Syftet med denna studie är att observera två olika stylistlärares arbete under några lektioner. Hur arbetar de med; mål, process, återkoppling samt bedömning Hur ser förutsättningarna ut när det gäller det pedagogiska arbetet och har eleverna något inflytande? Lärarna arbetar på gymnasieskolans hantverksprogram, inriktning hår och makeup stylist. I min studie analyseras arbetet utifrån två liknande lektionspass i hantverksteknik, årskurs två på olika gymnasieskolor, utifrån teoretiska perspektiv inom estetisk verksamhet, kreativitet, bedömning samt nyckeltermer som de ”fyra f:en”; fakta, förståelse, färdighet och förtrogenhet. Uppsatsens resultat visar att det både finns skillnader och likheter mellan lärarnas arbetssätt, förutsättningar samt gällande elevinflytande.

Sammanfattning Syftet med denna studie är att observera två olika stylistlärares arbete under några lektioner. Hur arbetar de med; mål, process, återkoppling samt bedömning Hur ser förutsättningarna ut när det gäller det pedagogiska arbetet och har eleverna något inflytande? Lärarna arbetar på gymnasieskolans hantverksprogram, inriktning hår och makeup stylist. I min studie analyseras arbetet utifrån två liknande lektionspass i hantverksteknik, årskurs två på olika gymnasieskolor, utifrån teoretiska perspektiv inom estetisk verksamhet, kreativitet, bedömning samt nyckeltermer som de ”fyra f:en”; fakta, förståelse, färdighet och förtrogenhet. Uppsatsens resultat visar att det både finns skillnader och likheter mellan lärarnas arbetssätt, förutsättningar samt gällande elevinflytande. / Summary The purpose of this study is to observe two different stylist teachers and their work in the classroom. How they work with; goals, process, feedback and assessment What are the conditions when it comes to the educational work and does the students have an impact? The teachers are working at secondary school craft program, targeting hair and makeup stylist.In my study I have analyzed the work from two similar sessions in craft technology, grade two, different schools, from a theoretical perspective in the Arts, creativity, assessment and key terms such as; facts, understanding, skills and familiarity. Thesis results show that there are both similarities and differences between teachers approaches, assumptions and current student participation.

<p>The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces. In Stockholm, Sweden, it is common that companies appear frequently with their garments in the fashion pages of popular press. In this essay the term used to describe this phenomenon is Editorial Public Relations.</p><p>Within the realm of this essay, the two dominating questions that this qualitative essay will attempt to shed some light on are; what constitutes Editorial Public Relations and how does Editorial Public Relation function?</p><p>To answer these questions, a deductive approach was applied and an organisational chain containing six companies, three press agents and two fashion editors were interviewed and studied. The purpose of this was to conclude why they used Editorial Public Relations, how the dynamics between the chosen players work, will the company brand be affected and, if so, how? Furthermore, how are the Editorial Public Relations efforts of the companies and press agent being followed up, are there any differences or similarities between the companies examined in this essay and last but not least, is Editorial Public Relations preferred to advertising as a marketing tool?</p><p>The sub questions above were concluded in order to describe the two overriding questions. Consequently, Editorial Public Relations is described in this essay as the work companies perform when they send sample garments to magazines in hope of appearing in the fashion pages. This work is usually performed by a press agent hired by the company with the motive for wanting to appear in fashion magazines being that Editorial Public Relations has higher credibility than paid advertising in the eyes of the consumer.</p>

The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces. In Stockholm, Sweden, it is common that companies appear frequently with their garments in the fashion pages of popular press. In this essay the term used to describe this phenomenon is Editorial Public Relations. Within the realm of this essay, the two dominating questions that this qualitative essay will attempt to shed some light on are; what constitutes Editorial Public Relations and how does Editorial Public Relation function? To answer these questions, a deductive approach was applied and an organisational chain containing six companies, three press agents and two fashion editors were interviewed and studied. The purpose of this was to conclude why they used Editorial Public Relations, how the dynamics between the chosen players work, will the company brand be affected and, if so, how? Furthermore, how are the Editorial Public Relations efforts of the companies and press agent being followed up, are there any differences or similarities between the companies examined in this essay and last but not least, is Editorial Public Relations preferred to advertising as a marketing tool? The sub questions above were concluded in order to describe the two overriding questions. Consequently, Editorial Public Relations is described in this essay as the work companies perform when they send sample garments to magazines in hope of appearing in the fashion pages. This work is usually performed by a press agent hired by the company with the motive for wanting to appear in fashion magazines being that Editorial Public Relations has higher credibility than paid advertising in the eyes of the consumer.

When we choose to alter or manipulate our physical appearance we also manage our presentation of self; we communicate to others about our identity. Salons are typical social spaces for women to engage in body-changing, enhancing or disguising practices and thereby manage their identity. The following ethnographic research explores the intersection of female cancer patients' who request salon services while undergoing appearance altering medical treatments and female cosmetologists who provide such services. Over a period of 6 months, I volunteered weekly at Hannah's, a hairstyling salon located in a large cancer research and treatment hospital in southern Florida. The following paper relies on data collected through participant observation and conversational interviews with the three individual stylists at Hannah's. This research provides a rare glimpse into the interaction between women who actively pursue the appearing healthy by requesting cosmetological assistance and women who seek to identify as professionals by providing cosmetological expertise. The unique setting exemplifies how, what we often consider burdensome, norms of feminine beauty are potentially beneficial. While Western feminine beauty standards are often exacting and difficult to meet for individual women; Hannah's offers women cancer patients' the opportunity to gain some sense of control over their bodies through the use various salon services. In this way, women have options for presenting themselves as healthy and feminine when medical treatments are compromising each identity.

Submitted by Jaqueline Silva (jtas29@gmail.com) on 2014-10-02T18:03:00Z No. of bitstreams: 2 Dissertação - Bárbara Lyra Chaves - 2013.pdf: 7487552 bytes, checksum: b89c77ef25b8b8c012b2863928557592 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Jaqueline Silva (jtas29@gmail.com) on 2014-10-02T19:11:49Z (GMT) No. of bitstreams: 2 Dissertação - Bárbara Lyra Chaves - 2013.pdf: 7487552 bytes, checksum: b89c77ef25b8b8c012b2863928557592 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2014-10-02T19:11:49Z (GMT). No. of bitstreams: 2 Dissertação - Bárbara Lyra Chaves - 2013.pdf: 7487552 bytes, checksum: b89c77ef25b8b8c012b2863928557592 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2013-05-09 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The purpose of this dissertation heads for the observation of the mechanisms that surrounds the work of personal styling in the contemporary setting. The research was articulated from the perception that there is a mismatch between the multiplicity of proposals that the current fashion displays and the qualifying standards stipulated by personal styling. Given this context, the dissertation presents the cases of breaks of rules on dressing as a possibility to expand the repertoire for the personal styling. Taking the bricolage as a methodological option, we designed a set of theoretical tools capable of dialoguing with the data collected in media reports, blog posts, individual interviews and TV interviews. Rather than gathering information from various sources, this research promotes an interaction between my positions on the directions of personal styling, the clues that reveal breaking rules on dressing and the point of view of authors from the fields of fashion, philosophy, cultural studies and visual culture, building a reflection on the theme. Given this panorama, I try to discuss how the stylists can position themselves nowadays, how they can expand their field of action and also how they can act taking into consideration their customers’ lifestyle. / A proposta desta dissertação encaminha-se para a observação dos mecanismos que orbitam em torno do ofício do personal styling no cenário contemporâneo. A pesquisa articulou-se a partir da percepção de que há um descompasso entre a multiplicidade de propostas que a moda atual apresenta e as normas classificatórias estipuladas pelo personal styling. Diante deste contexto, a dissertação apresenta casos de quebras de regras no vestir como uma possibilidade de ampliação de repertório para o personal styling. Tomando a bricolagem como opção metodológica, foi elaborado um conjunto de ferramentas teóricas capazes de dialogar com os dados coletados em reportagens, postagens em blogs, entrevista individual e entrevistas para TV. Mais do que coletar informações de fontes diversas, a pesquisa promove um entrecruzamento entre meus posicionamentos sobre os direcionamentos do personal styling, as pistas que evidenciam quebra de regras no vestir e o ponto de vista de autores dos campos da moda, filosofia, estudos culturais e cultura visual, construindo uma reflexão acerca do tema. Dado este panorama, procuro discutir como o personal stylist pode se posicionar atualmente, como pode expandir seu campo de ação e também como pode atuar levando em consideração o modo de vida de seus clientes.

Submitted by Geyciane Santos (geyciane_thamires@hotmail.com) on 2015-06-30T15:21:35Z No. of bitstreams: 1 Dissertação- Lara Almeida da Silva.pdf: 1437267 bytes, checksum: 7c149f3837769016137fbb6b9dac6ff0 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2015-06-30T19:34:51Z (GMT) No. of bitstreams: 1 Dissertação- Lara Almeida da Silva.pdf: 1437267 bytes, checksum: 7c149f3837769016137fbb6b9dac6ff0 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2015-06-30T19:37:04Z (GMT) No. of bitstreams: 1 Dissertação- Lara Almeida da Silva.pdf: 1437267 bytes, checksum: 7c149f3837769016137fbb6b9dac6ff0 (MD5) / Made available in DSpace on 2015-06-30T19:37:04Z (GMT). No. of bitstreams: 1 Dissertação- Lara Almeida da Silva.pdf: 1437267 bytes, checksum: 7c149f3837769016137fbb6b9dac6ff0 (MD5) Previous issue date: 2014-05-19 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This dissertation identifies who are the stylists highlighted in Manaus who work daily with the themes of style and personal image. It has the purpose of finding out what is the view of these professionals on the issues chosen according to theoretical references, especially in the areas of knowledge of psychology and fashion. The approach of this study goes beyond. It is about a dynamics that tries to value ways more than valuing arrivals. It looks for flexibility and fluidity in the academic context. It also means providing the academic information as a way to better position a focused view of these professionals working in Manaus. Their presence working in the capital of Amazonas is very important from the point of view of regional culture, because in addition to being prominent, they are also components of a professional category that firm into one of the main capitals in the North of Brazil and the Amazon Region. / Esta dissertação identifica quem são os personal stylists em destaque na cidade de Manaus que trabalham diariamente com os temas estilo e imagem pessoal. Tem por propósito descobrir qual a visão desses profissionais sobre os temas trabalhados a partir de referências teóricas, principalmente das áreas de conhecimento da psicologia e da moda. A abordagem deste estudo vai além. Trata-se de uma dinâmica que procura mais valorizar caminhos do que chegadas, buscando flexibilidade e fluidez no contexto acadêmico. Também implica em dotar o meio acadêmico de informação como maneira de melhor posicionar uma visão focada nesses profissionais que atuam em Manaus. A presença deles atuando na capital do Amazonas é muito importante do ponto de vista da cultura regional, pois, além de se constituírem em destaques, são componentes de uma categoria profissional que se firma em uma das principais capitais da Região Norte do Brasil e da Região Amazônica.

El presente emprendimiento tiene como finalidad demostrar que el plan de negocio Hair Express es viable de implementar. Con la propuesta del plan de negocio de peluquería móvil se pretende satisfacer una necesidad que ha tomado mucha importancia en los últimos tiempos que es el cuidado personal y los deseos de ahorrar costos y tiempos (traslados y espera) que se invierten al obtener este servicio en las peluquerías convencionales, tanto en la coyuntura actual de la emergencia sanitaría, como en el día a día actual, donde tenemos menos tiempo libre. El negocio brindará los servicios de peluquería (corte, laceado, tinte, peinados, etc. a domicilio o donde el cliente lo requiera. El público objetivo es hombres y mujeres de 18 a 40 años, del NSE A, B Y C de Lima moderna que asistan por lo menos una vez al mes a la peluquería. Otro factor importante para esta propuesta de negocio es la situación actual del país a consecuencia del Covid -19. A pesar de que desde julio se reinició las operaciones del rubro de peluquería, los usuarios tienen temor a asistir sus locales por miedo al contagio, ya que ponen en riesgo su salud y el de sus familias. Es por ello que HAIR EXPRESS, le dará la solución a su problema, porque el cliente se podrá atender en nuestra móvil cerca a su domicilio sin necesidad de trasladarse, ni tener contacto con personas. La metodología a utilizar será la del planteamiento de hipótesis, las cuales serán comprobadas o descartadas según el resultado de encuestas realizadas a potenciales consumidores. Según las hipótesis finales se desarrollarán las Tarjetas de Prueba, las cuales, según los resultados de estas, al cruzar el resultado de las encuestas y entrevistas, nos permitirán desarrollar las Tarjetas de Aprendizaje. Finalmente, estas últimas nos dirán las necesidades de los clientes, para tenerlas como posibles ofertas de servicio y satisfacer sus necesidades. Con la Pagina de aterrizaje podremos ver la acogida que puede tener nuestro servicio, según la cantidad de visitas y de personas interesadas en obtener nuestras promociones, este número de personas podrá definir el potencial éxito de empezar este negocio. Brindaremos calidad de servicio con estilistas calificados y sobre todo le daremos seguridad. / The purpose of this undertaking is to demonstrate that the Hair Express business plan is viable to implement. With the proposal of the mobile hairdressing business plan, it is intended to satisfy a need that has become very important in recent times, which is personal care and the desire to save costs and time (transfers and waiting) that are currently invested in obtaining this service in conventional hairdressing salons, the business will provide hair cutting, lacerating, dyeing and styling services at home or wherever the client requires. The target audience of the business plan is made up of men and women between the ages of 18 and 40, belonging to NSE A, B and C who live in modern Lima who attend the hairdresser at least once a month. Another important factor that we have taken into account for the development of this business proposal is the current situation that the country is going through as a result of Covid -19. Although it is true, since July the operations of hairdressers and companies dedicated to beauty treatments have been restarted, with attention behind closed doors and by appointment, however, users are afraid to attend the premises of the hairdressers for fear of contagion of the coronavirus, since when they move from one place to another they feel that they put their health and that of their families at risk. That is why HAIR EXPRESS will give you the solution to your problem, because the client can be attended on our mobile near their home or place where they request it without having to move to distant places where they would have contact with many people and put them at risk your health. We will provide quality service with qualified stylists and above all we will give you security. / Trabajo de investigación

近幾年來，髮型設計工作室、髮型沙龍的經營型態越趨流行，使得許多髮型設計師的工作型態產生變化，有越來越多的髮型設計師以不同型態之勞動方式提供勞動，有以靠行方式、或以個人工作室、或受僱於店家．．等方式提供本身技術與服務。 由於美髮業是個勞力密集的行業，因該行業的行業特性，導致此行業之從業人員的勞動條件普遍較差，如工作時數長、薪資低、福利欠佳等，而美髮業應該如何改善這些問題亦成為重要課題之一。 如何使美髮業從業人員在辛苦付出勞務的同時，能夠獲得對等的報酬或回饋，使該行業從業人員除了從工作中獲得成就感外，亦能從勞動條件或工作環境中獲得滿足感，也成了應被重視的課題之一。因此，本研究將從工作型態、工作特性進一步瞭解位於臺北市之美髮業從業人員的工作條件、勞動福利、勞資關係等相關問題。 / Recently years, Hair Designing Studio or Hair Salon becomes more and more popular, that it made a lot of changes in Hair Stylist this industry. There are more and more Hair Stylists supply their personal skills in different ways as work force, just like freelancers, operate a studio, or employed. Due to Hairdressing is a labor intensive industry, the working condition of Hair Stylists are lower than generally because the property of Hairdressing. For example, longer working times, lower salary, poor benefit, and so on. So, how to improve these problems becomes one of the important issue in hairdressing industry. It should be a very important issue that besides the achievement, Hair Stylists also can get satisfy in their job at the same time, after hardly working, the compensation and feedback can reciprocally. In this reason, the research will take the point of view from the working conditions and property to further understanding the related problems about working conditions, labor welfare, employment relationships of Taipei’s Hair Stylists.