The thesis describing Strategy of business unit is divided into three parts. First theoretical part summarizes strategic management together with strategic analysis, consisting of external and internal part. Second part describes operations on betting market, contemporary Czech market, its development and actual services offered. Last part analyses the strategy of Tipsport Company. It contains basic characteristic of the company followed by development of individual parts of business strategy such as SWOT and PEST analysis and marketing strategy.

The aim of this thesis is to conduct strategic analysis of Měšťanský pivovar Havlíčkův Brod a. s. company. To propose external analysis and internal analysis. And on the basis of these analysis to formulate future business development strategy.

Syftet med studien är att undersöka hur företag inom detalj- och partihandeln går tillväga för att implementera arbetet med hållbarhet i verksamhetens affärsstrategi. Syftet är också att belysa hur kommunikation av hållbarhet kan påverka implementeringen. Studien har utgått från en abduktiv ansats där teorier vävs samman med det empiriska underlaget för att bilda samband som sedan kan tolkas. Ett hermeneutiskt perspektiv antas med hänsyn till det empiriska underlagets vikt för studien där verkligheten ses som subjektiv. Två företag ingår i studiens undersökning; Derome AB samt Gekås Ullared AB. / The purpose of the study is to investigate how retail and wholesale businesses work to implement the work of sustainability in the business strategy. The aim is also to highlight how communication of sustainability can affect implementation. In this study, abductive approach has been used where theories are interwoven with the empirical basis for a formation of relationships that can then be interpreted. A hermeneutic perspective is assumed with regard to the importance of the empirical foundation for the study, where reality is considered subjective. A number of interviews have been conducted with two companies which also meet criteria for sustainability reporting

The aim of this thesis is to analyze the business environment in Czech Republic for the concierge service industry. Moreover the central idea behind the topic is to develop the implementation strategy in the Czech market of the company Quintessentially, world leader in Luxury Concierge Service. This thesis work is a mixture of theory and practice analyses. The topic of the thesis is viral and up-to-dated because Czech Republic market has a good potential and excellent conditions for the new industry to develop and grow.

The thesis deals with the current form and determinants of further development of the automotive industry and strategy of Hyundai Motor Company, the fastest growing automaker in the international markets of these days. The thesis is divided into four chapters. The first one is devoted to recent development of the automotive industry with a closer focus on the main characteristics of the Czech market and mentions the major trends affecting the industry. Next part introduces HMC and analyzes the development of its position in the global automotive market. Subject of the third chapter is an analysis of the company's business strategy, which has become the key factor of its growing importance. It mentions the main company objectives, the process of creating a strategic plan, different strategic approaches in the international market, phases of strategic brand management and discribes history of the company strategy. The final part focuses on the reasons of the construction of Hyundai factory in the country, evaluates it's position in the Czech market and the analysed strategy.

The goal of this diploma thesis is to propose a strategy of Česká spořitelna, a.s., which reflects the results arising from the implementation of the strategic analysis of the internal and external environment.

Cílem práce je zařadit koncept IT Portfolio Management do kontextu strategického řízení firmy a dále navrhnout model IT Portfolio Managementu, který by byl universálně použitelný v malých a středních podnicích. Model zohledňuje odlišnosti malých a středních podniků a zestručňuje obecný postup implementace IT Portfolio Managementu popsaný v literatuře tak, aby byl lépe srozumitelný pro management takovýchto podniků. Přínos autora je zejména v syntéze teoretických poznatků s praktickými zkušenostmi nabytými během dlouholeté praxe v IT společnosti.

The aim of the thesis is to define short term strategy for the company selling printing technology and complementary services. In the first part of the thesis theoretical background is described, including definition of the strategic planning and management, strategic analysis and different types of strategy. In the practical part strategic imperatives are defined, external and internal analysis performed, then SWOT analysis and strategic factors influencing the company are defined. In the next step strategic options are proposed as a reaction on identified strategic factors. Finally rewards and risks of each option are evaluated and action plans of realization are defined.

The economy of Taiwan relies heavily upon the electronic manufacturing industry; hence choosing appropriate generic business strategies which are consistent with the environment based on suitable resources can allow small and medium size firms to sustain their competitive advantages and earn a higher return for the electronic manufacturing industry in Taiwan. This study intensities the effect of the precedent factors and generic business strategies chosen on the performance of small and medium size firms in the Taiwanese electronic manufacturing industry. It explores simultaneously the impact of the resources and the environment on business strategy which affects a firm's performance will provide valuable insight into the formulation of competitive strategies by structural equation modeling (SEM) technique. Finally, the use of SAS 9.0 with Amos 5.0 perform first order confirmatory factor analysis for the reliability of questionnaire and explores the relationship among variables in the proposed model based upon path analysis and multiple regression statistical methods and to recommends a new model depending on survey data gathered from firms in Taiwanese electronic manufacturing industry.

Made available in DSpace on 2016-05-02T13:54:08Z (GMT). No. of bitstreams: 1 JeronimoGiacchetta-dissertacao.pdf: 123302 bytes, checksum: 63be44e212c0159e0f8d06a996cb5f7c (MD5) Previous issue date: 2011-07-06 / A company engaged in special coffee production was evaluated regarding the main aspects of the strategic business management in order to obtain competitive advantage in the specialty coffee market. The research was conducted at Fazenda Ponto Alegre, in the rural area of the city of Cabo Verde, Coelhos district, state of Minas Gerais, Brazil. A semi-structured interview was carried out when the interviewees were instructed by two questionnaires with a basic guide. One of the questionnaires asked about the work methods and business management at the time when the farm used to produce commodity-type coffees before 1992; the other approached the present situation of the company in the specialty coffee production. Based on the questionnaires, a comparative analysis of the two approaches was made to verify the business advantages and disadvantages. According to information gathered through questionnaires and extraction models of the five competitive forces, the Fazenda Ponto Alegre used sound business strategies to position themselves ahead of the competition in the special coffee market, reaching the goal of getting competitive advantage in business, such as reputation, brand, top quality product, and customer value. The Ponto Alegre farm is recognized by the specialty coffee buyers as a reliable supplier, which contributed for the company to continue their activity in being a model of excellence that generated value to their owners and collaborators. / Analisou-se uma empresa que atua no setor de produção de cafés especiais, levantando-se os principais aspectos relativos à gestão estratégica da empresa na busca de se obter vantagem competitiva no mercado de cafés especiais. A análise foi realizada na Fazenda Ponto Alegre, empresa constituída para atuar com fins específicos de empresa rural. A Fazenda se localiza no município de Cabo Verde, bairro Coelhos, estado de Minas Gerais. Para a análise da empresa usou-se o método da entrevista semiestruturada, onde os entrevistados foram orientados por dois questionários com um roteiro básico. Um questionário foi voltado para como eram os métodos de trabalho e gestão da empresa quando se produzia cafés tipo commodities, até o ano de 1992, o outro abordou a situação atual da empresa, na produção de cafés especiais. Os questionários foram a base para uma análise comparativa do que mudou nas duas abordagens e o que isto trouxe de vantagens e desvantagens no negócio. De acordo com as informações levantadas através dos questionários e do modelo de extração das cinco forças competitivas, a Fazenda Ponto Alegre utilizou estratégia empresarial para se posicionar de maneira diferenciada no mercado de cafés especiais, alcançando o objetivo de se conseguirem as fontes de vantagem competitiva no meio empresarial como reputação, marca, produto de qualidade superior e geração de valor ao cliente. A fazenda Ponto Alegre é hoje reconhecida pelo mercado comprador de cafés especiais como um fornecedor de confiança, o que contribuiu para que a empresa continuasse na sua atividade, sendo um destaque de excelência que gerou valor aos seus proprietários e aos seus colaboradores.