Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2016-10-18T19:50:47Z No. of bitstreams: 1 Diego Ferreira.pdf: 1714608 bytes, checksum: 67f7af853a762d9f6fb826d66feae177 (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2016-10-18T19:55:29Z (GMT) No. of bitstreams: 1 Diego Ferreira.pdf: 1714608 bytes, checksum: 67f7af853a762d9f6fb826d66feae177 (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2016-10-18T19:59:56Z (GMT) No. of bitstreams: 1 Diego Ferreira.pdf: 1714608 bytes, checksum: 67f7af853a762d9f6fb826d66feae177 (MD5) / Made available in DSpace on 2016-10-18T20:01:26Z (GMT). No. of bitstreams: 1 Diego Ferreira.pdf: 1714608 bytes, checksum: 67f7af853a762d9f6fb826d66feae177 (MD5) Previous issue date: 2015-08-26 / This research aims to establish relationships between fashion, memory and museum, with a view to understanding the phenomenon of fashion coming out of the commonplace and enters the museum spaces. By production designer Hussein Chalayan, we propose a theoretical analysis about the design of the practice, calling into question the associations between representations of memory and the museum and the production of design objects. From a historical approach to design and their interrelationships, we identify the aspects of the practice of design, highlighting the features of the production of Hussein Chalayan and emphasizing how the logic of fashion is linked to the memory and the museum. In this sense, we investigate the ways in which memories are transformed into products. So we dedicate ourselves also to examine how the fashion and the museum as a cultural production fields are structured. / A presente pesquisa tem por objetivo estabelecer relações entre moda, memória e museu, tendo em vista a compreensão do fenômeno da moda que sai do lugar comum e adentra os espaços museológicos. Através da produção do designer Hussein Chalayan, propomos uma análise teórica acerca do design, colocando em questão as associações entre as representações da memória e do museu e a produção de objetos de design. A partir de uma abordagem histórica do design e de suas inter-relações, identificamos os aspectos relativos a prática do design, destacando as características da produção de Hussein Chalayan e enfatizando como a lógica da moda se articula com a memória e o museu. Neste sentido, investigamos as formas pelas quais as memórias são transformadas em produtos. Assim, dedicamo-nos, também a examinar como a moda e o museu, enquanto campos de produção cultural, se estruturam.

Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2017-06-27T23:08:07Z No. of bitstreams: 1 Veridianna Cristina Teodoro Ferreira.pdf: 1387845 bytes, checksum: fd455bb82a02be9b491b3f6650cc01fa (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2017-07-05T19:53:31Z (GMT) No. of bitstreams: 1 Veridianna Cristina Teodoro Ferreira.pdf: 1387845 bytes, checksum: fd455bb82a02be9b491b3f6650cc01fa (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2017-07-05T19:57:04Z (GMT) No. of bitstreams: 1 Veridianna Cristina Teodoro Ferreira.pdf: 1387845 bytes, checksum: fd455bb82a02be9b491b3f6650cc01fa (MD5) / Made available in DSpace on 2017-07-05T19:57:13Z (GMT). No. of bitstreams: 1 Veridianna Cristina Teodoro Ferreira.pdf: 1387845 bytes, checksum: fd455bb82a02be9b491b3f6650cc01fa (MD5) Previous issue date: 2016-03-17 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The present paper focuses on the contribution to fashion design, through the use of existing technologies in the tissues, which associated with an appropriate modeling, whose objective is in the attribution of comfort to the user, respect for the health of his body and its skin freedom of movement. The work, especially, intend to present a way to respect for the different existing body forms, without the body having to change its forms to suit a garment. The propose is reach this through the use of technological fabrics. The work propose a dialogue between textile technology and ergonomic, mainly related to anthropometric measures, to develop a dress that respects the architecture of the user's body. This study analyzed how ergonomics defends the user's pleasure in using the product and what characteristics should be contained in a garment, in order to the user perceives the space occupied by the clothing. To support this discussion and these forms of designing a garment, the works "Torchon" and "Pli Plá" by Nanni Strada (2008) and "Pleats Please" by Issey Miyake (2012) were presented, because both fashion designers start from these concerns with the individual, in developing their dress designs. In addition, is correct to say that their works fit the premises of a universal ergonomic design, whose purpose is precisely to tailor clothing to different bodies, heights and body shapes. In this sense, this work aims to discuss the existing technologies in the textile market, whose purpose is to favor clothing in contact with the body, respecting their forms, mobility, health, comfort and tactile perception of clothing to the body. It also discusses proposals that deal with dressing whose concern is the suitability of clothing in different body shapes, whose solution tool is the technological innovations in the textile field. / O presente trabalho tem como foco discutir a contribuição para o design de moda através do uso de tecnologias existentes nos tecidos, que associadas a uma modelagem adequada, tem como objetivo a atribuição do conforto ao usuário, respeito à saúde do seu corpo e da sua pele, liberdade de movimentos e, principalmente, respeito às diferentes formas corporais existentes, sem que o corpo tenha que alterar suas formas para se adequar a uma vestimenta , isto se dá através do uso de tecidos tecnológicos. O trabalho propôs um diálogo entre a tecnologia têxtil e a ergonomia, principalmente relacionada às medidas antropométricas, para se desenvolver uma vestimenta que respeite a arquitetura do corpo do usuário. Este trabalho analisou como a ergonomia defende o prazer do usuário no uso do produto e quais características devem conter em uma vestimenta, para que leve o usuário a perceber o espaço ocupado pela roupa. Para fundamentar esta discussão e estas formas de se projetar uma vestimenta, foram apresentados os trabalhos Torchon e Pli Plá de Nanni Strada (2008) e o Pleats Please de Issey Miyake (2012), uma vez que ambos os designers de moda partem dessas preocupações com o indivíduo, ao desenvolverem seus projetos de vestimentas. Além disso, pode-se dizer que seus trabalhos se encaixam nas premissas de um projeto universal ergonômico, cujo intuito seja justamente adequar a roupa a diferentes corpos, alturas e formas corporais. Nesse sentido, este trabalho objetiva discutir as tecnologias existentes no mercado têxtil, cujo intuito seja favorecer a roupa em contato com o corpo, respeitando suas formas, mobilidade, saúde, conforto e percepção tátil da vestimenta ao corpo. Discute-se também, propostas que tratam do vestir cuja preocupação seja a adequação da vestimenta em diferentes formas corporais, cuja ferramenta de solução sejam as inovações tecnológicas no campo têxtil.

El presente emprendimiento tiene como finalidad demostrar que el plan de negocio Hair Express es viable de implementar. Con la propuesta del plan de negocio de peluquería móvil se pretende satisfacer una necesidad que ha tomado mucha importancia en los últimos tiempos que es el cuidado personal y los deseos de ahorrar costos y tiempos (traslados y espera) que se invierten al obtener este servicio en las peluquerías convencionales, tanto en la coyuntura actual de la emergencia sanitaría, como en el día a día actual, donde tenemos menos tiempo libre. El negocio brindará los servicios de peluquería (corte, laceado, tinte, peinados, etc. a domicilio o donde el cliente lo requiera. El público objetivo es hombres y mujeres de 18 a 40 años, del NSE A, B Y C de Lima moderna que asistan por lo menos una vez al mes a la peluquería. Otro factor importante para esta propuesta de negocio es la situación actual del país a consecuencia del Covid -19. A pesar de que desde julio se reinició las operaciones del rubro de peluquería, los usuarios tienen temor a asistir sus locales por miedo al contagio, ya que ponen en riesgo su salud y el de sus familias. Es por ello que HAIR EXPRESS, le dará la solución a su problema, porque el cliente se podrá atender en nuestra móvil cerca a su domicilio sin necesidad de trasladarse, ni tener contacto con personas. La metodología a utilizar será la del planteamiento de hipótesis, las cuales serán comprobadas o descartadas según el resultado de encuestas realizadas a potenciales consumidores. Según las hipótesis finales se desarrollarán las Tarjetas de Prueba, las cuales, según los resultados de estas, al cruzar el resultado de las encuestas y entrevistas, nos permitirán desarrollar las Tarjetas de Aprendizaje. Finalmente, estas últimas nos dirán las necesidades de los clientes, para tenerlas como posibles ofertas de servicio y satisfacer sus necesidades. Con la Pagina de aterrizaje podremos ver la acogida que puede tener nuestro servicio, según la cantidad de visitas y de personas interesadas en obtener nuestras promociones, este número de personas podrá definir el potencial éxito de empezar este negocio. Brindaremos calidad de servicio con estilistas calificados y sobre todo le daremos seguridad. / The purpose of this undertaking is to demonstrate that the Hair Express business plan is viable to implement. With the proposal of the mobile hairdressing business plan, it is intended to satisfy a need that has become very important in recent times, which is personal care and the desire to save costs and time (transfers and waiting) that are currently invested in obtaining this service in conventional hairdressing salons, the business will provide hair cutting, lacerating, dyeing and styling services at home or wherever the client requires. The target audience of the business plan is made up of men and women between the ages of 18 and 40, belonging to NSE A, B and C who live in modern Lima who attend the hairdresser at least once a month. Another important factor that we have taken into account for the development of this business proposal is the current situation that the country is going through as a result of Covid -19. Although it is true, since July the operations of hairdressers and companies dedicated to beauty treatments have been restarted, with attention behind closed doors and by appointment, however, users are afraid to attend the premises of the hairdressers for fear of contagion of the coronavirus, since when they move from one place to another they feel that they put their health and that of their families at risk. That is why HAIR EXPRESS will give you the solution to your problem, because the client can be attended on our mobile near their home or place where they request it without having to move to distant places where they would have contact with many people and put them at risk your health. We will provide quality service with qualified stylists and above all we will give you security. / Trabajo de investigación