Tesis (Doctorado en Filosofia con Especialidad en Psicología Industrial Organizacional)--Pontificia Universidad Católica de Puerto Rico, 2001. / Includes bibliographical references (leaves 70-75).

Syftet med studien är att få en ökad förståelse för vilka faktorer som påverkar konsumentens butiksupplevelse. Detta för att få kunskap om hur butiker kan möta kundens behov, genom utformning av butiksutrymmet samt personalens bemötande. Studien ämnar ta reda på vilka faktorer som skapar en positiv respektive negativ respons från konsumenten. Undersökningen genomfördes genom deltagande observationer, där en person åt gången observerades och intervjuades under en shoppingtur. Detta för att ta del av både konsumentens åsikter samt agerande i miljön. Ett ord som var återkommande i samtliga deltagande observationer var struktur, då deltagarna ansåg att butikens struktur var mycket viktig för helhetsintrycket. Det fick inte vara rörigt i butiken. Efter varje butik fick deltagarna säga tre ord de förknippade med butiken som precis hade besökts. De positiva ord som sades flest gånger var ljust och fräscht. Medan det negativa ordet som förekom mest var rörigt. Helhetsintrycket av butiken var det viktigaste för konsumenterna varpå de synliga faktorerna tog störst plats. Personalens uppmärksamhet och interaktion visade även på en betydande roll. / The purpose of the study is to gain a deeper understanding of the factors that affect how consumers perceive store environments. This is to gain knowledge about how retailers can meet customer needs, through the design of the store space and services. The study intends to determine which factors that create a positive relative to negative response from the consumer. The survey was conducted through participant observation, in order to take part of the consumer's opinions and actions within a store environment. One person at a time was observed and interviewed, during a shopping trip. A word that was repeated in all participant observations was structure. The participants felt that the store's structure was very important to the overall impression. After each shop, participants were told to say three words they associated with the store. The positive words that were said the most times were bright and clean. While the negative word that appeared most times was disarray. The study shows that the overall impression of the store is the most important factor. The visible factors are although those who are noticed the most. Attention from the staff and interaction also revealed a significant role in the consumer’s overall impression.

Made available in DSpace on 2014-12-17T15:38:55Z (GMT). No. of bitstreams: 1 MonicaOL.pdf: 324604 bytes, checksum: 4dab56b1c8ef62feb374b553f7aba19b (MD5) Previous issue date: 2006-10-24 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / Currently, many companies pay attention to the necessities of change of attitude in relation to the use of the natural resources and the environment quality of its products, mainly to keep a positive and competitive image in the market. This new concept of management associates the productive activities to the care with environment using the education of environment as a tool of programs of qualification directed toward the promotion of pro-environment behaviors. For effectiveness of this management it is essential the attachment of the employees and the major understanding of the importance of the preservation of the environment. This was the objective of the qualification process carried out in a lodge in Fernando de Noronha island. The purpose of this study, therefore, was to verify the power of this management system which fulfills the objectives of the environmental education. It was applied questionnaires to employees of three Inns and carried out a interview, in one Inn, with the participants of the program of qualification. The analysis of the data showed that the actions as care with the environment are strongly associates to the management system, which includes garbage control, as well water economy. It was observed that the environment accomplishment (EcoAntro) of the employees with environment decreases in proportion to their qualification. In the same way, as higher the instruction level, of the speaker and/or of the father, less is the apathy for environmental questions. It was also noticed that the knowledge about the development sustainability was very poorly used by the interviewed. The pro-environment behavior mentioned before, is not necessarily related to a local autonomy posture that could express a behavior related to job but not to environment it self. Therefore, a complete understanding about the reverberation of environment information an all the placed factors in a life stile facing a construction of sustainability remains as a question to be studied in future researches / Atualmente, muitas empresas atentam para as necessidades de mudan?a de postura em rela??o ? utiliza??o dos recursos naturais e a qualidade ambiental de seus produtos, principalmente para manter uma imagem positiva e competitiva no mercado. Esse novo conceito de gerenciamento associa as atividades produtivas ao cuidado com ambiente utilizando a educa??o ambiental como ferramenta de programas de capacita??o voltados para a promo??o de comportamentos pr?-ambientais. Para efic?cia desse gerenciamento ? imprescind?vel o envolvimento dos funcion?rios e a compreens?o maior da import?ncia da preserva??o do meio ambiente. Esse foi o objetivo do processo de capacita??o realizado por uma pousada em Fernando de Noronha. O prop?sito deste estudo, portanto, foi verificar o alcance deste sistema de gest?o em atender aos objetivos da educa??o ambiental. Foram aplicados question?rios a funcion?rios de tr?s pousadas e realizadas entrevistas com os participantes do programa de capacita??o de uma delas. A an?lise dos dados evidenciou que as a??es de cuidado ambiental est?o bastante associadas ao sistema de gest?o, que incluem controle de lixo, e tamb?m a economia de ?gua. Foi observado que o ambientalismo (EcoAntro) dos funcion?rios decresce ? medida que ? menor o seu envolvimento com o programas de capacita??o. Da mesma forma, quanto maior o n?vel de instru??o, do pr?prio respondente e/ou do pai, menor a apatia por quest?es ambientais. Tamb?m foi poss?vel observar que a no??o de desenvolvimento sustent?vel ? pouco dominada pelos participantes. Os comportamentos pr?-ambientais mencionados n?o est?o necessariamente relacionados a uma postura sustent?vel, podendo expressar um comprometimento com o trabalho, mas n?o com o meio ambiente. Desse modo, o pleno entendimento da reverbera??o da informa??o ambiental e dos fatores situacionais em um estilo de vida direcionado para a constru??o da sustentabilidade permanece como quest?o a ser estudada em pesquisas futuras