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Profile of online news readers' browsing behaviors.January 1999 (has links)
by Chan Yuen Yuen Yolanda, Kwong Hok Yuen Terecina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 117). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / LIST OF APPENDICES --- p.ix / ACKNOWLEDGMENTS --- p.xi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II --- . LITERATURE REVIEW --- p.3 / Chapter A. --- Findings applied to Online Newspaper Browsing Behavior --- p.4 / Chapter B. --- Banner Ads --- p.5 / Chapter C. --- Web User Profile --- p.6 / Chapter D. --- The Perspectives on Consumer behaviors --- p.7 / Chapter III. --- OBJECTIVES --- p.9 / Chapter IV. --- RESEARCH METHODOLOGY --- p.10 / Chapter A. --- Exploratory approach method --- p.10 / Chapter 1. --- The Pilot Study --- p.11 / Chapter 2. --- Online Survey --- p.11 / Chapter B. --- Descriptive Approach Method --- p.13 / Chapter C. --- Data collection method of online survey --- p.14 / Chapter 1. --- Sampling Plan --- p.14 / Chapter 2. --- Sampling Frame --- p.14 / Chapter 3. --- Sample Size --- p.14 / Chapter 4. --- Valid Sample --- p.15 / Chapter D. --- Identity Composition --- p.16 / Chapter E. --- Data analysis and interpretation --- p.16 / Chapter V. --- FINDINGS --- p.18 / Chapter A. --- Demographic --- p.20 / Chapter 1. --- Summary of demographic profile of respondents --- p.20 / Chapter 2. --- Comparison table --- p.23 / Chapter B. --- Internet Usage --- p.25 / Chapter 1. --- Summary of various aspects of internet usage --- p.25 / Chapter 2. --- Information on purposes of using Internet statistics --- p.27 / Chapter C. --- Online news browsing behaviors --- p.29 / Chapter 1. --- Summary of online news browsing behavior --- p.29 / Chapter 2. --- Information on competition --- p.31 / Chapter D. --- Banner Advertisements browsing behavior --- p.32 / Chapter E. --- Web Content Evaluation --- p.34 / Chapter F. --- Behavior analysis of online news browsing --- p.38 / Chapter 1. --- Skillfulness --- p.38 / Chapter 2. --- Internet information-seeking preferencess --- p.44 / Chapter 3. --- Demgraphic anaysis of banner ads browsing --- p.53 / Chapter VI. --- IMPLICATIONS --- p.55 / Chapter A. --- comparisons between apple daily's perception and online survey --- p.55 / Chapter 1. --- Customers --- p.55 / Chapter 2. --- Information types that readers are interested in --- p.56 / Chapter 3. --- Competitors --- p.56 / Chapter b. --- application of a behavior model --- p.57 / Chapter 1. --- Awareness --- p.57 / Chapter 2. --- Interest --- p.57 / Chapter 3. --- Evaluation --- p.57 / Chapter 3. --- Action --- p.58 / Chapter c. --- target segmentation --- p.59 / Chapter D. --- Web design strategies --- p.60 / Chapter 1. --- "Improve downloading time, interactivity and technological superiority" --- p.60 / Chapter 2. --- Links to local libraries and search engines --- p.60 / Chapter E. --- Information provision strategies --- p.61 / Chapter F. --- Banner Advertisements provision strategies --- p.61 / Chapter G. --- promotional strategies --- p.62 / Chapter H. --- online marketing research --- p.62 / Chapter I. --- competitive moves --- p.63 / Chapter J. --- future prospects --- p.63 / Chapter VII --- LIMITATIONS / SCOPE OF THE STUDY --- p.65 / Chapter VIII --- CONCLUSION --- p.66 / APPENDIX --- p.68 / BIBLIOGRAPHY --- p.116
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Substitute or complement? Hong Kong students' motives and patterns of using online and print newspapers.January 2003 (has links)
Wong Ka Yee, Janice. / Thesis submitted in: December 2002. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 95-106). / Abstracts in English and Chinese. / Chapter Chapter One --- Introduction and Analytical Framework --- p.1 / Chapter I. --- Introduction --- p.1 / Chapter II. --- Background: Online Newspapers in Hong Kong --- p.3 / Chapter III. --- urpose of the Study --- p.5 / Chapter Chapter Two --- Literature Review --- p.8 / Chapter I. --- Media Characteristics --- p.8 / Chapter II. --- Different Viewpoints on the relationship betweenrint and online newspaper --- p.14 / Chapter III. --- Online newspaper usage from a communicationerspective: Theoretical approach --- p.23 / Chapter Chapter Three --- Research Framework --- p.32 / Chapter I. --- Research Questions --- p.32 / Chapter Chapter Four --- Methodology --- p.38 / Chapter I. --- Sample --- p.38 / Chapter II. --- Samplingrocedure --- p.39 / Chapter III. --- Data Collection --- p.40 / Chapter IV. --- Questionnaire --- p.40 / Chapter V. --- Measurements --- p.41 / Chapter VI. --- Analyticalrocedure --- p.44 / Chapter Chapter Five: --- Statistical Findings --- p.46 / Chapter I. --- articipants'rofile --- p.46 / Chapter II. --- Media Usageatterns --- p.46 / Chapter III. --- Hypothesis Testing --- p.46 / Chapter IV. --- Gratification Seeking --- p.47 / Chapter V. --- rofiles --- p.57 / Chapter VI. --- Impact of Online Newspaper on Traditional Media --- p.64 / Chapter Chapter Six --- Discussion and Conclusion --- p.68 / Chapter I. --- Discussions --- p.68 / Chapter II. --- Limitations --- p.74 / Chapter III. --- Suggestions for Future Research --- p.75 / Appendix I --- p.77 / Appendix II --- p.85 / Bibliography --- p.92
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Les marques d’oralité à travers la presse italienne en ligne : L’exemple de corriere.it (Corpus janvier-juin 2004 & mars-août 2011) / The traces of orality in the electronic Italian press : The exemple of corriere.it (corpus january-june 2004 & march-august 2011)Bourguiba, Abir 23 March 2013 (has links)
Cette thèse de doctorat a pour objet l’identification et l’analyse des marques d’oralité présentes dans la presse italienne sur Internet à partir de l’exemple de corriere.it, version électronique du quotidien italien publié à Milan, Il Corriere della Sera. Notre étude se fonde sur deux corpus recueillis sur le site du quotidien, l’un de janvier à juin 2004, l’autre de mars à août 2011. Dans les 1356 énoncés que nous avons sélectionnés à parité à travers ces deux corpus, nous avons repéré les phénomènes que nous avons identifiés comme « traits d’oralité» précédemment reconnus comme tels par divers grammairiens et chercheurs. Nous avons classé ces traits d’oralité aux différents niveaux de l’analyse linguistique : la textualité, la morphologie, la syntaxe et le lexique, domaines auxquels correspondent respectivement les quatre chapitres de notre thèse. La méthode d’analyse, quantitative et qualitative, est illustrée par de nombreux graphiques qui visualisent le taux de fréquence des phénomènes, mais nous avons pris aussi en considération certains aspects linguistiques moins représentés dans les deux corpus. Dans la conclusion, nous procédons à une synthèse interprétative des principaux résultats obtenus et nous avançons quelques réflexions sur les aspects sociolinguistiques de la répartition des marques d’oralité et de leur place dans l’évolution de la langue. / The focus of this dissertation is to identify and analyze the traces of orality in the electronic Italian press based on the example of corriere.it, the electronic version of the daily Italian newspaper published in Milan, Il Corriere della Sera. The research project is based on two corpuses assembled from the site of the daily newspaper, one from January through June2004, and the other from March through August 2011. Though the 678 statements selected from each corpus, we highlighted the phenomena which we identified as ‘features of orality”previously recognized as such by various grammarians and scholars. We have classified these features of orality at various levels of linguistic analysis : textuality, morphology, syntax andlexis, fields which correspond to the four chapters of the dissertation respectively. The quantitative and qualitative analytical method is illustrated by numerous graphs whichvisualize the frequency rate of the phenomena, but we also took into consideration certainlinguistic aspects that are sparingly present in the two corpuses. In the conclusion, we drew upan interpretative summary of the main findings and we foregrounded certain reflections on the sociolinguistic aspects of the distribution of the traces of orality and their place in the evolution of languages.
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Blogging, journalism and the public sphere: assessing the value of the 'blogosphere' as a new form of the public sphere : a case study of the Mail & Guardian Online's BlogmarkSibanda, Fortune January 2006 (has links)
The study seeks to investigate whether weblogs can act as virtual public spheres, where people can meet to discuss issues of interest to them. It uses the Mail & Guardian Online’s Blogmark as a case study. Weblogs – highly interactive online journals comprised of links and postings in reverse chronological order – are fast becoming an avenue of choice for many internet users wanting to share opinions and news with others online. Because of their unique read-and-write characteristics, some have equated them to the 18th century coffeehouses, around which the early forms of citizen involvement in public affairs began in early capitalist Europe. Despite their growing popularity, however, not much scholarly work has been dedicated to the practice of blogging in Africa, and particularly in South Africa. The study’s theoretical framework is drawn from Jürgen Habermas’s concept of the public sphere. While noting some of the criticisms of the Habermasian model, it is argued that the concept is instrumental in our understanding of the relationship between the media and democracy. The study, however, adopted a re-worked model of the concept of the public sphere. This model argues for the need to have a multiplicity of public sphericules (instead of one single public sphere as advocated by Habermas), around which individuals can congregate to discuss issues of common concern to them. Using a combination of qualitative content analysis, self-completion questionnaires and a semi-structured interview, the study found Blogmark to be an example of how emerging internet genres such as weblogs can be vehicles of citizen involvement in public life. A range of issues were discussed in the blog, from politics, race and ii i gender issues, to personal anecdotes, relationships, and sex. However, while some posts exhibited high levels of interactivity, with many bloggers joining in to offer their opinions, some read like online monologues. The study argues that although blogging is a practice that is still limited to a few privileged individuals, with the everrising size of the ‘blogosphere’, weblogs such as Blogmark are making a small but not insignificant contribution to the number of voices that can be heard in the public realm.
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How on-line publishing contributes to democracy, press freedom and the public sphere: a case study of Nyasatimes online and The Daily Times newspaper in MalawiKakhobwe, Penelope January 2009 (has links)
Since the demise of the Berlin Wall and communism, many African countries have adopted a Western-model democracy as a system of governance. However, the media has not been liberalised to reflect this new discourse as constraints in many African countries pertaining to press freedom still exist. The internet appears to have the potential to challenge the political power of governments (Tsagarousianou, 1998:167). It has been posited that it has the potential to offer more platforms for information especially in the case of restrictive media environments. This study set out to investigate the impact of on-line publishing in Malawi. It explored how the emergence of this new form of publishing through the internet has affected the public sphere, democracy and press freedom in Malawi. The main focus was the level of press freedom at on-line newspapers as compared to traditional newspapers. It used the public sphere theory and literature on the internet as a technology of freedom as its theoretical framework. Using a case study approach by focusing on two newspapers; Nyasatimes on-line and Daily Times, the study used the coup plot coverage in May 2008 in Malawi by both newspapers as reference for the measurement of the level of press freedom. The study used qualitative content analysis and semi-structured interviews as its research methods. The research revealed that Nyasatimes enjoys more freedom to publish and therefore appears to have more press freedom than its more traditional counterpart. However, Nyasatimes also faces some unique challenges. The findings also revealed that press freedom in Malawi is not only affected by government through legislation but other factors and players as well play a central role in determining the level of press freedom for traditional media. The study therefore concludes that despite the internet’s ability to transcend local regimes of authority and censorship pertaining to press freedom, the challenges facing traditional media still need to be addressed as it is the primary source of information for most people in Malawi with on-line newspapers being simply supplementary.
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"Totally unacceptable" : representations of homosexuality in South African public discourseMutambanengwe, Simbarashe Abel January 2014 (has links)
The 1996 Constitution of South Africa is ranked as one of the most liberal and democratic constitutions in the world. The right to freedom of sexual orientation, equality and the freedom of association amongst other rights is in its Bill of Rights and are thus inherently assured and protected in post- apartheid, democratic South Africa. However, the Lesbian Gay Bisexual and Transgender (LGBT) community continue to face discrimination and prejudice despite this newly established constitutional order. The present study is interested in how, in the light of the equality clause in the South African constitution, homosexuality is represented and constructed in the South African media. The thesis examines representations of homosexuality between the years 1999-2013 in articles collected from the Independent Online media site which incorporates 30 newspapers. The approach focuses on the topics, overall news report schemata, local meanings, style and rhetoric of the news reports. The results of the study show that negative attitudes towards homosexuality are framed in three main ways: homosexuality is represented as "unAfrican"; "ungodly" and "unnatural". I argue that rather than extreme forms of violence (such as "corrective rape" and murder) directed against LGBT citizens being interpreted as the aberrant behaviour of a few, these need to be understood in the context of the circulation of the above justificatory narratives.
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An analysis of information in South African electronic newspaper articles on cash-in-transit robberies as a source of intelligenceNemutshili, Tshianzi 01 1900 (has links)
The escalating number of cash-in-transit robberies in South Africa is of major concern and this requires information in South African electronic newspaper articles as a source of intelligence. The aim of this study is to determine if newspaper articles on Cash-in-transit robbery can be a source of intelligence.
The researcher identified sources which can be used for data collection that could be turned into intelligence. Electronic newspaper articles were explored and turned into informative documents in terms of information that can be gathered about cash-in-transit robberies. The researcher discussed the available sources of intelligence and intelligence that can be gathered through newspaper articles.
The researcher conducted the study with the purpose of exploring, describing, and empowering. Exploring existing method used to gather intelligence on crime and CIT robberies, exploring and the topic under investigation the by consulting national and international sources and local newspaper articles, in order to obtain new knowledge on the problem, exploring if newspaper articles could provide intelligence on CIT robberies, by examining existing literature to gather information about the sources of intelligence.
Furthermore, the researcher also wanted to describe how newspaper articles can be used in the investigation of CIT robberies. Lastly, to ensure that this research is made available to other researchers who have an interest in exploring the sources of information and the crime intelligence-gathering process.
To accomplish this, the researcher examined national and international literature found in textbooks, research articles; master’s dissertations and PhD theses; newspaper articles (online); and searched the internet with the intention of finding data that could answer the research questions. / Police Practice / M.A. (Criminal Justice)
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