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The US textile industry has traditionally been import-impacted rather than export-oriented. Recent data reveal a significant growth in US textile and apparel exports, indicating that US manufacturers are aware of the importance of expanding internationally. Europe represents the second most important export destination for American textiles. The purpose of this research was to examine the export involvement and marketing characteristics of eight US interior furnishing textile (IFT) manufacturers who market to the EC, and to determine their perceptions of how the creation of the EC 1992 Single Market would affect their future marketing strategies and market potential. The case study method, i.e., personal interviews, was used to investigate the expectations of IFT exporters regarding the EC 1992 market potential, and investigated whether they plan to adapt their export marketing strategies to the changing regulatory and business environment in the EC 1992 Single Market. The informants were drawn from the US IFT companies participating at the Heimtextil 1993 trade show in Frankfurt, Germany. Multiple sources of evidence were used for compilation of final case study reports. Cross-case comparisons revealed that IFT manufacturers exported up to 20 percent of their total sales in 1992, and half of the respondents considered the EC as their primary export market. The firms were direct exporters, catered to wholesalers and distributors, and utilized a focus market niche strategy. Styling and price competitiveness were most commonly mentioned as firms’ competitive advantages. The EC market was viewed merely as an extension of the domestic market. An EC-wide pricing strategy was utilized, and the profit structure in the EC tended to be higher than in the US. Marketing functions in the EC were performed by agents/distributors. Trade shows and product samples were commonly utilized as promotional tools. The executives of the companies under investigation were sensitive to the changing EC external environment and optimistic about the future market potential in the EC 1992 Single market. Major adjustments of their marketing strategies in the new Europe were related to entry modes, distribution and products. / Master of Science

Doctorat en sciences sociales, politiques et économiques / info:eu-repo/semantics/nonPublished

Doctorat en sciences sociales, politiques et économiques / info:eu-repo/semantics/nonPublished

Este trabalho busca estudar a trajetória da economia portuguesa ao longo dos vinte anos de participação no Bloco Econômico Europeu, acompanhando as mudanças em sua estrutura e as consequências que o processo trouxe para o país como um todo. Desde o pedido de adesão de Portugal à Comunidade Econômica Europeia em 1977, até à assinatura do tratado em 1985, decorreram oito anos de negociações, assinaturas de acordos e declarações onde o país lentamente se adequou às exigências para que pudesse ser integrado ao bloco. A situação econômica do país se alterou significativamente nos vinte anos em que integra a Comunidade Europeia. Adicionalmente, a adesão à unificação da moeda, com a adoção do euro em 1994, implicou na aceitação de uma autoridade monetária única, retirando do Estado uma importante ferramenta de controle macroeconômico que passa a ser utilizada de modo supranacional. / This work aims to present a study on the history of the Portuguese economy over the twenty years of her participation in the European economic block, following the changes in its structure and the consequences that the process has brought to the country as a whole. Since the request of Portugal to join the European Economic Community in 1977 until the signing of the treaty in 1985, eight years of negotiations, agreements and declarations passed by, in which the country slowly adapted itself to the demands that could be integrated into the block. The country\'s economic situation has changed significantly in twenty years as it was incorporated to the European Community. Additionally, adherence to a unified currency, with the adoption of the euro in 1994, implied an acceptance of a single monetary authority, depriving the state of an important tool of macroeconomic management which is now used in a supranational level.

Thesis (Ph.D.)--McMaster University, 2006. / Supervisor: William D. Coleman. Includes bibliographical references (p. 309-349).

Este trabalho busca estudar a trajetória da economia portuguesa ao longo dos vinte anos de participação no Bloco Econômico Europeu, acompanhando as mudanças em sua estrutura e as consequências que o processo trouxe para o país como um todo. Desde o pedido de adesão de Portugal à Comunidade Econômica Europeia em 1977, até à assinatura do tratado em 1985, decorreram oito anos de negociações, assinaturas de acordos e declarações onde o país lentamente se adequou às exigências para que pudesse ser integrado ao bloco. A situação econômica do país se alterou significativamente nos vinte anos em que integra a Comunidade Europeia. Adicionalmente, a adesão à unificação da moeda, com a adoção do euro em 1994, implicou na aceitação de uma autoridade monetária única, retirando do Estado uma importante ferramenta de controle macroeconômico que passa a ser utilizada de modo supranacional. / This work aims to present a study on the history of the Portuguese economy over the twenty years of her participation in the European economic block, following the changes in its structure and the consequences that the process has brought to the country as a whole. Since the request of Portugal to join the European Economic Community in 1977 until the signing of the treaty in 1985, eight years of negotiations, agreements and declarations passed by, in which the country slowly adapted itself to the demands that could be integrated into the block. The country\'s economic situation has changed significantly in twenty years as it was incorporated to the European Community. Additionally, adherence to a unified currency, with the adoption of the euro in 1994, implied an acceptance of a single monetary authority, depriving the state of an important tool of macroeconomic management which is now used in a supranational level.

Pas de résumé / Doctorat en sciences politiques / info:eu-repo/semantics/nonPublished

Pas de résumé<p> / Doctorat en droit / info:eu-repo/semantics/nonPublished