Darbo tikslas Įvertinti pacientų lojalumą Panevėžio privačioms pirminės sveikatos priežiūros įstaigoms. Uždaviniai: 1.Įvertinti pacientų požiūrį į lojalumą pirminės sveikatos priežiūros įstaigoms. 2.Nustatyti pacientų lojalumo Panevėžio miesto privačioms pirminės sveikatos priežiūros įstaigoms lygius. 3.Nustatyti pacientų lojalumą Panevėžio miesto privačioms pirminės sveikatos priežiūros įstaigoms sąlygojančius veiksnius. / Aim of Study: To evaluate the patients’ loyalty to the private primary health care institutions in Panevezys. Objectives: 1.To evaluate patients’ attitude towards the loyalty to the primary health care institutions. 2.To establish the levels of patients’ loyalty to the private primary health care institutions. 3.To identify the factors influencing patients’ loyalty to the private primary health care institutions in Panevezys.

Thesis (Ph.D.)--McMaster University, 2003. / Advisor: Peter J. Kuhn. Includes bibliographical references. Also available via World Wide Web.

Thesis (doctoral) - Otto Beisheim School of Management, Vallendar, 2006. / Includes bibliographical references (p. [271]-309).

Thesis (MPhil (Information Science))--University of Stellenbosch, 2005. / ENGLISH ABSTRACT: Loyalty programmes have become very popular over the last 10 years and many businesses have chosen to implement such programmes to support their marketing strategies. Fundamental to the functioning and success of such loyalty programmes is the ability to gather, process, analyse and apply information regarding a business' customers. Such information is generated through customers' interactions with the programme and the business to which it is linked, as well as the various services and their providers that make up the programme. The aim of this research project is to investigate the question of whether an information-oriented strategy, based on the principles and paradigm of loyalty manifest in the global phenomenon of loyalty programmes, can deliver value to a business adopting them. In the process of the investigation, the primacy of information as the source of value for any business in the new economy will be discussed. This will be transposed onto the argument that the customer is the source of revenue generation and drives the flow of value in a business system. The results of these two streams of argument will show how the synergy between customers and their information, through the lens of loyalty economics, can be translated into business value with the achievement of core business objectives, i.e. sustainable revenue, growth, profit and competitive advantage. Evidence of these contentions will be provided by presenting and analysing local and international loyalty programmes as case studies manifesting this approach. In conclusion, the various findings of the research will be synthesised in the context of existing, sound business, customer, and information and knowledge management theory to derive an information oriented model of loyalty. This model is intended to be a strategic framework which a business can apply to provide insight into their decision making and assist in the achievement of their objectives. In further research beyond the limits of this paper, the model is intended to be tested. In application, the validated model's purpose will be to introduce to businesses and their leadership the paradigm of loyalty as a strategic tool. Furthermore, the model could be used as a foundation to assist in the creation, evaluation and development of loyalty programmes and their business implications in practice. / AFRIKAANSE OPSOMMING: In die afgelope 10 jaar het lojaliteitsprogramme baie populer geword en baie besighede het verkies om sulke programme te implementeer om sodoende hulle bemarkingsstrategie te ondersteun. Die grondslag vir die funksionering en sukses van sulke lojaliteitsprogramme is die vermoe om informasie oor klante te versamel, te verwerk, te ontleed en toe te pas. Sulke informasie word gegenereer deur die klante se interaksie met die programme en die besigheid waaraan die program verbind is, asook die verskeie dienste en diensverskaffers waaruit die programme bestaan. Die doel van hierdie navorsingsprojek is om ondersoek in te stel na die vraag of 'n informasie georienteerde benadering, gegrond op die basis van lojaliteit, gemanifesteer in die wereldwye verskynsel van lojaliteitsprogramme, waarde kan toevoeg vir besighede wat hulle aanneem. Die belang van informasie as die bron van waarde vir enige besigheid in die nuwe ekonomie sal as deel van die ondersoek bespreek word. Dit sal saamgevat word in die argument dat die klant die bron is van inkomstegenerasie en dat die klant die vloei van waarde in 'n besigheidsisteem dryf. Die resultate van hierdie twee argumentlyne sal aantoon hoe die sinergie tussen die klante en hulle informasie, deur die lens van lojaliteitsekonomie, bydra to besigheidswaarde deur die bereiking van kern besigheidsdoelwitte, bv. volhoubare inkomste, groei, wins en mededingende voordeel. Bewyse van hierdie stellings sal verskaf word deur plaaslike en internasionale lojaliteits programme te beskryf en ontleed as gevallestudies wat hierdie benadering weerspieel. Ten slotte sal die verskillende bevindings van die navorsing saamgevat word in die konteks van bestaande, goeie besigheids-, klante- en informasie en kennisbestuur ten einde 'n informasie georienteerde lojaliteitsmodel te skep. Hierdie model se doel is om 'n strategiese raamwerk te skep wat 'n besigheid kan toepas om insig te gee in strategiese besluite en om doelwitte te bereik. In verdere ondersoek buite die bestek van hierdie werkstuk sal die model getoets word. In toepassing is die gevalideerde model se doel om besighede en hulle leiers bekend te stel aan die paradigma van lojaliteit as 'n strategiese hulpmiddel. Verder kan die model gebruik word as grondslag vir die skepping, evaluering en uitbreiding van lojaliteitsprogramme en hulle besigheidsimplikasies in die praktyk.

The theoretical part of diploma thesis "Consumer loyalty - competitive advantage of travel agencies" is focused on specification of tourism product and the main differences in goods and services. This part also deals with principles of loyalty and motivation programmes and includes marketing view of particular forms of sales promotions. The practical part is based on analysis of loyalty and motivation programmes aplicated by travel agencies in the market of the Czech republic during the period under consideration (june 2007 - september 2008). Practical part is also focused on marketing research concentrated on relation between consumers and travel agencies, their knowledge of existing loyalty and motivation programmes and demonstration of theirs effectivity.

This thesis focuses on the need for and the benefits of customer loyalty programs within the framework of the B2B sector. Furthermore, the thesis highlights the need to work with existing customers to enable a more profitable and prosperous business relationship for both parties. The thesis begins with both positives and negatives of implementing a loyalty program and the associated obstacles and costs. Moreover, the thesis documents the benefits of increased cooperation with existing customers/clients to enable better revenue streams/returns for minimal investment and time as opposed to sourcing new clients/revenues streams which in turn demands greater investment and time for potentially lesser returns. This is clearly documented and substantiated within the thesis via use of the Tork loyalty program along with suggested alternatives and amendments to improve effectiveness, efficiency and profitability of client relationships.

I takt med den digitala revolutionen som musikindustrin genomgått, har frågor angående hur musikfans online blir lojala mot artister framgått och skapat ämne för diskussion. Syftet med denna uppsats är att utveckla en djupare förståelse för hur musikfans online skapar varumärkeslojalitet genom gemensamt engagemang. Studien har genomförts utifrån en kvalitativ metod med en abduktiv forskningsansats. Nio kvalitativa intervjuer samt en fokusgrupp innehållande sju deltagare har genomförts för att ge svar på forskningsfrågorna. Utifrån studiens empiri och analys kunde det fastställas huruvida musikfans är en betydande faktor i marknadsföringen av en artist. Analysen kommer även fram till huruvida musikfans existerar samt beter sig i en online miljö. Studien visar att musikfans genom gemensamma engagemang kan skapa och stärka varumärkeslojalitet. Vilka faktorer som påverkar musikfans interaktioner som leder till engagemang diskuteras i mer detalj i den avslutande slutsatsen. / The rise of social media has given birth to new marketing means and in the music industry different ways to make fans engage with artist content. Thus, marketers are in need to understand the new way fans engage with artists and other fans. The purpose of this study is to examine how music fans online engage with other fans and how this correlates to the creation of brand loyalty towards artists. The study aims to provide new insight from brands and marketers in how they can improve their strategies towards the creation of brand loyalty. The study's empirical data is based on single interviews and a focus group which have been based on qualitative methods. The study indicates that music fans play an important role in how an artist's music is distributed and engaged with. Furthermore, the findings show a correlation between music fans engagement with other music fans and the creation of loyalty towards an artist. Finally the study shows ways a fan is created and what method could be used for future researchers on the subject. We propose that further research needs to be conducted where more specific fan groups are examined as well as how interactions and engagement differs between generations.

The subject of this diploma thesis is the creation of loyalty program for Assistcar, s.r.o. This company offers extensive services in the auto repair industry and the loyalty program is what the company is missing. The diploma thesis contains a theoretical, analytical and practical part. In the first part the theoretical basis is elaborated, which is necessary for the correct creation of the loyalty program. The analytical part consists of an analysis of available and functioning loyalty programs. Further analysis of competitive programs and the whole business. The practical part includes the creation of a specific loyalty program for the company.

Purpose - This study's purpose is to compile literature on consumer behaviour, brand loyalty and equity and to investigate how the ongoing COVID-19 pandemic have affected consumer behaviours, brand loyalty and equity in Sweden.Design/methodology/approach - A theoretical framework was formed by three main concepts, consumer behaviours, brand loyalty and equity. To collect empirical evidence, two qualitative methods were used: (1) semi structured interviews and (2) a focus group. The data manifesto was assessed using manifesto analysis of qualitative data according to Granheim & Lundmans’ (2004) framework. The theoretical framework was used in the analysis and coding of the data.Findings - COVID-19 has brought immediate effects on consumer behaviours such as pent-up demands and embracing digital technology. Brands facing the challenges of adapting to the current environment in order to satisfy current consumers and secure brand loyalty. In this context, most of the companies start developing brand equity online, including online services and digital advertisements. Offline servicescapes have also been changed to fit the current regulations.Research limitations/implications - Quantitative research can be done nationwide to generate a more complete understanding of the whole Swedish market.Originality/value - This study contributes to the literature observing the changes in consumer behaviours, brand loyalty and brand equity during the pandemic period in the Swedish market. Furthermore, the research analyses the relationships among these changes to find the pattern.Keywords - Consumer behaviour, Consumer habits, Customer experience, Brand loyalty, Brand equity, COVID-19 Pandemic.

Brand loyalty has been studied extensively in consumer-brand relationship literature. However, the negative side of these relationships has not been studied to the same degree. This paper starts with Court et al.’s (2009) loyalty loop as part of the consumer decision journey and proposes that consumers may stop being loyal to a brand due to various circumstances.The authors propose a negative view of the loyalty loop, the disloyalty loop, exist, in which consumers become disloyal. Furthermore, the authors conducted this study in order to find out if this relationship exists, the disloyalty loop, within the framework of social media platforms, i.e. applications who allow communication among users over the Internet. These platforms should not solely be seen as online communication tools, but as brands themselves.Semi-structured interviews with social media users were conducted showing that consumers can navigate between the loyalty and disloyalty loops, and even exit the brand relationship completely. These findings indicate that consumers’ brand loyalty should not be taken for granted, and service failures may cause them to reduce their patronage, abandon the brand, and even influence other consumers negatively through word-of-mouth.