"This study is a comparative analysis of how free and fair recent presidential elections in two African countries were. On a wider frame, the yardsticks used in this work are international norms and principles that govern the conduct of elections. Recourse is also made to regional instruments and norms where appropriate. The case study will focus on Zimbabwe, representing the Southern African Development Community (SADC) and Ghana, representing the Economic Community of West African States (ECOWAS). The reasons for selecting these countries only are given below. Zimbabwe held a crucial presidential election between the 9th and 11th of March 2002. Ghana held its presidential runoff that took place on the 28th of December 2000 that will be the subject of this investigation. Both elections were momentous in that they were heralded by unprecedented and cataclysmic events in the two countries' post-colonial scenario. In the case of Zimbabwe, the presidential election attracted such singular international interest that the question of sovereignty that had hitherto never been raised regarding the conduct of elections became a topical issue in domestic, regional and international fora. Furthermore, human rights concerns that had characterized the 2000 parliamentary elections paled into insignificance by comparison. In Ghana, the election was 'arguably the most important since independence in 1957'. Indeed, the election was so important that it is characterised locally as 'Ghana's second independence'. The reason the election was crucial is that it marked the exit of the country's longest serving head of state. The election also marked a smooth transition in a democratic process that ushered in an opposition party into office. Because these elections were of profound interest not only in the countries they were held but also in Africa and internationally, examining the regulatory framework of the elections as well as their human rights context is not only of academic importance to scholars of political science and democratisaton but also of practical relevance to human rights defenders, political parties and the voting public." -- Chapter 1. / Under the supervision of Edward Kofi Quashigah at the Human Rights Study Centre, University of Ghana / Thesis (LLM (Human Rights and Democratisation in Africa)) -- University of Pretoria, 2002. / http://www.chr.up.ac.za/academic_pro/llm1/dissertations.html / Centre for Human Rights / LLM

Thesis (Ph.D. (Business Science))--University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic & Business Sciences, 2017 / With the contemporary diffusion of media technology, the majority of researchers have come to position the Internet as a political instrument that has the potential to stimulate consumer behaviour. The Internet has expanded persistently as a news source and digital technologies have become more accessible and abound with user generated content. These digital media backdrops afford a valuable opportunity to empirically examine the effects of digital media effects on consumer decision-making. It is therefore important to examine how consumer perceptions and attitudes towards voting impact their decision-making in order for political marketers or politicians to develop coherent strategies that offer a conducive environment sufficient to influence voting decision-making. Whereas previous studies on voting behaviour have merely explored voting behaviour in a global context, the current study investigates the effect of digital media exposure on perceptual and cognitive constructs within a Zimbabwean context. Moreover, few studies have explored this topic in a consumer behaviour context amongst the Zimbabwean constituency. This study aims to determine whether digital media exposure influences voter-consumers’ intention to vote in subsequent Zimbabwe presidential elections. In order to empirically test the effect of digital media exposure on perceived image of a political party (PI); perceived image of a presidential candidate (PPC); attitude towards voting (ATV) and voting intention (VI), a conceptual model premised on the reviewed political marketing literature was developed. The model proposed four distinct domains that drive voting intentions. In this conceptualised model, digital media exposure is the predictor variable, while perceived image of the presidential candidate, attitude towards voting, perceived image of the political party, are mediators and voting intention is the single outcome variable. By exploring the significance of digital media use on voter behaviour, this study contributes towards specific contextual knowledge on consumer behaviour and political marketing in developing countries particularly Zimbabwe. The present study is positioned in the positivist research methodology, and assumes a deductive approach within the quantitative paradigm to test the proposed hypotheses. This study uses stratified probability sampling to arrive at the required number of provinces for the study. Using quantitative methodologies based on the nature of the research questions, data were collected through a self-administered questionnaire from 305 eligible voters from selected Provinces and Districts in Zimbabwe selected through stratified probability sampling to arrive at the required number of provinces for the study.The measuring instrument was designed from existing scales, which were adapted to suit the present study. The data analysis ii | P a g e was done in SPSS 24 for demographic data analysis and AMOS 24 was used for the structural equation modelling and path modelling. The findings support all the hypotheses in a significant way except H1 and H5. Likewise, voter-consumers’ perception of the presidential candidate has an influence on the attitude towards voting and all latter perceptual and attitudinal variables have significant influence on voting intention. Important to note about the study findings is the fact that digital media exposure has a stronger effect on perceived image of the political party (H3) than attitude towards voting (H2). However, perceived image of the political party strongly influence attitude towards voting. Remarkably, the relationship between perceived image of the presidential candidate and attitude towards voting is robust. The findings indicate that digital media exposure can have a strong influence on voting intention through attitude towards voting. The contribution of this study is threefold: Firstly, by exploring the significance of digital media exposure on voting behaviour, this study adds to contextual knowledge on relationship marketing, political brand management and experiential marketing (the final stage of the mental brand responses), consumer marketing and specifically, political marketing. Secondly, as a growing body of literature explores the use of digital technology in political campaigning/marketing to create a competitive advantage, this study provides researchers with a broad understanding of this phenomenon among voting citizens in developing countries particularly Zimbabwe. Theoretically, it is positioned in political marketing and contributes to theoretical literature that focuses on consumer behaviour, branding and brand relationship. Lastly, by investigating digital media exposure and its influence on consumers’ voting intention, the findings provided political marketing practitioners with a better understanding of strategies that can be employed to influence citizens’ voting behaviour, through the use of digital media. The study thus submits that politicians ought to pay attention to both media agenda and brand image in order to build a positive attitude towards voting which significantly influences the intention to vote. In order to maximise voter ‘purchase’, marketers can implement strategies to encourage positive behaviour from voter-consumers and exploit multi-sensory experiences in order to influence voting intentions. The study makes a significant contribution to brand management literature and consumer behaviour literature by systematically exploring the impact of media exposure on brand image and attitude towards voting in Zimbabwe. The study demonstrates that political data can be used in consumer behaviour studies and provides a theoretical method for predicting voting intentions using voter behaviour in the form of voter perception of political parties and perceived image of a presidential candidate as well as attitude towards voting. The study further highlights the significance of using digital technologies and ingenuity to create a comparative advantage as well as a differential advantage. / MT 2018

Thesis (MA)--Stellenbosch University, 2012. / ENGLISH ABSTRACT: Africa has made tremendous progress over the past decades in its transition to democratic regimes. When evaluating the leverage such an enormous change has, and the haste Africa was in when making this change, the continent has been able to achieve a considerable amount of revision in their regimes. One fundamental aspect of a democracy is competitive Presidential elections. This has however shown to be a problem in Africa as many cases of violent elections have been reported on, with Nigeria’s 2011 elections being the latest example. The focus of this thesis is on the causal factors behind electoral violence in African democracies. More specifically, a comparative analysis of Kenya’s 2007 Elections and Zimbabwe’s 2008 elections is presented. The five possible causal factors under analysis are 1) free and fair elections, 2) international assistance, 3) political/electoral systems and 4) socio-economic factors and 5) ethnicity. Additionally, background information on the history of Kenya and Zimbabwe is presented. The research is conducted around the framework of one of the foremost African scholars in the field, Gilbert Khadiagala. His typology suggests two angles ‘In the first order of causes, electoral violence is the outcome of events and circumstances that emanate from broader political conflicts, particularly in societies that are beset by ethnic, communal and sectarian fissures. In the second category, electoral violence is a consequence of imperfect electoral rules; imperfections that allow some parties to manipulate elections through electoral fraud, vote buying, and rigging’ (Khadiagala, 2010:17). Next to this a discussion on Khadiagala’s fourth wave of democracy is analysed which proves of major importance for Kenya and Zimbabwe to prevent election violence. Not only because of the fact that the contemporary form of their democracies clearly show major flaws, but also because a democracy has proved to encourage socio-economic development. Firstly, the findings suggest that the people are fed up with stolen elections and they are demanding the free and fair conduct of elections. The use of violence is the means to express this ‘demand’. Furthermore, in both Kenya and Zimbabwe, the land occupation of colonizers caused the start of deep social cleavages and ethnic tensions. In Kenya it is concluded that the cause of violence was not purely the flawed election process, this was merely a trigger for underlying ethnic tensions. In Zimbabwe in turn, the violence was mainly sparked by President Mugabe’s government who used extreme means to gain votes. The system was highly manipulated and due to weak institutions and electoral rules, President Mugabe was able to rig the elections. The role of international assistance is discussed and proves to be of little influence towards election violence. In the case of Zimbabwe, no international observers were invited, in the case of Kenya, international observers were invited and present. In both cases violence broke out. The establishment of a stronger socio-economic society proves vital for the development of a democracy. The connection between ethnic, social and economic differences to the electoral system recognizes that further deepening and strengthening of the democratic institutions needs to become a reality in order to conduct more peaceful elections. The elections are far from free and fair and as a result of weak democratic institutions the possibility of rigging is created. With the underlying ethnic tensions and broader political cleavages, Kenya and Zimbabwe proved prone to violence. / AFRIKAANSE OPSOMMING: Wanneer daar in ag geneem word dat Afrika onder moeilike omstandighede en in ‘n baie kort tydperk, beweeg het van meerderheid autokratiese state na demokrasieë, is dit regverdig om te argumenteer dat Afrika ‘n kenmerkende vordering gemaak het in die laaste dekades om ‘n demokratiese samenleving te berwerkstellig. Helaas, n fundamentele aspek van n demokrasie is die beoefening van gereelde en kompeterend verkiesings. Oor die jare is daar bewys dat verkiesings n problematiese aspek van demokrasie is in meeste Afrika state, meerderheid van verkiesings in Afrika is geneig om uit te loop in konflik en geweld. Dus is die fokus van die studie op die faktore wat bydra tot konflik gedurende n verkiesings tydperk in jong Afrika demokrasieë. Meer spesifiek sal daar n vergelykende studie gedoen word van die 2007 verkiesing in Kenia en die 2008 verkiesing in Zimbabwe. Die vyf faktore wat bydra tot konflik gedurende verkiesings is : 1) vry en regverdige verkiesings, 2) internasionale hulpvelening, 3) politiese en verkiesingsstelsels, 4) sosio-ekonomiese faktore, 5) etnisiteit, word elk bespreek. Ook word die agtergrond van beide die verkiesings in Zimbabwe en Kenia bespreek. Die teoretiese aspekte van die studie is gebaseer op die werk van Gilbert Khadiagala, n hoogs ge-respekteerde kenner op die gebied. Sy teorie veronderstel dat konflik plaasvind as gevolg van politiek konflikte en etniese verskille. Tweedens, beweer hy dat verkiesingskonflik n produk is van foutiewe verkiesingsstelsels, veral waar een groep die ander groep kan manipuleer en waar bedrog moontlik is. Langs dit is 'n bespreking oor Khadiagala se vierde golf van demokrasie ontleed en bewys dit van groot belang vir Kenia en Zimbabwe om verkiesings geweld te voorkom. Nie net as gevolg van die feit dat die demokrasieë duidelik groot foute toon nie, maar ook en meer belangrik, omdat 'n demokrasie sosio-ekonomiese ontwikkeling aanmoedig. Daar word gevind dat meeste mense eenvoudig keelvol is met ‘gesteelde’ verkiesings en dat hulle begin aandring op vry en regverdige verkiesings en konflik en geweld is die enigste manier om hulle wense te verwesenlik. Ook, in beide Kenia en Zimbabwe het kolonialiseerders n groot skeuring veroorsaak tussen verskillende etniese groepe in beide lande, wat vandag voordurende etniese spanning veroorsaak. In Kenia blyk dit dat dit die etniese verskille was wat gelei het tot die verkiesingsgeweld in 2007 eerder as foutiewe verkiesingsstelsels. In Zimbabwe was dit verkiesingskorrupsie en President Robert Mugabe se oneerlike wyse van stemme werf wat gelei het tot konflik. Dit is aangetoon dat die aanwesigheid van internationale hulp min invloed het op verkiesings geweld. In die geval van Zimbabwe, is daar geen internasionale waarnemers genooi nie en in die geval van Kenia, is daar wel internasionale waarnemers is genooi en was hulle daadwerklik aanwesig. In beide gevalle het geweld uitgebreek. Daar word gevind dat ‘n sterke sosio-ekonomiese sameleving belangrik is vir demokratiese ontwikkling van ‘n land. Verder word daar geargumenteer dat sterk en onafhanklik politieke en demokratiese instansies bevorder moet word ten einde meer vreedsame verkiesings te hou. Tans in Afrika is verkiesings ver van vry en regverdig, gesamentlik met etniese spanning kan dit n plofbare situasie veroorsaak soos bewys in Kenia en Zimbabwe.

Thesis (MPhil)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: Democracy is understood by many to be a government for the people by the people. As far as academic or scholarly traditions are concerned however, this is a rather populist depiction of the concept. According to the intellectual tradition, democracy is such when a system of governance meets several conditions. For the purpose of this study, the institutionalist tradition or theory of democracy which sees democracy as being dependent on institutions of contestation (elections) and participation (parliament) as well as others, is an important variable. However, the very same theory on democracy is not limited to institutions as the sole requirements for democracy. For the economic determinists, the point is that whilst institutions are important for democracy, they are not sufficient. In order for there to be such, favourable socio-economic conditions are important as well and these include affluence amongst other issues. The scientific orientation of this study being comparative, it seeks to take both the institutionalist variable of elections and the economic determinist variable of affluence as operational measures of the state of democracy in South Africa and Zimbabwe. As an additional operationalisation, the issue of civil and political liberties as per Freedom House classifications is also investigated in a similar comparative manner. The outcomes of the study show that at an electoral level, South Africa's model of proportional representation in the seat allocation system gives minorities a voice as opposed to Zimbabwe's fast past the post system based on the winner takes all principle. It was also established that the electoral machinery in Zimbabwe is more chaotically arranged and thus susceptible to abuse than in South Africa. At a socio-economic level, conditions have also been found to be a lot more favourable to the consolidation of democracy in South Africa than in Zimbabwe because of a wide array of issues, the most serious one being the declining income patterns for the average Zimbabwean as compared to the South African. Though the issue of high income inequality in South Africa should be highlighted as a threat, it should also be noted that in Zimbabwe, the apparent disrespect of the rule of law has an added negative implication for Zimbabwe as Freedom House has highlighted the declining of the country from partly free of 3.4 in 1980 to a partly free of 6.5 in 2000. The overall analysis comes to the conclusion that given the findings above, it seems South Africa's democracy can still hold stronger given an accelerated equitable distribution of wealth whilst for Zimbabwe, the revitalisation of democracy needs to start from the re-engineering of institutions to the regeneration of the concept of respect for the rule of law. Thus the comparison seems to show a democracy better suited for consolidation than the other. / AFRIKAANSE OPSOMMING: Demokrasie word deur talle verstaan as regering van die volk deur die volk. Hierdie is egter 'n populêre voorstelling van die konsep. Volgens intellektuele tradisies, moet 'n demokrasie aan sekere vereistes voldoen. Vir die doel van hierdie studie, word die institusionele denke aanvaar wat die demokrasie as afhanklik van sulke instellings soos mededinging (verkiesings) en deelname ('n parlement) beskou. Dieselfde denke beklemtoon ook dat instellings nie die enigste vereistes is me, byvoorbeeld vir ekonomiese deterministe, is instellings nodig maar nie genoegsaam nie. Dit beteken dat gunstige sosio-ekonomiese toestande ook moet geld, spesifieke relatiewe hoë welvaartspeile. Die wetenskaplike orientasie van hierdie studie is vergelykend. Dit vergelyk sowel ekonomiese as institusionele kriteria, asook twee state, Suid-Afrika en Zimbabwe. 'n Addisionele saak word ook geoperasionaliseer, te wete burgerlike vryhede en politieke regte. Hier word Freedom House se klassifikasies aanvaar. Die studie toon dat op die vlak van verkiesings, Suid-Afrika se proporsionele verteenwoordigingstelsel kleiner partye en minderheidspartye verteenwoordiging bied, teenoor Zimbabwe se wenner-vat-alles-stelsel. Die Zimbabwiese stelsel was meer vatbaar vir wanbestuur en onvrye en onregverdige verkiesings. Op die sosio-ekonomiese vlakke is toestande vir die konsolidasie van demokrasie in Suid-Afrika veel beter as in Zimbabwe, waarvan die vernaamste die afname in welvaartspeile in Zimbabwe is. Hierteenoor is die styging van ongelykheidsvlakke in Suid-Afrika 'n negatiewe faktor. In Suid-Afrika is vryheidsindekse van Freedom House egter steeds op 'n hoë vlak, terwyl die Zimbabwiese vlakke drasties agteruitgaan, byvoorbeeld vanaf 3.4 in 1980 tot 'n onvrye vlak van 6.5 in 2000 waar 'n punt van 7 totaal onvry is. Die konklusie is dat demokrasie in Suid-Afrika konsolideerbaar is, terwyl Zimbabwe ook instellings sal moet red van ondergang. Die herstel van regsoewereiniteit kan 'n beginpunt wees. Die vergelykings wys dus uit dat Suid-Afrika veel beter daaraan toe is as Zimbabwe.

The study sets out to examine the television coverage of the 2002 presidential campaign in Zimbabwe by examining the extent to which the Zimbabwe Broadcasting Corporation fulfilled the mandate of public service broadcasting. The primary objective of this study is to assess how ZBC television newscasts mediated pluralistic politics in the coverage of the country's presidential election campaign, in line with the normative public sphere principles. The thesis comprises seven chapters organized, first, with an introductory chapter, which provides the general background of the study. The chapter offers the rationale for the focus on TV rather than other media fomls . There are two theoretical and contextual chapters in which the use of both qualitative and quantitative methods is explained and findings are presented. Finally, the conclusion offers recommendations about the form broadcasting might take to fulfil a public service mandate and these include the strengthening of the public service broadcasting model along normative public sphere principles. The findings of the analysed election newscasts confirm that ZBC television election news was constructed in favour of ZANU PF at the expense of voices from other social and political constituencies. / KMBT_363 / Adobe Acrobat 9.54 Paper Capture Plug-in

Includes bibliographical references (leaves 135-150) / It is increasingly becoming apparent that elections, as component parts of democratic processes, do not always guarantee a smooth transfer of power and stable democratic cultures in many contemporary polities. Whenever election outcomes are disputed, Governments of National Unity (GNU) are presented as strategic conflict prevention and resolution models. Yet, the GNU’s ability to nurture democracy in situations where it remains weak or non-existent is extremely limited. This dissertation therefore uses Zimbabwe’s case study to examine how its recent internal political turmoil had overwhelming implications for its legitimacy and democracy. Through qualitative research, the study reveals that despite partially reconciling Zimbabwe’s political protagonists, the GNU neither permanently resolved the crisis nor addressed significant related issues; thus, creating a paradox of legitimacy for the country. The dissertation concludes with recommendations for further research on matters of legitimacy in power-sharing scenarios such as Zimbabwe’s. / Political Sciences / M.A. (International politics)