Submitted by Maria Medeiros (maria.dilva1@ufcg.edu.br) on 2018-08-03T13:15:05Z No. of bitstreams: 1 ISABELLE COSTA PEREIRA - DISSERTAÇÃO (PPGCS) 2013.pdf: 1248866 bytes, checksum: 1bdb7e92aa09b0c59a6a0f2387119ce1 (MD5) / Made available in DSpace on 2018-08-03T13:15:05Z (GMT). No. of bitstreams: 1 ISABELLE COSTA PEREIRA - DISSERTAÇÃO (PPGCS) 2013.pdf: 1248866 bytes, checksum: 1bdb7e92aa09b0c59a6a0f2387119ce1 (MD5) Previous issue date: 2013 / Esta pesquisa tem por objetivo entender como se caracteriza a relação de líderes comunitários com políticos em bairros periféricos da cidade de Campina Grande-PB. Trata-se de lançar um olhar particular sobre líderes representantes de entidades associativas que vivenciam o apoio a grupos políticos ora tornando personagens principais de atividades de Campanha Eleitoral dentro do bairro, ora demonstrando seu apoio no cotidiano de suas entidades representativas. Intentamos, assim, compreender de que forma é construída e possibilitada essa rede de acessos e se essa relação provoca reconfigurações em modos de se fazer política na atualidade. A pesquisa de campo foi realizada nos bairros Ferraz e Belo Monte, na Cidade de Campina Grande-PB, utilizando-se de metodologias qualitativas, como a etnografia através de entrevistas e pesquisa participante, entendendo que só através dos métodos etnográficos seriamos capazes de interpretar os "bastidores da política". / This research aims to understand how the relationship between community leaders in the suburbs of Campina Grande - PB and politicians is characterized. We intend to have a glance over representative leaders of associative organizations who experience both supporting political groups becoming the main characters of Election Campaign activities within the neighborhood and demonstrating their support in their everyday representative organizations. We intent, thus to understand how the access network is built and enabled as well as if this relationship causes reconfigurations in ways of politics nowadays. The research was carried out in the neighborhoods of Ferraz and Belo Monte, Campina Grande - PB, by using qualitative methodologies, such as ethnography through interviews and participant research, we could conclude that only through these methods we would be able to interpret the "politics backstage”.

The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.

The main theme of this thesis is the relationship between media and politics in Great Britain mainly in the twentieth century. The research is based on the fact that dynamic post-war growth in technological and economical areas resulted in the development and mass expansion of new media, especially radio and television broadcasting. The main goal of the thesis is to analyze the transformation of British political environment and to verify the hypothesis arguing that this transformation was primarily caused by the development of new media. Changes in the British politics during the twentieth century are demonstrated especially by the election campaigns and methods of political communication. Another part of this work is also the brief analysis of the development of British mass media (press, radio and television) which provides an important context for achieving the stated objectives. The thesis is methodologically based on the research from fields of media history, political history and sociology which concentrates on political communication.

This diploma thesis deals with election campaigns in small municipalities in the context of the Czech Republic, respectively nine municipalities of Microregion of Jemnice, which were selected as a research sample. The work focuses mainly on the analysis of whether election campaigns in these municipalities can be met at all, or what form and character of they have. The subject of the research is also the question if we can meet a certain form of election campaign in those small municipalities where there are disputes about the development of the municipality. This qualitative case study mainly uses the deductive methodological approach, where the basic theoretical approaches and concepts of the researched issue are introduced, from which the specific goals related to the research of campaigns in the Czech municipal environment are proceeded. The analytical part of the thesis is based on an inquiry in selected municipalities of the mentioned microregion, where the semi-structured interviews with successful and unsuccessful candidates from the municipal elections last year, ie. 2018, were used primarily for data collection, analysis of public and virtual documents, community websites or newspaper and municipal newsletters, was used as well. The final part of the thesis then summarizes the partial...

The phenomenon of political marketing entered - together with democratic political competition - the Czech Republic after 1989. Together with parliamentary elections in 2006 a strong negative election campaigns appeared. The parliamentary elections in 2007 proved a stalemate and they launched a long period of political instability. An unusually sharp and mostly negative election campaign proceeded in the Czech Republic continuously during the years 2006 - 2010. For the first time foreign advisory firms prepared strategies for the biggest political parties - ČSSD and ODS. The election campaigns were characteristic not only of mass enter of negativism imported by the foreign consultants, but also of a great number of anonymous mocking and defamatory political advertisements, the customer and the payer of which was unknown and unable to find. The negative campaigns then introduced both the question of ethical limits in the election marketing and of the harmful influence of opaqueness in contracting and financing the campaigns. The thesis is dealing with regularities of political marketing which got control of Czech political scene in 2006 - 2010, and it formulates hypotheses about the possible effecs of negative, defamatory and mocking political campaigns on the environment of Czech public politics.

[EN] Cyberdemocracy tries to provide the basis for establishing improvements in democratic processes. Specifically, information and communication technologies are incorporated into policy decision-making. The objectives of cyberdemocracy are: to accomplish more direct citizen participation of the electorate in political decision-making; to develop greater fluidity of information and communication among citizens and their representatives so as to increase greater deliberation of the issues; and to enhance transparency and confidence amongst stakeholders and democratic actors. This thesis takes a new stance by assessing the situation of ideological discourse in our immediate environment, the specific case of the Valencian Community. The thesis analyses ideological discourse on the Internet (specifically in social media), from a sociolinguistic point of view, based on the idea that language may act as a democratic weapon. First of all, the premises of this research will be set up in the chapters related behind the thesis. We will discuss theoretical considerations in the areas of cyberdemocracy, corpus linguistics, sentiment analysis and appraisal theory. Secondly, in our empirical investigation, we will carry out discourse analysis into an election campaign in Twitter. We analyze anonymous Twitter accounts as well as the accounts of candidates and political parties expressing ideological messages ahead of the regional and local elections on May 24th, 2015. We consider whether the internet as tool can be used to predict the results of the vote by analyzing the volume of messages, by using sentiment analysis and opinion assessment (evaluation) of the tweets. In our analysis we develop a lexicon of political-ideological terminology as used on the social network Twitter by local political representatives and citizens of the Valencian Community. / [ES] La ciberdemocracia intenta establecer las bases de mejora en el proceso democrático. Se concreta en la incorporación de las tecnologías de la información y la comunicación a la vida política y entre sus objetivos se encuentran: hacer más directa la participación ciudadana en la toma de decisiones políticas con una mayor fluidez de información y comunicación entre la ciudadanía y sus representantes para aumentar la deliberación, así como aumentar la transparencia y confianza entre los actores democráticos. Lo novedoso con respecto al estado actual del tema reside en valorar la situación del discurso ideológico en nuestro entorno más inmediato, el caso concreto de la Comunidad Valenciana. Se trata de un análisis de la situación discursiva ideológica actual en internet, desde un punto de vista sociolingüístico, basándonos en el lenguaje como arma democrática de poder en la sociedad. El desarrollo de esta investigación se asentará, en una primera parte, en la contextualización teórica elaborada a partir de lo publicado hasta la fecha en materia de ciberdemocracia y, en una segunda parte, en el trabajo de campo: análisis del discurso en la precampaña electoral del fenómeno Twitter en cuentas anónimas, de candidatos y partidos políticos que expresan mensajes ideologizados de cara a las elecciones autonómicas y locales del 24 mayo de 2015 en la Comunidad Valenciana. Analizaremos si la herramienta de internet ha servido para prever los resultados de la votación a través de los resultados obtenidos mediante un análisis de volumen de los mensajes, un análisis de sentimientos y valoración de opinión (evaluativo) de los tweets y un lexicón de terminología político-ideológica del corpus lingüístico en la red social Twitter. / [CA] La ciberdemocràcia intenta establir les bases de millora en el procés democràtic. Es concreta en la incorporació de les tecnologies de la informació i la comunicació a la vida política i entre els seus objectius es troben: fer més directa la participació ciutadana en la presa de decisions polítiques amb una major fluïdesa d'informació i comunicació entre la ciutadania i els seus representants per augmentar la deliberació, així com augmentar la transparència i confiança entre els actors democràtics. La novetat respecte a l'estat actual del tema resideix en valorar la situació del discurs ideològic en el nostre entorn més immediat, el cas concret de la Comunitat Valenciana. Es tracta d'una anàlisi de la situació discursiva ideològica actual a internet, des d'un punt de vista sociolingüístic, basant-nos en el llenguatge com a arma democràtica de poder en la societat. El desenvolupament d'aquesta investigació s'assentarà, en una primera part, en la contextualització teòrica elaborada a partir del que es publica fins a la data en matèria de ciberdemocràcia i, en una segona part, en el treball de camp: anàlisi del discurs en la precampanya electoral del fenomen Twitter en comptes anònimes, de candidats i partits polítics que expressen missatges ideologitzats de cara a les eleccions autonòmiques i locals del 24 maig 2015 a la Comunitat Valenciana. Analitzarem si l'eina d'internet ha servit per preveure els resultats de la votació a través dels resultats obtinguts mitjançant una anàlisi de volum dels missatges, una anàlisi de sentiments i valoració d'opinió (avaluatiu) dels tweets i un lexicó de terminologia polític-ideológica del corpus lingüístic a la xarxa social Twitter. / Aparicio Moreno, JM. (2016). Ciberdemocracia: El poder del discurso político-ideológico en Twitter en el contexto de la Comunidad Valenciana [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/63469 / TESIS

Ce mémoire s'intéresse au phénomène du va-et-vient professionnel entre les médias et la politique et particulièrement aux anciens journalistes qui ont fait le saut en politique au Québec. On croit que ce rapprochement entre les deux professions a pour cause la médiatisation croissante de la vie politique. Pour s'adapter à ce nouveau contexte, les formations politiques ont dorénavant besoin d'acteurs politiques qui maîtrisent la logique des médias afin de contrôler le message et l'ordre du jour politique. On cherche donc à examiner, par le biais d'une analyse de contenu de 2159 articles publiés dans la presse écrite, si les anciens journalistes politiques ont été en mesure d'obtenir plus de visibilité et une couverture plus positive dans le cadre des élections provinciales de 2007, 2008, 2012 et 2014 par rapport à d'autres candidats ayant eu un cheminement professionnel différent. Au final, on a démontré que le statut d'ancien journaliste politique a procuré une couverture médiatique plus abondante, mais pas plus positive que les autres candidats. / This thesis investigates the professional relationship between media and politics in Quebec and, precisely, the case of former journalists that seek a political candidacy. We propose that the increasing mediatization of politics is the cause behind this phenomena. In this context, political parties need to recruit political actors who master the media logic, because we assume that this ability leads to a better control of both the message and agenda setting. Concretely, we investigate whether former political journalists are able to gain more visibility and a more positive media coverage in comparison to other candidates with a different professional pathway. We explore this proposal through a content analysis of 2159 newspaper articles during the Quebec provincial elections of 2007, 2008, 2012 and 2014. The results demonstrate that former political journalists are able to gain more visibility than other candidates, but not a more positive coverage.