- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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企業形象建造模式與其在管理上之應用曾怡禎, ZENG, YI-ZHEN Unknown Date (has links)
乙冊，六萬字，計分七章。
第一章 緒論：問題陳述與研究動機、目的、架構。
第二章 個案工作：AVIS租車公司。
第三章 基要概念的引介：傳播模式，認知作用，形象與定位和行為調適。
第四章 企業形象建造模式和解說。
第五章 實例與應用之舉隔。
第六章 形象整飾方法。
第七章 結論。
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