Submitted by Eliene Soares da Silva (eliene.silva@fgv.br) on 2012-06-12T15:47:45Z No. of bitstreams: 1 Raphael Masvigner - Master Thesis Final Version.pdf: 2997019 bytes, checksum: 97b22fc58e812cb12d6b408b5d47f149 (MD5) / Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2012-06-12T15:52:34Z (GMT) No. of bitstreams: 1 Raphael Masvigner - Master Thesis Final Version.pdf: 2997019 bytes, checksum: 97b22fc58e812cb12d6b408b5d47f149 (MD5) / Made available in DSpace on 2012-06-12T16:59:51Z (GMT). No. of bitstreams: 1 Raphael Masvigner - Master Thesis Final Version.pdf: 2997019 bytes, checksum: 97b22fc58e812cb12d6b408b5d47f149 (MD5) Previous issue date: 2012-05-09 / Electricité de France (EDF) is a leading player in the European energy market by being both the first electricity producer in Europe and the world’s leading nuclear plant operator. EDF is also the first electricity producer and supplier in France. However, Europe, EDF’s core market, is currently underperforming: the European sovereign debt crisis is lowering significantly the growth perspective of an energy market that has already reached its maturity. As a consequence, European energy companies are now looking at international markets and especially BRIC economies where economic growth potential remains high. Among them, Brazil is expected to keep its strong economic and electricity demand growth perspectives for the coming decades. Though Brazil has not been considered as a strategic priority for EDF after the Light reversal in 2006, the current economic situation has led the Group to reconsider its position toward the country. EDF’s current presence in Brazil is limited to its stake in UTE Norte Fluminense, a thermal plant, located in the state of Rio de Janeiro. This report investigates the possibility and the feasibility of EDF’s activities expansion in Brazil and what added value it could bring for the Brazilian power market. Considering that the status quo would not allow EDF to take full advantage of Brazil’s future growth, this work is identifying the various options that are currently opened to EDF: market exit, status quo, EDF alone, local partner. For that purpose, this study collects and analyses the latest energy market data as well as generation companies’ information which are necessary to give a relevant overview of the current brazilian power sector and to present EDF strategic options for the country.

Sweden is moving from the fossil-atomic age, making ready for photovoltaics (PV) to assume a noteworthy part in a future formed by renewable power production. Sweden is a global leader in renewable energy, environment technology, and Clean-tech. The country fully embraces green technologies and this area has a major business potential. The goal is to reach a 50 percent share of renewable energy by 2020. Photovoltaic (PV) system is one of the main sources of renewable energy sources, the rate of installed PV increased in Sweden. During 2014 36.2 MWp installed, which is almost double installed power 19.1 MWp during 2013. During 2013 and 2014 1.1 MWp sold to the electrical grid and 9.5 MWp of the off-grid system been sold. It was and will be always a problem to start a business or to enter a new market or technology, struggle to understand the market, solve the problems, and increase the sales to achieve the success. Since many companies face difficulties, selling products and getting more projects, for that a research document made to investigate more and find solutions. The purpose of this research to identify solar market entrance obstacles and barriers, and how can new entrants makes solar market entrance. Investigate the statues que of today market and the predict future for solar market in Sweden. Data collection sequence started with identifying customer needs, then review the literature, and finally interview Swedish solar firms. The interviewed firms were five firms operating in Southern of Sweden. The information outcome from the process identifies market obstacles and barriers, providing ideas about the today market situation, predicting the market future, and setting a plan for market entrance for a new entrant. The research neglected the firm size, concentrating on market obstacles and barriers.