Under de senaste årtionden har Ryssland genomgått en rad reformer som har bidragit till att landet har gjort enorma ekonomiska framsteg. Den stora marknaden med hög vinstpotential lockar många utländska investerare. Syftet med denna studie är därmed att undersöka Swedbanks och Handelsbankens etableringsprocess på den ryska marknaden. Mer specifikt har en rad faktorer, motiv och val av strategi studerats som har kunnat påverka bankernas etablering i Ryssland. Utifrån en rad teoretiska forskningsstudier har en sammanfattande modell utvecklats. För att därefter få svar på syftets frågor och testa teorin har en kvalitativ undersökning genomförts i form av intervjuer med två respondenter: en från ZAO Svenska Handelsbanken i Ryssland och en från Swedbank. Uppsatsens slutsatser påvisar att bankernas historiska erfarenhet har varit den främsta faktorn som underlättat etableringen medan regleringar har utgjort ett hinder. Det främsta motivet för bankernas etablering i Ryssland var kunder som redan hade etablerat sig i landet och som efterfrågade bankernas internationella tjänster. För att kunna bedriva fullständig bankverksamhet var bankerna tvungna att öppna dotterbolag med tanke på den rådande lagstiftningen.

In the current third wave of internationalization companies from mature markets are investing in emerging markets and increase their foreign activities. For this internationalization process, companies need to enter the market with an appropriate entry mode strategy. Prior research focused mainly on MNC entry modes and also on factors as ownership, location or internalization advantages and not on SMEs and transaction cost theory. This thesis deals with the topic of institutions, transaction costs and entry mode decisions of Swedish SMEs in India. The purpose of this thesis is to understand the managerial perceptions about the influence of institutions on the degree of linkage specificity with which the transaction costs will be explored. This will lead to further knowledge about certain entry mode decisions of Swedish SMEs for the Indian market. This was studied with a qualitative research strategy using a multiple case study method. The empirical data was conducted via secondary data and primary data was collected via interviews with the sales responsible of the four case companies Norden Machinery AB, Slipnaxos AB, Håkansson Sågblad AB and Hedin Lagan AB. Main findings of the research were that institutions are perceived differently by the managers and therefore the institutions dissimilarly influenced the perceptions of the transaction costs. Furthermore, the study revealed that some managers decided their entry mode on the base of the perception of the transaction costs and some managers did not consider transaction costs when entering new markets. All in all it can be stated that transaction costs influence the entry mode of companies. The research is limited by the fact that transaction cost theory in general neglects factors as production costs. Managerial implications are that transactions costs should not be neglected as they help to choose a more successful entry mode and that the assets specificity and the behavioral uncertainties need to be taken into account when deciding upon an entry mode. Theory profits from this thesis as it proved that transaction costs influence entry mode decisions and that the linkage specificity is an important factor to include when combining transaction cost theory with entry mode decisions.

The purpose of this thesis is to conduct an international market selection which will result in a suitable choice of market for an SME that is about to place offshore production in an emerging market. A focus during the thesis is directed towards potential risks that may occur and how SMEs can manage these. In order to fulfill this purpose the authors have developed two main research questions:How can an SME use the IMS-framework to select an emerging market for offshore production?How can an SME manage potential risks when placing offshore production in an emerging market?The theoretical framework consists of the description of the international market selection process that is relevant as it is the framework from which the selection of a target market originates. Further, a description of theories on entry modes and risk management is presented in order to provide insight on how SMEs can manage risks when placing production in an emerging market. The empirical chapter consists of interviews from a case company as well as Business Sweden and is structured in accordance to the theoretical chapter.In the analysis the theoretical frameworks are discussed and connected to the empirical findings. In the initial part of the analysis the international market selection is presented and discussed before it culminates in the authors chosen target market. The latter part of the analysis addresses the risk management SMEs is faced with when placing offshore production in an emerging market.The conclusion provides the reader with the chosen target market for the case company. It also shows that SMEs ought to apply a risk averse mindset when placing their production in an emerging market. The authors finally present suggestions for further research regarding SMEs ventures to place production in emerging markets.

No / The existing empirical literature on foreign direct investment (FDI) entry strategies tends to allow a binary choice between wholly owned enterprises (WOEs) and equity joint ventures (EJVs) or between greenfield investment and acquisition only. The current study specifies a multinomial logit model for the choice from all four FDI entry modes in China. Five hypotheses are developed based on transaction cost economics and tested on a data set covering 10,607 foreign investment projects in China. A foreign investor seems to prefer the WOE mode given its large investment commitment, a high level of the host country's experience in attracting FDI, a good specific industrial location, and a high asset intensity in the host industry. If the conditions of host country experience and good specific location are not met, the EJV and the joint stock company (JSC) modes seem to be of greater use. A good specific location also makes the contractual joint venture (CJV) a preferable entry mode. Compared with overseas Chinese investors from Hong Kong, Macao, and Taiwan, other foreign investors prefer EJVs over WOEs and CJVs. The results have important implications for managers.

In the master thesis there are analysed the methods and strategies of coffee houses‘ business internationalization, theories of business worldwide expansion, theorie of international business networks, opportunities and barriers of business evolution and development across countries. There are presented, examined and compared entry modes of business internationalization process of coffee houses. There is made micro- and macro-environment‘s factors affecting habits, traditions and preferences of coffee consumption. Moreover, there are distinguished trends in coffee house business according changing situation in world market. There are made market researches of the international business expansion of coffee houses and performed market survey about coffee drinking tranditions in coffee house. After investigation of theoretical and practical issues of coffee houses‘ business internationalization there was created model for coffee house business expansion across the world. There are introduced conclusions and suggestions for business crossnational development. Master thesis consists of four main parts: problematic, theoretic, practical and project part. Moreover, there are displayed introduction, conclusions, reccomendations and references. Volume of master thesis – 87 pg. without appendixes, figures, charts and tables, bibliography. Appendixes are attached separately. / Baigiamajame magistro darbe nagrinėjamos kavos namų verslo internacionalizavimo strategijos, metodai, problemos, verslo internacionalizavimo teorijos, tarptautinių verslo tinklų teorijos, globalaus verslo plėtimosi galimybės ir sunkumai. Pateikti yra kavos namų verslo internacionalizavimo modeliai, jų analizė ir palyginimas. Yra išanalizuoti mikro ir makro aplinkos faktoriai įtakojantys kavos gėrimo tradicijas ir poreikius o taip pat pokyčius kavos namų versle. Darbo eigoje yra atlikti tarptautinių kavos namų verslo internacionalizavimo proceso tyrimai bei atlikta kavos namų rinkos apklausa. Išnagrinėjus teorinius ir praktinius kavos namų verslo internacionalizavimo aspektus yra sukurtas kavos namų tarptautinio plėtimosi modelis ir suformuluotos išvados ir pasiūlymai verslui. Darbą sudaro keturios pagrindinės dalys: probleminė, teorinė, praktinė ir projektinė, o taip pat įvadas, išvados ir pasiūlymai, literatūros sąrašas. Darbo apimtis –87 p. teksto be priedų, iliustracijos, lentelės, grafikai, bibliografiniai šaltiniai. Atskirai pridedami darbo priedai.

The thesis provides an analysis of the possibilities for a foreign enterprise to enter the Chinese market. After the introduction of the Chinese economy and its basic characteristics, the thesis focuses on the analysis of different market entry forms. They are divided into export operations, contractual forms of entry in the form of licensing or franchising, and into the capital entry strategy. For each of these forms the legal regulation is discussed along with the useful tips for businesses. The advantages and potential risks are also highlighted. The final chapter of the thesis focuses on the intellectual property protection in China and its regulation. It affects all businesses, regardless the form they choose. The work is based on the current version of Chinese laws and on the latest commentaries on these regulations. It should serve to all foreign entrepreneurs who decide to start business activities in China and take advantage of the countless opportunities that this country has to offer.

The purpose of this thesis is to study Swedish retailers in order to find out which factors are the most crucial and influencing when it comes to international market selection. We as authors could find studies about international market selection, but not a single one regarding why Swedish MNEs choose to enter certain markets. We as authors therefore see a need for a better understanding of which factors have the greatest influence over market selection. The literature review that has been established in this study includes theories related to behavioristics, economics, risk and entry modes. By using an abductive approach and interviewing both large firms like H&M and IKEA, as well as smaller companies like Clas Ohlson and Happy Socks, our results shows that the important factors differ depending on the company size. The analysis chapter also involves a discussion of the different entry modes of the four firms and how they could come to affect the internationalization process. This qualitative multi case research will serve as a foundation for firms aiming for international expansion and for people who wish to educate themselves further on how Swedish firms internationalize and why. It will also generate new research questions for future researchers to study whilst informing them of why this particular research gap is important to fill.

Date May 31, 2011 Course Name: Masters Thesis in Marketing, 4FE02E, 15 hp, Spring 2011 LinnaeusUniversity,Växjö,Sweden Program Masters in Marketing Authors: Rubaiyat Raihan 840812 Shah Azeem 761210 Tutor: Engelbert Weiss Examiner: Sarah Philipson Title of the Paper: The specificities of market entry strategies into a developing country Problem Statement: “What are the specificities of market entry strategies into a developing country?” Purpose: To understand the market entry strategy of high tech product like energy efficiency light for the developing country taking into consideration the aspects discussed under problem discussion. Delimitation: In our thesis paper, we are only discussed about the energy saving industry and more specific the light manufactures. Also, our paper is discussed only about the market entry strategies and entry barrier, not to measure the effect of it. Methodology: The project is based on primary data retrieved in connection with the theoretical framework. A qualitative approach of research and questionnaire has been considered to reach the desirable result. Conclusion: After investigating the factors of energy efficiency light industry, we can conclude that it will be a good idea for a company to expand their business in developing country as the industry and the countries have a lot of potential to offer. An Investment entry mode (Joint Venture) has been suggested. Suggestion for Further Research: This research was focused on market entry strategy and entry barriers of energy efficiency light manufacturer, not the effect of entry barriers. Therefore, the next step should be to make in order to examine the effect of the barriers discussed in this research. Key Words: International market entry strategies, energy efficiency light industry, entry modes and entry barriers.

Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. The international market of education has changed during the last years, and in Sweden we just had one big change when the introduction of tutoring fees was determined. This has forced the universities out on unfamiliar territory.  This new territory consists of competing on a much bigger market than before and the need to develop a new international marketing strategy has occurred. The research on entry modes from a manufacturing perspective is extensive and therefore this research deals with the entry modes from a service perspective. The aim of this study is to gain better understanding of the selection of entry modes from a service institutes perspective. Furthermore the research is limited to investigating the education sector and how they use entry mode when wanting to establish them on a new market. The research is done through seven different interviews. The universities are located both in Sweden and abroad. This method where chosen because the goal is to find out how the universities is enter new markets.    The findings are based on the factors that determined international marketing strategy and how the respondents have answered the questions. How the universities work with the changes they experience is also a factor in the decision making process on which international strategy to use. The main findings of the study are that the entry mode education institutes most often use is some sort of international joint venture.

Background: One of the main distinguishing factors that we have identified between thedifferent market structures is the level of barriers to entry. Market entry barriers are relevantwhen considering new market entry. The main barriers to entry include Cost advantages ofincumbents, Product differentiation of incumbents, Capital requirements, Customer switchingcosts, Access to distribution channels and Government policy. Purpose: The purpsoe of this paper is to identify factors that may influence entry modedecisions in an oligopolistic market situation. Method: Our thesis is based on a single case study of a Danish company in Sweden. We havechosen to do a qualitative research method. We have gathered our empirical data by doing emails and face-face interviews. Conclusions: We answered our research questions such as, “What factors affect entry modedecisions?” These factors could be both internal and external but we concentrated on factorsrelated to external environment within the new market because they are decisive in the choice ofentry modes strategy within a new market since the firm usually has little or no control overthem. For this study, external factors that affected Strandmöllen AB’s choice of entry modes intothe Swedish market are: business environment, cultural distance, market barriers and competitionintensity. Our second research question is, ‘Which entry modes can a firm use to enter anoligopolistic market situation?’ Strandmöllen AB is a wholly owned subsidiary of StrandmöllenAS. The entry mode strategy was by acquisition of ScanGas, a small Swedish gas supplier. Suggestions for further research: This subject area (oligopolistic) is quite rare. We could notfind much material on entry modes in an oligopolistic situation. Authors think that with moreresources and more time, this could be an interesting area to expand academic research on.