A business activity generates both negative and positive externality simultaneously for both the environment and the society. The basic idea is to minimize the negative externality and generate more positive externality.Expectations of the society towards businesses have grown tremendously during the past few decades, the stress is upon a socially, environmentally and legally responsible businesses. Organizations have responded to this expectation by indulging in a set of activities which are termed as Corporate Social Responsibility, but that has not been enough, businesses cannot resolve social and environmental problems of the society unless they know where to focus and what is the strategy to become better businesses and yet not be criticized. The need is to utilize a firm‘s resources in the most effective manner. Thus, strategic CSR comes in as a solution for better performance.Strategic CSR began the evolution of more responsible and favorable businesses in terms of societal pressures and expectations. In our research, we have tried to develop a framework which when incorporated with the CSR concept helps make more strategic sense to the firm, so that it benefits not only the society but also the firm itself. The research builds a strategic framework and analyses in light of it the CSR activities of three major retail companies namely, IKEA, Starbucks and H&M.The EFQM model which is a self assessment tool for organizations has been incorporated with CSR to make it a strategic assessment framework. This has been a new concept, and has proven quite effective in assessing the strategies and outcomes regarding CSR of the three companies being used as examples.

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The thesis aims to propose a form of implementation of the Balanced Scorecard method to management of a company in the field of nanotechnology. In the context of implementation of the Balanced Scorecard the thesis uses analysis of corporate activities through self-assessment based on EFQM Model Excellence. Theoretical parts of the thesis focus on defining strategic and financial analysis, EFQM Model Excellence and Balanced Scorecard. Following parts of the thesis are dedicated to practical implementation of the method into a particular company in the nanotechnology sector using strategic and financial analysis tools and EFQM excellence model.

Sobková, S. Evulation of a company performance. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis is focused on evaluation of performance of two agricultural holdings with the purpose of subsequent comparison for the whole sector. Both financial and non-financial methods are used to assess performance. The financial approaches used the financial analysis and the non -financial approaches were used by Weckert's analysis and EFQM excellence model. This work is divided into two parts. The first part describes theoretical concepts, which are subsequently used in the second part of the thesis entitled "Custom work". In their own work, individual companies are introduced and the above methods are applied. Based on the results of these methods, proposals are made for increasing the efficiency of companies and generalizing approaches for the whole sector.

This master`s thesis is focused on performance evaluation of SRP Ltd. company while Model START was applied. The first part of the thesis contains theory of the evaluation of business performance using of Model START based on the EFQM Excellence Model. The next part deals with the evaluation of current situation of the company and the evaluation of questionnaire. Suggestions for performance improvement are provided at the end of the thesis.

The diploma thesis describes the performance evaluation of the organization according to model Start plus. The first part of the thesis is focused on the theoretical description of methods, which are used to evaluate performance of the organization. The second part of thesis describes analysis of the organization evaluation using multi-criteria model Start plus. Base on the findings, each criteria is rated and then strengths and areas for possible improvement are identified.

This master´s thesis focuses on the assessment of the financial and business performance of the company SVITAP J. H. J. spol. s r. o. by using the methods of benchmarking. First part of the work provides a theoretical background for the issue. The second part of the thesis contains instroduction of the company and situational analysis of the company. In the main part of the thesis is the acutal benchmarking of the company with selected competitors. On top of that I present possible recommendations for the selected company in order to enhance or even eliminate identified weaknesses.