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Editorial

Many people assume that editorial cartoons are easily understood by the bulk of the population. For this reason, editorial cartoons are often used as teaching materials in the classroom. Recent research, however, raises doubts as to the effectiveness of this practice. Investigations by Bedient (1971) and DeSousa & Medhurst (1982) determined that the majority of students (grade 5 through college) could not interpret editorial cartoons. These investigators went on to suggest that a logical next step would be to determine if editorial cartoon literacy can be taught. The cognitive style of the participants was examined to determine if the different teaching strategies were differentially effective vis-a-vis field dependence and field independence. Two presentations (treatments) were designed to model methods of reading editorial cartoons. The Whole Cartoon Analysis presented 25 editorial cartoons along with a 100-200 word interpretation of each cartoon. The Parse Analysis Treatment was accomplished in three steps rather than the one for the Whole method. In step one, the whole cartoon is presented with a short gloss of the meaning. In step two all of the cartoon is visually suppressed except for one visual meaning element. This element of the cartoon is discussed and then the next element of the cartoon is added, and so on until the entire cartoon is back on the screen at which point the overall meaning is discussed. The dependent variable of the investigation was the two-part Editorial Cartoon Interpretation Task. Part A asked each participant to enumerate the symbols in the cartoon and define them as to meaning. Part B asked the participant to write a short thematic interpretation of the cartoon. A two-way Analysis of Variance on the data revealed no significant differences in either the main effects or the interaction. / Ed. D.

Esta tesis analiza los alcances, limitaciones y posibilidades de tres proyectos cartoneros escolares: Efraín y Enrique Cartoneros del colegio Trilce, Chuskapalavra Cartonera de la casa de aprendizajes Árbol de Sueños y La Ingeniosa Cartonera del colegio alternativo José Antonio Encinas Franco. Por un lado, examina sus propuestas frente a las problemáticas de funcionamiento de la industria editorial hegemónica neoliberal en el Perú y la enseñanza de Literatura en la escuela. Por otro lado, propone que, con sus diferencias, estas editoriales cartoneras escolares representan una posibilidad de diálogo entre lo canónico y lo marginal, pues abren caminos alternativos de acercamiento a la cultura, la literatura, la lectura y la escritura mediante la activación de una circulación periférica. / Tesis

La calidad en las empresas editoras de libros en la ciudad de Lima es escaso porque no cuentan con un sistema de Gestión de Calidad. El propósito de la investigación es identificar el nivel de cumplimiento de los nueve factores del TQM en las empresas Editoras de Libros en Lima Metropolitana. La presente investigación del tipo descriptivo, realizada en la ciudad de Lima durante el mes de Mayo de 2015 es el análisis de los nueve factores para la implementación de La Administración de la Calidad Total, como el compromiso de la Alta Gerencia, el Planeamiento de la Calidad, Auditoría y Evaluación de la Calidad, Diseño del Producto, Gestión de la Calidad del Proveedor, Control y Mejoramiento del Proceso, Educación y Entrenamiento, Círculos de Calidad y Enfoque hacia la satisfacción del Cliente. Para dicho efecto se toma como base el estudio realizado por Benzaquen (2013) La metodología empleada, fue un estudio cuantitativo, mediante encuestas realizadas a los gerentes, dueños o funcionarios de primer nivel jerárquico, se verificó que las Editoriales de Libros de Lima Metropolitana no cuentan con Sistemas Integrado de Calidad. De la información obtenida de la SUNAT y la Cámara Comercio de Lima pudo definirse la población y se estableció que existen 188 Editoriales de Libros en Lima Metropolitana, la muestra tomada para las encuestas es de 160 empresas. Del resultado principal de la investigación se concluye que, al no haberse implementado la administración de la calidad total en las Editoras de Libros de Lima Metropolitana las diferentes áreas de estas organizaciones se ven afectadas por no poseer lineamientos de acuerdo al TQM. Como conclusión principal se puede afirmar que las editoriales de libros en la ciudad de Lima Metropolitana no tienen implementado Sistemas de Gestión de Calidad, lo que origina que en la mayoría de los casos sus productos sean de baja calidad y se generen mayores costos de producción y menor rentabilidad para las empresas de este sector / The quality in books publishing companies in the city of Lima is poor because they lack a system of Quality Management. The purpose of the research is to identify the level of compliance of the nine factors of TQM in the Book publishers in Metropolitan Lima. The present type of research descriptive in Lima during the month of May 2015 analyzed the nine factors for the administration and implementation of the Total Quality Management , as the commitment of senior management, the Planning Quality Audit and Quality Assessment, Product Design, Management Supplier Quality Control and Process Improvement, Education and Training, Quality Circles and Focus on customer satisfaction. To this effect is taken based on the study by Benzaquen (2013). The methodology used , convenience design research, was determined to make a quantitative study surveys conducted by managers or owners or officials first hierarchical level, it was verified that the publishers of Lima Metropolitan Books do not have Integrated Quality Systems . Information obtained from the tax system and the Lima Chamber of Commerce could be defined population and established that there are 188 publishers Books in Metropolitan Lima, the sample taken for surveys is 160 companies. The main result of the investigation it is concluded that the administration of total quality in book publishing Metropolitan Lima different areas of these organizations have implemented are affected by not having guidelines or policies of quality management. As a conclusion it can be said that the Book publishers in Metropolitan Lima do not have implemented quality management systems, which originates that in most cases their products are of low quality and generate higher production costs and lower profitability for companies in this sector

Användandet av molnbaserade språkmodeller blir allt vanligare i takt med att de blir mer tillgängliga, och deras kapacitet att bearbeta och generera text förbättras ständigt. Men för användare och organisationer som arbetar med känslig information uppstår en utmaning, eftersom all data som behandlas av dessa modeller överförs till serveroperatören. I och med detta växer behovet av så kallade On-Premisemodeller, som kan köras lokalt på en användares eller organisations egna servrar. Därför ämnar detta projekt till att identifiera, testa och jämföra flera on-premise-språkmodeller med inriktning på textbehandling. Detta inkluderar uppgifter som att upptäcka fel i stavning, grammatik och bruk av skiljetecken, samt att analysera språkanvändning. Projektet innebar att söka efter modeller på hemsidan HuggingFace.co som hanterar både svenska och engelska och sedan implementera dem på olika AWS EC2-instanser. Efter en inledande granskning av flera modeller, identifierades två särskilt lovande alternativ, Viking och GPT-SW3, som var tillräckligt kapabla att genomföra de mer avancerade sorters tester. De utvalda modellerna genomgick en omfattande process av prompt-engineering för att optimera deras prestanda och maximera deras förmåga att demonstrera sin kompetens. Efter detta skapades standardiserade tester för grammatik, stavning och bruk av skiljetecken, samt översättning. Dessutom skapades mer avancerade tester som inkluderade omstrukturering av text, samt förenkling och anpassning av texter till en specifik persona. Resultaten av dessa tester visade att båda prövade modeller hade god förmåga att korrigera fel i stavning, grammatik, och bruk av skiljetecken i texter, samt översättning av texter. GPT-SW3 visade även god förmåga i personatesterna, medan modellen Viking inte var kapabel till att genomföra denna sorts behandling av texter. Parallellt med testandet av språkmodellerna utvecklades ett skript för att analysera hårdvarans prestanda och kostnad under exekveringen av språkmodellerna. Detta skript kördes på flera olika AWS EC2-instanser, var och en utrustad med olika typer av hårdvara. Prestationerna från de olika instanserna jämfördes, och resultaten visade att körning av modellerna på Inferentia2chip gav den bästa prestandan och den lägsta kostnaden per genererat ord, fastän denna hårdvara hade den högsta timkostnaden. Alla CPUinstanser som testades presterade betydligt sämre än GPU-instansen, men var markant billigare att hyra per timme. Detta kan vara en fördel för on-demand-applikationer där kostnadseffektivitet prioriteras. / The use of cloud-based language models is becoming increasingly common as they become more accessible, and their capabilities to process and generate text are continually improving. However, a challenge arises for users and organizations handling sensitive data because all processed data is transmitted to the server operator. As a result, there’s a growing need for so-called On-Premise models, which can be operated locally on the servers of a user or organization. This project aims to identify, test, and compare several on-premise language models, "Focusing on tasks such as detecting errors in spelling, grammar, and punctuation, as well as analyzing language usage. The project involved searching for models that support both Swedish and English on the website Huggingface.co and implementing them on various AWS EC2 instances. After an initial assessment, two particularly promising models, Viking and GPT-SW3, were identified as capable enough for more detailed testing. The selected models underwent an extensive prompt-engineering process to optimize their performance and maximize their ability to demonstrate their capabilities. Following this, standardized tests for grammar, spelling, punctuation, and translation were developed. Additionally,more advanced tests were designed, including restructuring, simplifying, and adapting texts to specific personas. The results from the tests showed that both tested models had high proficiency in correcting errors regarding spelling, grammar, and punctuation, and in translating texts between Swedish and English. GPT-SW3 had high proficiency in rewriting texts to use other styles, such as using formal or simplistic language, while the Viking model had no proficiency in achieving these types of tasks. Concurrently with the model testing, a script was developed to analyze the performance and costs of the hardware during the model executions. This script was implemented on several AWS EC2 instances, each equipped with different hardware types. The performance of these instances was compared, and the results showed that running the models on the Inferentia2 chip offered the best performance and the lowest cost per generated word, despite having the highest hourly rental cost. All CPU instances tested performed significantly worse than the GPU instance but were a lot cheaper to rent per hour. This could be advantageous for on-demand applications where cost efficiency is a priority.

This problem's investigation deals with gauging the artistic influence, if any, pioneer editorial cartoonist John Knott had on his successors, Ficklen and McClanahan. Information was gathered through interviews and the pages of the Dallas Morning News. Organization is as follows: introduction, biography and art of Knott, biography and art of Ficklen, biography and art of McClanahan, summary and conclusion. The study found minimal artistic influence by Knott on the cartoons of Ficklen and McClanahan. Compared to Knott, Ficklen and McClanahan had different art backgrounds, cartoon styles, personal and political beliefs. Knott's successors admired different artists, drew during a different editorial page emphasis and had more freedom in cartoon selection than Knott did. Neither Ficklen nor McClanahan listed Knott as an artistic influence.

Made available in DSpace on 2016-04-28T18:23:47Z (GMT). No. of bitstreams: 1 Ivone Hiromi Oda.pdf: 566253 bytes, checksum: 264fe70c61b800e4a6a973d84c551540 (MD5) Previous issue date: 2008-06-23 / The present study is a social semiotic account of a newspaper editorial, which draws on both Halliday s (1985, 1994) Systemic Functional Linguistics and Fairclough s Critical Discourse Analysis. Of particular interest is the persuasion explicit or implicit present in an editorial from the Brazilian newspaper Folha de S.Paulo. The aim of a critical linguistic analysis of a text is to unfold the meanings hidden in its lexical, semantic, syntactic structures as they gradually mediate the general meaning, and to observe how these meanings help to build its ideological content. As Fairclough (1989: 1) states, consciousness is the first step towards emancipation ; he also notes how differences in style or textual strategies in these texts suggest a voice , characteristic of the newspaper in which they are published. What distinguishes the editorial is not the values-and-beliefs offered, but the use of textual strategies that accentuates the act of speech of values-and-beliefs offered, he adds. There are always different ways to say the same thing, and these ways are not accidental alternatives: differences in expression bring ideological distinctions and so bring differences in representation. Thus, I examine an editorial taking into account the pragmatic dimension of this genre, which involves the notion of frame, as a framework that contains the question of intertext in itself, and therefore the notions of reported speech; of crypt-argumentation or secret argumentation; and of footing. The latter heralds the author´s position through the concept of appraisal, which involves the notion of tokens of attitude. The analysis, having these theoretical supports as background, will apply the proposal of fallacies and enthymemes in argumentation, by Lauerbach (2007) and by Toulmin (1958) respectively. And, based on evaluative dimensions by Lemke (1998), I will check (a) the linguistic nature of evaluation within such text; (b) the lexico-grammatical items that express this evaluation; and (c) how (a) and (b) concur for construing the editorial argumentations and, in last instance, for building discourse persuasion within this text / O presente estudo, de caráter semiótico-social, na esteira da Lingüística Sistêmico- Funcional de Halliday (1985, 1994) e seus colaboradores, enfoca o gênero editorial jornalístico no jornal Folha de S.Paulo, do ponto de vista da análise crítica do discurso, examinando a persuasão explícita e implícita presentes na interação através da escrita. A meta de uma análise lingüística crítica de um texto é desemaranhar os significados ocultos em suas estruturas lexicais, semânticas e sintáticas conforme elas gradualmente mediam o significado geral, e ver como esses significados ajudam a construir o conteúdo ideológico, de tal forma que, em última instância, esse conteúdo seja não somente captado, mas também conquistado; como Fairclough (1989: 1) diz, a consciência é o primeiro passo em direção da emancipação . O editorial difere em seu estilo ou estratégias textuais e sugere uma voz característica para um determinado jornal, segundo o autor. O que distingue o editorial não é a oferta de valores e crenças, mas o emprego de estratégias textuais que salientam o ato de fala de oferta de valores e crenças, continua ele. Há sempre modos diferentes de dizer a mesma coisa, e esses modos não são alternativas acidentais: diferenças em expressão trazem distinções ideológicas (e assim diferenças de representação). Assim, examino o editorial considerando a dimensão pragmática desse gênero, o que envolve a noção de enquadre (frame), como um arcabouço que contém em si a questão do intertexto e, conseqüentemente, do discurso relatado; da cripto-argumentação ou argumentação secreta; do alinhamento, que traz consigo o posicionamento do autor através do conceito de avaliatividade (appraisal), que envolve a noção de tokens de atitude. A análise, tendo esse apoio teórico como pano de fundo, aplicará a proposta sobre o uso de falácias e entimemas na argumentação, de Lauerbach (2007) e de Toulmin (1958), e com base nas dimensões avaliativas, de Lemke (1998), verificará: (a) a natureza lingüística da avaliação contida nesse texto; (b) os itens léxico-gramaticais que expressam essa avaliação; e (c) como (a) e (b) concorrem para a construção da argumentação do editorial e, em última instância, para a persuasão discursiva contida nesse texto

Made available in DSpace on 2016-04-28T18:24:11Z (GMT). No. of bitstreams: 1 Moises Goncalves de Oliveira.pdf: 201274 bytes, checksum: 2101dff89a26e7f6899c2157f99192df (MD5) Previous issue date: 2009-08-17 / Secretaria da Educação do Estado de São Paulo / In recent years in Brazil, there has been growing interest in questions related to reading, literacy and all the social changes resulting from these practices in the field of critical linguistics. There is, however, still a huge field to be exploited in this area. Reading and writing are the basis for making a critical reading of the world, and the process of the awareness of citizen s rights and duties starts from reading and writing. According to Fowler (1991), all aspects of linguistic structure (lexical decisions, syntactic choices, etc) contain ideological meaning. All institutions are socially, economically and politically located, and anything that is either said or written about the world is made from a particular ideological position. The present study makes a critical textual analysis of a newspaper editorial from the Folha de São Paulo, Endless Outrages , published on September 19th, 2006, using Halliday s Systemic Functional Linguistics (SFL) and the following resources and discursive strategies: (a) the concepts of phallacy and enthymeme presented by Lauerbach (2007); (b) information smuggling' proposed by Luchjenbroers & Aldridge, (2007); (c) frames according to Bednarek (2005); (d) crypto-argumentation by Kitis, E. & Milapides, M. (1996), (e) the dog-whistle strategy, Coffin & O Halloran (2006) and (f) reported discourse (LAUERBACH, 2006). The findings suggest that the text, using such resources and strategies, aims at convincing the reader, in an implied way, to accept the fact that the President was to blame for the events described, without, however, impairing the newspaper s impartiality / Nos últimos anos, no Brasil, tem havido uma preocupação singular com as questões de leitura, letramento e a mudança social advinda dessas práticas dentro do campo da linguística crítica. No entanto, ainda há um vasto campo a ser trabalhado nessa área. A leitura e a escrita são a base para uma leitura crítica do mundo. É a partir delas que se inicia o processo de consciência dos direitos e deveres do cidadão. Assim, segundo Fowler (1991), qualquer aspecto da estrutura linguística - seleção lexical, opção sintática, etc. - carrega significação ideológica. Todos têm sua razão de ser. As instituições estão situadas, social, econômica e politicamente e qualquer coisa que é dita ou escrita sobre o mundo, é articulada de uma posição ideologicamente particular. Esse estudo faz uma análise crítica textual de um editorial jornalístico da Folha de São Paulo sob o título Desmandos sem fim do dia 19.09.2006, com base na Linguística Sistêmico-Funcional (LSF) de Halliday M. (1985, 1994) calcado, ainda, nos seguintes recursos e estratégias discursivas: (a) conceito de falácia e entimema apresentado por Lauerbach (2007); (b) contrabando de Informação proposto por Luchjenbroers & Aldridge, (2007); (c) enquadre (frames) proposto por Bednarek (2005); (d) crypto-argumentação de Kitis, E. & Milapides, M. (1996), (e) dog-whistle politics , Coffin & O Halloran (2006) e (f) o discurso relatado (Lauerbach, 2006). A análise permitiu concluir que o texto servindo-se de tais recursos e estratégias, tem como objetivo convencer o leitor, de forma implícita, a aceitar a culpabilidade do presidente Lula sobre as ocorrências descritas sem, contudo, comprometer a imparcialidade do jornal