This work seeks to undestand, since an extensive review of very important articles, which are the main applications of the artificial intelligence (AI) that have improved the business strategies. The following issues are addressed in order to answer the questions of the investigative work. First, artificial intelligence is defined and its evolution is studied. It also refers to different positions abou it. Second, it is explained what the business intelligence consists, because, lately, companies have been interested in improving their processes based on the management of big data. Third, the contribution of the AI to the business intelligence is analyzed; also its application to the different organisational units and the support to the generation of business strategies are analyzed. Finally, the focus is on how the AI allows to improve the strategies of the organizations. It is concluded that the AI transforms the interaction of the human beings with machines, helping to increase their capacities of making decisions; this is very important for the contemporary business, and especially for the business strategy. / Trabajo de Suficiencia Profesional

This Master’s thesis concerns with the description and evaluation of czech air carriers‘ business strategy. Because of their large number, selected carriers are Czech Airlines and Travel Service and these are described in detail as to their history, as well as their development in recent years and SWOT analysis. SWOT analysis is assembled by the author himself with the usage of knowledge gained from analysis in previous chapters. Each of aforementioned carriers is then compared with one of its competitors and finally, the evaluation of the strategy and the proposal of recommendations are set.

This diploma thesis deals with the strategic management of a chosen company. The main objective is to propose a business strategy and its implementation using marketing communication tools in the services market. The goal of the theoretical part is to define terms related to these issues, which are going to be used in further parts of analysis and proposals. The goal of the analytic part is to determine a potential of the company and to provide foundation for the proposal. The ultimate part deals with the strategy proposal, which is going to serve the company for three years. Internal documents, an interview with the owner of the company, and public sources were used to create this diploma thesis.

The diploma thesis deals with the topic of strategic management of a construction company development. Based on theoretical knowledge together with the internal and external corporate environment analysis, the main goal of the work is to propose such a business strategy, where the company operates succesfully on both private and public procurement markets.

This diploma thesis considers with describing of methods and procedures used in process of production and building successful web projects. Main spheres of interest are e-business strategy, strategy of internet marketing and procedures of managing customer relationship. Theoretic notes are demonstrating on practice example of project management in case study which describes application of internet shop.

The master´s thesis deals with the processing of business plan for setting up a guest house in Austria. First part of this thesis is focused on theoretical basis which are followed by analysis of market and marketing research. On the basis of these acquired information is created concrete business plan which define conditions for its successful realization.

Real estate development (RED) businesses are critical to closing the housing deficit gap in Nigeria. The purpose of this multiple case study was to explore the strategies that successful business managers used to improve and sustain their business performance in Nigeria. The 7FE business process management framework was the conceptual framework used. Primary research data were collected through semistructured interviews held with a purposive population sample of 5 business managers who successfully improved and sustained their business performance in the Nigeria real estate sector. Secondary data were collected from company and public documents and extant literature. Data were analyzed using computer-aided data analysis software and methodological triangulation. Ten emergent themes were identified: business strategy; commitment to quality and building trust; industry and market research; training and knowledge acquisition; innovation and reward systems; operational effectiveness and project portfolio management; minimizing costs and financial leverage; marketing, promotions, and strategic partnerships; measuring business performance and assessing strategic success; and change management and documenting lessons learned. The implications of this study for positive social change include the potential to increase the number of sustainable RED businesses in Nigeria, providing more employment, housing for more people, offering better living conditions, improving quality of life, and contributing to both local and national economies.

Problem: A decisive majority of Swedish firms are small and medium-sized enterprises (SMEs) and studies indicate that most of these lack, among other things, financial resources, which often limit smaller firms from implementing sustainable practices. Since SMEs compete with larger enterprises, with more established departments and therefore, they cannot strategize their sustainability work to the same extent. The problem emerges when requirements from stakeholders, based on the 2030 agenda, cannot be met due to lacking organizational abilities. Purpose: The purpose of this thesis is to gain an understanding of how sustainability consultants support SMEs in their sustainable development work. The research, therefore, investigated the practical processes of consultants when they work with SMEs. The varying processes between sustainability consultants will also be investigated, so similarities and differences can be discovered in their processes. Method: The research conducted follows a grounded theory, an exploratory approach, an abductive research design, all under an interpretive philosophy. The primary data collected consists of semi-structured interviews with sustainability consultants in the Jönköping area. Following the grounded theory, this included three stages of analysis namely open coding, axial coding, and selective coding. During selective coding, it is critical to use an abductive design to ground the empirical findings in existing literature and theory. The analyzed findings were thereafter transformed into a proposed model which is supported by both the empirical findings and theory. Conclusion: Sustainability consultants can support SMEs with their knowledge and expertise when developing sustainable business practices in smaller firms. This research also contributes to a proposed model that shows the process for SMEs and further explains how SMEs and consultants can work together to develop strategic goals for regenerative firms. However, it is noted that contextual factors and specific gains in knowledge cannot be conveyed in a model. Although, describing the processes of knowledge transfer using an adaption of agile methodology was found suitable for this study. Conclusively, the model’s success is highly based on contextual factors such as firm maturity and the knowledge of the consultant in the specific field under development.

Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. The internationalization of fashion startups is known as a complex and difficult procedure. Nevertheless, a theory presenting factors that characterize the internationalization of fashion startups has yet to be developed. The purpose of this research study is to fill this gap. Furthermore, internationalization became a vital operation for startups in general to establish a growing business. Since the internationalization process can fail or be successful, this research investigates specific strategies fashion startups take to avoid any unexpected declining activity in foreign markets. As businesses exist in an environment, external factors will influence their processes. Additionally, businesses can take certain actions themselves and have the means to shape internationalization. Operating with a qualitative research design, eight fashion startups located in Europe were interviewed. Through semi-structured interviews, four internal and four external factors were found that characterize the process. Moreover, three actions were identified that fashion startups perform to ensure the survival of their internationalization process. Based on the analysis the internal factors: Knowledge, Resources, Entrepreneurial Orientation and E-Commerce were identified and elaborated on. On the other hand, the external factors: Networks, Supply Chain, Societal Goals, and Unexpected Events/ Crises characterize the internationalization. Risk management, resource evaluation, and flexibility will assure startups to strengthen their internationalization processes and contribute positively to the survival of the operation. Lastly, this research gives managerial, theoretical, and policy implications on what must be considered when internationalizing a fashion startup.

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