Global ETD Search

201	Shelter in the Storm:Business Turmoil and Marketing Strategy Effectiveness alewandowska@hotmail.com, Aleksandra Lewandowska January 2004 (has links) Numerous studies have shown a positive association between the marketing concept and performance, however, it is not clear to what degree this relationship is moderated by the business environment. It is also uncertain which dimensions of the Narver and Slater (1990) measure of market orientation explain the relationship. Research conducted in four countries (Australia, China, Singapore and the Netherlands) of 217 companies found a strong association between market orientated strategies and company performance. Further, results of the research suggest that a customer orientated strategy may be a more appropriate strategy for a company to pursue when operating in a disturbed reactive or a turbulent business environment. The societal marketing concept, was found to be positively associated with company performance, and used as a 'pre-emptive' strategy by firms operating in a placid clustered environment. It would thus seem that a customer orientated strategy is more important in very turbulent environments, such as those after September 11th, 2001, than first thought. marketing consumer behavior
202	A systemic perspective of a customer relationship management solution for businesses / Bosse, Sebastian. January 2006 (has links) Dissertation (PhD)--University of Stellenbosch, 2006. / Bibliography. Also available via the Internet. Customer relations Consumer satisfaction
203	A systemic perspective of a customer relationship management solution for businesses / Bosse, Sebastian. January 2006 (has links) Dissertation (PhD)--University of Stellenbosch, 2006. / Bibliography. Also available via the Internet. Customer relations Consumer satisfaction
204	Knowledge of consumer rights and unfair and deceptive practices : a comaparison of older and younger consumers / Jones, Pamela Blythe, January 1990 (has links) Thesis (M.S.)--Virginia Polytechnic Institute and State University, 1990. / Vita. Abstract. Includes bibliographical references (leaves 248-253). Also available via the Internet. Consumer protection Consumers
205	Prestige seeking consumer behavior and evaluative criteria of premium brand jeans / Bell, Meagon M. January 1900 (has links) Thesis (M.S.)--Oregon State University, 2008. / Printout. Includes bibliographical references (leaves 64-67). Also available on the World Wide Web. Jeans (Clothing) Consumer behavior
206	Consumer self-concept and retail store loyalty : the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores / Rocereto, Joseph F. Suri, Rajneesh. January 2007 (has links) Thesis (Ph.D.)--Drexel University, 2007. / Includes abstract and vita. Includes bibliographical references (leaves 130-144). Business. Marketing. Consumer behavior.
207	The concept of routinization and its effects on marketing variables Brotherton, Timothy Paul. January 2001 (has links) (PDF) Thesis (Ph.D.)--University of Alabama, 2001. / Includes bibliographical references (leaves 95-100). Consumer behavior. Marketing.
208	Characterizing the habitual dimension of consumer behavior the formation and persistence of habitual behavior patterns / Knight, Susan J. January 1999 (has links) (PDF) Thesis (Ph.D.)--University of California, Irvine, 1999. / Includes bibliographical references (leaves 145-157). Consumer behavior. Habit.
209	The impact of national culture on the planning and purchase-consumption behaviour of international leisure travellers / Ahn, Inja. January 2005 (has links) Thesis (Ph. D.)--University of New South Wales, 2005. / Also available online. Culture Consumer behavior. Travel
210	Shelter in the storm : business turmoil and marketing strategy effectiveness / Lewandowska, Aleksandra. January 2004 (has links) Thesis (Ph.D.)--Murdoch University, 2004. / Thesis submitted to the Division of Arts. Bibliography: leaves 154-189. Marketing. Consumer behavior.

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