Made available in DSpace on 2015-04-14T14:23:28Z (GMT). No. of bitstreams: 1 446165.pdf: 2788540 bytes, checksum: c9f4e8649fa2fe4b7b7944bd7d5d68ae (MD5) Previous issue date: 2013-01-10 / The contemporary view of skills for work emphasizes the development of "being", "doing" and "knowing", i.e., to have theoretical knowledge does not mean to be competent. Given this approach, this thesis aims at contribute to the improvement of the education at lato sensu post-graduation in marketing, aiming at the development of the contemporary marketing manager to perform a good job. Good work is the exercise of an activity that spans excellent technical quality, which is delivered with ethics and environmental responsibility. It also has to be engaging and pleasant. To achieve this goal, theoretical knowledge was sought in different fields of knowledge, establishing a dialogue with authors of the multidisciplinary field of education, positive psychology, business management and marketing. In order to further investigate, there was an empirical research with academic coordinators of most traditional marketing post-graduation courses in Brazil's as well as in-depth interviews with marketing managers graduated in these courses. The data analysis allowed tracing the route of learning in contemporary marketing manager. It also allowed the identification of elements that constitute the construction of their knowledge. The final considerations of the study emphasize the importance of improving social and emotional abilities of students and professionals to reach higher levels of personal achievement, success in career and to perform a good job / A vis?o contempor?nea de compet?ncias para o trabalho ressalta o desenvolvimento do "ser", do "fazer" e do "conhecer", ou seja, possuir conhecimentos te?ricos n?o significa ser competente. Diante desta abordagem, esta tese tem como objetivo contribuir para o aprimoramento da educa??o dos programas de p?s-gradua??o lato sensu em marketing, visando ao desenvolvimento da pessoa do gestor em marketing contempor?neo para a realiza??o de um bom trabalho. O bom trabalho ? o exerc?cio de uma atividade que abranja excelente qualidade t?cnica, que seja realizado com ?tica e responsabilidade socioambiental, que seja envolvente, agrad?vel e que propicie prazer para a pessoa. Para atingir esse objetivo, buscou-se conhecimentos te?ricos em diferentes campos do saber, estabelecendo um di?logo multidisciplinar com autores do campo da educa??o, psicologia positiva, gest?o empresarial e marketing. A fim de aprofundar a investiga??o, realizou-se uma pesquisa emp?rica com coordenadores acad?micos dos cursos de p?s-gradua??o lato sensu em marketing mais tradicionais do Brasil, assim como entrevistas em profundidade com gestores de marketing egressos desses cursos. A an?lise dos dados permitiu tra?ar a rota de aprendizagem do gestor em marketing contempor?neo, assim como identificar os elementos que constituem a constru??o dos seus saberes. As considera??es finais do estudo destacam a import?ncia de aprimorar habilidades sociais e emocionais de estudantes e profissionais para atingirem graus mais elevados de realiza??o pessoal, de sucesso na carreira e o exerc?cio de um bom trabalho